Pro listing
Premiere San Antonio 2026
Premiere San Antonio 2026, presented by SalonCentric, is the Southwest's must-attend event for beauty professionals. Now in its fourth year, this two-day trade show (August 30-31) at the Henry B
Premiere San Antonio 2026, presented by SalonCentric, is the Southwest's must-attend event for beauty professionals. Now in its fourth year, this two-day trade show (August 30-31) at the Henry B
Premiere San Antonio presented by SalonCentric is the Southwest’s must-attend event for beauty professionals. Now in its fourth year, this expanding show brings the full Premiere experience to a lively, creative city, connecting professionals and students with leading brands, educators, and influencers. Designed for those seeking to elevate their craft and advance their careers, the event showcases trend-setting techniques, hands-on demos of the latest tools, and exclusive show-only deals. Covering hair, barbering, nails, skincare, spa, wellness, and makeup, Premiere San Antonio delivers top-tier education, valuable connections, and fresh inspiration for every beauty artist
At a glance
- Southwest’s premier beauty industry event, now in its fourth year and presented by SalonCentric
- Over 115 exhibiting brands across hair, nails, skincare, spa, wellness, barbering, makeup, and lashes
- Two full days (August 30-31, 2026) of top-tier education, hands-on demos, and exclusive show-only
- Connects thousands of beauty professionals, salon owners, and students from across the Southern U.S
- Features a Demo Stage with live demonstrations across spa & wellness, nails, and more
Product categories
- Hair
- Barbering
- Nails
- Skincare
- Spa & Wellness
- Makeup
- Lashes & Brows
Exhibitor profile
- Brands and manufacturers of professional hair care products and tools
- Nail product and equipment companies
- Skincare and spa product lines
- Barbering brands and suppliers
- Makeup and cosmetics brands
- Lash and brow product companies
- Wellness and spa equipment providers
- Beauty distributors and retailers- 21
- Industry educators and influencers- 31
Visitor profile
- Licensed cosmetologists and hair stylists- 21
- Barbers- 21
- Makeup artists- 21
- Lash technicians- 21
- Estheticians and skincare specialists- 21
- Nail artists and technicians- 21
- Salon and spa owners- 21
- Beauty school students- 10
- Beauty industry professionals seeking education, networking, and new products- 1
Why exhibit
Exhibiting at Premiere San Antonio 2026 provides unparalleled access to a highly targeted, engaged audience of beauty professionals from across With over 10,200 attendee visits over two days, exhibitors can generate immediate sales through cash-and-carry transactions, build brand recognition, and 93% of attendees make purchases on the show floor, and 56% spend over $250 The show's partnership with SalonCentric as presenting sponsor attracts an even stronger audience of engaged salon professionals who influence brand Exhibitors also receive one 60-minute classroom session (valued at $800) to educate attendees on their products or techniques, subject to The event is the ultimate platform to showcase products, drive sales, and grow your brand in the thriving Southern market
Why visit
Premiere San Antonio 2026 is the essential event for beauty professionals looking to elevate their craft and advance their careers Attendees gain access to complimentary, top-tier education classes led by industry experts and influencers, covering the latest techniques and trends The expansive show floor features over 115 exhibiting brands, offering hands-on demonstrations of new tools and products, along with exclusive It's a prime opportunity to network with thousands of like-minded professionals, salon owners, and students from across the Southern U.S The event also features a dedicated Demo Stage with live demonstrations across spa & wellness, nails, and other categories
Why it matters
Premiere San Antonio 2026.62- ,5.2%- 1 ;39- 1 ,- .,240,- 1 .SalonCentric,115+180+
Venue
name: Henry B. González Convention Center
- Hall 3
address
city: San Antonio
street: 900 E Market St
country: USA
postal code: 78205
map url: https://maps.app.goo.gl/36hFeY1cQ5wSPz8g9
facilities
parking
