Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Potato Business Summit is a premier event dedicated to analyzing the global and North American potato industry.
Scheduled for January 6, 2027, at the Gaylord Rockies Resort in Denver, Colorado, this summit gathers industry leaders, growers, and agribusiness professionals to discuss market trends, challenges, and opportunities.
Attendees will benefit from expert presentations and networking opportunities, making it a must-attend event for anyone involved in the potato sector.
TL;DR
- 1Dates and Venue: The Potato Business Summit takes place on January 6, 2027, at Gaylord Rockies Resort, Denver, Colorado.
- 2Scale and Focus: This summit focuses on the global and North American potato industry, bringing together key players and experts.
- 3Organiser: Hosted by the United Potato Growers of America, more details can be found at potatobusinesssummit.com.
- 4Buyer Authority: Attendees include industry professionals, growers, and agribusiness leaders with significant purchasing influence.
- 5Entry: Registration is required to attend the summit; visit the official website for details.
Why visit
Attending the Potato Business Summit offers valuable insights into the latest industry trends and market dynamics. Network with key stakeholders, gain knowledge from expert speakers, and explore innovative solutions for the potato industry. This event is essential for professionals looking to stay ahead in the competitive agricultural landscape.
Why exhibit
Exhibiting at the Potato Business Summit provides unparalleled access to decision-makers in the potato industry. Showcase your products and services to a targeted audience, enhance your brand visibility, and generate leads that can drive your business forward. This summit is an excellent opportunity for companies aiming to establish themselves as leaders in the agricultural sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Potato growers and farm managers evaluating seed, storage and crop-protection options
Agronomists and crop consultants advising on potato nutrition and disease programmes
Processors and packers sourcing raw product and post-harvest handling lines
Retail and foodservice category buyers tracking potato supply and pricing
Equipment dealers and irrigation specialists serving row-crop farms
Industry analysts and trade press covering North American potato supply
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Seed potato and variety-breeding programmes
Crop-protection, fertiliser and soil-health suppliers for potatoes
Post-harvest storage, grading and packing equipment makers
Irrigation and precision-ag technology providers
Processing and fried-product equipment and ingredient suppliers
Packaging, labeling and cold-chain logistics companies
Product categories
Key solution areas showcased across the event.
Seed potatoes and varieties
Agricultural machinery and equipment
Fertilizers and soil amendments
Pesticides and crop protection products
Food processing technologies
Packaging materials for potatoes
Location & Facilities
Venue
Gaylord Rockies Resort
Denver, United States
Facilities
Parking
Gaylord Rockies Resort in Denver typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Gaylord Rockies Resort in Denver typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Gaylord Rockies Resort for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
United Potato Growers of America
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Denver, United States
Why it matters
On 2027-01-06 to 2027-01-06, Potato Business Summit in Denver covering Seed potatoes and varieties, Agricultural machinery and equipment, Fertilizers and soil amendments, Pesticides and crop gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Denver International
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn & Suites Commerce City - Denver Airport by IHG
3-star
Commerce City / Denver Airport3.9
USD 165–210 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 183; range is an estimate. Free cancellation and hot tub; airport-corridor base north-east of downtown Denver.
Holiday Inn Express & Suites - Denver East Hotel
3-star
Denver East4.2
USD 120–155 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 133; range is an estimate. Free cancellation and hot tub; east Denver base.
Comfort Suites Denver International Airport
4-star
Denver International Airport4.1
USD 115–150 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 131; range is an estimate. Hot tub and pool; closest option to the DEN gateway in the capture set.
Holiday Inn Express & Suites Denver Airport by IHG
3-star
Denver Airport4.0
USD 150–190 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 169; range is an estimate. Free cancellation and pet-friendly.
Holiday Inn Express & Suites Denver Northwest - Broomfield by IHG
2-star
Broomfield / northwest Denver4.3
USD 115–150 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 131; range is an estimate. Free cancellation and hot tub; northwest corridor option.
Woolley's Classic Suites
4-star
Denver4.1
USD 240–300 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 273; range is an estimate. Pool and parking; roomier suite option.
City Express by Marriott Denver Airport
3-star
Denver Airport2.7
USD 135–175 / night
Captured nightly rate for 6-7 January 2027 was approximately USD 152; range is an estimate. Parking and fitness center; lowest guest rating in the capture set.
Local transport
Get around the city with these convenient transport options.
commuter rail
Estimated costApprox. USD 10-12 one-way airport rail fare; confirm current RTD fare
Best forDenver International (DEN) to Gaylord Rockies Resort
A Line is the rail option from DEN; it does not serve Gaylord Rockies directly, so plan a last-mile rideshare or taxi from Union Station or another stop.
rideshare
Estimated costApprox. USD 20-40 one-way rideshare; surge pricing possible
Best forDEN to Gaylord Rockies Resort
Use the designated rideshare pickup level at DEN. Confirm the resort entrance with the driver.
taxi
Estimated costApprox. USD 55-75 metered taxi to downtown; confirm airport taxi line
Best forDEN to downtown Denver
Taxi ranks are outside the terminal; fares vary with traffic and weather.
