Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Proforest is Finland's premier forestry and machinery event, taking place on 14-15 May 2027 at Kalajoki Airfield, featuring a comprehensive showcase of industry innovations.
Dates
14–15 May 2027
City / country
Kalajoki, Finland
Venue
Kalajoki Airfield
Are you the organiser of this event?
Companies exhibiting at Proforest include A // Qvintus Yhtiöt Oy /TOS TURVALLISUUSRATKAISUT, Aarre-lehti, AFM-Forest Oy, AGCO Reman and Ajotek Oy.
Event overview
Proforest brings together forestry professionals, machine contractors, and service providers at Kalajoki Airfield on 14-15 May 2027. The event features a wide range of equipment, machinery, and services tailored for the forestry sector.
Attendees can expect expert presentations and panel discussions on current industry trends. The previous edition in May 2025 attracted a record 200 exhibitors and over 6,120 visitors.
Proforest takes place in Kalajoki, Finland.
TL;DR
Visit Proforest to connect with industry leaders and discover the latest innovations in forestry and machinery. Engage in expert discussions and explore a variety of products and services tailored to your needs. This event is an excellent opportunity to network and gain insights into the forestry sector.
Exhibiting at Proforest provides a unique opportunity to showcase your products and services to a targeted audience of forestry professionals. Gain visibility and build valuable connections with potential clients and partners. The event serves as a major marketplace for the industry, allowing exhibitors to demonstrate their offerings directly to interested buyers.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Kalajoki, Finland
Kalajoki Airfield in Kalajoki typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Kalajoki Airfield in Kalajoki typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Kalajoki Airfield for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Stands under 50 sqm
General admission
First 50 sqm for larger stands
Who runs the show
Expomark Oy
How the last edition performed
Visitors
6,120
Exhibitors
200
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-14 to 2027-05-15, Proforest in Kalajoki covering Forest machinery and equipment, Trailers and forestry trailers, Tractors and telehandlers, Road maintenance equipment, H gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Santa's Resort & Spa Hotel Sani
4.1
USD 150–190 / night
Spa and pool hotel surfaced first in the Kalajoki Google Hotels capture; listed on Booking.com. Capture price was quoted in INR, so no USD band is published.
Tapion Tupa
3.9
USD 95–122 / night
Pool hotel with free cancellation shown in the Kalajoki and airfield hotel captures.
SEO Motel Alavieska
4.0
USD 95–122 / night
Pet-friendly motel with free cancellation; a cheaper inland option if Kalajoki beach hotels are full.
Kalajoen Lokkilinna Oy
USD 95–122 / night
Pet-friendly hotel with free parking, booked through Agoda in the Kalajoki capture.
Villa Holmäng
4.0
USD 150–202 / night
Whole-unit rental option for crews or exhibitor teams staying several nights.
Get around the city with these convenient transport options.
Coach (long distance)
Matkahuolto publishes timetables and tickets to all parts of Finland; Rome2rio lists a Helsinki Airport to Kalajoki coach connection.
Taxi or rental car
Captures show no scheduled public transport to the airfield, so a taxi or hire car covers the final leg.
taxi
Weather
Mid-May in Kalajoki, on Finland's Bothnian coast at roughly 64 degrees north, is early Nordic spring: cool and changeable, with long daylight hours. The free weather feed did not return data for this run, so no temperature figures are published; check the Finnish Meteorological Institute forecast in the week before travel. Pack windproof and waterproof layers for the open airfield site.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Finland.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Finnish is the everyday language in Kalajoki; English is widely understood in hotels and at events, but a translated copy of key terms helps with local service staff and taxi drivers.
Cash and cards
Finland runs largely cashless: cards and mobile payments work for hotels, taxis and shops. Keep a small cash reserve for rural stops and market stalls.