notes: Nearby parking garages and surface lots offer plenty of options for short- and long-term parking- 3 . Convention Center Garage: daily flat rate $10.00, weekend rate $15.00- 18 . Convention Center South Parking: weekdays $3 per hour max $30, weekends $5 per hour max $30- 18 . Rideshare drop-off zones are also available- 3
status: unknown
currency: USD
daily price: 10
- https://www.premieresanantonioshow.com/hotel-travel/travel-information/
- https://www.sahbgcc.com/Visit-Us/Location-Directions-Parking
cloakroom
notes: Coat and bag check may be available on a limited basis for specific events
status: unknown
- https://bagsaway.com
- Broken Crust Café
- Market Café
- El Puente Café
prayer rooms
notes: No dedicated prayer room information found for the venue
status: unknown
accessibility
notes: The Henry B. González Convention Center falls under Title II of the ADA and is maintained and operated with regard to the requirements of the Act- . Wheelchair accessible spaces in all event halls, companion seating available, elevators and ramps throughout facility, ADA compliant restrooms
status: unknown
- https://www.sahbgcc.com/Facilities/Convention-Center
onsite shuttle
notes: No on-site shuttle service; public transportation and rideshare are available
status: unknown
charging points
notes: No specific information on public charging stations found
status: unknown
luggage storage
notes: No dedicated public luggage storage service is listed for the venue
status: unknown
- https://bagsaway.com
parking notes: Nearby parking garages and surface lots offer plenty of options for short- and long-term parking. Rideshare drop-off zones are also available for quick access
floor plan schematic
view box: 0 0 760 360
google maps place url: https://maps.app.goo.gl/36hFeY1cQ5wSPz8g9
official venue page url: https://www.sahbgcc.com/
Entry & registration
min age: 16
trade only: true
event hours: Sunday, August 30, 2026: Exhibit Floor Open 9:00a – 5:00p, Education Classes 9:00a – 5:00p. Monday, August 31, 2026: Exhibit Floor Open 9:00a – 4:00p, Education Classes 9:00a – 4:00p
ticket notes: Show Passes include 2-Days Complimentary Education plus access to the Show Floor. Workshops and competitions can be purchased for an additional fee. A 6.5% sales tax will be applied to all show pass purchases and a 3% service fee will be added to the total purchase PBA, AHP, and ASCP members are eligible for exclusive show pass discounts
registration url: https://www.premieresanantonioshow.com/attend/show-pass-pricing/
registration deadline: Early Bird pricing available on or before August 6, 2026
badge collection notes: Badge Pick Up Hours: Saturday, August 29 | 7a - 5p; Sunday, August 30 | 7a - 5p; Monday, August 31 | 7a - 4p. Head to a self-serve kiosk onsite, scan your QR code and print your badge. Pick up a lanyard and proceed to the entrance
Organisers
- Customer Service Team
- Erin McDonald
- Alexis Garcia
- Sharon Cruz
- Premiere Exhibit Services
Programme
- Demo Stage: Live Demonstrations
- Demo Stage: Live Demonstrations
- Color Stage: Live Demonstrations
- Color Stage: Live Demonstrations
- Main Stage Presentations
- Main Stage Presentations
- Barber Stage Programming
- Barber Stage Programming
- Rachel Bynum
- Presley Poe
- Leysa Carrillo
- Nicck Townsend
- Kirsty Meakin
- Savannah Hicks
- Olivia Thompson
- Wayne Tuggle
- David Lopez
- Anna Cantu
- Byrd Mena
- Ivan Ross
- Matty Conrad
- Danny Amorim
agenda url: https://www.premieresanantonioshow.com/education/become-an-educator/
- Anti-Aging & Medesthetics
- Barbering
- Business & Personal Development
- Experiences
- Extensions, Wigs & Weaves
- Hair Cut, Color or Styling
- Hair Loss Solutions
- Instructor Education
- Lashes & Brows
- Makeup
- Nails
- Social Media Marketing
- Spa & Wellness
- Students & New Professionals
- Texture & Curls
- Wellness & Mental Health
agenda status: unknown
- Nailympia San Antonio
- Premiere San Antonio After Party
- Texas Department of Licensing and Regulation (TDLR) – Barbering and Cosmetology
Previous edition
stats
year: 2024
notes: Over 10,000 visits, 9% increase year-over-year. Professionals from 39 states. Approximately 100 exhibiting brands
end date: 2024
start date: 2024
deals count: 0
edition number: 0
floor area sqm: 0
visitors count: 10000
pavilions count: 0
