POSSIBLE Miami 2027 brings marketers to Miami Beach, April 5-7.
Dates
5–7 Apr 2027
City / country
Miami Beach, United States
Venue
Fontainebleau Miami Beach & Eden Roc Miami Beach
Time
Programme runs April 5 – 7, 2027 · daily session hours were not published at research time
Event overview
POSSIBLE Miami 2027 is the marketing industry's global gathering, running April 5-7, 2027 at the Fontainebleau and Eden Roc in Miami Beach.
The conference and expo connect brand marketers, agencies, media, creative and technology leaders through main-stage sessions, an expo campus and curated hosted meetings.
Its 2026 edition drew 7,500 attendees, 330 speakers and 292 partners and exhibitors, with 53% of the audience at VP level or above.
TL;DR
Visit to benchmark how leading brands are allocating media, AI and creator budgets, and to meet senior marketers in a compact resort setting. The expo, main-stage programme and hosted meetings run side by side, so a three-day trip can combine learning, supplier discovery and relationship building without a long venue commute.
Exhibit to reach client-side marketing decision makers who control active budgets. POSSIBLE's 2026 audience was 32% brand marketers and 53% VP-level or above, and its hosted meetings programme gives partners pre-scheduled, double opt-in conversations. The dual Fontainebleau and Eden Roc campus also supports indoor exhibit space and outdoor brand experiences.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
34441 Collins Ave, Miami Beach, FL 33140, USA
Entrances & gates
Fontainebleau main lobby
Primary registration and badge collection point.
Eden Roc lobby
Secondary access for Eden Roc sessions and the beach pavilion.
Valet and self-parking at both resorts; check the current nightly rate at check-in.
Hotel bell desks can hold bags; use the lobby bell stand on arrival and departure days.
Bell desk storage is available at both hotels for early arrivals and late departures.
Food options
Fontainebleau restaurants, Eden Roc dining
On-site diningParking: Both host resorts offer valet and self-parking; confirm the daily rate with the hotel when booking. Arrive early on opening morning because Collins Avenue traffic backs up.
Gate: Registration is in the Fontainebleau main lobby area. Eden Roc is a short boardwalk walk north; allow 10-15 minutes between campuses.
Attend
Event days & opening times
Ticket info
Badge collection
Collect your badge at the Fontainebleau main lobby registration desk; bring photo ID and your registration confirmation.
Ticket notes
General attendee pricing for 2027 was not published. Qualifying brand marketers can apply for a complimentary Premium Pass plus up to $750 travel reimbursement through the Hosted Meetings programme.
Registration deadline
2027-03-12
What's on
How the last edition performed
Last edition
2026
Visitors: 7,500
Exhibitors: 292
Visitor countries: 50
This edition
2027
Visitors: 8,000
Exhibitors: 320
Next edition
Not announced yet
Growth over time
Edition recap
The 2026 edition drew 7,500 final attendees, 330 speakers and 292 partners and exhibitors across Miami Beach.
New this edition
Dual-campus format
POSSIBLE 2027 integrates programming across the Fontainebleau and Eden Roc resorts and a beachfront pavilion.
SourceImpact
POSSIBLE has moved from a 2,500-attendee debut to a 7,500-attendee event in four editions, with 53% of the 2026 audience at VP level or above. That mix makes it one of the more senior US marketing gatherings and a credible place to test brand, media and technology propositions.
Audience quality
The audience is concentrated among brand marketers (32%), senior decision makers (53% VP+) and partners. Fifty countries were represented in 2026, giving the show a more international flavour than a purely domestic US conference. Buyers are likely to be evaluating media, measurement, AI and creator strategies.
Exhibitor outcomes
ROI depends on meeting quality rather than raw footfall. The 2026 programme scheduled 6,000 hosted meetings with an 87% completion rate, so exhibitors that prepare a tight target list and pre-book double opt-in meetings should see better returns than those relying on aisle traffic alone.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Miami Beach gives POSSIBLE a gateway location for US, Latin American and European marketers, while the Fontainebleau and Eden Roc format keeps buyers onsite. For vendors, the show concentrates client-side budgets, media owners and marketing technology in one three-day window at the start of the second quarter.
Key trends shaping this market and its wider industry.
AI moves from pilot to budget line
Marketing leaders are shifting generative AI from experimentation into media, content and measurement budgets, and are asking vendors for proof of accuracy, brand safety and cost per outcome.
What it changes: Buyers at POSSIBLE are comparing deployed use cases, not demos, so vendors need referenceable results.
