Trade show

    PURE LONDON - SPRING FAIR 2027

    Pure London at Spring Fair is the UK's largest festival of fashion, held at the NEC Birmingham from 7-10 February 2027. It connects fashion brands and designers with global buyers from department stores, boutiques, and online retailers. The event features hundreds of exhibitors, trend-led catwalks, seminars, and networking opportunities. It serves as a key trade show for the fashion industry, offering a platform for business growth and international connections.

    Dates

    Feb 7 – 10, 2027

    City / country

    Birmingham, UK - United Kingdom

    Venue

    National Exhibition Centre

    20 Floor Picks

    Matched booths for PURE LONDON - SPRING FAIR 2027

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    • Exhibiting at Pure London at Spring Fair puts your brand in front of key buyers from leading retailers such as John Lewis, ASOS, and Selfridges, as well as independent boutiques and online platforms.
    • You can showcase your latest collections in a trend-led environment, gain media exposure, and connect with buyers from over 65 countries.
    • The event also offers seminars and workshops to help you stay ahead of industry trends and grow your business.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    7 categories represented

    • Womenswear brands
    • Accessories brands
    • Jewellery brands
    • Footwear brands
    • Sustainable fashion brands
    • Emerging designers
    • Established fashion labels

    Who Attends

    Visitor Profile

    6 audience types

    • Department stores
    • Independent boutiques
    • Online retailers
    • Fashion buyers
    • Retail professionals
    • Industry experts

    Coverage & Spotlights

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