October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    30–31 Aug 2026

    City / country

    San Antonio, United States

    Venue

    Henry B. González Convention Center

    Time

    Sunday, August 30, 2026: Exhibit Floor Open 9:00a – 5:00p, Education Classes 9:00a – 5:00p · Monday, August 31, 2026: Exhibit Floor Open 9:00a – 4:00p, Education Classes 9:00a – 4:00p

    20 Floor Picks

    Matched booths for Premiere San Antonio 2026

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    Notable exhibitors

    Companies exhibiting at Premiere San Antonio 2026 include 7 SECRETS, Above Shears, Aesthetic Pro, Aggieland Barber & Beauty Supply and American Laser and Aesthetics Institute.

    • 7 SECRETS
    • Above Shears
    • Aesthetic Pro
    • Aggieland Barber & Beauty Supply
    • American Laser and Aesthetics Institute

    Event overview

    Overview

    Premiere San Antonio presented by SalonCentric is the Southwest’s must-attend event for beauty professionals. Now in its fourth year, this expanding show brings the full Premiere experience to a lively, creative city, connecting professionals and students with leading brands, educators, and influencers.

    Designed for those seeking to elevate their craft and advance their careers, the event showcases trend-setting techniques, hands-on demos of the latest tools, and exclusive show-only deals. Covering hair, barbering, nails, skincare, spa, wellness, and makeup, Premiere San Antonio delivers top-tier education, valuable connections, and fresh inspiration for every beauty artist

    TL;DR

    1. 1Southwest’s premier beauty industry event, now in its fourth year and presented by SalonCentric
    2. 2Over 115 exhibiting brands across hair, nails, skincare, spa, wellness, barbering, makeup, and lashes
    3. 3Two full days (August 30-31, 2026) of top-tier education, hands-on demos, and exclusive show-only
    4. 4Connects thousands of beauty professionals, salon owners, and students from across the Southern U.S
    5. 5Features a Demo Stage with live demonstrations across spa & wellness, nails, and more

    Why visit

    Premiere San Antonio 2026 is the essential event for beauty professionals looking to elevate their craft and advance their careers Attendees gain access to complimentary, top-tier education classes led by industry experts and influencers, covering the latest techniques and trends The expansive show floor features over 115 exhibiting brands, offering hands-on demonstrations of new tools and products, along with exclusive It's a prime opportunity to network with thousands of like-minded professionals, salon owners, and students from across the Southern U.S The event also features a dedicated Demo Stage with live demonstrations across spa & wellness, nails, and other categories

    Why exhibit

    Exhibiting at Premiere San Antonio 2026 provides unparalleled access to a highly targeted, engaged audience of beauty professionals from across With over 10,200 attendee visits over two days, exhibitors can generate immediate sales through cash-and-carry transactions, build brand recognition, and 93% of attendees make purchases on the show floor, and 56% spend over $250 The show's partnership with SalonCentric as presenting sponsor attracts an even stronger audience of engaged salon professionals who influence brand Exhibitors also receive one 60-minute classroom session (valued at $800) to educate attendees on their products or techniques, subject to The event is the ultimate platform to showcase products, drive sales, and grow your brand in the thriving Southern market

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Licensed cosmetologists and hair stylists- 21
    Barbers- 21
    Makeup artists- 21
    Lash technicians- 21
    Estheticians and skincare specialists- 21
    Nail artists and technicians- 21
    Salon and spa owners- 21
    Beauty school students- 10
    Beauty industry professionals seeking education, networking, and new products- 1

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Brands and manufacturers of professional hair care products and tools
    Nail product and equipment companies
    Skincare and spa product lines
    Barbering brands and suppliers
    Makeup and cosmetics brands
    Lash and brow product companies
    Wellness and spa equipment providers
    Beauty distributors and retailers- 21
    Industry educators and influencers- 31

    Product categories

    Key solution areas showcased across the event.