exhibitors count: 100
visitor countries: 0
exhibitor countries: 0
recap html: <p>In its second year, Premiere San Antonio achieved remarkable growth, recording over 10,000 visits, a 9% increase year-over-year. Professionals traveled from 39 states. The event showcased world-class educators including Larisa Love, Jacob Khan, Natalia Nowicki, Kirsty Meakin, and Dr. Kari Williams from Beyoncé's Cécred brand. The exhibitor floor featured leading brands such as Amika, Halocouture, Aprés Nail, Redavid, and Wahl. New exhibitors like Jimena Nails, Baby Foot USA, and Premier Nail Source garnered significant attention, while local Texas brands like Lash Doctor, Procell Therapies, and Ann Webb Skin Clinic & Institute highlighted the region's talent. The Main Stage featured presentations from Chrystofer Benson, Ethan King, Jay Mahmood, and a TikTok Superstar Panel. The Barber Stage, hosted by Cherry the Barber, featured barbers like Rick Morin, Javy Andux, and Bengie Arocho. Competitions included the Curtain Bangs & Layers contest powered by Hattori Hanzo Shears and the Barber Battle powered by L3VEL3 </p>
- SalonCentric Presenting Sponsorship
- SalonCentric Pavilion
- Attendee
- Attendee
exhibitor roi: 2024.(93%- 33 )(56%250- 33 ).Amika,HalocoutureAprés Nail- 1 .,Jimena NailsBaby Foot USA- 1 .,60,- 33
impact summary: 2024Premiere San Antonio- 1 .39,,- 1 .,,- 1 .(93%- 33 )
current edition
year: 2026
notes: Official 2026 statistics not yet published. Based on 2024 edition which recorded over 10,000 visits and approximately 100 exhibiting brands
end date: 2026
source url: https://www.premieresanantonioshow.com/
start date: 2026
value status: estimate
edition number: fourth
visitors count: 5670
exhibitors count: 100
estimated visitors count: 5670
estimated exhibitors count: 100
- 10000
- 39
- 195
- 100
- 175
- 200
- 100
- 5670
audience quality: 2024.10,000- 1 ,93%,56%250- 33 .,66%Premiere San Antonio- 33 ,.,,,- 1
- 2026
next edition outlook
year: 2026
- Thetease Com
- Accesswire Com
summary: 2026Premiere San Antonio,“”- 44 .115180- 42 - .SalonCentric,,SalonCentric- 44 .,Demo Stage,,,,- 44 .,- 42
end date: 2026
start date: 2026
- SalonCentric,,- 44
- SalonCentricBumble and bumble,Color Wow,Framar,House of FoilsRedken- 42
- Demo Stage,,,- 44
- SalonCentricDry Head Spa- 44
Exhibitors
total: 0
exhibitor analysis quality
total rows: 0
rows with hall: 0
classified rows: 0
rows with booth: 0
unclassified rows: 0
classification coverage pct: 0
Market
region: (,,)
why it matters: Premiere San Antonio 2026.62- ,5.2%- 1 ;39- 1 ,- .,240,- 1 .SalonCentric,115+180+
- Dry Head Spa
similar event circuit
title: Premiere Shows
- Premiere Orlando
- Premiere San Antonio
- Premiere Columbus
- Premiere Anaheim
summary: Premiere San AntonioPremiere Show Group,Premiere Orlando,Premiere Anaheim,Premiere Columbus.- 16
- /
source note: Premiere Shows.- 16
planning window: 2-3
Logistics
visa
required: true
official url: https://travel.state.gov/content/travel/en/us-visas.html
ata carnet notes: No specific information on ATA Carnet acceptance for Premiere San Antonio 2026 could be found. Exhibitors should consult U.S. Customs and Border Protection for temporary importation of exhibition goods
free nationalities notes: Citizens of countries participating in the U.S. Visa Waiver Program (VWP) do not require a visa for business or tourist visits of up to 90 days. ESTA authorization is required. Check the U.S. Department of State website for the current list of VWP countries
weather notes: August in San Antonio is hot and humid, with average high temperatures around 95–97°F (35–36°C) and lows around 75°F (24°C)- . Average rainfall is about 1.5–2.1 inches. Dress in light, breathable fabrics and stay hydrated
- San Antonio's Bilingual Beauty Market
- Official After Party in True San Antonio Style
- Texas Continuing Education Opportunities
- San Antonio International Airport
- Austin‑Bergstrom International Airport
connectivity notes: The convention center offers complimentary Wi-Fi in common areas only. Paid Wi-Fi is available in exhibit halls through Smart City- 1
local currency code: USD
Visitor persona
visa
notes: The invitation letter is available for download from the registration dashboard after completing attendee, exhibitor, or educator registration- 47 . The U.S. Department of State provides detailed visa application guidance
