Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
POOL PROFI 2027 is set to be a landmark event for the swimming pool industry, taking place at the FRANMER Expo Center in Tuapse, Russia. This exhibition will feature the latest innovations in pool construction, equipment, and maintenance, attracting over 2000 industry professionals.
Attendees will have the opportunity to network, attend workshops, and explore a wide range of products and services tailored to the aquatic industry. POOL PROFI 2027 takes place in Tuapse, Russia.
TL;DR
- 1Dates and Venue: POOL PROFI 2027 takes place on April 16-17, 2027, at the FRANMER Expo Center in Tuapse, Russia.
- 2Scale and Focus: This exhibition showcases the latest innovations in the swimming pool industry, featuring over 200 exhibitors and 3500 square meters of exhibition space.
- 3Organiser: The event is organised by FRANMER, with more details available on their official website.
- 4Buyer Authority: Attendees include industry professionals, architects, designers, and suppliers from the aquatic sector.
- 5Entry: Registration is required to attend; tickets can be obtained through the official website.
Why visit
Attendees will benefit from networking opportunities with leading industry professionals and gaining insights into the latest trends and technologies in the swimming pool sector. Attendees include industry professionals, architects, designers, and suppliers from the aquatic sector. Registration is required to attend; tickets can be obtained.
Why exhibit
Exhibitors will gain visibility among key decision-makers in the swimming pool industry, showcasing their products and services to a targeted audience. This exhibition showcases the latest innovations in the swimming pool industry, featuring over 200 exhibitors and 3500 square meters of exhibition space. Attendees include industry professionals, architects, designers, and suppliers from the aquatic sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Swimming pool and spa construction contractors buying shells, PVC liners, overflow gratings, skimmers and balancing tanks for private villas and hotel pools along the Krasnodar coast
Pool service and maintenance firms sourcing treatment chemicals, test kits, dosing pumps, sand and cartridge filters, and robotic cleaners for the April-to-September season
Wellness and hospitality operators (sanatoria, resort hotels, fitness clubs) evaluating steam rooms, hammams, whirlpools and heat pumps for refurbishment projects
Pool equipment retailers and regional distributors stocking inventory for Krasnodar Krai, Rostov and the wider southern Russia market
Architects, engineers and landscape designers specifying aquatic facilities, pool decking, mosaics and outdoor leisure zones
Water park, municipal pool and aquatics centre operators looking at slides, hydraulics, disinfection and water-quality compliance
Private and hospitality developers building guest houses and villa complexes between Tuapse, Sochi and Gelendzhik
Technical directors and chief engineers responsible for filtration rooms, water chemistry and energy costs at existing facilities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of pool shells, PVC and reinforced membranes, liners and waterproofing systems
Filtration and water treatment suppliers: sand, cartridge and diatomite filters, dosing and coagulation stations, UV and salt electrolysis systems
Pump, heat pump and pool heating manufacturers serving both private and commercial aquatic projects
Sauna, hammam and steam-room producers plus steam generator and dehumidification specialists
Whirlpool, spa bath and hydromassage equipment makers targeting hotel and sanatorium refurbishments
Pool chemical producers and test-equipment suppliers with distributor programmes for southern Russia
Pool covers, rollers, enclosures, underwater lighting and deck-level finish suppliers
Turnkey pool construction firms and service networks offering design, installation and maintenance contracts
Product categories
Key solution areas showcased across the event.
Pool shells, PVC liners, reinforced membranes and waterproofing systems
Overflow gratings, skimmers, balancing tanks and pool hydraulics
Filtration and water treatment: sand, cartridge and diatomite filters, dosing stations, coagulation and flocculation units
Disinfection systems: chlorine and salt electrolysis, UV reactors, ozone and reagent test kits
Pumps, heat pumps, heat exchangers and pool heating controls
Underwater lighting, pool covers, rollers and enclosures
Saunas, hammams, steam generators and dehumidification units
Whirlpools, hydromassage baths, spa equipment and counter-current swimming systems
Mosaics, pool decking, finishes and outdoor leisure furniture
Water attractions, slides and public pool equipment
Robotic cleaners, maintenance tools and service consumables
Design, construction, service and maintenance services for aquatic facilities
Location & Facilities
Venue
FRANMER Expo Center
Tuapse, Krasnodar Krai, Russia
Facilities
Parking
Tuapse in Tuapse typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Tuapse in Tuapse typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Tuapse for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 6:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Tuapse, Russia
Why it matters
On 2027-04-16 to 2027-04-17, POOL PROFI 2027 in Tuapse covering Swimming pool construction materials and equipment, Spa and wellness products, Aquatic maintenance supplies, Water treat gives construction buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · RUB
Hotel tiers
A range of accommodation options near the venue and across key areas.
