Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at PEMD Europe 2027 on 26 - 27 April in Aalborg, Denmark, to explore the latest advancements in power electronics, machines, and drives.
Dates
26–27 Apr 2027
City / country
Aalborg, Denmark
Venue
AAU INNOVATE Science and Innovation Hub - Aalborg University
Are you the organiser of this event?
Event overview
The 16th IET International Conference on Power Electronics, Machines and Drives (PEMD) will be held at Aalborg University, Denmark. This event is a key forum for researchers, engineers, and industry practitioners to discuss the latest technologies driving the electrification revolution.
With a focus on bridging academia and industry, PEMD supports collaboration that turns innovative research into practical applications. Power, Electronics, Machines & Drives - PEMD takes place in Aalborg,.
TL;DR
PEMD 2027 brings the power electronics, machines and drives research community to Aalborg University for two days of technical sessions, keynote addresses and an industry exhibition alongside the conference. Attendees include engineers, researchers, and policymakers from the power electronics sector.
Exhibitors will have the chance to showcase their products and services to a focused audience of engineers and researchers, enhancing brand visibility and generating leads in the power electronics sector. Meet qualified buyers and partners including Manufacturers of power electronics devices, Suppliers of electrical machines and drives, Companies involved in renewable energy solutions. Position your offer across power electronics components and systems, electrical machines.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Thomas Manns Vej 25, 9220 Aalborg Øst, Denmark
AAU INNOVATE Science and Innovation Hub - Aalborg University in Aalborg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: AAU INNOVATE Science and Innovation Hub - Aalborg University in Aalborg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at AAU INNOVATE Science and Innovation Hub - Aalborg University for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Early bird ticket for IET members until 16 February 2027
General admission
Standard ticket for IET members until 9 April 2027
General admission
Late rate ticket for IET members from 10 April 2027
Who runs the show
IET Services Ltd
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-26 to 2027-04-27, Power, Electronics, Machines & Drives - PEMD in Aalborg covering Power electronics components and systems, Electrical machines and drives, Renewable energy integration technologies, Adv gives energy buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Helnan Phonix Hotel
USD 145–190 / night
4-star city-centre hotel with parking and fitness facilities per the hotel capture. Planning band approx. DKK 1,000-1,300 per night; check whether breakfast is bundled.
Four Points Flex by Sheraton Aalborg
USD 135–180 / night
Mid-range property with parking, listed as pet-friendly. Planning band approx. DKK 950-1,250 per night; practical for delegates with a car heading to the campus in Aalborg Ost.
Scandic Aalborg Ost
USD 130–175 / night
Eastern-district hotel with free parking, closer to the Aalborg University side of town. Planning band approx. DKK 900-1,200 per night.
Aalborg Airport Hotel
USD 135–180 / night
Airport-side option with free parking, useful for early departures or late arrivals. Planning band approx. DKK 950-1,250 per night; budget extra for city transfers during the conference days.
KOMPAS Hotel Aalborg
USD 100–130 / night
3-star hotel with parking and pet-friendly terms in the capture. Planning band approx. DKK 700-900 per night, a common choice for delegates balancing cost against a central base.
B&B HOTEL Aalborg
USD 90–125 / night
Chain 3-star property with paid breakfast and free Wi-Fi per the capture, guest rating shown as 4.5. Planning band approx. DKK 650-850 per night.
CABINN Aalborg
USD 80–110 / night
Budget rooms in the centre; breakfast and parking are usually charged as extras and the capture shows a guest rating of 3.6. Planning band approx. DKK 550-750 per night.
Get around the city with these convenient transport options.
Airport bus
The airport publishes its bus and train connections at aal.dk/practical/bus-and-train. Buy through the Danish ticketing app or from the driver where accepted, and check the last departure if you land in the evening.
Commuter rail (Aalborg Nærbane)
Aalborg's local rail network connects the airport corridor with the city and eastern districts. Check rejseplanen.dk for timings and whether your ticket is valid across rail and bus within the same zones.
City bus (NT)
North Jutland's bus network links the centre, station and campus corridors. Frequencies drop in the evening, so plan the return trip around the session end time.
Intercity train (DSB)
The long-distance leg for travellers arriving via CPH. Book in advance for the best fare and allow time at the airport station for passport-free domestic boarding.
Taxi
Airport taxi ranks are outside the terminal; agree the destination and expected fare before departure, and confirm card payment is accepted.
Taxi
Short cross-city hop used by delegates staying centrally. At peak times request the taxi via app or hotel reception rather than hailing on the street.
Car parking
Campus visitor parking is available around the university buildings, but conference-day demand and any event-specific restrictions should be confirmed with the organiser and AAU INNOVATE before you drive in.
Bicycle / bike share
Aalborg is flat and cycle-friendly, and several hotels lend or rent bikes. Useful for the short trip between the centre and the campus when the weather holds.