official url: https://travel.state.gov/content/travel/en/us-visas.html
estimated cost: 185
processing time: Varies by country; typically 3-8 weeks
requirement summary: International attendees and exhibitors from non-Visa Waiver Program countries require a B-1 or B-2 visa to enter the U.S. for Premiere San Antonio. An official invitation letter can be generated after registration- 47 . Visa processing times vary; early application is strongly recommended
hotels
- River Walk (downtown)
- Convention Center area
recommended check in: Saturday, August 29, 2026
recommended check out: Tuesday, September 1, 2026
flights
partner url: https://www.premieresanantonioshow.com/hotel-travel/travel-information/
- Domestic US (e.g., Dallas, Houston, Los Angeles, New York)
- International (e.g., London, Mexico City, Toronto)
booking notes: Premiere provides exclusive discounts with select airlines, including Delta, Southwest, and United Airlines- 3 . Car rental discounts are also available through Avis and Budget- 3
destination airport: San Antonio International Airport (SAT)
weather
month: August
packing notes: Pack light, breathable fabrics, comfortable walking shoes, and stay hydrated. Indoor venues are air-conditioned
temperature range: 95–97°F (35–36°C) high / 75°F (24°C) low
rain or seasonality: Average rainfall 1.5–2.1 inches; hot and humid
transport
parking: Nearby parking garages and surface lots offer short- and long-term parking options
ride hail: Rideshare drop-off zones are available at the convention center for quick access
hotel to venue: Official partner hotels are located near the convention center and River Walk. Marriott Rivercenter is directly connected to the convention center
public transit: VIA Metropolitan Transit bus routes serve downtown San Antonio and the convention center area
airport to venue: San Antonio International Airport (SAT) is less than 10 miles from the convention center. Drive time approximately 15–20 minutes
- Confirm event pass and badge details
- Confirm visa and travel documents
- Book flights and hotel
- Shortlist target exhibitors/sessions
- Prepare meeting calendar
itinerary builder
- San Antonio River Walk
- The Alamo
- San Antonio Missions National Historical Park
- Pearl District
Exhibitor persona
compliance
lead capture
notes: Lead retrieval services are available; exhibitors can use their own devices or rent scanners. Trained lead-retrieval staff can be sourced locally
- Badge scanning via mobile app or dedicated devices
- Manual data entry
- https://tsmagency.com/
compliance notes: Exhibitors must comply with applicable data privacy laws when capturing and processing attendee information
availability status: unknown
badge scanner available: true
- Confirm booth package and payment deadlines
- Submit stand design and contractor forms
- Book staff travel and accommodation
- Prepare freight and customs documents
- Prepare lead capture, collateral, and follow-up workflow
freight shipping
Planning
exhibitor
lead capture
notes: Lead retrieval services are available; exhibitors can use their own devices or rent scanners. Trained lead-retrieval staff can be sourced locally
compliance notes: Exhibitors must comply with applicable data privacy laws when capturing and processing attendee information
- San Antonio River Walk
- The Alamo
- San Antonio Missions National Historical Park
- Pearl District
best visit day: Sunday, August 30
- Premiere Lounge
- Howdy Sore Loser
- SalonCentric Pavilion
- First-Time Attendee Tips
- Education
- Shopping
- Networking
best visit day reasoning: Sunday is the first full day of the show, with the exhibit floor open from 9 AM to 5 PM and education classes running all day The official after-party takes place Sunday evening, offering the best opportunity for networking and celebration. Monday has reduced hours (9 AM – 4 PM) and fewer evening activities
Costs
calculator
currency: USD
per diem usd: 0
booth sqm max: 0
booth sqm min: 0
visa cost usd: 185
- Domestic US (e.g., Dallas to SAT)
- International (e.g., London to SAT)
nights default: 2
booth sqm default: 9
insurance cost usd: 0
shell per sqm low usd: 0
shell per sqm high usd: 0
