Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Primex Field Days 2027 is a significant agricultural event held at Lismore Showgrounds, Casino, Australia. Spanning three days, it features over 430 exhibitors and attracts approximately 30,000 visitors, including primary producers and industry leaders.
The event focuses on connecting the agricultural community with innovative solutions and sustainable practices, making it a must-attend for anyone involved in the sector. Primex Field Days 2027 takes place in Casino, Australia.
TL;DR
- 1Dates and Venue: Primex Field Days 2027 runs from 20-22 May 2027 at Lismore Showgrounds, Casino, Australia.
- 2Scale and Focus: This event showcases over 430 exhibitors from various agricultural sectors, attracting around 30,000 visitors.
- 3Organiser: Primex Field Days is a family-owned event, established in 1985, known for connecting agriculture and community.
- 4Buyer Authority: Attendees include primary producers, industry leaders, and agricultural professionals seeking innovative solutions.
- 5Entry: Tickets available online and at the gate, with early bird discounts for advance purchases.
Why visit
Visitors can explore the latest agricultural technologies, participate in live demonstrations, and network with industry leaders. The event offers a unique opportunity to discover innovative solutions that can enhance productivity and sustainability in agriculture. With diverse exhibitors and engaging activities, attendees will gain valuable insights and connections.
Why exhibit
Exhibiting at Primex Field Days provides unparalleled access to a targeted audience of agricultural professionals and decision-makers. Exhibitors can showcase their products, engage directly with potential customers, and build lasting relationships. The event's strong reputation ensures high-quality leads and significant ROI for participating companies.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Primary producers from various sectors
Agricultural machinery buyers
Livestock producers and suppliers
Agtech innovators and developers
Sustainability advocates in agriculture
Education and training providers in agriculture
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Machinery manufacturers and suppliers
Agtech companies offering innovative solutions
Livestock genetics and health providers
Sustainable agriculture product suppliers
Educational institutions and training organizations
Local food and beverage producers
Product categories
Key solution areas showcased across the event.
Agricultural machinery and equipment
Livestock and animal production technologies
Agtech solutions for modern farming
Sustainable farming products and services
Forestry and timber management equipment
Educational resources for agricultural training
Location & Facilities
Venue
Lismore Showgrounds
Casino, Australia
Facilities
Parking
Lismore Showgrounds in Casino typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Lismore Showgrounds in Casino typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Lismore Showgrounds for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
20 – 22 May 2027:9:00 AM – 4:00 PM daily
One Day Pass
20Three Day Pass
40
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 2,026
This edition
—
Visitors: 30,000
Next edition
Not announced yet
New this edition
- 1
—
Equipment operated in real soil and crop conditions on the showground paddocks, giving buyers a performance comparison they cannot get from a static stand. Confirm published demonstration times on the organiser schedule for the 2027 edition.
- 2
—
Stud and commercial cattle presentations aimed at Northern Rivers beef producers, sitting alongside animal health, pasture and genetics suppliers.
- 3
—
Guidance, spray control, soil sensing and farm data products shown next to machinery dealerships, so producers can assess hardware and software in one walk-through.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Casino, Australia
Why it matters
Visitors can explore the latest agricultural technologies, participate in live demonstrations, and network with industry leaders. The event offers a unique opportunity to discover innovative solutions that can enhance productivity and sustainability in agriculture.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
PRIMEX Field Days | Growing The Future | Lismore Showgrounds NSW
ReadLatest News | PRIMEX Field Days
ReadPRIMEX Field Days 2027 - Exhibitor List, Dates & Venue · Event Scout
ReadNorco Primex Field Days 2027 - Berries Australia
ReadNorco Primex Field Days 2027 - Exhibitor Intelligence | ExpoGage
ReadPrimex Field Days 2027 - dates, venue and organiser
ReadPlan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Ballina Byron Gateway Airport
Closest airport with regular scheduled services; the practical arrival point for most visitors flying in for the field days. Confirm current carriers and hire car availability
TBA
to venue
Roughly 30 to 40 minutes by car or shuttle
by car
Gold Coast Airport
Larger domestic and international gateway with more flight options; pair with a hire car or pre-booked shuttle
TBA
to venue
Roughly 1 hour 15 minutes to 1 hour 40 minutes by car
by car
Lismore Regional Airport
Very close to the venue but scheduled passenger services are limited and change over time; check current operators before planning around it
TBA
to venue
Roughly 10 to 15 minutes by car
by car
Brisbane Airport
Best used for international connections or if fares are cheaper; the drive south on the Pacific Motorway is straightforward but adds a half day
TBA
to venue
Roughly 2 hours 15 minutes to 3 hours by car, longer in peak traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Casino town centre motor inns
CasinoShort drive to the showground, roughly 25 to 35 minutes to Lismore to venue
Simplest base for an early gate arrival; motel-style rooms with on-site parking. Approximate nightly band, confirm event-week rates.
