Premiere Orlando 2026 Draws Record Engagement, Reinforcing Its Position
ReadEvent overview
Overview
For over 30 years, Premiere Orlando has been the go-to event for beauty industry professionals.
Where passion meets opportunity, it’s the ultimate destination to connect with peers, ignite your inspiration, access exclusive industry deals, and experience hands-on demos of the latest tools and techniques.
TL;DR
- 1Scale: More than 500 exhibiting brands and 760+ educational classes across three show days in Orlando.
- 2Buyer Authority: Draws licensed beauty professionals, salon and spa owners, students, and educators from across hair, nails, skin, and barbering.
- 3Programme Scope: 760 educational classes delivered by 400+ educators and influencers, plus hands-on demos of the latest tools and techniques.
- 4Sector Hook: Covers hair, nails, skincare, spa and wellness, barbering, makeup, and specialty niches, with exclusive show-only deals.
- 5Venue and Logistics: Held at the Orange County Convention Center in Orlando, with direct routes from Orlando International (MCO) and Orlando Sanford (SFB).
Why visit
Attendees can immerse themselves in education from renowned beauty experts, connect with industry leaders, and explore the latest trends—all under one roof. The event offers a unique opportunity to elevate skills and expand professional networks.
Why exhibit
Exhibitors gain visibility among beauty professionals, educators, and influencers, unlocking exclusive perks and resources to maximize their presence. Sponsoring or exhibiting at Premiere Orlando amplifies brand impact and engagement.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Licensed Professionals: Cosmetologists, Barbers, Nail Technicians, Estheticians
Salon, Spa & Barber Shop Owners & Employees
Non-Licensed Industry Professionals: Makeup Artists, Tattoo Artists, Braiders
Instructors: Educators in Cosmetology, Esthetics, and Related Fields
Students: Currently Enrolled in Industry-Related Programs
Beauty Brand Representatives and Sales Staff
Distribution and Wholesale Buyers for Salon Retail
Influencers and Content Creators in Beauty
Spa and Wellness Practitioners
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Beauty product manufacturers
Salon equipment suppliers
Cosmetics brands
Hair care product companies
Nail care product brands
Spa and wellness product suppliers
Barbering tool and grooming brands
Skincare and esthetics product lines
Makeup and colour cosmetics brands
Nail art and salon furniture suppliers
Product categories
Key solution areas showcased across the event.
Hair: Products and tools for hair styling, coloring, and care.
Nails: Nail care products, tools, and accessories.
Barbering: Tools and products specifically for barbers.
Spa & Wellness: Products and services for spa treatments.
Makeup: Cosmetics and application tools.
Lashes & Brows: Products for eyelash and eyebrow enhancement.
Location & Facilities
Venue
Halls & areas
1West Complex Halls B-F
Orange County Convention Center
9800 International Drive, Orlando, FL 32819
Entrances & gates
Main Entrance
West Complex
Floor plans & maps
Attend
Entry & tickets
Trade-only
Event days & opening times
DayOpening hours
Saturday 5 June 2027education 9:00 AM – 6:00 PM, exhibit floor closed
Sunday 6 Junefloor and education 9:00 AM – 6:00 PM
Monday 7 Junefloor and education 9:00 AM – 5:00 PM
Ticket info
Badge collection
Print your badge at the venue.
Ticket notes
Open to beauty professionals and beauty-school students. Not open to the general public or anyone under 18. No ticket price was printed on the pages checked.
How the last edition performed
Previous edition
Last edition
2026
Completed
Visitors: 54,500
Edition #: 30
This edition
2026
Visitors: 12,500
Exhibitors: 500
Next edition
2027
Photos
Intelligence
Exhibitors
500
Exhibitors
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Categories
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Countries
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Pavilions
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
North America – United States (Southeast / Florida)
Why it matters
Premiere Orlando is one of the largest professional beauty trade events in North America, drawing salon owners, stylists, nail and lash professionals, estheticians, educators and distributors. For suppliers, it is a key launch and order-writing window into the US Southeast market and a major touchpoint for brand education and distributor relationships.