Creator economy becomes a media channel
Creators are being treated less as one-off influencers and more as durable media businesses with their own audiences, formats and measurement.
What it changes: Brand teams are reorganising influence budgets and need platforms, talent partners and measurement that can operate at scale.
Retail media and first-party data converge
Retailers, publishers and brands are building first-party data and retail media networks to recover targeting and measurement as third-party signals weaken.
What it changes: The show's brand and agency buyers are actively reviewing retail media, clean-room and identity partners.
Buyers often pair POSSIBLE with a European marketing flagship, a New York advertising week and a January technology show to cover the annual planning cycle.
Advertising Week New York
New York, United States
Circuit calendar estimate; confirm exact dates on the official site.
websitePOSSIBLE Europe
Lisbon, Portugal
Lisbon debut announced by the organiser; dates from the official news item.
websiteCES
Las Vegas, United States
Circuit calendar estimate; confirm exact dates on the official site.
websiteAutumn 2026
European and US programming in the same month.
January 2027
Technology and platform trends before the spring marketing season.
POSSIBLE Europe dates come from the organiser's homepage news; other dates are circuit estimates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Miami International Airport
Best option for Miami Beach; take Interstate 195 or the Julia Tuttle Causeway east.
About 12 miles
to venue
25-35 minutes
by car
Fort Lauderdale-Hollywood International Airport
Useful for cheaper domestic fares; allow extra time in rush hour.
About 30 miles
to venue
40-55 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 180–280 / night
Shoulder-season rates before taxes and resort fees; book a refundable rate early.
USD 350–550 / night
Walkable or short rideshare to Collins Avenue; rates rise during major events.
USD 600–950 / night
Host resorts with event room blocks; minimum-stay rules may apply.
sourceGet around the city with these convenient transport options.
Metrobus / Miami Beach Trolley
Cheap but slow during conference peaks; exact change or contactless payment recommended.
Rideshare / taxi
Use the designated rideshare pickup at the airport; surge pricing is common.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Most non-US passport holders attending business meetings | $185.00 | Weeks to months; apply early |
Visa Waiver Program nationals can apply for ESTA; many other visitors need a B-1/B-2 visa.
A carnet may simplify temporary exhibit-goods imports; confirm with US Customs and the freight forwarder.
Official visa pageWeather
April is warm and mostly dry in Miami Beach, with highs around 80-84F (27-29C) and lows near 70F (21C). Brief showers are possible; humidity is rising.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US SIMs and eSIMs are widely available at MIA; hotel Wi-Fi is usually included for guests but may be limited in meeting rooms.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Restaurant servers expect 18-22%; bartenders and hotel staff are usually tipped per service.
Dress code
Business casual for sessions, resort casual for beachfront events; evenings can be smart casual.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MIA
Book six to eight weeks ahead for April; Miami is still in high season at the start of the month.
Most international business visitors need a B-1 visa or ESTA under the Visa Waiver Program; check eligibility before booking.
Estimated cost: $185 B-1/B-2 fee; ESTA about $21
Processing: ESTA usually within 72 hours; visa interviews can take weeks
Carry a conference registration confirmation and hotel booking for the border interview.
OfficialGet to the venue and around the city with these options.
Airport → venue: Rideshare or taxi from MIA takes 25-35 minutes and costs about $35-55; FLL is 40-55 minutes and $70-95.
Hotel → venue: Most Mid-Beach hotels are a short rideshare or 10-20 minute walk along Collins Avenue; the two host resorts are linked by boardwalk.
Ride-hail: Uber and Lyft operate across Miami Beach; use designated pickup zones at hotels and the convention area.
Public transit: Metrobus and the Miami Beach Trolley serve Collins Avenue; allow extra time during peak sessions.
Parking: Valet and self-parking are available at both host resorts; confirm the daily rate before arriving.
Plan and pack for the event climate.
Month: April
Temperature: Highs 80-84F / 27-29C; lows around 70F / 21C
Seasonality: Dry season with occasional brief showers; humidity rising toward summer.
Packing: Light business casual, a layer for air-conditioned rooms, comfortable shoes for the boardwalk, and sunscreen.
Plan your trip
Best day to visit: Tuesday, April 6, 2027
The middle day usually carries the fullest programme and expo activity after opening-day logistics, and it leaves Monday for travel and Wednesday for follow-up meetings.
Confirm registration and hotel booking — Check the cancellation window and download the event app when access opens.
Build a target exhibitor and session list — Prioritise 8-12 exhibitors and two sessions per day.