Astoria Hotel
midscale
TuapseIn Tuapse town, a short taxi ride from the exhibition venue; confirm the exact distance when booking. to venueUSD 140–180 / night
3-star hotel in Tuapse with a restaurant, free Wi-Fi, free parking, air conditioning, room service and a smoke-free policy; breakfast is chargeable. A practical base for a two-day hall walk.
Hotel Zvezdnyi
midscale
TuapseTuapse coastal side, reachable by taxi or town bus; confirm the transfer time for show mornings. to venueUSD 120–160 / night
3-star hotel with a pool, beach access, free Wi-Fi, parking, laundry and a pet-friendly policy; a good choice if you want to swim after a show day, though the pool adds to the rate.
Otel' Olimp
midscale
TuapseTuapse town, short taxi hop to the venue area; verify on a map before booking. to venueUSD 100–145 / night
Mid-range option listed among Tuapse hotels for the show dates; limited amenity detail was captured, so confirm breakfast, parking and cancellation terms directly.
Karavella
midscale
TuapseTuapse town; the hotel shuttle is aimed at airport runs, so confirm whether it also covers the venue. to venueUSD 108–150 / night
3-star hotel with breakfast, an airport shuttle service and family facilities; useful if you are arriving late into Sochi and want the transfer arranged by the hotel.
Hotel Victoria
budget
TuapseTuapse town centre area; expect a short taxi or bus ride to the venue. to venueUSD 70–105 / night
Budget-tier Tuapse property; amenity detail was not captured. Best suited to a short two-night stay where the room is only for sleeping between show days.
Magnoliya
budget
TuapseTuapse town; check the map for walking distance to the venue before committing. to venueUSD 60–90 / night
Small 3-star property with air conditioning and family facilities; the cheapest captured option, so book early for the 16-17 April 2027 weekend.
Local transport
Get around the city with these convenient transport options.
Bus
Estimated costCost TBA
Best forTuapse town bus network, short hops between hotels and the venue area
Town buses are the cheapest way around Tuapse; pay the driver in cash and keep small notes. Routes and stops are mapped on Yandex Maps and wikiroutes.
Minibus (marshrutka)
Estimated costCost TBA
Best forTuapse centre to the exhibition venue district
Marshrutkas run fixed routes along the main streets and stop on request; tell the driver your stop name in Russian or show it on the map.
Taxi
Estimated costCost TBA
Best forCross-town trip inside Tuapse, for example hotel to venue
Order through an app rather than hailing on the street so the fare is fixed before pickup; town trips are short and inexpensive.
Suburban train (elektrichka)
Estimated costCost TBA
Best forTuapse rail station to Tuapse town centre
Tuapse sits on the Black Sea coastal rail line; the station is close to the centre, so a short walk, bus or taxi covers the last leg.
Suburban train (elektrichka)
Estimated costCost TBA
Best forSochi to Tuapse along the coast
The coastal train is a slower but scenic alternative to the road and avoids M-4 traffic; check the timetable on the day because frequencies vary by season.
Coach
Estimated costCost TBA
Best forSochi International Airport (AER) / Adler to Tuapse
Intercity coaches run along the coast; the journey is longer than a taxi but far cheaper. Confirm the departure point at Adler before you land.
Taxi
Estimated costCost TBA
Best forSochi International Airport (Adler) (AER) to Tuapse
The most practical option with demo samples or luggage; pre-book a transfer and agree the fixed price before departure.
Taxi
Estimated costCost TBA
Best forKrasnodar International Airport (Pashkovsky) (KRR) to Tuapse
The longest of the airport legs; share a transfer with colleagues or use the coach plus a local taxi to keep the cost down.
