Pueri Expo

Language

Portuguese is the working language of the show floor. Senior retail buyers often read English but negotiate in Portuguese, so bring bilingual catalogues and, for a first edition, a Portuguese-speaking staff member or local interpreter.

Business etiquette

Brazilian buyers build relationships before contracts: an initial coffee and a genuine conversation about the account often precedes price discussion. Expect meetings to start warmly but slightly later than scheduled, and confirm appointments by WhatsApp on the morning of the meeting.

Payment and currency

The local currency is the Brazilian real (BRL). PIX instant transfers are standard for deposits and sample payments, and cards are widely accepted. Discuss exchange-rate exposure and payment terms early if you are invoicing in another currency.

Dress code at the fair

Business casual is the norm: lightweight suits or smart shirts for men, business dresses or trousers for women. Halls at Distrito Anhembi are air-conditioned but the walk between halls and outdoor queues can be warm, so layer accordingly.

Tipping and service

Restaurants usually add a 10 percent service charge to the bill. Tipping taxi drivers is optional; ride-hail fares are paid in-app. Keep small change for bag handlers and hotel staff.

Safety and getting around

São Paulo is a large metropolitan city: keep phones out of sight in crowded street areas, use app-based ride-hail at night, and travel with a colleague when returning from evening events. Distrito Anhembi is served by metro plus bus, but ride-hail is more practical after dark.

April weather

April is autumn in São Paulo with daytime highs near 24°C, cooler mornings and evenings, and roughly ten rain days across the month. Pack layers, a compact rain jacket and comfortable shoes for exhibition-hall walking.

Local customs around family and children

Children's products are a family-driven category in Brazil, and buyers frequently reference real use by their own families. Expect product conversations to include feedback on usability, safety and Portuguese-language instructions, and treat that as valuable market research.