Lismore CBD motels and motor lodges
LismoreClosest town base to the showground to venue
Best balance of room stock, dining and drive time; book well ahead because field day week absorbs most regional motel capacity. Approximate nightly band.
Goonellabah and East Lismore motels
Lismore surroundsRoughly 10 to 15 minutes by car to the showground to venue
Quieter residential-side options with parking, often used by exhibitor crews. Approximate nightly band.
Ballina and Lennox Head hotels
BallinaRoughly 30 to 40 minutes by car to venue
Coastal hotels near Ballina Byron Gateway Airport; a sensible choice for fly-in visitors who want restaurants and beach walks after show hours. Approximate nightly band.
Byron Bay and hinterland retreats
Byron BayRoughly 45 to 60 minutes by car to venue
Highest price tier and the longest commute; only workable with a hire car. Approximate nightly band, heavy demand in May.
Farm stays and B&Bs, Casino and Kyogle hinterland
Northern Rivers hinterlandRoughly 20 to 45 minutes depending on property to venue
Rural properties suited to visitors who want to see grazing country; limited room count so early booking is essential. Approximate nightly band.
Local transport
Get around the city with these convenient transport options.
Long distance rail
Estimated costUSD 12-28 airport or regional rail single journey
Best forNSW TrainLink North Coast line to Casino station, then road connection to the showground
Casino station is on the Sydney to Brisbane line. There is no metro or tram network in the Northern Rivers, so the final leg is coach, taxi or hire car.
Coach and local bus
Estimated costApprox. AUD 6-10 one way adult fare; confirm current timetable and fare
Best forCasino station or Casino town centre to Lismore and the showground district
Regional coach and bus services are thin outside school hours; check the return trip time before relying on it after the gates close.
Taxi
Estimated costApprox. AUD 60-90 metered for the Casino to Lismore run; shorter Lismore town trips around AUD 15-25
Best forCasino or Lismore town centre to the showground
Metered country taxis; queue at the rank in town rather than expecting street hail. Confirm the fare estimate with the driver before departure.
Rideshare
Estimated costApprox. AUD 55-90 one way depending on demand and time of day
Best forBallina Byron Gateway Airport to Lismore showground area
Rideshare coverage in regional NSW is inconsistent; check app availability in Ballina and Lismore before depending on it for a gate-time arrival.
Airport shuttle
Estimated costApprox. AUD 30-45 per person one way; group and pre-booked rates lower
Best forBallina Byron Gateway Airport to Lismore accommodation and showground
Pre-booked door-to-door shuttles are the usual fly-in option; confirm pick-up point and whether the service runs on show days.
Car parking
Estimated costApprox. AUD 0-10 per vehicle per day; field day parking is commonly free or a gold-coin donation, confirm with the organiser
Best forShowground car parks, gate entry
Grass and hardstand parking fills quickly mid-morning. Park closest to the machinery paddocks if that is your first stop.