Weather
Tuapse has a humid subtropical Black Sea climate. Mid-April is spring shoulder season: daytime highs typically land in the low-to-mid teens Celsius with milder afternoons, nights stay cool, and rain is frequent enough that a waterproof layer matters more than an umbrella in coastal wind. Sea temperature is still cold in April, so swimming is for the hardy. Treat all figures as climatological bands, not a forecast, and check a seven-day forecast before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Russian mobile operators including MTS, MegaFon, Beeline and T2 provide 4G coverage across Tuapse and the coastal strip; indoor coverage inside steel-framed exhibition halls can be patchy, so download your badge, floor plan and price lists before you arrive. Roaming with a foreign SIM works but can be expensive, and a local SIM requires passport registration at the point of sale. Ask the organiser about visitor Wi-Fi in the halls. Check before travel whether your bank cards work in Russia and carry ruble cash as a backup for taxis and small purchases.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the show
Russian is the working language on most stands, with English more common among larger manufacturers and export-focused suppliers. Ask in advance whether an interpreter will be on the stand, and bring key specifications written down so numbers do not get lost in translation.
Currency and payments
Prices are quoted in rubles. Carry some cash for taxis, buses and small purchases, and check before you travel whether your bank cards will work in Russia - foreign-issued cards have been widely reported as unusable, so plan a backup.
Business manners
Handshakes at the start and end of a meeting are standard, and exchanging business cards with both hands is appreciated. Russians are usually direct about technical detail; expect detailed questions about pool volume, water source and installation timelines rather than small talk.
Punctuality and scheduling
Arrive on time for arranged meetings, and confirm appointments the day before by phone or messenger. Coastal traffic around Tuapse and roadworks on the M-4 can affect timing, so leave slack for transfers.
Tipping
Tipping is not obligatory but is customary in restaurants, where rounding up or leaving around ten percent is normal. Taxi fares ordered through an app are fixed, so no tip is expected.
Local context
Tuapse is a Black Sea port town in Krasnodar Krai, with a strong seasonal hospitality and sanatorium economy that drives demand for pools, spas and water treatment. April is quiet before the summer season, which makes it a comfortable time to visit, but some seafront venues still run reduced hours.
Time zone and daylight
Tuapse runs on Moscow time, so plan calls and transfers on that basis. In mid-April daylight lasts well into the evening, which helps if you land late and still need to reach your hotel.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Tuapse itself has no commercial airport, so plan on Sochi (AER) or Krasnodar (KRR). Google Flights captures name Nord Wind, Ural Airlines, JSC Azimuth Airlines, Smartavia, Red Wings and Nordstar among the carriers serving the area, and April falls in the low-demand off-season band (February, April-May and November) that is typically cheaper than the June to September Black Sea peak. That said, the 16-17 April 2027 weekend is a holiday-adjacent spring period, so book several weeks out rather than last minute. Check baggage allowances carefully, since these carriers vary between fare families, and remember that a cheaper Krasnodar fare adds hours of road transfer. Confirm live schedules and fares on the airline or agent site before paying, and keep your return leg late enough on 17 April to absorb the transfer back to the airport.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Tuapse; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near FRANMER Expo Center: Tuapse: Astoria Hotel; Tuapse: Hotel Zvezdnyi; Tuapse: Otel' Olimp.
Ride-hail: Yandex Go is the dominant ride-hailing app across Krasnodar Krai and works in Tuapse, with other local aggregators operating in the region. Ordering in the app gives you a fixed price before pickup, which is easier than negotiating with a street taxi, especially if you do not speak Russian. Wait times in a town the size of Tuapse are usually short, but allow extra margin for the morning run to the venue and for late evening returns. Have cash or a working payment method ready, keep your pickup pin precise, and screenshot the car details in case data coverage drops.
Public transit: Tuapse public transport is a town bus and marshrutka network, with route maps and stop information published on Yandex Maps and wikiroutes. Buses are frequent enough for short hops between hotels and the venue area, but they are not designed around exhibition timetables, so treat them as a cheap backup to a taxi. Tuapse also sits on the Black Sea coastal rail line: suburban elektrichka services link the town with Sochi and the surrounding resorts and are a good option for a longer coastal leg. Buy tickets at the station or on board, keep small change, and confirm departure times on the day because off-season frequencies are reduced.
