Impact
A bigger and stronger platform
2024Premiere San Antonio- 1 .39,,- 1 .,,- 1 .(93%- 33 )

Premiere San Antonio 2026, presented by SalonCentric, is the Southwest's must-attend event for beauty professionals. Now in its fourth year, this two-day trade show (August 30-31) at the Henry B
Dates
30–31 Aug 2026
City / country
San Antonio, United States
Venue
Henry B. González Convention Center
Time
Sunday, August 30, 2026: Exhibit Floor Open 9:00a – 5:00p, Education Classes 9:00a – 5:00p · Monday, August 31, 2026: Exhibit Floor Open 9:00a – 4:00p, Education Classes 9:00a – 4:00p
Companies exhibiting at Premiere San Antonio 2026 include 7 SECRETS, Above Shears, Aesthetic Pro, Aggieland Barber & Beauty Supply and American Laser and Aesthetics Institute.
Event overview
Premiere San Antonio presented by SalonCentric is the Southwest’s must-attend event for beauty professionals. Now in its fourth year, this expanding show brings the full Premiere experience to a lively, creative city, connecting professionals and students with leading brands, educators, and influencers.
Designed for those seeking to elevate their craft and advance their careers, the event showcases trend-setting techniques, hands-on demos of the latest tools, and exclusive show-only deals. Covering hair, barbering, nails, skincare, spa, wellness, and makeup, Premiere San Antonio delivers top-tier education, valuable connections, and fresh inspiration for every beauty artist
TL;DR
Premiere San Antonio 2026 is the essential event for beauty professionals looking to elevate their craft and advance their careers Attendees gain access to complimentary, top-tier education classes led by industry experts and influencers, covering the latest techniques and trends The expansive show floor features over 115 exhibiting brands, offering hands-on demonstrations of new tools and products, along with exclusive It's a prime opportunity to network with thousands of like-minded professionals, salon owners, and students from across the Southern U.S The event also features a dedicated Demo Stage with live demonstrations across spa & wellness, nails, and other categories
Exhibiting at Premiere San Antonio 2026 provides unparalleled access to a highly targeted, engaged audience of beauty professionals from across With over 10,200 attendee visits over two days, exhibitors can generate immediate sales through cash-and-carry transactions, build brand recognition, and 93% of attendees make purchases on the show floor, and 56% spend over $250 The show's partnership with SalonCentric as presenting sponsor attracts an even stronger audience of engaged salon professionals who influence brand Exhibitors also receive one 60-minute classroom session (valued at $800) to educate attendees on their products or techniques, subject to The event is the ultimate platform to showcase products, drive sales, and grow your brand in the thriving Southern market
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1900 E Market St, 78205 San Antonio, USA
Food options
Broken Crust Café, Market Café, El Puente Café
On-site diningParking: Nearby parking garages and surface lots offer plenty of options for short- and long-term parking. Rideshare drop-off zones are also available for quick access
Attend
Event days & opening times
Professional Early Bird
Price shown is the discount off regular pricing; actual price not specified. Early Bird pricing available on or before August 6, 2026
Student
Student pricing details not specified on the official pricing page; contact customer service for details
Ticket info
Badge collection
Badge Pick Up Hours: Saturday, August 29 | 7a - 5p; Sunday, August 30 | 7a - 5p; Monday, August 31 | 7a - 4p. Head to a self-serve kiosk onsite, scan your QR code and print your badge. Pick up a lanyard and proceed to the entrance
Ticket notes
Show Passes include 2-Days Complimentary Education plus access to the Show Floor. Workshops and competitions can be purchased for an additional fee. A 6.5% sales tax will be applied to all show pass purchases and a 3% service fee will be added to the total purchase PBA, AHP, and ASCP members are eligible for exclusive show pass discounts
Registration deadline
Early Bird pricing available on or before August 6, 2026
What's on
4
Live Demonstration
4
Presentation
1
Event days
TBA