Metro and light rail
Estimated costNot applicable - no metro or tram service in the region; use coach, taxi or hire car instead
Best forNot available in Casino, Lismore or the Northern Rivers
Do not plan a metro or tram leg for this event. The nearest heavy rail passenger station is Casino on the North Coast line.
taxi
Estimated costApprox. USD taxi/rideshare from BNK to venue (estimate; confirm before travel)
Best forBallina Byron Gateway Airport (BNK) to Lismore Showgrounds
Roughly 30 to 40 minutes by car or shuttle; Closest airport with regular scheduled services; the practical arrival point for most visitors flying in for the field days. Confirm current carriers and hire car availability.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Late May is late autumn in the Northern Rivers, so expect mild subtropical days and cool nights rather than summer heat. Daytime temperatures typically sit around 20-24 C and overnight lows around 10-14 C, with humidity easing compared with summer. Rain is possible in any week of the year here, with roughly 100-150 mm falling across May on average, so the showground turf and paddock sites can be soft underfoot. Treat these as climatological bands, not a forecast, and check the Bureau of Meteorology outlook for Casino and Lismore in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Australia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Country showground etiquette
This is a working agricultural field days site, not a convention centre. Expect grass, gravel and mud, farm machinery moving between paddocks, and livestock areas where visitors should follow posted signage and keep to marked paths.
Biosecurity and clean footwear
Northern Rivers producers take pest and disease movement seriously. If you have visited other farms or livestock events recently, clean your boots and vehicle before arriving and follow any on-site hygiene directions at cattle and machinery displays.
Doing business locally
Business conversation is direct and informal, first names are normal, and a handshake plus a clear product story works better than a hard pitch. Bring business cards and be ready to talk rainfall, pasture and machinery replacement cycles.
Money, tipping and connectivity
Prices are in Australian dollars, card payment is widely accepted at gate and stands, and tipping is not expected. Mobile coverage in the region is generally workable but can be patchy in paddocks and behind large machinery, so download tickets and maps before arriving.
Distances and driving
Towns are spread out: Casino to Lismore is about 30 km of rural road, and Ballina or the coast adds another 30 to 40 minutes. Allow real driving time, watch for slow-moving farm vehicles, and avoid planning back-to-back meetings in different towns.
Visas and entry
Most international business visitors need an Australian visa before travel; check the Department of Home Affairs visitor visa (subclass 600) Business Visitor stream or an eVisitor/ETA arrangement for your nationality, and allow several weeks for processing.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BNK
Compare flights to the nearest international gateway serving Casino; confirm ground transport on the organiser site.
Visa
Australia requires a visa or electronic travel authority for most foreign business visitors. The subclass 600 Business Visitor stream is the standard route for attending exhibitions and business meetings.
Processing: Varies by nationality; apply several weeks before travel.
Eligible passport holders may use the shorter eVisitor or ETA options; use the Home Affairs visa finder to confirm which applies to you.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Ballina Byron Gateway Airport (BNK): Roughly 30 to 40 minutes by car or shuttle; Gold Coast Airport (OOL): Roughly 1 hour 15 minutes to 1 hour 40 minutes by car; Lismore Regional Airport (LSY): Roughly 10 to 15 minutes by car; Brisbane Airport (BNE): Roughly 2 hours 15 minutes to 3 hours by car, longer in peak traffic. Allow road or rail time to Lismore Showgrounds; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Lismore Showgrounds: Casino: Casino town centre motor inns; Lismore: Lismore CBD motels and motor lodges; Lismore surrounds: Goonellabah and East Lismore motels.
Ride-hail: Ride-hailing apps are commonly used in Casino; confirm local availability before travel.
Public transit: There is no metro or light rail in the Northern Rivers. The realistic public transport spine is the NSW TrainLink North Coast line, which stops at Casino station on the Sydney to Brisbane route; from Casino you continue to Lismore and the showground by regional coach, local bus or taxi, roughly 30 km. Regional coach and bus timetables are limited, particularly in the evening, so check the last return service before you commit to a car-free day. For most visitors a hire car from Ballina Byron Gateway Airport (BNK) or Gold Coast Airport (OOL), or a pre-booked airport shuttle, is the practical way to reach the gates. Confirm current timetables and fares with NSW TrainLink and local operators before travelling.
