Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Print Fair 26 is set to take place on 21-22 October 2026 at the Higher Graphical Federal Teaching and Research Institute in Vienna, Austria. This event will feature over 50 exhibitors showcasing the latest innovations in printing, media technology, and related services.
Attendees can expect valuable networking opportunities, insightful presentations, and a chance to engage directly with industry leaders. Print Fair takes place in Vienna, Austria.
Venue: Higher Graphical Federal Teaching.
TL;DR
- 1Scale and Focus: This event showcases over 50 exhibitors from the printing and media sectors, featuring the latest products and technologies.
- 2Organiser: The event is organised by Verein Druck & Medien, with more information available on their official website.
- 3Buyer Authority: Attendees include professionals from the printing industry, students, and graduates seeking networking opportunities.
- 4Entry / Access: Free admission is available; attendees are encouraged to register online to avoid long wait times.
Why visit
Visitors will gain insights into the latest printing technologies and trends, network with industry professionals, and explore innovative products. Attendees include professionals from the printing industry, students, and graduates seeking networking opportunities. Free admission is available; attendees are encouraged to register online to avoid long wait times.
Why exhibit
Exhibitors will have the opportunity to showcase their products to a targeted audience, connect with potential clients, and enhance their brand visibility in the printing industry. This event showcases over 50 exhibitors from the printing and media sectors, featuring the latest products and technologies. Attendees include professionals from the printing industry, students, and graduates seeking networking opportunities.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Printing industry professionals seeking the latest technologies
Students and graduates from graphic arts programs
Business owners looking for printing solutions
Media professionals interested in new printing techniques
Suppliers of printing materials and equipment
Marketing professionals exploring print media options
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of printing machinery and equipment
Suppliers of paper and printing materials
Companies offering print finishing services
Providers of media technology solutions
Consultants in printing processes
Educational institutions offering graphic arts programs
Product categories
Key solution areas showcased across the event.
Printing machinery and equipment
Paper and packaging solutions
Media technology and software
Print finishing and binding services
Sustainable printing solutions
Innovative printing materials
Location & Facilities
Venue
Higher Graphical Federal Teaching and Research Institute
Vienna, Austria
Facilities
Parking
Higher Graphical Federal Teaching and Research Institute in Vienna typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Higher Graphical Federal Teaching and Research Institute in Vienna typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Higher Graphical Federal Teaching and Research Institute for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
21 – 22 October 2026:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Verein Druck & Medien
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Vienna, Austria
Why it matters
On 2026-10-21 to 2026-10-22, Print Fair in Vienna covering Printing machinery and equipment, Paper and packaging solutions, Media technology and software, Print finishing and bind gives packaging buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Four Points Flex by Sheraton Vienna Hauptbahnhof
midscale
Hauptbahnhof (main station)4.4
Captured nightly rate from INR 17,759 on Google Hotels for 21-22 Oct 2026; near Vienna Hauptbahnhof rail hub.
NH Vienna Airport Conference Center
airport
Vienna International Airport (VIE)4.1
3-star airport conference hotel; captured rate from INR 11,931 per night for 21-22 Oct 2026. Convenient for early departures rather than daily venue commuting.
Imperial Riding School, Autograph Collection
upscale
Central Vienna (near Stadtpark)4.6
Spa and pool property; captured rate from INR 25,415 per night for 21-22 Oct 2026.
DoubleTree by Hilton Vienna Bosei
midscale
Vienna Bosei / south-east Vienna4.2
4-star hotel; captured rate from INR 17,692 per night for 21-22 Oct 2026.
Hotel Imperial, a Luxury Collection Hotel, Vienna
luxury
Ringstrasse, central Vienna4.7
5-star landmark hotel on the Ringstrasse; captured rate from INR 89,326 per night for 21-22 Oct 2026.
Local transport
Get around the city with these convenient transport options.
U-Bahn / tram / bus (Wiener Linien)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forCity-wide network covering central districts, Hauptbahnhof and the fairground areas
Tickets sold via Wiener Linien machines and app; validate before boarding.
ÖBB / S-Bahn train
Estimated costUSD 12-28 airport or regional rail single journey
Best forVienna International Airport (VIE) to Higher Graphical Federal Teaching and Research Institute
Frequent services from the airport to Wien Hauptbahnhof and other city stations.
Taxi
Estimated costApprox. fixed airport-to-city taxi tariff; confirm current rate with the licensed airport taxi operator
Best forAirport to central Vienna hotel districts
Use licensed airport taxis or pre-booked transfers; ride-hailing availability varies.
Weather
Late October in Vienna is mid-autumn: expect cool, changeable days with a real chance of rain and early-morning chill, so pack a waterproof layer and warm mid-layer for walking between halls and transit stops.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business communication
German is the official language in Vienna. In the print and graphic arts trade fair setting, English is commonly used with international exhibitors, but German phrases and bilingual German/English signage are appreciated.