Weather
Aalborg sits on the Limfjord in North Jutland, and late April is a transitional month with changeable, breezy weather rather than settled spring warmth. Typical daytime highs are around 9-13 C, with nights around 2-5 C on average, and rain can arrive on any day: April in this part of Denmark usually sees roughly 10-12 wet days across the month. Wind off the fjord makes the perceived temperature lower than the thermometer suggests, and mornings can be misty before the cloud breaks. Daylight is generous by late April, with light lasting well into the evening, which helps if you are walking between hotels and the venue after sessions. These are climatological planning bands rather than a forecast for the event dates; check a Danish forecast service in the days before travel and pack layers plus a waterproof outer shell.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Denmark has dense mobile coverage on the main networks, so calls and data in Aalborg and on the university campus are generally reliable, including 5G in central areas. If you are travelling from another EU country, your home tariff normally applies under EU roaming rules, but check your operator's fair-use limit before using the phone as a hotspot for demo work. Visitors from outside the EU should price a local prepaid SIM or travel eSIM against their home roaming rate. Wi-Fi is common in Aalborg hotels and on university premises, but conference venues often separate guest and exhibitor networks, so confirm access for demos and live remote support with the organiser in advance. Denmark uses 230 V at 50 Hz with type C, E, F and K plugs, so bring an adapter for non-European chargers and a multi-socket strip if you are charging laptops, phones and demo kit at one stand. Denmark is a card and MobilePay economy; keep a card with contactless enabled and tell your bank you are travelling so security checks do not block payments at registration or hotels.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business tone in Danish technical settings
Danish engineering culture is informal and flat: titles matter less than the argument, and junior researchers are expected to challenge senior ones in Q&A. Arrive on time, keep introductions brief, and ask direct technical questions rather than opening with small talk. English is widely spoken at Aalborg University and in hotels, so sessions and stand conversations can be handled in English throughout.
Card-first payments
Denmark runs on the krone (DKK) and is close to cashless. Contactless cards are accepted in cafes, buses and taxis, and the Danish MobilePay app is everywhere. Keep a small amount of cash only as a backup, and tell your bank about the trip so card security checks do not block registration or hotel charges.
Food, coffee and the snaps tradition
Lunch in Danish workplaces is often an open sandwich (smorrebrod) buffet, and coffee runs all day. If you are invited to a dinner with Danish colleagues, a shared bottle of snaps with pickled herring or heavy dishes is a social ritual rather than a challenge: sip, do not shoot. Vegetarian options are normal in Aalborg restaurants but worth flagging when a group booking is made.
Getting around a compact city
Aalborg is walkable in the centre, and cycling is the standard local way to cover the distance between the waterfront and the university district. Pavements and cycle paths are separate, so keep off the cycle lane when walking. Buses run on zone tickets, and the same ticket can often cover a change within the validity window; check rejseplanen.dk before assuming a route.
Between sessions in Aalborg
If you have a gap in the programme, the compact centre offers the Limfjord waterfront, the Jomfru Ane Gade restaurant and bar street, the Utzon Center on the harbourfront, Kunsten modern art museum and the Lindholm Hoje Viking burial site north of the city. Aalborghus Castle and the old town streets sit within easy walking distance of the central hotels. These are short visits, not day trips, which suits a two-day conference schedule.
Practical etiquette for the two days
Keep questions after talks short and specific, and use the poster and exhibition breaks for longer technical discussions. Alcohol at receptions is normal but never expected, and declining is not remarked upon. Tipping is not customary in Denmark because service is included in the bill, and rounding up is enough in a taxi or cafe.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Book the air leg only after your registration tier is settled, because the IET price steps on fixed dates (16 February 2027 and 9 April 2027) may change your total budget. Aalborg (AAL) is the closest airport but has limited long-haul reach, so most international delegates fly into Copenhagen (CPH) and take the DSB intercity to Aalborg, roughly DKK 450-600 one way and around 4.5-5 hours, or book a short domestic connection. Billund (BLL) is a viable alternative from western Denmark with onward rail or coach. Compare through fares to AAL against a ticket to CPH plus rail, and remember that late April overlaps spring business travel, so prices harden closer to the date. Fares shown in this listing are planning bands only, not quotes.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Aalborg; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near AAU INNOVATE Science and Innovation Hub - Aalborg University: Aalborg centre: Helnan Phonix Hotel; Aalborg: Four Points Flex by Sheraton Aalborg; Aalborg Ost: Scandic Aalborg Ost.
Ride-hail: Denmark's taxi market is dominated by Danish operators and app-based booking rather than the large international ride-hail platforms, whose presence in the country has been limited. In practice, download a Danish taxi app or ask your hotel reception to order a car, and use the airport rank at AAL on arrival. Fares are metered: expect roughly DKK 200-280 from Aalborg Airport into the centre or campus and roughly DKK 120-180 for cross-city trips between hotels and the university. Confirm the app works with a foreign phone number and card before you rely on it, and agree the destination with the driver at the airport rank.