Parking: On-site parking is available at Lismore Showgrounds; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Expect roughly 20-24 C by day and 10-14 C overnight in late May, based on typical Northern Rivers autumn conditions. Showers can drop the apparent temperature quickly, and the paddocks feel cooler than the town reading when wind picks up. Treat these as average bands, not a forecast, and check the Bureau of Meteorology outlook for Casino and Lismore before you pack.
Seasonality: May sits at the tail of the wetter half of the year in the Northern Rivers, with roughly 100-150 mm of rain across the month and rain possible on any given day. It is not the summer storm season, but persistent drizzle can make grass parking and paddock walkways soft. Plan for a wet-weather contingency: waterproof footwear, a compact rain jacket, and a schedule that lets you move indoor agtech and rural supplies stands into the wettest part of the day.
Packing: Pack for a working farm site: closed boots or sturdy shoes you do not mind getting muddy, a compact rain jacket, and layers you can shed as the day warms from a cool morning to a mild afternoon. Add a hat, sunscreen and a refillable water bottle, because much of the event is outdoors on open grass and hardstand. Bring a small bag for catalogues and a phone power bank, since long days in the paddocks drain batteries quickly. Evening temperatures in Casino and Lismore drop into single digits to low teens, so a warm layer for after the gates close is worth the space.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Primex Field Days 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm the 2027 dates and opening hours for Norco PRIMEX on primex.net.au, and check whether your ticket is a one day or three day pass before booking travel.
T-2
14 days out: book flights into Ballina Byron (BNK) or Gold Coast (OOL) and a motel in Casino, Lismore or Ballina, since Northern Rivers accommodation tightens around field day week.
T-3
12 days out: map the drive from your accommodation to the showground and note that regional roads are shared with farm machinery and livestock transporters during the event.
T-4
10 days out: check the NSW TrainLink North Coast line timetable if you plan to arrive at Casino station and connect by coach or taxi to the showground.
T-5
7 days out: review the organiser schedule page and shortlist the machinery demonstrations, cattle judging and agtech talks you want to attend, because paddock sessions run to fixed times.
T-6
7 days out: download tickets or confirm gate payment options, and check whether parking at the showground is free, gold-coin or pre-paid for the edition.
T-7
5 days out: check the Northern Rivers forecast and pack wet-weather gear, given the region's autumn rain bands.
T-8
3 days out: confirm site access for any visitors with mobility needs and ask the organiser about drop-off points nearest the main gate.
T-9
1 day out: load sunscreen, a hat, refillable water and closed footwear, since most of the event is on open grass and hardstand.
T-10
Show day: arrive at opening to cover paddock machinery sites before the midday crowd, and keep the afternoon for livestock pavilions and indoor agtech stands.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Lismore Showgrounds
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Primex Field Days 2027 registration concourse
Lismore Showgrounds
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Lismore Showgrounds
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · One Day Pass
USD 20 / per person
organiser_published
visitor_ticket
visitor · Three Day Pass
USD 40 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | One Day Pass | USD 20 / per person | organiser_published | |
| visitor_ticket | visitor | Three Day Pass | USD 40 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Primex Field Days 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Primex Field Days 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or specify farm equipment, livestock or agronomy inputs for a NSW operation.
Best for
Primary producers, farm managers and agronomists from the Northern Rivers and wider NSW comparing machinery, livestock genetics and inputs in one field-day setting.
Min. budget
$400.00
Timeline
Book travel and accommodation 6-10 weeks out; Lismore and Casino beds tighten around field-day week.
Risks
Regional NSW accommodation is limited, so late bookings concentrate in Casino and Ballina.
Outdoor field-day areas are weather-exposed in May.
exhibit
You sell into NSW broadacre, dairy or horticulture and want face-to-face dealer and grower contact.
Best for
Machinery dealers, implement and attachment suppliers, livestock genetics firms and agronomy or rural-services brands targeting Northern Rivers producers.
Min. budget
$2,500.00
Timeline
Start stand planning and machinery freight 3-6 months ahead; outdoor sites need transport and rigging scheduling.
Risks
Stand pricing is not published in captured sources - request a prospectus from the organiser.