Trade fair etiquette
Appointments are valued in Vienna's business culture; arrive on time, shake hands, and exchange business cards. The Höhere Graphische venue is compact enough to walk between exhibitors, but plan priority meetings in advance.
Print and design culture
Vienna has a long graphic arts, printing and packaging tradition, and the venue is associated with graphic education. Expect a mix of studios, print shops, packaging converters, brand owners and students exploring presses, substrates and finishing.
Money and tipping
Austria uses the euro. Cards are widely accepted in hotels and restaurants, but carrying some cash is useful for small purchases. In restaurants, a tip of around 5-10 percent is customary when service is not included.
Sunday and holiday closures
Most shops close on Sundays and public holidays in Vienna. Buy transit passes, SIM cards or supplies on a weekday or at main station outlets before show days.
Public transport validation
Wiener Linien tickets must be validated before travel where required. Inspectors check tickets on U-Bahn, tram and bus routes, so keep a valid ticket or app pass on hand.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Book into VIE (Vienna International Airport), the city's main gateway, then continue by ÖBB/S-Bahn train or taxi to your hotel district. Google Flights captures show nonstop long-haul options from New York and Tokyo and very short hops from Frankfurt, but fares shown for October dates were flagged as currently high - compare nearby dates before booking. Fares exclude optional bag fees.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Vienna; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Higher Graphical Federal Teaching and Research Institute: Hauptbahnhof (main station): Four Points Flex by Sheraton Vienna Hauptbahnhof; Vienna International Airport (VIE): NH Vienna Airport Conference Center; Central Vienna (near Stadtpark): Imperial Riding School, Autograph Collection.
Ride-hail: Ride-hailing apps are commonly used in Vienna; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Higher Graphical Federal Teaching and Research Institute.
Parking: On-site parking is available at Higher Graphical Federal Teaching and Research Institute; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Seasonality: October is a transitional autumn month in Vienna with frequent showery spells and falling temperatures; outdoor queuing and walking transfers can be wet, so allow buffer time for transit.
Packing: Pack a waterproof jacket or compact umbrella, warm layers for cool mornings and evenings, and comfortable walking shoes for transit connections and the fairground halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Print Fair usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out
Confirm registration and trade badge
12 days out
Book travel to Vienna
10 days out
Reserve accommodation near transit
8 days out
Map the hotel-to-venue route
6 days out
Check late-October weather
4 days out
Set meeting and floor-plan priorities
2 days out
Prepare transit and payment tools
1 day out
Recheck documents and arrival plan
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Higher Graphical Federal Teaching and Research Institute
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Print Fair registration concourse
Higher Graphical Federal Teaching and Research Institute
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Higher Graphical Federal Teaching and Research Institute
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Print Fair fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Print Fair, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Printing machinery and equipment and Paper and packaging solutions solutions and benchmarking suppliers at Print Fair in Vienna.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Printing machinery and equipment and Paper and packaging solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Vienna show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Prepress
- The stage between design approval and press output, covering file checking, imposition, colour separation and plate or digital front-end preparation.
- Computer-to-plate (CTP)
- A prepress workflow that images printing plates directly from digital files, bypassing film exposure.
- Offset printing
- A lithographic process that transfers ink from a plate to a rubber blanket and then to the substrate; widely used for high-volume commercial print.
- Digital printing
- Short-run production where toner or inkjet systems image the substrate directly from a digital file, with minimal setup.
- Inkjet
- Non-impact printing that ejects tiny ink droplets onto substrates; used for signage, labels, packaging prototypes and industrial decoration.
- Flexography
- A relief printing process using flexible photopolymer plates and fast-drying inks, common in labels, flexible packaging and corrugated board.
- Gravure
- An intaglio process where ink sits in engraved cells below the cylinder surface; used for long-run packaging, magazines and decorative print.
- Screen printing
- A stencil process that pushes ink through a mesh screen; used for textiles, signage, glass, ceramics and special-effect graphics.
- Large-format printing
- Wide-roll or flatbed output for signage, banners, vehicle graphics and display graphics, typically using UV-curable or solvent inks.
- Finishing
- Post-press operations such as cutting, folding, binding, laminating, foiling, embossing and die-cutting that turn printed sheets into finished products.
- Colour management
- Profiles, standards and measurement workflows that keep colour consistent across devices, substrates and print processes.
- Substrate
- The material printed on, including coated and uncoated paper, board, film, foil, label stock and textiles; choice affects ink, drying and finishing.
- Print-on-demand (POD)
- Production triggered by individual orders, usually digital, reducing inventory and enabling versioned or personalised print.
- Packaging print
- Printing applied to primary, secondary and transit packaging, often combining flexo, offset, gravure or digital processes with finishing.
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Also known as
Alternate names and search phrases for this event.
- Print Fair 2026
- Printing exhibition in Vienna
- Print and media trade show Austria
- Print Fair Vienna 2026
- Vienna Austria
- Trade Show Vienna 2026
- Trade Show Exhibition Vienna
- Printing machinery and equipment
- digital transformation expo
- Vienna technology expo 2026
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.