Book flights and airport transfer — MIA is closest; allow 30 minutes to Miami Beach.
Request meetings and share your calendar — Use the hosted meetings or app scheduler before slots fill.
Pack and check the weather — Business casual, comfortable shoes, and a light layer for session rooms.
Registration and badge collection
Fontainebleau main lobbyMain-stage keynote and Q&A
Fontainebleau main stageSupplier meetings on the expo floor
Fontainebleau Expo HallHosted meetings and beachfront networking
Beach Pavilion between Fontainebleau and Eden RocArt Deco Historic District
Walking Tour
15-20 minutes from Mid-Beach
See the largest concentration of Art Deco architecture in the US, with cafes and Ocean Drive.
Wynwood Walls
Art and Food District
20-25 minutes by rideshare
Street-art murals, galleries and breweries make an easy half-day break.
Fontainebleau lobby bar
Hotel bar
The main informal meeting point after sessions; arrive early for seats.
Beach Pavilion
Beachfront venue
Hosted meetings and open-air networking between the two resorts.
POSSIBLE is a relationship-led show, so speed and relevance matter more than volume. A 48-hour follow-up and a clear next step keep you ahead of exhibitors who batch-send generic emails after the event.
Budget
Shell scheme
USD 350–550 / m²
Raw space
USD 45–70 / m²
Standard booth
9 m²
Indicative Miami Beach rates for a 9 sqm turnkey booth and raw space; the organiser had not published a 2027 tariff.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell scheme 9 sqm
USD 3150–4950 / per booth
booth
exhibitor · raw space 36 sqm
USD 1620–2520 / per 36 sqm
hotel
both · mid
USD 350–550 / per night
per_diem
both · standard
USD 75–120 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell scheme 9 sqm | USD 3150–4950 / per booth | estimate | 2026-10-31 |
| booth | exhibitor | raw space 36 sqm | USD 1620–2520 / per 36 sqm | estimate | 2026-10-31 |
| hotel | both | mid | USD 350–550 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 75–120 / per day | estimate | 2026-10-31 |
Decision
Six quick questions to see whether POSSIBLE 2027 is a visit, exhibit or skip for your team.
QUESTION 1 OF 6
What best describes you?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a learning or sourcing goal and at least one full day onsite.
Best for
Brand marketers, agency strategists and media leads who want to learn, benchmark and meet suppliers.
Min. budget
$1,200.00
Timeline
Book 4-8 weeks ahead
Risks
No published 2027 general ticket price
Hotel rates rise in April high season
exhibit
You can pre-book meetings and staff the booth with sales-ready people.
Best for
Adtech, martech, media, agency and creator-economy vendors selling to senior brand marketers.
Min. budget
$6,000.00
Timeline
Commit 3-4 months ahead
Risks
Booth costs plus travel can exceed a small vendor's budget
Aisle traffic alone rarely converts
skip
The dates clash or the audience does not match your category.
Best for
Buyers with no marketing budget, no clear objective or no available dates.
Timeline
Reassess next edition
Risks
Missing peer benchmarks and relationship building
Book with
Fontainebleau Miami Beach
Oceanfront host resort at 4441 Collins Avenue, home to registration, main-stage sessions and expo space.
Venue address confirmed on the official exhibitor resources page.
Eden Roc Miami Beach
Second host resort at 4525 Collins Avenue, linked to the Fontainebleau by the beach boardwalk.
Venue address confirmed on the official exhibitor resources page.
Greater Miami Convention & Visitors Bureau
Official destination resource for Miami Beach hotels, transport and visitor information.
Public destination body; not an announced show partner.
MMA Global
Global marketing trade association that powers POSSIBLE and connects member companies across the marketing ecosystem.
Organiser relationship described on the 2026 recap page; not a sponsor card.
Recommended providers
Check B-1/B-2 and Visa Waiver Program eligibility before booking.
Book a refundable Mid-Beach or South Beach rate, then switch to the official room block after registration.
Compare MIA and FLL fares; MIA is closest to Miami Beach.
2025 general service contractor; confirm the 2027 contractor in the exhibitor portal.
Compare travel medical and trip-cancellation cover; exhibitors also need public liability insurance.
Book Art Deco walking tours or Wynwood food and art tours around session times.
Badge scanning and CRM export; confirm whether the organiser offers an official scanner.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
4
References
1
Publishers
4
Date checked
POSSIBLE
Display a free company card at your booth, or share your professional card on the show floor.