bus / light rail
Estimated costApprox. USD 2.75-5.50 single local journey; day passes cost extra
Best forRTD local bus and light-rail network within Denver
Use RTD trip planner for routes; local services are useful for downtown meetings but are not a direct Gaylord Rockies connection.
hotel shuttle
Estimated costApprox. USD 0-15 per trip when not complimentary; confirm with hotel
Best forAirport-corridor hotels to Gaylord Rockies Resort or DEN
Shuttle service varies by property; airport-corridor hotels may offer DEN transfers but not necessarily resort transfers.
parking
Estimated costApprox. USD 20-40 per day self-parking; confirm resort rate
Best forGaylord Rockies Resort on-site parking
Rates are set by the resort and were not in the capture. Allow extra time in snow.
rideshare
Estimated costApprox. USD 35-55 one-way rideshare; allow for peak surcharge
Best forDowntown Denver to Gaylord Rockies Resort
A direct rideshare is usually simpler than rail plus last-mile for downtown hotel stays.
Weather
Denver in early January is deep winter: cold days, sub-freezing nights, occasional snow events and possible icy pavements. The Gaylord Rockies area is exposed to Front Range winter weather, and DEN flights can be delayed by snow or de-icing. Build a buffer into arrival day, check forecasts 48-72 hours before travel and confirm resort transfer plans if snow is forecast.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
U.S. mobile networks such as Verizon, AT&T and T-Mobile cover Denver and the airport corridor; international visitors should activate roaming or install an eSIM before departure. Venue Wi-Fi may be available but confirm credentials, bandwidth and exhibitor demo support with Gaylord Rockies. Power is 120 V at 60 Hz with Type A/B plugs, so bring a converter for non-U.S. equipment.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm for U.S. agribusiness summits. Denver winter cold and indoor heating make layers practical for sessions, booth meetings and outdoor transfers.
Altitude
Denver sits at high elevation. Hydrate, limit alcohol on arrival day and allow extra rest if you are coming from sea level.
Tipping
U.S. service norms apply: 15-20 percent at restaurants and a few dollars per bag for hotel staff.
Language and units
Meetings are likely to run in English. U.S. agronomic data often uses acres, hundredweight and Fahrenheit, so prepare conversions if your home market uses metric units.
Winter mobility
Snow can slow road transfers and make pavements icy. Keep buffer time for airport and venue movements and wear boots with traction.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: DEN
Denver International (DEN) is the main gateway for the Potato Business Summit. Captures for London, Tokyo and Sydney showed connecting or nonstop routings but no fixed USD fare, so compare live fares and choose a flexible ticket if possible. January flights into DEN can be affected by winter weather; arrive a day early for critical meetings, monitor airline alerts and allow 45-60 minutes of ground-transfer buffer.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Denver International (DEN). Allow road or rail time to Gaylord Rockies Resort; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Gaylord Rockies Resort: Commerce City / Denver Airport: Holiday Inn & Suites Commerce City - Denver Airport by IHG; Denver East: Holiday Inn Express & Suites - Denver East Hotel; Denver International Airport: Comfort Suites Denver International Airport.
Ride-hail: Uber and Lyft operate at DEN and across Denver. Use the designated rideshare pickup level at DEN rather than curbside. Approximate fares: DEN to Gaylord Rockies USD 20-40; downtown Denver to Gaylord Rockies USD 35-55; winter surge pricing is possible. Confirm app coverage and the fare estimate before requesting.
Public transit: RTD A Line runs between DEN and Denver Union Station. For Gaylord Rockies Resort, transfer to rideshare, taxi or a hotel shuttle because the resort is not directly on the rail line. RTD local bus and light-rail single journeys are approximately USD 2.75-5.50, with airport rail priced separately. Use the RTD trip planner and confirm current fares on rtd-denver.com.
Parking: Gaylord Rockies Resort has on-site parking; rates are set by the resort and were not included in the available capture. Budget approximately USD 20-40 per day for self-parking and confirm valet, oversize vehicle and winter access rules with the venue. In snow, allow extra time from the lot to the meeting rooms.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approximate January range: daytime highs around 2-8 C (35-46 F), overnight lows around -10 to -4 C (14-25 F). Cold snaps can push temperatures lower. Confirm the forecast 48-72 hours before travel.
Seasonality: January is a dry winter month in Denver rather than a rainy season. Expect cold air, occasional snow showers and possible Front Range snow events that can affect roads and DEN flights. Rain is unlikely.
Packing: Pack insulated layers, a warm coat, gloves, a hat, a scarf and waterproof boots with traction for snowy pavements. Add lip balm and moisturiser for dry cold, and keep a light indoor layer for heated meeting rooms.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Potato Business Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm summit registration, badge collection details and venue access rules; check organiser emails for schedule or venue changes.
T-2
Day -14: Book flights into Denver International (DEN) with a winter buffer and a flexible or refundable fare if possible.
T-3
Day -13: Reserve a hotel in the airport corridor or downtown Denver; confirm cancellation policy, parking and any shuttle to Gaylord Rockies Resort.