Market news
Latest updates from across the market.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
TBA
to venue
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by car
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to venue
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by car
Local transport
Get around the city with these convenient transport options.
Rental car / rideshare / taxi
Estimated costCost TBA
Orange County Convention Center is on International Drive, minutes from top hotels, dining, and entertainment.
Airport transfer
Estimated costCost TBA
MCO to Orange County Convention Center route available via rental car, rideshare, or taxi; SFB is roughly 41 miles / 41 minutes via FL-417 S and FL-528 W.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 | Foreign nationals attending business meetings, conventions or trade shows | $185.00 | Varies by embassy; apply weeks ahead of travel | |
| B-2 | Tourism and short personal visits combined with limited business activities | — | — | |
| Visa Waiver Program | Eligible passport holders from VWP participating countries (ESTA required) | $21.00 | — |
Nationals of Visa Waiver Program countries may travel for business visits with ESTA approval; all other international visitors generally require a B-1/B-2 visa unless exempt under a bilateral agreement.
Official visa pageWeather
Early June in Orlando is hot and humid, with daytime highs around 30-33 C (86-92 F) and warm evenings near 22-24 C (72-75 F). Afternoon thunderstorms are common; hurricane season begins in June. Pack lightweight breathable clothing, sunscreen, a compact rain jacket or umbrella, and comfortable shoes for the convention halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks AT&T, T-Mobile and Verizon provide wide coverage in the Orlando area. International travelers commonly use travel eSIMs (around USD 5-30 for 1-20 GB) activated by QR code, which avoid roaming charges. Hotel and convention center Wi-Fi is generally available.
Ride-hailing
Taxis
Public transit
Car rentals
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MCO
Book flights to MCO when possible for the shortest transfer to the venue; compare SFB only if fares are materially lower.
Visa
International trade visitors may need a US visitor visa (B-1, B-2, Visa Waiver Program) or Visa Waiver Program (ESTA) eligibility depending on nationality. Confirm requirements on the official US government site.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by embassy; apply weeks ahead of travel
A foreign national traveling to the United States to conduct temporary business must have a visitor visa (B) unless qualifying for entry under the Visa Waiver Program. Applicants for US nonimmigrant visas should schedule their visa interview at the US Embassy or Consulate in their country of residence or nationality.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Orlando International Airport (MCO); Orlando Sanford International Airport (SFB). Allow road time to Orange County Convention Center; confirm parking via the organiser.
Hotel → venue: Precinct hotels near Orange County Convention Center: Lake Buena Vista / International Drive fringe: Fairfield by Marriott Inn & Suites Orlando Lake Buena Vista in the Marriott Village; International Drive near Orange County Convention Center: Courtyard by Marriott across Universal Orlando; Convention Center district / I-Drive premium hotels: Holiday Inn & Suites Orlando I-Drive - Theme Parks, an IHG Hotel, Fairfield by Marriott Inn & Suites Orlando Near Universal Orlando Resort.
Ride-hail: Uber and Lyft are widely available around Orlando International Airport, International Drive, and the convention center.
Public transit: LYNX bus service covers International Drive; the I-Ride Trolley runs along I-Drive near many hotels.
Parking: On-site parking is available at Orange County Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: June
Temperature: 22-33 C (72-92 F)
Seasonality: Humid subtropical; frequent afternoon thunderstorms in early June.
Packing: Light layers, rain gear, sunscreen, and comfortable walking shoes for International Drive and the Orange County Convention Center.
Plan your trip
Planning
Best day to visit: Day 2 (Sunday, June 6, 2027)
Premiere Orlando runs Sat–Mon; education programming and exhibitor demonstrations peak on the middle day, and the floor is at its busiest for buyer-supplier meetings. Use Day 1 for orientation and Day 3 (Mon) for quieter follow-up appointments before close.