    Hair
    Barbering
    Nails
    Skincare
    Spa & Wellness
    Makeup
    Lashes & Brows

    Location & Facilities

    Venue

    Halls & areas

    1
    Hall 3

    Henry B. González Convention Center

    900 E Market St, 78205 San Antonio, USA

    Facilities

    Food options

    Broken Crust Café, Market Café, El Puente Café

    On-site dining

    Parking: Nearby parking garages and surface lots offer plenty of options for short- and long-term parking. Rideshare drop-off zones are also available for quick access

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Sunday, August 30, 2026Exhibit Floor Open 9:00a – 5:00p, Education Classes 9:00a – 5:00p
    Monday, August 31, 2026Exhibit Floor Open 9:00a – 4:00p, Education Classes 9:00a – 4:00p
    • Professional Early Bird

      Price shown is the discount off regular pricing; actual price not specified. Early Bird pricing available on or before August 6, 2026

      $40.00
    • Student

      Student pricing details not specified on the official pricing page; contact customer service for details

    Register

    Ticket info

    Badge collection

    Badge Pick Up Hours: Saturday, August 29 | 7a - 5p; Sunday, August 30 | 7a - 5p; Monday, August 31 | 7a - 4p. Head to a self-serve kiosk onsite, scan your QR code and print your badge. Pick up a lanyard and proceed to the entrance

    Ticket notes

    Show Passes include 2-Days Complimentary Education plus access to the Show Floor. Workshops and competitions can be purchased for an additional fee. A 6.5% sales tax will be applied to all show pass purchases and a 3% service fee will be added to the total purchase PBA, AHP, and ASCP members are eligible for exclusive show pass discounts

    Registration deadline

    Early Bird pricing available on or before August 6, 2026

    Who runs the show

    Organisers

    Customer Service Team

    General Inquiries

    Erin McDonald

    Event Director, Premiere Shows

    Alexis Garcia

    Education Manager

    Sharon Cruz

    Education Manager

    Premiere Exhibit Services

    Exhibitor Support

    What's on

    Programme

    4

    Live Demonstration

    4

    Presentation

    1

    Event days

    TBA

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    RB

    Rachel Bynum

    Educator

    PP

    Presley Poe

    Educator

    LC

    Leysa Carrillo

    Educator

    NT

    Nicck Townsend

    Educator

    KM

    Kirsty Meakin

    Educator

    SH

    Savannah Hicks

    Educator

    OT

    Olivia Thompson

    Educator

    WT

    Wayne Tuggle

    Educator

    DL

    David Lopez

    Representative @ Ulta Beauty

    AC

    Anna Cantu

    Representative @ CHI by Farouk

    BM

    Byrd Mena

    Educator

    IR

    Ivan Ross

    Representative @ WAHL

    MC

    Matty Conrad

    Educator

    DA

    Danny Amorim

    Educator

    Thursday, Jan 1, 2026

    Demo Stage: Live Demonstrations

    Live Demonstration
    Demo StageHall 3

    Demo Stage: Live Demonstrations

    Live Demonstration
    Demo StageHall 3

    Color Stage: Live Demonstrations

    Live Demonstration
    Color StageHall 3

    Color Stage: Live Demonstrations

    Live Demonstration
    Color StageHall 3

    Main Stage Presentations

    Presentation
    Main StageHall 3

    Main Stage Presentations

    Presentation
    Main StageHall 3

    Barber Stage Programming

    Presentation
    Barber StageHall 3

    Barber Stage Programming

    Presentation
    Barber StageHall 3

    Topic tracks

    Anti-Aging & MedestheticsBarberingBusiness & Personal DevelopmentExperiencesExtensions, Wigs & WeavesHair Cut, Color or StylingHair Loss SolutionsInstructor EducationLashes & BrowsMakeupNailsSocial Media MarketingSpa & WellnessStudents & New ProfessionalsTexture & CurlsWellness & Mental Health

    Co-located events

    Nailympia San Antonio

    Separate ticket

    Premiere San Antonio After Party

    Separate ticket

    Sponsors

    SalonCentric

    Government supporters

    Texas Department of Licensing and Regulation (TDLR) – Barbering and Cosmetology

    Licensing and Continuing Education Support

    How the last edition performed

    Previous edition

    Current edition

    2026 · 5,670 visitors · 100 exhibitors

    Official 2026 statistics not yet published. Based on 2024 edition which recorded over 10,000 visits and approximately 100 exhibiting brands