Rain on grassed outdoor sites can restrict heavy-machinery display setups.
skip
Your product line or target market does not overlap with NSW primary production.
Best for
Suppliers or buyers outside agricultural primary industry, or brands with no NSW distribution plan.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is PRIMEX Field Days 2027 held?
PRIMEX Field Days runs 20-22 May 2027 at Lismore Showgrounds in the Northern Rivers region of New South Wales, with Casino the nearest large town referenced in the event seed.
What kind of exhibition is PRIMEX Field Days?
It is Australia's primary industry field days, an outdoor and hall-based agricultural exhibition covering farm machinery, livestock, agronomy, education and careers, and regional agribusiness services.
How do I register as a visitor?
Check the PRIMEX visitor FAQ and admission page on primex.net.au for current registration and ticket arrangements before you travel.
Who exhibits at PRIMEX?
Agricultural machinery dealers, livestock and genetics suppliers, agronomy and input suppliers, and rural services companies; the organiser publishes an exhibitor directory at guide.primex.net.au.
Does PRIMEX include education and careers content?
Yes. The organiser runs an Education, Careers and Training hub and invites schools to attend as one of regional Australia's leading skills and careers events.
Which visa do I need to attend as a business visitor?
Most nationalities need an Australian visa; the subclass 600 Business Visitor stream is the standard route and is applied for through the Department of Home Affairs.
Glossary
- Field days
- An outdoor agricultural exhibition where machinery, implements and livestock are shown in working conditions in paddocks alongside static trade stands, rather than inside convention halls. Norco PRIMEX is a field days format staged on the Northern Rivers showground turf.
- Norco PRIMEX
- The promoted name of the event, pairing the PRIMEX primary industries exposition with naming-rights partner Norco, an Australian farmer-owned dairy and rural supplies cooperative.
- Primary industry
- Australia's farm-gate sectors: beef and dairy cattle, sheep, sugar cane, horticulture, broadacre cropping, forestry and the rural services that support them. This is the buyer and supplier base the Casino field days are built around.
- Northern Rivers
- The subtropical NSW region running from the Tweed to the Clarence, taking in Casino, Lismore, Ballina and Kyogle. It is a beef, dairy, sugar and horticulture belt, which shapes the exhibitor mix at the show.
- Paddock site
- An outdoor exhibitor allotment on grass or hardstand where tractors, sprayers, augers and attachments can be displayed at full working size. Paddock sites are the reason machinery brands choose field days over city exhibition centres.
- Working demonstration
- A scheduled session where equipment is operated in soil or crop in front of visitors, so buyers can judge capacity, fuel use and trash flow instead of reading a spec sheet.
- Stud and commercial cattle
- Seedstock bulls and heifers shown by breed studs, compared with commercial herds run for production. Cattle displays and breed judging are core livestock content at Northern Rivers field days.
- Agtech and precision agriculture
- Guidance, variable-rate inputs, soil sensing, spray control and farm data software sold alongside iron. Agtech stands sit next to machinery dealerships because the same buyer purchases both.
- Biosecurity
- On-farm practices and rules that stop pests and disease moving between properties. Visitors walking between livestock areas and machinery sites should expect clean-footwear and vehicle hygiene expectations.
- Rural supplies and agronomy
- The seed, fertiliser, chemical, fencing, water and animal health products sold through rural merchandisers. These suppliers exhibit to reach both producers and the resellers who service them.
- Site holder
- An exhibiting business that has booked floor or paddock space for the event. Site holders range from national machinery distributors to local dealerships, fencing contractors and farm-service providers.
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Also known as
Alternate names and search phrases for this event.
- Agricultural events in Australia
- Field days in Casino
- Lismore Showgrounds events
- Primex Field Days 2027 Casino
- Primex Field Days Casino 2027
- Casino Australia
- Agriculture and Agribusiness Casino 2027
- Livestock Production
- Sustainability
- Education
4 more alternate names hidden
Trust footer
Sources
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References
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Publishers
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Date checked
1
Primex Field Days
- official_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.