Sauna and beach etiquette
The Hiekkasärkät area is a sauna and beach resort district; saunas are mixed by family or separated by gender, and swimwear is standard at public spas. Book spa slots in the evening after show hours.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Google Flights searches for London LHR, Sydney SYD, Tokyo NRT and New York JFK to Kalajoki returned no usable fare rows in the captures, so this listing gives no airfare figures. Search to Kokkola-Pietarsaari (KOK) or Helsinki (HEL) and add a bus or train leg: Matkahuolto publishes nationwide coach timetables, and Rome2rio shows Helsinki Airport to Kalajoki coach options. Verify live fares and timetables before booking.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Kalajoki; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Kalajoki Airfield: Kalajoki Hiekkasärkät beach area: Santa's Resort & Spa Hotel Sani; Kalajoki: Tapion Tupa; Alavieska, inland from Kalajoki: SEO Motel Alavieska.
Ride-hail: Ride-hailing apps are commonly used in Kalajoki; confirm local availability before travel.
Public transit: Captures show no local bus, metro or rail line directly serving Kalajoki Airfield; the stand-alone bus stop shown in Google Maps is marked permanently closed. For regional travel use Matkahuolto coach timetables and the City of Kalajoki traffic connections page, then cover the last stretch by taxi or car.
Parking: On-site parking is available at Kalajoki Airfield; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Temperature: No verified temperature figures for the show dates: the weather source in this run returned no data. Mid-May on the Bothnian coast near Kalajoki is typically cool and variable, so expect a wide day-to-night swing and check the local forecast before departure.
Seasonality: Late spring on the Bothnian coast brings mixed conditions: rain showers, brisk coastal wind and occasional cold snaps are possible, while snow can linger in shaded ground. Treat any outdoor element of the airfield programme as weather-dependent.
Packing: Layers that work in 0-15 C swings, a windproof and waterproof shell, water-resistant footwear for gravel and grass at the airfield, gloves and a warm hat for early mornings, plus sunglasses for low spring sun and long daylight. Bring insect repellent if evenings are spent near the dunes and wetlands.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Proforest usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the ProForest dates, venue and visitor or trade registration status on the organiser site, then book refundable travel while options are open.
Check passport and Schengen entry requirements for Finland; confirm that your passport meets current validity rules for the dates you will be in the country.
Book flights to Helsinki (HEL) or Kokkola-Pietarsaari (KOK), then plan the onward Matkahuolto coach or car leg to Kalajoki.
Reserve accommodation in Kalajoki, Hiekkasarkat or an inland option such as Alavieska, and note the cancellation policy before paying.
Arrange a taxi or rental car for the final leg to Kalajoki Airfield, because captures show no scheduled local bus service to the airfield.
Buy travel insurance that covers outdoor event attendance, weather disruption and any gear or equipment you are bringing.
Review the ProForest schedule page and exhibitor information when published, and list the halls or product areas you most want to cover.
Download Matkahuolto timetables and offline maps for the Kalajoki area, and save local taxi or transfer numbers in your phone.
Confirm arrival and access details with the organiser if you are attending as a trade visitor or exhibitor; the venue is an airfield rather than a city-centre hall.
Check the Finnish Meteorological Institute forecast for Kalajoki and pack windproof, waterproof layers and water-resistant footwear for the open airfield site.
Set up card and mobile payments for Finland's largely cashless services, and keep a small backup payment method for transport.
Print or save booking confirmations, badges, accommodation addresses and transfer details in one offline folder.
Recheck the City of Kalajoki traffic connections page for seasonal coach changes and confirm your taxi or rental car for the airfield leg.
Pack a power bank, weather layers and event essentials, then verify your departure transfer and airport or coach check-in time.
Registration and hall orientation at Kalajoki Airfield
Supplier meetings and product demos
Final negotiations and follow-up
Proforest registration concourse
Kalajoki Airfield
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Kalajoki Airfield
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 27 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 27 / per person | organiser_published |
Decision
Use this quick check to decide whether Proforest fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Proforest, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Forest machinery and equipment and Trailers and forestry trailers solutions and benchmarking suppliers at Proforest in Kalajoki.
Min. budget
$581.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Forest machinery and equipment and Trailers and forestry trailers products who need qualified meetings with the event's trade audience.
Min. budget
$2,614.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Kalajoki show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.