Public transit: Aalborg is served by North Jutland's bus network plus the local Aalborg commuter rail (Naerbane), with the airport corridor connected by bus and train per the airport's own transfer page. There is no metro in Aalborg, so plan on buses, the local rail line, walking and cycling. Tickets are zone-based with single journeys in the city roughly DKK 25-45 depending on distance, and a ticket usually remains valid for a period across changes. Use rejseplanen.dk for door-to-door planning from your hotel to the Aalborg University campus, and check the last departures if you stay for evening discussions, because frequencies drop after the working day.
Parking: Aalborg University's campus in Aalborg Ost has visitor parking around the university buildings, and several nearby hotels, including Scandic Aalborg Ost, Four Points Flex and the Aalborg Airport Hotel, advertise free parking. Charges, time limits and any event-day restrictions on campus should be confirmed with the organiser and with AAU INNOVATE before you drive in, since conference demand can fill the closest spaces. If you park in central Aalborg instead, expect paid municipal or private car parks with app-based payment, and allow walking time to the venue. Electric vehicle charging is common in Denmark but availability at the campus on conference days is not confirmed here.
Plan and pack for the event climate.
Month: Late April (event dates 26-27 April 2027) in Aalborg, Denmark
Temperature: Typical late-April range: daytime highs around 9-13 C, nights around 2-5 C. Wind off the Limfjord makes it feel colder, especially near the harbour and on the open campus in Aalborg Ost. Treat these as climatological planning bands and check the forecast in the final week.
Seasonality: April in North Jutland is changeable rather than reliably dry: expect roughly 10-12 wet days across the month, with passing showers, cloudy spells and occasional bright, cold intervals. Mornings can start misty over the fjord. Daylight is generous by the event dates, with light lasting into the evening, so walking between hotels and restaurants after sessions is comfortable.
Packing: Pack layers rather than one heavy coat: a warm mid-layer, a light waterproof shell with a hood, and comfortable waterproof walking shoes for the campus and harbour front. Add a scarf or light gloves for windy mornings, an umbrella that survives gusts, and a bag cover for laptops moving between halls. Bring a universal adapter for Danish 230 V type C, E, F and K sockets and a multi-socket strip if you are charging several devices at once.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Power, Electronics, Machines & Drives - PEMD usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14: Check whether your employer needs an invoice or purchase order before the discounted price step closes, since registration is processed by the IET.
D-13: Book flights into Aalborg (AAL) or compare against Copenhagen (CPH) plus the DSB intercity rail leg to Aalborg.
D-12: Reserve accommodation in Aalborg centre or Aalborg Ost. Budget rooms plan at roughly DKK 550-750 per night and 4-star rooms at roughly DKK 1,000-1,350.
D-11: If you need a Schengen visa, start the application now; appointment availability at Danish representations varies widely by country.
D-10: Open pemd.theiet.org/schedule and mark the machine design, converter topology and reliability sessions you will not skip.
D-9: Prepare two or three technical questions for presenters; PEMD speakers usually stay for discussion after the session.; D-8: Check the Rejseplanen journey planner for the bus or commuter rail route between your hotel and the Aalborg University campus.
D-7: Pack layers and a waterproof shell. Late April in Aalborg is typically 9-13 C with wind off the Limfjord and a real chance of showers.
D-6: Verify passport validity for Schengen entry and keep a printed hotel confirmation plus your registration receipt in your bag.
D-5: Charge power banks and check laptop adapters; conversations at poster sessions and on stands often run past the scheduled slot.
D-4: Sort out local ticketing for buses, or budget roughly DKK 25-45 per single journey and a taxi at roughly DKK 120-280 for cross-city trips.
D-3: Confirm your arrival transfer if you land late, when airport bus and rail frequencies thin out.
D-14: Confirm your registration tier on pemd.theiet.org. The published IET member rates are DKK 729 early bird until 16 February 2027, DKK 829 until 9 April 2027 and DKK 929 from 10 April 2027.; D-2: Save the venue address, organiser contact page and your hotel address offline in case mobile data is slow on arrival.
Registration and hall orientation at AAU INNOVATE Science and Innovation Hub - Aalborg University
Supplier meetings and product demos
Final negotiations and follow-up
Power, Electronics, Machines & Drives - PEMD registration concourse
AAU INNOVATE Science and Innovation Hub - Aalborg University
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
AAU INNOVATE Science and Innovation Hub - Aalborg University
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
DKK 729 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | DKK 729 / per person | organiser_published |
Decision
Use this quick check to decide whether Power, Electronics, Machines & Drives - PEMD fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Power, Electronics, Machines & Drives - PEMD, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Power electronics components and systems and Electrical machines and drives solutions and benchmarking suppliers at Power, Electronics, Machines & Drives - PEMD in Aalborg.
Min. budget
$4,714.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Power electronics components and systems and Electrical machines and drives products who need qualified meetings with the event's trade audience.
Min. budget
$21,213.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Aalborg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.