    Forecast — not final

    Visitors

    10,000

    Exhibitors

    100

    Growth over time

    Edition recap

    In its second year, Premiere San Antonio achieved remarkable growth, recording over 10,000 visits, a 9% increase year-over-year. Professionals traveled from 39 states. The event showcased world-class educators including Larisa Love, Jacob Khan, Natalia Nowicki, Kirsty Meakin, and Dr. Kari Williams from Beyoncé's Cécred brand. The exhibitor floor featured leading brands such as Amika, Halocouture, Aprés Nail, Redavid, and Wahl. New exhibitors like Jimena Nails, Baby Foot USA, and Premier Nail Source garnered significant attention, while local Texas brands like Lash Doctor, Procell Therapies, and Ann Webb Skin Clinic & Institute highlighted the region's talent. The Main Stage featured presentations from Chrystofer Benson, Ethan King, Jay Mahmood, and a TikTok Superstar Panel. The Barber Stage, hosted by Cherry the Barber, featured barbers like Rick Morin, Javy Andux, and Bengie Arocho. Competitions included the Curtain Bangs & Layers contest powered by Hattori Hanzo Shears and the Barber Battle powered by L3VEL3

    New this edition

    • 1

      SalonCentric Presenting Sponsorship

      For the first time, Premiere Shows has partnered with SalonCentric as the presenting sponsor, delivering an even more dynamic show experience with expanded access to professional brands, top-tier education, and exciting show floor activations

      Source
    • 2

      SalonCentric Pavilion

      New pavilion featuring brand partners including Bumble and bumble, Color Wow, Framar, House of Foils, Redken, and more. Offers Gamified Experience, Dry Head Spa Certification, and interactive product discovery

      Source

    Testimonials

    It's an amazing experience within an incredible community of top beauty professionals

    Attendee · 2024

    The information is priceless, the key speakers are at the top in the industry

    Attendee · 2024

    Next edition outlook

    2026 – 2026

    2026Premiere San Antonio,“”- 44 .115180- 42 - .SalonCentric,,SalonCentric- 44 .,Demo Stage,,,,- 44 .,- 42

    SalonCentric,,- 44 SalonCentricBumble and bumble,Color Wow,Framar,House of FoilsRedken- 42 Demo Stage,,,- 44 SalonCentricDry Head Spa- 44

    Impact

    A bigger and stronger platform

    2024Premiere San Antonio- 1 .39,,- 1 .,,- 1 .(93%- 33 )

    Audience quality

    High-value decision-makers

    2024.10,000- 1 ,93%,56%250- 33 .,66%Premiere San Antonio- 33 ,.,,,- 1

    Exhibitor outcomes

    Real business growth

    2024.(93%- 33 )(56%250- 33 ).Amika,HalocoutureAprés Nail- 1 .,Jimena NailsBaby Foot USA- 1 .,60,- 33

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    (,,)

    Why it matters

    Premiere San Antonio 2026.62- ,5.2%- 1 ;39- 1 ,- .,240,- 1 .SalonCentric,115+180+

    Industry trends

    Key trends shaping this market and its wider industry.

    03

    Dry Head Spa

    Dry Head Spa,SalonCentric2026.- 2

    Source

    Market news

    Latest updates from across the market.

    Premiere Returns to San Antonio Bigger Than Ever

    Read

    Premiere Beauty Shows and SalonCentric Announce Strategic Partnership

    Read

    Premiere San Antonio '26 Returns with Its Biggest Show Yet

    Read

    Premiere Shows

    2-3

    Premiere San AntonioPremiere Show Group,Premiere Orlando,Premiere Anaheim,Premiere Columbus.- 16

    1 Jan 2026

    Premiere Orlando

    Orlando, USA

    30,500+,400+,760+

    website
    1 Jan 2026

    Premiere San Antonio

    San Antonio, USA

    115+,180+,SalonCentric.- 2

    website
    1 Jan 2026

    Premiere Columbus

    Columbus, USA

    25,.- 16

    website
    1 Jan 2027

    Premiere Anaheim

    Anaheim, USA

    (2027),.- 16

    website

    /

    Premiere Anaheim

    2

    Premiere Shows.- 16

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SAT

    San Antonio International Airport

    Primary airport serving San Antonio. Located at 9800 Airport Blvd, San Antonio, TX 78216- 3 . Offers discounted fares with Delta, Southwest, and United Airlines for show attendees- 1 . Complimentary shuttles to and from the airport are offered by various hotels- 1