1
Confirm travel dates and show pass — Premiere Orlando runs June 5-7, 2027 at the Orange County Convention Center, Orlando; purchase or confirm your show pass via the official registration link.
2
Check visa and passport requirements — International attendees generally need a US B-1 business visitor visa or Visa Waiver Program eligibility; verify with travel.state.gov and apply early.
3
Book flights to Orlando — Fly into Orlando International (MCO) or Orlando Sanford (SFB). MCO is the primary gateway; SFB is roughly 41-53 minutes from the convention center.
4
Reserve hotel near the venue — Book through the official Premiere Orlando Hotel & Travel page or a hotel on International Drive near the Orange County Convention Center.
5
Arrange airport transfer and local transport — Plan rideshare, taxi, or shuttle from MCO/SFB; driving from MCO uses FL-417 and FL-528 (toll road).
6
Pick sessions and shortlist classes — Use the official mobile app and desktop planner to browse class descriptions, speaker bios, and schedules.
7
Download show floor plan and exhibitor list — Plan a route through 500+ exhibiting brands and bookmark priority booths.
8
Pre-schedule meetings and networking — Reach out to brands, educators, and peers ahead of the show to lock in on-site meetings.
9
Pack professional attire and materials — Orlando in early June is hot and humid; bring business-casual attire, notebook, business cards, and comfortable shoes.
10
Set up mobile connectivity — Arrange a US travel eSIM or roaming plan; major networks are AT&T, T-Mobile, and Verizon.
11
Prepare budget and payment — US currency is USD; card payments are widely accepted. Budget for pass, travel, hotel, and on-floor purchases.
12
Day 1 arrival and badge collection — Arrive early, collect your badge at the Orange County Convention Center, and orient yourself with the show floor map.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Premiere Orlando fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You sell to or buy from the US professional beauty market.
Best for
Licensed beauty professionals, salon owners, educators and buyers sourcing hair, nail, skin and spa products.
Min. budget
$800.00
Timeline
4-8 weeks for registration, flights and International Drive hotels.
Risks
June is peak Orlando season - book hotels early.
exhibit
You need qualified meetings with US stylists, spas and retail buyers.
Best for
Beauty brands, distributors and equipment suppliers launching or writing orders with US salon buyers.
Min. budget
$5,000.00
Timeline
3-6 months for booth booking, freight and show marketing.
Risks
Booth pricing not published - confirm with organiser.
skip
Your category, budget or region focus does not align with this audience.
Best for
Teams outside professional beauty with no US salon or spa customer base.
Timeline
N/A
Risks
No major risks listed.
Book with
Partners
Recommended providers
FAQs & glossary
Answers
Frequently asked
What are the show dates?
June 5-7, 2027.
Who should attend?
Beauty industry professionals and students enrolled in beauty schools.
Is the event open to the public?
No, it is not open to the general public.
What is included in the show pass?
Access to the exhibit floor and educational sessions.
How can I register?
You can register online through the event website.
What are the ticket prices?
Prices vary based on registration type.
Where is Premiere Orlando held?
Premiere Orlando is located at the Orange County Convention Center - West Complex, 9800 International Drive, Orlando, FL 32819.
Glossary
- Cosmetologist
- A licensed professional who provides beauty services such as hair styling, makeup application, and skin care.
- Esthetician
- A licensed professional who specializes in skin care treatments.
- Barber
- A professional who cuts and styles hair, typically for men.
- Nail Technician
- A professional who specializes in nail care and nail art.
- Makeup Artist
- A professional who applies makeup for clients, often for events or photoshoots.
- Spa
- A facility offering health and beauty treatments, often including massages and skin care.
- Workshop
- An educational session where participants engage in hands-on learning.
- Networking
- The act of meeting and connecting with other professionals in the industry.
- Educator
- An industry professional who leads classes, demos, or stage presentations at the show.
- Exhibiting Brand
- A company presenting products or services on the Premiere Orlando show floor.
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Sources
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References
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Publishers
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Date checked
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Premiere Beauty Shows
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Premiere Show Group
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.