Parking: The exhibition venue operates its own parking area, which is the simplest option if you drive to Tuapse or rent a car at the airport. Arrive early on the first show morning, since the closest bays fill first and the 16-17 April 2027 weekend brings local day visitors as well as trade attendees on the Saturday. Parking is normally paid or validated by the venue rather than by the organiser, and rates and opening hours were not published in the captures - check the venue or organiser site, or ask at the gate, and keep ruble cash available. Do not block service access roads used by exhibitor freight.
Weather
Plan and pack for the event climate.
Month: April 2027 - spring shoulder season on the Tuapse coast, ahead of the Black Sea summer peak
Temperature: Climatological band for mid-April: roughly +12 to +17 C in the afternoon and +6 to +10 C at night, with cooler spells when a front comes off the sea. The Black Sea is still cold at about +10 to +12 C. Treat these as planning bands, not a forecast, and check a seven-day outlook before departure.
Seasonality: April is one of the wetter months on the eastern Black Sea coast, with rain arriving in passing fronts rather than all-day drizzle, plus occasional strong coastal wind. It is shoulder season for tourism, so hotels and seafront venues are quieter than in June to September, but short heavy showers can slow road transfers - build a buffer into your airport-to-Tuapse plan and keep a rain layer in your day bag for the hall-to-taxi walk.
Packing: Pack for cool, changeable spring weather: a waterproof shell with a hood, a light warm mid-layer, and trousers rather than shorts for the show days. Comfortable shoes matter for two days on concrete exhibition floors, and a compact umbrella is useful for coastal showers. Bring a small notebook or tablet for stand measurements and quotes, a universal adapter, and a photocopy of your passport and visa documents kept separately from the originals. Evening temperatures drop quickly, so add a scarf or light jacket for the walk back to the hotel.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at POOL PROFI 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Check visa or e-visa requirements for Russia for your passport and start the application if a visa is needed. — Visa timelines change; build at least several weeks of slack.
Day 2
Book the flight into Sochi (AER) or Krasnodar (KRR), choosing a landing time that leaves daylight for the road leg to Tuapse. — April is shoulder season, but Easter and May holidays can tighten seat availability.
Day 3
Reserve a Tuapse hotel for 15-18 April 2027 and confirm the free cancellation window. — Ask for a quiet room and confirm whether breakfast is included or chargeable.
Day 4
Book the airport-to-Tuapse transfer or the Sochi to Tuapse rail leg, and keep the booking reference offline. — Allow a buffer of several hours between landing and the first show morning.
Day 5
Install Yandex Maps and Yandex Go, download the Tuapse offline map, and save your hotel and the venue as favourites.; Request meetings with the exhibitors on your shortlist: filtration, heat pumps, disinfection and spa equipment suppliers. — Bring technical drawings and pool volumes so suppliers can quote accurately.
Day 6
Prepare a technical dossier for each project: pool volume, bather load, indoor or outdoor, and the water source available on site.; Sort out money and connectivity: ruble cash, a card you have confirmed works in Russia, and a roaming or local SIM plan. — Keep a cash backup for taxis and small purchases.
Day 7
Pack for a coastal April: waterproof jacket, layered clothing, comfortable shoes for a two-day hall walk and a notebook for stand conversations. — Show halls are cool in the morning and warm by midday.
Day 8
Re-read the exhibitor list and finalise a walking route through the halls, grouping filtration, treatment and spa stands. — Two show days go quickly; drop any stand that does not match the brief.
Day 9
Travel to Tuapse, check in, and do a short walk or taxi run to the venue so the first morning is stress free. — Confirm the opening time and the badge collection point with the organiser.
Day 10
Register for Pool Profi Expo through the organiser site and save the confirmation plus the 16-17 April 2027 dates in your calendar.; Arrive at the venue before the doors open on 16 April 2027 with your badge, passport copy and project dossier. — Write up each meeting the same evening while the details are fresh.
Day 11
Write a one-page buying brief: the pool, spa or water treatment items you actually need this season and the budget band for each. — Prioritise equipment you can install before the Black Sea summer season begins.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Tuapse
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2POOL PROFI 2027 registration concourse
Tuapse
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Tuapse
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsRUB 190.00
- Per diem × 2RUB 150.00
Estimated totalRUB 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether POOL PROFI 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For POOL PROFI 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Swimming pool construction materials and equipment solutions and benchmarking suppliers at POOL PROFI 2027 in Tuapse.
