Private Label 2027 is the premier event for private label and outsourcing industries, taking place from April 6 to 8, 2027, at Distrito Anhembi in São Paulo, Brazil.
Dates
6–8 Apr 2027
City / country
São Paulo, Brazil
Venue
Distrito Anhembi
Are you the organiser of this event?
Event overview
Private Label 2027 is a pioneering trade fair dedicated to the private label and outsourcing market in Latin America. Scheduled for April 6 to 8, 2027, at Distrito Anhembi, São Paulo, the event will feature a comprehensive exhibition of products and services.
It aims to connect businesses with qualified professionals seeking innovative solutions and partnerships in the private label sector. Private Label 2027 takes place in São Paulo, Brazil.
TL;DR
Attendees will discover the latest trends and innovations in private label products, network with industry leaders, and gain insights from expert-led sessions. Attendees include decision-makers from retail, industry, and distribution sectors. Registration is required for attendance; details available on the official website.
Exhibiting at Private Label 2027 provides access to a targeted audience of buyers and decision-makers, enhances brand visibility, and facilitates strategic partnerships. The event is organised by BMComm, a leader in business events in Brazil. Attendees include decision-makers from retail, industry, and distribution sectors.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Av. Olavo Fontoura, 1209, São Paulo/SP, CEP: 02012-021
Distrito Anhembi in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Distrito Anhembi in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Distrito Anhembi for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
BMComm
How the last edition performed
Last edition
2025
Next edition
Not announced yet
Edition recap
Impact
The 2025 Private Label Brazil edition is documented in the organiser's PL Post Show Report 2025. The report is hosted on privatelabelbrazil.com.br and serves as the post-show recap source for the São Paulo event. The available search snippet did not state visitor or exhibitor counts.
Audience quality
The 2025 Private Label Brazil edition is documented in the organiser's PL Post Show Report 2025. The report is hosted on privatelabelbrazil.com.br and serves as the post-show recap source for the São Paulo event. The available search snippet did not state visitor or exhibitor counts.
Exhibitor outcomes
The 2025 Private Label Brazil edition is documented in the organiser's PL Post Show Report 2025. The report is hosted on privatelabelbrazil.com.br and serves as the post-show recap source for the São Paulo event. The available search snippet did not state visitor or exhibitor counts.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attendees will discover the latest trends and innovations in private label products, network with industry leaders, and gain insights from expert-led sessions. Attendees include decision-makers from retail, industry, and distribution sectors.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Alfaparf Milano acquires Cosmo, a Brazilian company specialising in ...
ReadAbmapro - Brazilian Association of Private Labels and Outsourcing
ReadAlfaparf Milano acquires Cosmo, a Brazilian company specialising in ...
ReadBest Private Label Manufacturers in Brazil (2026) - wonnda.com
ReadPrivate Labels: The New Leading Role in Brazilian Retail
ReadPrivate Label no Brasil: O Guia Estratégico para Criar sua Marca ...
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Holiday Inn Sao Paulo Parque Anhembi by IHG
4.6
4-star property closest to the Anhembi complex; free cancellation and spa listed in Google Hotels capture.
Intercity Sao Paulo Anhembi
4.6
4-star hotel near the venue with free cancellation and pool amenities listed.
Best Guest Hotel Expo Anhembi
4.6
3-star Expo Anhembi hotel with parking and free Wi-Fi listed in the capture.
Golden Tower Express Anhembi by Fenix Hoteis
4.3
3-star Anhembi option with free cancellation and parking listed.
Ramada Encore by Wyndham Centro (Tiradentes)
4.3
4-star downtown option; metro connection toward Santana/Anhembi, pet-friendly with parking.
Hotel Dan Inn Planalto Sao Paulo
4.2
3-star budget base with parking and free Wi-Fi listed; plan a taxi or metro transfer to Anhembi.
Get around the city with these convenient transport options.
Airport transfer (GRU to Distrito Anhembi)
Private transfer fares quoted from BRL 268 on airport transfer listings; allow extra time in peak traffic.
Metro
Metro is the cheapest option from Centro and Paulista hotels; final leg to the fairground by taxi or bus.
Taxi / ride-hailing
Best for delegates carrying materials or arriving outside Metro operating hours.
taxi
taxi
Weather
Sao Paulo in April sits at the tail of the summer rainy season, with warm days and frequent afternoon showers. Search capture summaries report roughly 24C highs and about 10 rain days for the month, so plan indoor meeting time at Distrito Anhembi and carry a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Brazil.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business language
Portuguese is the working language on the Private Label Brazil floor. Senior retail buyers usually understand English, but Portuguese catalogues, price sheets and business cards noticeably speed up meetings with category managers and factory owners.
Relationship-first meetings
Brazilian retail sourcing conversations tend to open with introductions and small talk before pricing. Allow a few minutes of rapport building, then move to MOQ, packaging and delivery terms; rushing straight to a price list can read as transactional.
Timing and agendas
Sao Paulo traffic makes agendas slip, so leave buffers between meetings and confirm slots the day before. Punctuality is appreciated for scheduled buyer appointments, while social gatherings often start later than the stated time.