T-4
Day -12: Check passport validity and U.S. entry status, including ESTA or B-1 visa requirements for your nationality.
T-5
Day -10: Review the exhibitor and sponsor list and build a shortlist of potato seed, processing, storage and equipment contacts to meet.
T-6
Day -9: Compare transfer options from DEN: direct rideshare or taxi to Gaylord Rockies versus RTD A Line plus a last-mile rideshare.
T-7
Day -8: Check the Denver forecast and pack insulated layers, gloves, a warm coat and boots with traction.
T-8
Day -7: Download the airline app and RTD trip planner; screenshot hotel, flight and registration confirmations in case of poor connectivity.
T-9
Day -5: Confirm any bilateral meetings and share a simple agenda with colleagues or counterparties.
T-10
Day -3: If driving, reserve or confirm parking at the resort and note that winter weather can slow the final approach.
T-11
Day -2: Check in for your flight, confirm the DEN terminal and arrange your airport pickup point.
T-12
Day -1: Travel day; hydrate for Denver's altitude and avoid over-scheduling the first evening.
T-13
Day +1: Follow up on leads and note any published proceedings or organiser follow-up links before departure.
Day 0
Arrive early, collect your badge, test venue Wi-Fi if needed and walk the floor before scheduled meetings.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Gaylord Rockies Resort
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Potato Business Summit registration concourse
Gaylord Rockies Resort
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Gaylord Rockies Resort
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$240.00
- Per diem × 2$150.00
Estimated total$390.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Potato Business Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Potato Business Summit, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Seed potatoes and varieties and Agricultural machinery and equipment solutions and benchmarking suppliers at Potato Business Summit in Denver.
Min. budget
$750.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Seed potatoes and varieties and Agricultural machinery and equipment products who need qualified meetings with the event's trade audience.
Min. budget
$3,375.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Denver show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where and when is the Potato Business Summit?
The summit is listed for Denver, Colorado on 6 January 2027; check the organiser site potatobusinesssummit.com for the confirmed venue and any schedule changes.
How do I get to the summit from Denver International Airport?
DEN is the main gateway. RTD runs the A Line commuter rail between the airport and Denver Union Station, with taxi, rideshare and shared-van options from the terminals; allow roughly 40 minutes to reach central Denver.
What is the weather like in Denver in January?
January is a winter month with freezing nights and cold daytime highs. Expect snow, so pack insulated layers and check forecasts in case of flight delays at DEN.
Is there an online pass or registration page?
The organiser domain publishes pass and registration pages, including a 2026 pass page and a presentation page; use potatobusinesssummit.com to confirm 2027 registration details when released.
Which hotels are close to the summit?
Captured January 2027 rates put airport-corridor and Denver East hotels such as Holiday Inn Express and Comfort Suites Denver International Airport in the USD 130-185 band for a summit night.
Glossary
- Seed potato
- A potato grown specifically for replanting to produce a commercial crop; seed quality and certification strongly affect yield and disease pressure.
- Certified seed
- Seed potatoes that have passed official field and tuber inspections for varietal purity, disease and pest tolerance under a recognised certification scheme.
- Russet
- A common potato type with netted brown skin and high dry matter, widely used for baking, French fries and processing.
- Processing contract
- An agreement between a grower and a processor that sets variety, acreage, delivery window, quality standards and payment terms before harvest.
- Specific gravity
- A measure of potato density that correlates with dry matter and fry quality; processors often test it at intake to set contract premiums or deductions.
- Dry matter
- The non-water content of a potato, important for French fry texture, chip colour and yield in dehydration or starch processing.
- Chip stock
- Potatoes grown and stored to meet the colour, size and dry-matter requirements of crisp and chip manufacturers.
- French fry stock
- Potato lots selected for length, solids and fry colour for frozen French fry production.
- Dehy
- Shorthand for dehydrated potato products such as flakes, granules and flour used in food manufacturing and foodservice.
- Curing
- A post-harvest storage period that lets skin set and wounds heal before the crop is cooled for long-term storage.
- Sprout inhibition
- Storage or treatment practice that slows sprouting to preserve potato quality through the winter and spring sales window.
- Blackspot bruise
- Internal bruising that darkens potato flesh after impact; growers and handlers manage it through handling, temperature and variety choice.
- Grade and size profile
- The distribution of a potato lot by size, defect and quality class, used to price fresh-market and processing deliveries.
- Cull
- Potatoes removed from sale or processing because they fail grade, size or quality standards; culls may go to feed, starch or waste channels.
- Grower pool
- A group of growers who supply a processor or marketer under shared volume, quality and payment arrangements.
- Pack-out
- The share of harvested or stored potatoes that meets saleable grade after sorting and packing.
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Also known as
Alternate names and search phrases for this event.
- Potato Business Summit 2027
- Denver potato conference
- agriculture events in Denver
- potato industry summit
- Potato Business Summit Denver 2027
- Denver United States
- Agriculture Conference Denver 2027
- Seed potatoes and varieties
- Agricultural machinery and equipment
- Fertilizers and soil amendments
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.