    less than 10 miles

    to venue

    15–20 minutes

    by car

    AUS

    Austin‑Bergstrom International Airport

    Alternative airport located in Austin, TX

    ~72 miles

    to venue

    ~1.5 hours

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium
    River Walk

    USD 239 / night

    Grand Hyatt San Antonio River Walk. Starting at $239 USD/night. World of Hyatt Reward Benefits for Members. Amenities include 24-hour health club, outdoor pool, complimentary Wi-Fi, concierge services, and arcade/game room. Multiple on-site dining options: Moda Fare (Italian), Ruth's Chris (steakhouse), Tejas Lounge (cocktails), and Spoonful Provisions (coffee/snacks). To-go breakfasts available daily 6:00AM–11:00AM for additional fee

    Premium
    River Walk / Convention Center

    USD 209 / night

    San Antonio Marriott Rivercenter on the River Walk. Starting at $209 USD/night. Directly connected to the Convention Center. Complimentary Wi-Fi. On-site spa offering massages, facials, and more. Free shuttle to nearby theme parks. Multiple restaurants and lively bars. Concierge services and gift shops/newsstands

    Mid-range
    River Walk

    USD 139 / night

    The Emily Morgan San Antonio – A DoubleTree by Hilton. Starting at $139 USD/night. Art Deco hotel. 24-hour fitness center and bicycle rentals. Complimentary Wi-Fi and concierge services. On-site dining at Oro Restaurant (hand-crafted cocktails). Full breakfasts available daily for additional fee. Known as one of America's most haunted hotels

    Local transport

    Get around the city with these convenient transport options.

    VIA Metropolitan Transit Bus

    Estimated cost$1.30 per single ride; $2.75 for a 24-hour Day Pass- 11
    Best forRoutes 5, 17, 25, 28, 51, 100, 24, and others serve the convention center area- . Route 5 connects the airport to downtown and the convention center- 11

    Most affordable option. Buses have limited luggage space. Exact cash required or use VIA's GoMobile app- 11

    VIA Downtown Trolley

    Estimated costLikely standard VIA fare ($1.30) or free (check VIA for current promotions)
    Best forYellow Line stops at the convention center, Alamodome, El Mercado–Market Square, and other downtown locations

    Convenient for getting around downtown and the River Walk area. Check VIA for current routes and schedules

    Rideshare (Uber, Lyft)

    Estimated cost$15 - $40
    Best forAirport to convention center or downtown hotels

    Fast and convenient. Rideshare drop-off zones are available at the convention center- 4 . Meet ride-hailing services on the lower level of Terminal A at SAT

    Taxi

    Estimated cost$27 - $56- 30
    Best forAirport to convention center or downtown hotels

    Taxi cabs are available at the outer commercial curbside at Terminal A- . Fares are regulated tariffs

    Hotel Shuttle

    Estimated costComplimentary (offered by select hotels)
    Best forParticipating hotels to/from San Antonio International Airport (SAT)

    Check with your hotel for availability and schedules. Many hotels in the area offer this service for guests

    Shared-Ride Shuttle

    Estimated cost$15 - $22 per person- 11
    Best forAirport to downtown hotels and convention center area

    Door-to-door service. May have multiple stops and variable wait times- 11

    Driving (Personal or Rental Car)

    Estimated costParking: $10 - $45+ per day depending on garage- 21
    Best forFrom major highways I-10, I-35, and US-281 to the convention center

    Convention Center Garage: $10 weekday flat rate / $15 weekend- 21 . South Parking: $3/hr max $30 weekday / $5/hr max $30 weekend- 21 . Grand Hyatt Garage: $45 for 4-24 hours- 21 . Car rental discounts available with Avis (AWD J157623) and Budget (S274076)- 4

    Bike-sharing

    Estimated costVaries by program; typically a few dollars per ride
    Best forVarious stations around downtown and the convention center

    A fun and eco-friendly way to explore the city

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 (Business Visitor) or B-2 (Tourist)International visitors from countries that do not participate in the U.S. Visa Waiver Program$185.00Varies by country; apply well in advance of travel

    Citizens of countries participating in the U.S. Visa Waiver Program (VWP) do not require a visa for business or tourist visits of up to 90 days. ESTA authorization is required. Check the U.S. Department of State website for the current list of VWP countries