Dress and climate
Business smart-casual is the norm at the fairground: lightweight suits or tailored separates work well, and comfortable shoes matter on the concrete floors of Distrito Anhembi. April is warm and showery, so carry a compact umbrella and a light layer for air-conditioned halls.
Payments and expenses
Cards are widely accepted in Sao Paulo hotels and restaurants, and the Pix instant-payment system is used across the city. Keep a small amount of Brazilian reais for taxis, small cafes and tips, and check with your bank about foreign-card fees before travelling.
Safety awareness
Sao Paulo is a large metropolis: keep valuables discreet in crowded areas around the Centro and the bus terminals, use app-based ride-hailing at night, and ask your hotel which streets they recommend walking after dark.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving São Paulo; confirm ground transport on the organiser site.
Most foreign business visitors need a visa or eVisa to enter Brazil unless they hold a passport from a visa-exempt country. Brazil's Ministry of Foreign Affairs runs both a consular visitor visa (VIVIS) and an electronic visitor visa (eVisa) for eligible nationalities such as U.S., Canadian and Australian citizens. Check your nationality on the gov.br pages before booking travel.
Applications for the Brazilian eVisa are submitted online; consular visitor visas are handled through the Ministry of Foreign Affairs integrated system and the nearest Brazilian consulate. The event organiser does not issue invitation letters on this evidence - confirm business visitor documentation with your local Brazilian embassy or consulate.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving São Paulo; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Distrito Anhembi: Anhembi / Santana: Holiday Inn Sao Paulo Parque Anhembi by IHG; Anhembi / Santana: Intercity Sao Paulo Anhembi; Anhembi / Santana: Best Guest Hotel Expo Anhembi.
Ride-hail: Ride-hailing apps are commonly used in São Paulo; confirm local availability before travel.
Public transit: Sao Paulo Metro Line 1 (Blue) is the practical spine for reaching Distrito Anhembi: Portuguesa-Tiete and Carandiru stations are the closest stops, and from either one a short local bus or taxi ride completes the final leg to the fairground entrances. Line 1 connects at Se and Luz to the rest of the network, so hotels along Avenida Paulista can route via Line 4 (Yellow) and Line 2 (Green) into the Blue line with one or two changes. The Tiete bus terminal next to Portuguesa-Tiete station is also the arrival point for many interstate coaches and several airport bus services. Approx. BRL 5-6 per single Metro journey, with fares revised periodically - confirm the current tariff and operating hours at metro.sp.gov.br, and check Distrito Anhembi's own location page for the latest gate and access guidance before travelling.
Parking: On-site parking is available at Distrito Anhembi; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: Daytime highs around 24C in April, with cooler evenings; capture summaries describe mild subtropical April conditions.
Seasonality: April is a shoulder month in Sao Paulo with roughly 10 rain days reported across April weather summaries - short heavy showers are more likely than all-day rain.
Packing: Pack light layers for warm afternoons and a light rain jacket or umbrella for April showers; business attire plus comfortable walking shoes for the Anhembi fairground distances.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Private Label 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Check your nationality for Brazilian visa or e-visa requirements on gov.br and, if an application is needed, start it now - processing can take longer than expected around Brazilian public holidays.
Book flights into Sao Paulo/Guarulhos (GRU) for arrival by 5 April 2027 and reserve a hotel in the Anhembi / Santana cluster or along Metro Line 1 so the 6-8 April show days start without a long commute.
Complete visitor registration through privatelabelbrazil.com.br and save the badge confirmation; check whether your registration gives access to any co-located content or buyer programme.
Build a shortlist of exhibitors by category (food, household, personal care, packaging) and pre-book meetings, since the three show days fill quickly with scheduled buyer slots.
Prepare Portuguese-language business cards and a one-page buying brief (categories, volumes, target price points), check the April rain forecast, and confirm your transfer from GRU to the hotel.
Registration and hall orientation at Distrito Anhembi
Supplier meetings and product demos
Final negotiations and follow-up
Private Label 2027 registration concourse
Distrito Anhembi
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Distrito Anhembi
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Private Label 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Private Label 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
You manage own-brand or private label categories and want to meet Brazil-based manufacturers in one trip to Sao Paulo.
Best for
Retail and wholesale buyers, category managers and sourcing teams looking for Brazilian contract manufacturers and own-brand suppliers across food, beverages, cosmetics, supplements and household products.
Min. budget
$400.00
Timeline
4-8 weeks before 6 April 2027 for registration, flights and an Anhembi-area hotel room.
Risks
Session times not yet published - build a flexible meeting plan and confirm the agenda before booking.
exhibit
Your capacity and certifications fit Brazilian retail supply and you want a launch or lead-generation platform in Sao Paulo.
Best for
Contract manufacturers, co-packers and packaging suppliers targeting Brazilian retailers that are expanding private label lines.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight to Brazil and Portuguese-language marketing material.
Risks
Stand pricing is not published in captured sources - confirm rates and hall allocation directly with the organiser.
skip
Your products do not fit private label category management or Brazilian retail sourcing this year.
Best for
Suppliers outside the own-brand and contract manufacturing sector, or teams without a Latin American growth plan for 2027.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
4
References
1
Publishers
0
Date checked
BMComm
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