Typical time
Rachel Bynum
Educator
Presley Poe
Educator
Leysa Carrillo
Educator
Nicck Townsend
Educator
Kirsty Meakin
Educator
Savannah Hicks
Educator
Olivia Thompson
Educator
Wayne Tuggle
Educator
David Lopez
Representative @ Ulta Beauty
Anna Cantu
Representative @ CHI by Farouk
Byrd Mena
Educator
Ivan Ross
Representative @ WAHL
Matty Conrad
Educator
Danny Amorim
Educator
Thursday, Jan 1, 2026
Demo Stage: Live Demonstrations
Demo Stage: Live Demonstrations
Color Stage: Live Demonstrations
Color Stage: Live Demonstrations
Main Stage Presentations
Main Stage Presentations
Barber Stage Programming
Barber Stage Programming
Nailympia San Antonio
Premiere San Antonio After Party
SalonCentric
Texas Department of Licensing and Regulation (TDLR) – Barbering and Cosmetology
Licensing and Continuing Education Support
How the last edition performed
Current edition
2026 · 5,670 visitors · 100 exhibitors
Official 2026 statistics not yet published. Based on 2024 edition which recorded over 10,000 visits and approximately 100 exhibiting brands
Visitors
10,000
Exhibitors
100
Growth over time
Edition recap
In its second year, Premiere San Antonio achieved remarkable growth, recording over 10,000 visits, a 9% increase year-over-year. Professionals traveled from 39 states. The event showcased world-class educators including Larisa Love, Jacob Khan, Natalia Nowicki, Kirsty Meakin, and Dr. Kari Williams from Beyoncé's Cécred brand. The exhibitor floor featured leading brands such as Amika, Halocouture, Aprés Nail, Redavid, and Wahl. New exhibitors like Jimena Nails, Baby Foot USA, and Premier Nail Source garnered significant attention, while local Texas brands like Lash Doctor, Procell Therapies, and Ann Webb Skin Clinic & Institute highlighted the region's talent. The Main Stage featured presentations from Chrystofer Benson, Ethan King, Jay Mahmood, and a TikTok Superstar Panel. The Barber Stage, hosted by Cherry the Barber, featured barbers like Rick Morin, Javy Andux, and Bengie Arocho. Competitions included the Curtain Bangs & Layers contest powered by Hattori Hanzo Shears and the Barber Battle powered by L3VEL3
New this edition
SalonCentric Presenting Sponsorship
For the first time, Premiere Shows has partnered with SalonCentric as the presenting sponsor, delivering an even more dynamic show experience with expanded access to professional brands, top-tier education, and exciting show floor activations
SourceSalonCentric Pavilion
New pavilion featuring brand partners including Bumble and bumble, Color Wow, Framar, House of Foils, Redken, and more. Offers Gamified Experience, Dry Head Spa Certification, and interactive product discovery
SourceTestimonials
It's an amazing experience within an incredible community of top beauty professionals
The information is priceless, the key speakers are at the top in the industry
Next edition outlook
2026 – 20262026Premiere San Antonio,“”- 44 .115180- 42 - .SalonCentric,,SalonCentric- 44 .,Demo Stage,,,,- 44 .,- 42
SalonCentric,,- 44 SalonCentricBumble and bumble,Color Wow,Framar,House of FoilsRedken- 42 Demo Stage,,,- 44 SalonCentricDry Head Spa- 44
Impact
2024Premiere San Antonio- 1 .39,,- 1 .,,- 1 .(93%- 33 )
Audience quality
2024.10,000- 1 ,93%,56%250- 33 .,66%Premiere San Antonio- 33 ,.,,,- 1
Exhibitor outcomes
2024.(93%- 33 )(56%250- 33 ).Amika,HalocoutureAprés Nail- 1 .,Jimena NailsBaby Foot USA- 1 .,60,- 33
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Premiere San Antonio 2026.62- ,5.2%- 1 ;39- 1 ,- .,240,- 1 .SalonCentric,115+180+
Key trends shaping this market and its wider industry.
Latest updates from across the market.
Premiere San AntonioPremiere Show Group,Premiere Orlando,Premiere Anaheim,Premiere Columbus.- 16
/
2
Premiere Shows.- 16
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
San Antonio International Airport
Primary airport serving San Antonio. Located at 9800 Airport Blvd, San Antonio, TX 78216- 3 . Offers discounted fares with Delta, Southwest, and United Airlines for show attendees- 1 . Complimentary shuttles to and from the airport are offered by various hotels- 1
less than 10 miles
to venue
15–20 minutes
by car
Austin‑Bergstrom International Airport
Alternative airport located in Austin, TX
~72 miles
to venue
~1.5 hours
by car
A range of accommodation options near the venue and across key areas.