    No specific information on ATA Carnet acceptance for Premiere San Antonio 2026 could be found. Exhibitors should consult U.S. Customs and Border Protection for temporary importation of exhibition goods

    Official visa page

    Weather

    August in San Antonio is hot and humid, with average high temperatures around 95–97°F (35–36°C) and lows around 75°F (24°C)- . Average rainfall is about 1.5–2.1 inches. Dress in light, breathable fabrics and stay hydrated

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The convention center offers complimentary Wi-Fi in common areas only. Paid Wi-Fi is available in exhibit halls through Smart City- 1

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    San Antonio's Bilingual Beauty Market

    San Antonio has a significant bilingual population, creating demand for beauty professionals and brands that can effectively engage with both English- and Spanish-speaking clientele. The city's beauty industry is characterized by three distinct economies: Expansion Zones (areas with surplus licensed professionals but fewer salons), Prestige Corridors (fully realized beauty ecosystems with high competition), and Quiet Markets (areas with limited workforce and storefronts)

    Official After Party in True San Antonio Style

    The official Premiere San Antonio After Party takes place on August 30 at Howdy Sore Loser, featuring line dancing, live DJ sets, happy hour specials, and exclusive merch giveaways — a celebration in true San Antonio style

    Texas Continuing Education Opportunities

    Texas cosmetology professionals can complete approved continuing education requirements onsite, with representatives from the Texas Department of Licensing and Regulation available to answer licensing questions

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: San Antonio International Airport (SAT)

    Premiere provides exclusive discounts with select airlines, including Delta, Southwest, and United Airlines- 3 . Car rental discounts are also available through Avis and Budget- 3

    Book flights

    Visa

    International attendees and exhibitors from non-Visa Waiver Program countries require a B-1 or B-2 visa to enter the U.S. for Premiere San Antonio. An official invitation letter can be generated after registration- 47 . Visa processing times vary; early application is strongly recommended

    Processing: Varies by country; typically 3-8 weeks

    The invitation letter is available for download from the registration dashboard after completing attendee, exhibitor, or educator registration- 47 . The U.S. Department of State provides detailed visa application guidance

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    Saturday, August 29, 2026

    Check-out (recommended)

    Tuesday, September 1, 2026

    Areas to stay

    River Walk (downtown) · Convention Center area

    Premium

    $209–$239+ USD/night

    Book

    Mid-range

    $139–$208 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: San Antonio International Airport (SAT) is less than 10 miles from the convention center. Drive time approximately 15–20 minutes

    Hotel → venue: Official partner hotels are located near the convention center and River Walk. Marriott Rivercenter is directly connected to the convention center

    Ride-hail: Rideshare drop-off zones are available at the convention center for quick access

    Public transit: VIA Metropolitan Transit bus routes serve downtown San Antonio and the convention center area

    Parking: Nearby parking garages and surface lots offer short- and long-term parking options

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: 95–97°F (35–36°C) high / 75°F (24°C) low

    Seasonality: Average rainfall 1.5–2.1 inches; hot and humid

    Packing: Pack light, breathable fabrics, comfortable walking shoes, and stay hydrated. Indoor venues are air-conditioned

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 8:00 AMArrive at Henry B. González Convention Center, pick up badge (badge pick-up opens at 7:00 AM)
    2. 9:00 AMExhibit Floor Opens — explore booths, attend hands-on demos, and network with exhibitors
    3. 12:00 PMLunch break — enjoy a meal at one of the Riverwalk restaurants or on-site concessions
    4. 1:30 PMAttend a complimentary education class or workshop
    5. 5:00 PMExhibit Floor closes — head to a networking happy hour or explore downtown San Antonio

    Plan your trip

    Planning

    Best day to visit: Sunday, August 30

    Sunday is the first full day of the show, with the exhibit floor open from 9 AM to 5 PM and education classes running all day The official after-party takes place Sunday evening, offering the best opportunity for networking and celebration. Monday has reduced hours (9 AM – 4 PM) and fewer evening activities

    4-6 weeks before

    Book travel and accommodation through official partners — Use onPeak for hotels, Delta/Southwest/United for flights. Book by August 5 for best rates

