Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at PoolM -- Basseyny i Termy Expo 2027 from January 27 to 29 in Moscow, Russia, showcasing the latest in pool and spa technology with over 5000 industry professionals.
Dates
27–29 Jan 2027
City / country
Moscow, Russia
Venue
Timiryazev Center
Event overview
PoolM -- Basseyny i Termy Expo 2027 is a premier event dedicated to the pool, spa, and wellness industry. Taking place at the Timiryazev Center in Moscow, this exhibition will host over 120 manufacturers and attract more than 5000 professionals.
Attendees can expect a comprehensive program featuring expert speakers, workshops, and competitions, providing valuable networking opportunities and insights into the latest industry trends. PoolM -- Basseyny i Termy Expo 2027 takes place in Moscow,.
TL;DR
Attendees will gain access to a wide range of exhibitors showcasing the latest innovations in pool and spa technology. The event will feature expert-led workshops and discussions, providing insights into industry trends and best practices. Networking opportunities abound, allowing professionals to connect with peers and potential partners.
Exhibiting at PoolM offers companies the chance to showcase their products to a targeted audience of industry professionals. With over 5000 attendees expected, exhibitors can enhance their visibility and generate valuable leads. The event also provides opportunities for networking and collaboration with key players in the pool and spa sector.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Moscow, Russia
Timiryazev Center in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Timiryazev Center in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Timiryazev Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
ООО "Бассейновый рынок"
Журнал "СПА&Бассейны"
АРОБ (Ассоциация Руководителей Общественных Бассейнов)
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending PoolM -- Basseyny i Termy Expo 2027 on 2027-01-27 to 2027-01-29 in Moscow lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Google Hotels capture for Moscow lists Mini-Otel' Art Galaktika as a 2-star property with free Wi-Fi, breakfast and parking; Wintfell on Arbat is a 2-star option with airport shuttle; A.Kosterev Hotel Moscow is a 2-star with paid parking and airport shuttle.
Three-star properties in the capture include Hotel Nikolsky (indoor pool, hot tub, fitness centre), Fratelli and City Comfort Hotel.
Hotel Budapest is listed as a 4-star hotel with bar, restaurant, room service and airport shuttle; National Hotel is a 5-star with indoor pool, spa and fitness centre.
Get around the city with these convenient transport options.
Aeroexpress train from Sheremetyevo to Belorussky Rail Terminal
Aeroexpress is a fixed-rail option that avoids road traffic. Check the first and last train times for your arrival day and allow time to buy a ticket or use a contactless card.
Moscow Metro to Timiryazevskaya
Timiryazevskaya is the closest metro station to the Timiryazev Center venue district. Save the station name in Cyrillic and avoid tight meeting slots during rush hour.
Taxi or ride-hail from Sheremetyevo to Timiryazev Center
Road traffic can be heavy around Moscow. Use a licensed taxi or established ride-hail app, agree the price in advance and keep your hotel address in Cyrillic.
Taxi or ride-hail within central Moscow
For short city trips the metro is usually faster and cheaper during peak hours. Use a taxi when carrying samples, catalogues or luggage.
Bus or tram to Timiryazevskaya
Surface routes can be useful from nearby hotels, but the metro is simpler for first-time visitors. Check the route on a live map before boarding.
Parking at Timiryazev Center
Venue information indicates on-site parking. Arrive early on show days, keep your exhibitor or visitor pass ready for security and confirm whether pre-booking is required.
Aeroexpress train from Domodedovo to Paveletsky Rail Terminal
Use this option if your flight lands at Domodedovo. The rail leg avoids the worst of the cross-city traffic, but allow time for the metro transfer with luggage.
Aeroexpress train from Vnukovo to Kievsky Rail Terminal
A useful rail option for Vnukovo arrivals. Kievsky terminal connects to the metro network, but check lift and escalator access if you are carrying heavy exhibition materials.
Weather
The event runs 27-29 January 2027 in Moscow, deep in the Russian winter. Weather capture attempts did not return Moscow-specific figures, so check a forecast for the show week before packing; expect cold winter conditions and plan indoor transfers between hotel and venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Currency and payments
The Russian ruble (RUB) is the local currency. International cards may not work reliably for foreign visitors, so carry some cash and confirm card acceptance with your hotel and with exhibitors before you travel. Keep receipts for business expenses.
Language and signage
Russian is the main business language at the show. Metro stations and many public signs use Cyrillic, so save the Cyrillic form of Timiryazevskaya. For technical pool-plant negotiations, arrange an interpreter in advance if your Russian is limited.