USD 239 / night
Grand Hyatt San Antonio River Walk. Starting at $239 USD/night. World of Hyatt Reward Benefits for Members. Amenities include 24-hour health club, outdoor pool, complimentary Wi-Fi, concierge services, and arcade/game room. Multiple on-site dining options: Moda Fare (Italian), Ruth's Chris (steakhouse), Tejas Lounge (cocktails), and Spoonful Provisions (coffee/snacks). To-go breakfasts available daily 6:00AM–11:00AM for additional fee
USD 209 / night
San Antonio Marriott Rivercenter on the River Walk. Starting at $209 USD/night. Directly connected to the Convention Center. Complimentary Wi-Fi. On-site spa offering massages, facials, and more. Free shuttle to nearby theme parks. Multiple restaurants and lively bars. Concierge services and gift shops/newsstands
USD 139 / night
The Emily Morgan San Antonio – A DoubleTree by Hilton. Starting at $139 USD/night. Art Deco hotel. 24-hour fitness center and bicycle rentals. Complimentary Wi-Fi and concierge services. On-site dining at Oro Restaurant (hand-crafted cocktails). Full breakfasts available daily for additional fee. Known as one of America's most haunted hotels
Get around the city with these convenient transport options.
VIA Metropolitan Transit Bus
Most affordable option. Buses have limited luggage space. Exact cash required or use VIA's GoMobile app- 11
VIA Downtown Trolley
Convenient for getting around downtown and the River Walk area. Check VIA for current routes and schedules
Rideshare (Uber, Lyft)
Fast and convenient. Rideshare drop-off zones are available at the convention center- 4 . Meet ride-hailing services on the lower level of Terminal A at SAT
Taxi
Taxi cabs are available at the outer commercial curbside at Terminal A- . Fares are regulated tariffs
Hotel Shuttle
Check with your hotel for availability and schedules. Many hotels in the area offer this service for guests
Shared-Ride Shuttle
Door-to-door service. May have multiple stops and variable wait times- 11
Driving (Personal or Rental Car)
Convention Center Garage: $10 weekday flat rate / $15 weekend- 21 . South Parking: $3/hr max $30 weekday / $5/hr max $30 weekend- 21 . Grand Hyatt Garage: $45 for 4-24 hours- 21 . Car rental discounts available with Avis (AWD J157623) and Budget (S274076)- 4
Bike-sharing
A fun and eco-friendly way to explore the city
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.

| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 (Business Visitor) or B-2 (Tourist) | International visitors from countries that do not participate in the U.S. Visa Waiver Program | $185.00 | Varies by country; apply well in advance of travel |
Citizens of countries participating in the U.S. Visa Waiver Program (VWP) do not require a visa for business or tourist visits of up to 90 days. ESTA authorization is required. Check the U.S. Department of State website for the current list of VWP countries
No specific information on ATA Carnet acceptance for Premiere San Antonio 2026 could be found. Exhibitors should consult U.S. Customs and Border Protection for temporary importation of exhibition goods
Official visa pageWeather
August in San Antonio is hot and humid, with average high temperatures around 95–97°F (35–36°C) and lows around 75°F (24°C)- . Average rainfall is about 1.5–2.1 inches. Dress in light, breathable fabrics and stay hydrated
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The convention center offers complimentary Wi-Fi in common areas only. Paid Wi-Fi is available in exhibit halls through Smart City- 1
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
San Antonio's Bilingual Beauty Market
San Antonio has a significant bilingual population, creating demand for beauty professionals and brands that can effectively engage with both English- and Spanish-speaking clientele. The city's beauty industry is characterized by three distinct economies: Expansion Zones (areas with surplus licensed professionals but fewer salons), Prestige Corridors (fully realized beauty ecosystems with high competition), and Quiet Markets (areas with limited workforce and storefronts)
Official After Party in True San Antonio Style
The official Premiere San Antonio After Party takes place on August 30 at Howdy Sore Loser, featuring line dancing, live DJ sets, happy hour specials, and exclusive merch giveaways — a celebration in true San Antonio style
Texas Continuing Education Opportunities
Texas cosmetology professionals can complete approved continuing education requirements onsite, with representatives from the Texas Department of Licensing and Regulation available to answer licensing questions
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: San Antonio International Airport (SAT)
Premiere provides exclusive discounts with select airlines, including Delta, Southwest, and United Airlines- 3 . Car rental discounts are also available through Avis and Budget- 3
Book flightsInternational attendees and exhibitors from non-Visa Waiver Program countries require a B-1 or B-2 visa to enter the U.S. for Premiere San Antonio. An official invitation letter can be generated after registration- 47 . Visa processing times vary; early application is strongly recommended
Processing: Varies by country; typically 3-8 weeks
The invitation letter is available for download from the registration dashboard after completing attendee, exhibitor, or educator registration- 47 . The U.S. Department of State provides detailed visa application guidance
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
Saturday, August 29, 2026
Check-out (recommended)
Tuesday, September 1, 2026
Get to the venue and around the city with these options.