    4-6 weeks before

    Order hanging sign rigging (if applicable) — Submit structural drawings, fire-retardant certification, weight and dimension approval. Rigging typically $4,000–$10,000

    3-4 weeks before

    Order booth furniture, electrical, and utilities — Furniture rentals through Freeman. Electrical ordered through official portal. Late orders incur 10-25% surcharge

    30 days before

    Submit Certificate of Insurance (COI) — Minimum $1,000,000 per occurrence, $2,000,000 general aggregate, naming Informa Markets, USA Beauty LLC dba Premiere Show Group, Henry B. Gonzalez Convention Center, and Freeman as additionally insured

    7 days before

    Review show schedule and plan education sessions — 180+ free classes included with registration; popular sessions fill quickly

    1 day before

    Pick up badge (Saturday, August 29, 7a–5p) — Self-serve kiosks onsite. Bring QR code and photo ID

    Sample visitor itinerary

    Route-optimised day
    8:00 AM

    Arrive at Henry B. González Convention Center, pick up badge (badge pick-up opens at 7:00 AM)

    Convention Center Lobby
    9:00 AM

    Exhibit Floor Opens — explore booths, attend hands-on demos, and network with exhibitors

    Hall 3
    12:00 PM

    Lunch break — enjoy a meal at one of the Riverwalk restaurants or on-site concessions

    Riverwalk or Convention Center
    1:30 PM

    Attend a complimentary education class or workshop

    Classroom / Demo Stage
    5:00 PM

    Exhibit Floor closes — head to a networking happy hour or explore downtown San Antonio

    Off-site

    Side trips

    4

    San Antonio River Walk

    Scenic Waterway

    Adjacent to the convention center

    A scenic network of walkways along the San Antonio River, lined with restaurants, shops, and historic landmarks. Free to explore

    The Alamo

    Historic Site

    0.5 miles (10-minute walk)

    Iconic 18th-century Spanish mission and fortress, a symbol of Texas independence

    San Antonio Missions National Historical Park

    UNESCO World Heritage Site

    2–8 miles south

    Four 18th-century Spanish missions, including Mission San José, offering a glimpse into the region's colonial history

    Pearl District

    Cultural & Culinary Hub

    1.5 miles north

    A vibrant mixed-use neighborhood with the historic Pearl Brewery, trendy restaurants, boutique shops, and a weekend farmers market

    Networking spots

    3

    Premiere Lounge

    Lounge

    Hosted by Ulta Beauty, offering ear piercing, brow services, photo ops, and The Premiere Charm Bar

    Howdy Sore Loser

    After Party Venue

    Official after-party on Sunday, August 30 at 5PM with line dancing, DJ sets, and giveaways

    SalonCentric Pavilion

    Pavilion

    Interactive brand experiences and gamified engagement

    Budget

    Costs & budget

    Official booth pricing for Premiere San Antonio 2026 is not publicly listed. Interested exhibitors must submit an Exhibit Space Request Form; a sales representative will provide pricing and availability. Booth rental options include space-only (raw floor), shell scheme (pre-built modular stand), and custom turnkey (full design, build, installation, and dismantling). A 50% non-refundable deposit is required upon receipt of booth contract

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Visa$185.00
    • Flight — Domestic US (e.g., Dallas to SAT)$300.00
    Estimated total$485.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Show Pass Professional Early Bird

    both · Early Bird

    USD 40 / per pass

    estimateAs of 2026

    Show Pass Student

    both · Student

    —

    estimateAs of 2026

    Hanging Sign Installation

    both · Union Venue

    USD 4000–10000 / per sign

    estimateAs of 2026

    Booth Furniture Rental

    both · Standard

    —

    unknownAs of 2026

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, we recommend the following decision for Premiere San Antonio 2026. Your scores reflect your alignment with visiting, exhibiting, or skipping the event

    QUESTION 1 OF 8

    What is your primary goal for engaging with Premiere San Antonio 2026?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When your focus is on learning new techniques, evaluating new tools, and connecting with peers in the Southwest beauty community

    Best for

    Licensed beauty professionals, salon owners, students, and educators seeking education, product discovery, and networking

    Min. budget

    $40.00

    Timeline

    Early Bird registration by August 6 saves $40; passes available on-site but at higher price