Min. budget
$510.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Swimming pool construction materials and equipment products who need qualified meetings with the event's trade audience.
Min. budget
$2,295.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Tuapse show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Which airport should I fly into for a trade fair in Tuapse?
Google Flights lists Sochi International Airport (AER) as the closest option at about 62 mi, followed by Krasnodar International Airport (KRR) at about 65 mi. Both require a road transfer of several hours to Tuapse, so plan arrival a day before the 16-17 April 2027 dates.
Where can I stay in Tuapse during the exhibition?
Google Hotels returns 104 Tuapse properties, including 3-star options such as Astoria Hotel, Hotel Zvezdnyi, Otel' Olimp and Karavella, plus simpler budget hotels such as Magnoliya and Hotel Victoria. Booking 15-18 April 2027 covers arrival, both show days and departure.
Does April fall in high season in Tuapse?
No. Google Flights classifies February, April-May and November as the off-season for Tuapse, with lower prices and fewer travellers than the June-September peak. That usually means easier hotel availability around the mid-April show dates.
How do I get around Tuapse without a car?
The town is served by a local bus network with routes mapped on Yandex Maps and wikiroutes.info, and taxis are available for station and hotel transfers. Fares are in Russian rubles; check current prices locally.
Glossary
- Skimmer pool
- A pool where the water level sits slightly below the deck edge and surface debris flows over a skimmer weir into a collection basket; the simpler and cheaper alternative to an overflow pool.
- Overflow pool (deck-level pool)
- A pool built so that water is level with the surrounding deck and spills continuously over the rim into a perimeter channel, then into a balancing tank before returning to the filter circuit.
- Balancing tank (compensating tank)
- A reservoir that absorbs the water displaced by bathers and backwashing in an overflow pool, keeping the overflow rim and circulation stable.
- Turnover rate
- The time needed to pass the full pool volume through the filtration circuit, typically quoted in hours and set by the facility type and bather load.
- Coagulation and flocculation
- A two-step pre-treatment in which a coagulant neutralises fine particles and a flocculant binds them into larger clumps that the filter can trap.
- Backwash
- The reverse-flow rinse of a filter that flushes trapped dirt to drain; it consumes pool water and is one reason overflow pools need a balancing tank.
- Dosing station
- A pump-and-controller unit that injects disinfectant or pH corrective into the circulation line at a measured rate, usually linked to a water-analysis probe.
- Salt electrolysis (chlorinator)
- On-site chlorine generation from lightly salted pool water passed over electrolytic plates, removing the need to store and handle liquid chlorine.
- UV disinfection
- A reactor in the circulation loop that inactivates microorganisms with ultraviolet light; it complements rather than replaces residual chlorine.
- Heat pump
- A device that moves heat from ambient air into the pool circuit, giving a high seasonal efficiency for extending the swimming season on the Black Sea coast.
- Counter-current swimming system
- A high-flow pump and nozzle assembly that creates an adjustable current so a swimmer can train in place inside a compact pool.
- PVC liner and reinforced membrane
- Flexible factory-welded sheeting used to waterproof the pool shell; reinforced membranes are used on large or geometrically complex basins.
- Steam generator
- The boiler unit that feeds a hammam or steam room with low-pressure steam at a controlled rate, paired with an extract or dehumidification strategy.
- Dehumidification unit
- Equipment that removes moisture from the air of an indoor pool hall to prevent condensation damage and keep the building fabric dry.
- Hydromassage (whirlpool) system
- Air and water jets plumbed into a spa bath or whirlpool, with a dedicated blower or pump and a back-flushable pipe run.
- Robotic pool cleaner
- A self-propelled unit that scrubs the floor and walls and filters debris independently of the pool circulation system.
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Also known as
Alternate names and search phrases for this event.
- spa and wellness expo
- POOL PROFI 2027 Tuapse
- POOL PROFI Tuapse 2027
- POOL 2027
- POOL Tuapse 2027
- Tuapse Russia
- Swimming Pool Industry
- Aquatic Equipment
- Construction
Trust footer
Sources
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References
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Publishers
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Date checked
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POOL PROFI
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.