Airport → venue: San Antonio International Airport (SAT) is less than 10 miles from the convention center. Drive time approximately 15–20 minutes
Hotel → venue: Official partner hotels are located near the convention center and River Walk. Marriott Rivercenter is directly connected to the convention center
Ride-hail: Rideshare drop-off zones are available at the convention center for quick access
Public transit: VIA Metropolitan Transit bus routes serve downtown San Antonio and the convention center area
Parking: Nearby parking garages and surface lots offer short- and long-term parking options
Plan and pack for the event climate.
Month: August
Temperature: 95–97°F (35–36°C) high / 75°F (24°C) low
Seasonality: Average rainfall 1.5–2.1 inches; hot and humid
Packing: Pack light, breathable fabrics, comfortable walking shoes, and stay hydrated. Indoor venues are air-conditioned
Add priorities and side trips to make the most of your visit.
Add side trips
Default day plan
Plan your trip
Best day to visit: Sunday, August 30
Sunday is the first full day of the show, with the exhibit floor open from 9 AM to 5 PM and education classes running all day The official after-party takes place Sunday evening, offering the best opportunity for networking and celebration. Monday has reduced hours (9 AM – 4 PM) and fewer evening activities
Book travel and accommodation through official partners — Use onPeak for hotels, Delta/Southwest/United for flights. Book by August 5 for best rates
Order hanging sign rigging (if applicable) — Submit structural drawings, fire-retardant certification, weight and dimension approval. Rigging typically $4,000–$10,000
Order booth furniture, electrical, and utilities — Furniture rentals through Freeman. Electrical ordered through official portal. Late orders incur 10-25% surcharge
Submit Certificate of Insurance (COI) — Minimum $1,000,000 per occurrence, $2,000,000 general aggregate, naming Informa Markets, USA Beauty LLC dba Premiere Show Group, Henry B. Gonzalez Convention Center, and Freeman as additionally insured
Review show schedule and plan education sessions — 180+ free classes included with registration; popular sessions fill quickly
Pick up badge (Saturday, August 29, 7a–5p) — Self-serve kiosks onsite. Bring QR code and photo ID
Arrive at Henry B. González Convention Center, pick up badge (badge pick-up opens at 7:00 AM)
Convention Center LobbyExhibit Floor Opens — explore booths, attend hands-on demos, and network with exhibitors
Hall 3Lunch break — enjoy a meal at one of the Riverwalk restaurants or on-site concessions
Riverwalk or Convention CenterAttend a complimentary education class or workshop
Classroom / Demo StageExhibit Floor closes — head to a networking happy hour or explore downtown San Antonio
Off-siteSan Antonio River Walk
Scenic Waterway
Adjacent to the convention center
A scenic network of walkways along the San Antonio River, lined with restaurants, shops, and historic landmarks. Free to explore
The Alamo
Historic Site
0.5 miles (10-minute walk)
Iconic 18th-century Spanish mission and fortress, a symbol of Texas independence
San Antonio Missions National Historical Park
UNESCO World Heritage Site
2–8 miles south
Four 18th-century Spanish missions, including Mission San José, offering a glimpse into the region's colonial history
Pearl District
Cultural & Culinary Hub
1.5 miles north
A vibrant mixed-use neighborhood with the historic Pearl Brewery, trendy restaurants, boutique shops, and a weekend farmers market
Premiere Lounge
Lounge
Hosted by Ulta Beauty, offering ear piercing, brow services, photo ops, and The Premiere Charm Bar
Howdy Sore Loser
After Party Venue
Official after-party on Sunday, August 30 at 5PM with line dancing, DJ sets, and giveaways
SalonCentric Pavilion
Pavilion
Interactive brand experiences and gamified engagement
Budget

Official booth pricing for Premiere San Antonio 2026 is not publicly listed. Interested exhibitors must submit an Exhibit Space Request Form; a sales representative will provide pricing and availability. Booth rental options include space-only (raw floor), shell scheme (pre-built modular stand), and custom turnkey (full design, build, installation, and dismantling). A 50% non-refundable deposit is required upon receipt of booth contract
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Show Pass Professional Early Bird
both · Early Bird
USD 40 / per pass
Show Pass Student
both · Student
—
Hanging Sign Installation
both · Union Venue
USD 4000–10000 / per sign
Booth Furniture Rental
both · Standard
—
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Show Pass Professional Early Bird | both | Early Bird | USD 40 / per pass | estimate | 2026 |
| Show Pass Student | both | Student | — | estimate | 2026 |
| Hanging Sign Installation | both | Union Venue | USD 4000–10000 / per sign | estimate | 2026 |
| Booth Furniture Rental | both | Standard | — | unknown | 2026 |
Decision
Based on your answers, we recommend the following decision for Premiere San Antonio 2026. Your scores reflect your alignment with visiting, exhibiting, or skipping the event
QUESTION 1 OF 8
What is your primary goal for engaging with Premiere San Antonio 2026?