    Risks

    Crowds can be overwhelming – plan your schedule in advance

    Education sessions fill quickly – arrive early

    Travel and accommodation costs may rise if booked late

    exhibit

    When you have a strong product-market fit for the South Central US beauty market and can commit to a professional booth presence

    Best for

    Brands, manufacturers, distributors, and educators wanting to reach a highly engaged regional audience of decision-makers

    Min. budget

    $3,000.00

    Timeline

    Apply early for booth space; official pricing not public, but deposit required upon contract. Best rates and placement available months in advance

    Risks

    Costs can escalate with shipping, furnishings, and labor

    Competition for attendee attention – invest in booth experience and promotions

    Logistics require careful planning (union rules, deadlines)

    skip

    When your business goals are not aligned with a large-scale trade show, or when you can achieve similar outcomes through online resources or smaller local events

    Best for

    Professionals with limited budget, distant location, or low interest in immediate purchases/education, or those whose primary market is outside the region

    Timeline

    Not applicable; consider next year's edition (2027) or follow virtual content

    Risks

    Missing out on exclusive show deals and networking opportunities

    Delaying access to trend insights and education that could boost your business

    Book with

    Partners

    SalonCentric

    Presenting Sponsor & Pavilion Partner

    Premier distributor of salon professional products; presenting sponsor of Premiere San Antonio 2026. Hosts the SalonCentric Pavilion featuring brand partners including Bumble and bumble, Color Wow, Framar, House of Foils, Redken, and more. Offers Gamified Experience, Dry Head Spa Certification, and interactive product discovery

    Visit partner Confidence: Confirmed

    Presenting sponsor and pavilion host

    onPeak

    Official Housing Partner

    Provides reduced-rate hotel options for show attendees

    Visit partner Confidence: Confirmed

    Official hotel partner

    Delta Air Lines

    Official Airline Partner

    Exclusive discounts for show attendees

    Visit partner Confidence: Confirmed

    Official airline partner

    Southwest Airlines

    Official Airline Partner

    Exclusive discounts for show attendees

    Visit partner Confidence: Confirmed

    Official airline partner

    United Airlines

    Official Airline Partner

    Exclusive discounts for show attendees

    Visit partner Confidence: Confirmed

    Official airline partner

    Smart City

    Official Wi-Fi & Technology Partner

    Provides paid Wi-Fi in exhibit halls

    Visit partner Confidence: Confirmed

    Official technology partner

    Freeman

    Official Decorator & Logistics Partner

    Provides decorator services, utilities, rigging, and shipping logistics for exhibitors

    Visit partner Confidence: Confirmed

    Official decorator and logistics partner

    Encore

    Official Audio Visual Partner

    Provides audio visual rentals for classrooms, meeting rooms, and exhibit floor

    Visit partner Confidence: Confirmed

    Official AV partner

    The RK Group

    Official Catering & Floral Partner

    Provides booth catering and floral services

    Visit partner Confidence: Confirmed

    Official catering and floral partner

    Brokers Trust Insurance Group

    Official Insurance Partner

    Provides exhibitor insurance (COI) solutions

    Visit partner Confidence: Confirmed

    Official insurance partner

    EventsPass

    Official Credentialing Partner

    Provides digital exhibitor credentials

    Confidence: Confirmed

    Official credentialing partner

    Recommended providers

    Hotels

    onPeak

    Official housing partner for Premiere San Antonio 2026. Book by August 5, 2026 for best rates. Offers hotel loyalty points, flexibility with adjustments without penalty, and best rate pledge. Contact: 855-992-3353 or premiere@onpeaksupport.com. Only endorsed hotel provider; beware of third-party companies not protected by event management

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    SalonCentric
    A leading professional beauty distributor in the U.S. and the presenting sponsor of Premiere San Antonio 2026, helping bring engaged salon professionals and purchasing decision-makers to the show
    2
    Premiere Shows
    The organizer of the Premiere series of beauty trade shows, including Premiere San Antonio, Premiere Columbus, and others
    3
    Henry B. González Convention Center
    The venue for Premiere San Antonio 2026, located at 900 E Market St, San Antonio, TX 78205, in the heart of downtown
    4
    PBA (Professional Beauty Association)
    The national trade organization for the professional beauty industry, offering members exclusive discounts on Premiere San Antonio show passes

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card