Winter clothing
Late January is deep winter in Moscow. Bring insulated boots, a warm coat, gloves and a hat, and expect icy pavements. Indoor venues are heavily heated, so dress in layers that you can remove during the show day.
Business meetings
Punctuality is expected for scheduled meetings. Business cards are useful, and a formal greeting with a handshake is standard. Confirm appointments in writing, especially during a busy exhibition week when calendars fill quickly.
Metro etiquette
Keep your voice low on the metro, stand to the right on escalators where marked, and allow passengers to exit before boarding. The system is busy in rush hour, so avoid scheduling cross-town meetings too close together.
Food and scheduling
Lunch slots fill quickly near large venues. Reserve tables for client lunches or plan a longer break, and use hotel breakfast as a practical way to start an early show day before the halls get busy.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Google Flights searches for 27-31 January 2027 returned only limited results for Moscow Sheremetyevo on both the London LHR and New York JFK routes, an effect of current route availability. Book early and reconfirm carriers and connections close to departure. Sample routings captured included Air Serbia via Belgrade from London (10 hr 45 min) and Qatar Airways or Royal Air Maroc via Doha or Casablanca from New York.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Moscow; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Timiryazev Center: Moscow city centre: Moscow city centre; Moscow city centre: Moscow city centre; Moscow city centre: Moscow city centre.
Ride-hail: Ride-hailing apps are commonly used in Moscow; confirm local availability before travel.
Public transit: Moscow Metro Line 9 (Serpukhovsko-Timiryazevskaya) stops at Timiryazevskaya, the closest station to the Timiryazev Center venue district. From Sheremetyevo, take the Aeroexpress to Belorussky Rail Terminal and transfer to the metro; from Domodedovo use the Aeroexpress to Paveletsky and from Vnukovo to Kievsky. A Troika card or contactless bank card works for metro and surface transport. Allow extra time in rush hour, keep the Cyrillic station name handy and check live service information before travelling.
Parking: On-site parking is available at Timiryazev Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: Typical late-January Moscow conditions: daytime highs around -6 to -2 C and overnight lows around -13 to -6 C, with colder snaps possible. These are climatological bands, not a forecast; check a local forecast for 27-29 January 2027 before packing.
Seasonality: January is mid-winter in Moscow, so precipitation usually falls as snow, often light and persistent, and snow cover or icy pavements are common. Indoor heating is strong at the venue and in hotels, so plan warm layers and waterproof boots. Check the forecast for the show week before travelling.
Packing: The event runs 27-29 January 2027 in Moscow, deep in the Russian winter. Weather capture attempts did not return Moscow-specific figures, so check a forecast for the show week before packing; expect cold winter conditions and plan indoor transfers between hotel and venue.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at PoolM -- Basseyny i Termy Expo 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: Register online via poolmarketexpo.ru and check the current visitor access policy, badge collection rules and opening hours.
Day -13: Confirm passport validity, visa or e-visa status and any invitation letter needed for Russia. Book an embassy appointment if required.
Day -12: Book flights to Sheremetyevo, Domodedovo or Vnukovo and choose a hotel near Timiryazevskaya metro station or in central Moscow.
Day -10: Plan the airport-to-hotel route: Aeroexpress plus metro for a predictable journey, or a pre-booked taxi if arriving late.
Day -9: Download a Moscow metro map, save the Cyrillic name of Timiryazevskaya and set up a Troika card or contactless payment method.
Day -8: Review the exhibitor list on the organiser site and shortlist pool, filtration, water-treatment and spa suppliers you want to meet.
Day -7: Book any interpreter, meeting room or client lunch you need, and confirm appointments in writing.
Day -6: Check the Moscow forecast for 27-29 January 2027 and pack insulated boots, a warm coat, gloves and layers for heated indoor halls.
Day -5: Print hotel confirmations, insurance details and copies of your passport and visa. Keep digital copies in your phone and email.
Day -3: Confirm your registration QR code or badge approval and save the venue address in English and Russian.
Day -2: Plan a realistic first-day route with time for security checks, badge collection and an initial walk of the halls.
Day -1: Arrive in Moscow, test the metro route to Timiryazevskaya if time allows, and prepare a shortlist of priority stands for opening day.
Registration and hall orientation at Timiryazev Center
Supplier meetings and product demos
Final negotiations and follow-up
PoolM -- Basseyny i Termy Expo 2027 registration concourse
Timiryazev Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Timiryazev Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether PoolM -- Basseyny i Termy Expo 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Swimming pool construction materials and equipment solutions and benchmarking suppliers at PoolM -- Basseyny i Termy Expo 2027 in Moscow.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Swimming pool construction materials and equipment products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Moscow show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.