hotel mid per night usd: 0
hotel budget per night usd: 0
hotel premium per night usd: 0
booth prices
notes: Official booth pricing for Premiere San Antonio 2026 is not publicly listed. Interested exhibitors must submit an Exhibit Space Request Form; a sales representative will provide pricing and availability. Booth rental options include space-only (raw floor), shell scheme (pre-built modular stand), and custom turnkey (full design, build, installation, and dismantling). A 50% non-refundable deposit is required upon receipt of booth contract
source: https://www.premieresanantonioshow.com/exhibit/exhibitor-inquiry/
currency: USD
standard booth sqm: 0
raw space per sqm low: 0
raw space per sqm high: 0
shell scheme per sqm low: 0
shell scheme per sqm high: 0
Decision tools
quiz result config
mode: visit_exhibit_skip
intro: Based on your answers, we recommend the following decision for Premiere San Antonio 2026. Your scores reflect your alignment with visiting, exhibiting, or skipping the event
- Attend as a Visitor
- Exhibit as a Brand
- Skip or Delay
tie label: Mixed Profile – Best of Both
tie description: You have balanced interests across visiting and exhibiting. Consider a hybrid approach: attend the show as a visitor to scout, network, and learn, while also exploring booth packages for next year or a small shared booth this year
Partners
- SalonCentric
- onPeak
- Delta Air Lines
- Southwest Airlines
- United Airlines
- Smart City
- Freeman
- Encore
- The RK Group
- Brokers Trust Insurance Group
- EventsPass
Media
- Premiere San Antonio 2026 logo
- Premiere San Antonio 2026 OG image
- Premiere San Antonio 2026 hero image
og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6952d50157cb11ac4f21209a/og_1787855213.png
event logo url: https://cdn.tradeshowintel.com/assets/event_logos/6952d50157cb11ac4f21209a_1778492342.png
hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6952d50157cb11ac4f21209a/hero_1787855212.png
Answers
- Attendee
- Attendee
Sources
- Home | Premiere San Antonio
- Faq | Premiere San Antonio
- Show Pass Pricing | Premiere San Antonio
- Travel Information | Premiere San Antonio
- Premiere San Antonio Venue & Dates | Premiere San Antonio
- Apply to Exhibit | Premiere San Antonio
- Why Exhibit | Premiere San Antonio
- Premiere San Antonio 2026
- Book Your Hotel | Premiere San Antonio
- Premiere Returns To San Antonio Bigger Than Ever
- Premiere Beauty Shows and SalonCentric Announce Strategic Partnership for Premiere San Antonio 2026
- Become an Educator at the Show | Premiere San Antonio
- A Season of Growth: Premiere San Antonio and Columbus Shows Attract a Growing Number of Highly Engaged Beauty Professionals
- Premiere San Antonio Returns with World Class Education and Top Brands
- 2026Premiere San Antonio
- Premiere San Antonio | CBON Group
- Premiere San Antonio 2025 - GlossaryLive
- Premiere San Antonio '26 Returns with Its Biggest Show Yet
- Premiere San Antonio Returns With Largest Beauty Show Yet
- The Three Beauty Economies of San Antonio (2026 Report)
- Premiere San Antonio Staffing — TSM Agency
- Press Information | Premiere San Antonio
- Premiere San Antonio 2026 | San Antonio, TX
- A Season of Growth: Premiere San Antonio and Columbus Shows Attract a Growing Number of Highly Engaged Beauty Professionals
- Premiere San Antonio Returns with World Class Education and Top Brands
- Premiere Launches San Antonio, 2023
- Premiere Launches San Antonio, 2023
- Premiere Returns To San Antonio Bigger Than Ever, Bringing the Southwest Beauty Community Together for Its Most Ambitious Event Yet
- Convention Center > Visit Us
- Convention Center > Facilities > Spaces
- Convention Center > Facilities > Convention Center
- Climate and Average Weather Year Round in San Antonio
- U.S. Department of State Visa Information
- Our Partners & Sponsors | Premiere Shows
- Beauty, Cosmetics & Fragrance Stores in Texas
- Market Premiere Returns To San Antonio Bigger Than Ever
- Exhibitor Rules & Booth Guidelines (2024 edition)
- Important Information & Dates (2024 edition)
- San Antonio, Texas Historical Climate Data
- Henry B. Gonzalez Convention Center Event Services
- Why San Antonio's Beauty Education must include Entrepreneurship
- Premiere Returns To San Antonio Bigger Than Ever