Compare participation options side by side to choose the best fit for your objectives.
visit
When your focus is on learning new techniques, evaluating new tools, and connecting with peers in the Southwest beauty community
Best for
Licensed beauty professionals, salon owners, students, and educators seeking education, product discovery, and networking
Min. budget
$40.00
Timeline
Early Bird registration by August 6 saves $40; passes available on-site but at higher price
Risks
Crowds can be overwhelming – plan your schedule in advance
Education sessions fill quickly – arrive early
Travel and accommodation costs may rise if booked late
exhibit
When you have a strong product-market fit for the South Central US beauty market and can commit to a professional booth presence
Best for
Brands, manufacturers, distributors, and educators wanting to reach a highly engaged regional audience of decision-makers
Min. budget
$3,000.00
Timeline
Apply early for booth space; official pricing not public, but deposit required upon contract. Best rates and placement available months in advance
Risks
Costs can escalate with shipping, furnishings, and labor
Competition for attendee attention – invest in booth experience and promotions
Logistics require careful planning (union rules, deadlines)
skip
When your business goals are not aligned with a large-scale trade show, or when you can achieve similar outcomes through online resources or smaller local events
Best for
Professionals with limited budget, distant location, or low interest in immediate purchases/education, or those whose primary market is outside the region
Timeline
Not applicable; consider next year's edition (2027) or follow virtual content
Risks
Missing out on exclusive show deals and networking opportunities
Delaying access to trend insights and education that could boost your business
Book with
SalonCentric
Premier distributor of salon professional products; presenting sponsor of Premiere San Antonio 2026. Hosts the SalonCentric Pavilion featuring brand partners including Bumble and bumble, Color Wow, Framar, House of Foils, Redken, and more. Offers Gamified Experience, Dry Head Spa Certification, and interactive product discovery
Presenting sponsor and pavilion host
onPeak
Provides reduced-rate hotel options for show attendees
Official hotel partner
Delta Air Lines
Exclusive discounts for show attendees
Official airline partner
Southwest Airlines
Exclusive discounts for show attendees
Official airline partner
United Airlines
Exclusive discounts for show attendees
Official airline partner
Smart City
Provides paid Wi-Fi in exhibit halls
Official technology partner
Freeman
Provides decorator services, utilities, rigging, and shipping logistics for exhibitors
Official decorator and logistics partner
Encore
Provides audio visual rentals for classrooms, meeting rooms, and exhibit floor
Official AV partner
The RK Group
Provides booth catering and floral services
Official catering and floral partner
Brokers Trust Insurance Group
Provides exhibitor insurance (COI) solutions
Official insurance partner
EventsPass
Provides digital exhibitor credentials
Official credentialing partner
Recommended providers
Official housing partner for Premiere San Antonio 2026. Book by August 5, 2026 for best rates. Offers hotel loyalty points, flexibility with adjustments without penalty, and best rate pledge. Contact: 855-992-3353 or premiere@onpeaksupport.com. Only endorsed hotel provider; beware of third-party companies not protected by event management
FAQs & glossary
Frequently asked
Glossary
Trust footer
42
References
23
Publishers
0
Date checked
Premiere San Antonio
ACCESS Newswire
Display a free company card at your booth, or share your professional card on the show floor.