Join us in Amsterdam for PLMA's World of Private Label Trade Show on May 25-26, 2027, showcasing the latest in private label innovations.
Dates
25–26 May 2027
City / country
Amsterdam, Netherlands
Venue
RAI Amsterdam Convention Centre
Time
9:00 AM – 5:00 PM
Event overview
The 2027 World of Private Label International Trade Show will be held at the RAI Amsterdam Convention Centre on May 25 and 26.
This event brings together retailers and manufacturers to explore new products and trends in the private label sector.
TL;DR
Attendees will gain insights into the latest trends in private label products, network with key industry players, and discover innovative solutions that can enhance their business strategies.
Exhibiting at PLMA provides unparalleled access to a global audience of retailers and manufacturers, offering opportunities to showcase products and establish valuable connections. The private label sector is rapidly growing, reflecting consumer demand for quality and value. This event serves as a crucial platform for industry professionals to connect and innovate.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
5Europaplein 22, 1078 GZ Amsterdam, North Holland, Netherlands
Entrances & gates
Main Entrance
Access to all main exhibition areas.
Floor plans & maps
Parking is available for visitors.
1,000 spaces · €20.00/day
The venue is wheelchair accessible.
Prayer rooms are available on-site.
Cloakroom services are available.
Luggage storage is available.
Charging points for devices are available.
Shuttle services are available to nearby hotels.
Food options
Cafeteria
On-site diningParking: Parking is available at the venue.
Attend
Event days & opening times
General Admission
Early bird pricing available.
Ticket info
Badge collection
Badges can be collected at the registration desk.
Ticket notes
Tickets can be purchased online.
Registration deadline
2027-05-20
Build-up & tear-down
How the last edition performed
Current edition
2027 · 32,000 visitors · 3,350 exhibitors
Visitors
30,000
Exhibitors
3,160
Edition #
38
Growth over time
Next edition outlook
2028-05-25 – 2028-05-26The event will continue to evolve with new features and innovations.
Increased focus on sustainability More interactive sessions
Impact
The 2026 edition brought together 30,000+ visitors at RAI Amsterdam Convention Centre. The 2027 World of Private Label International Trade Show will be held at the RAI Amsterdam Convention Centre on May 25 and 26. This event brings together retailers and manufacturers to explore new products and trends in the private label sector. The private label sector is rapidly growing, reflecting consumer demand for quality and value. This event serves as a.
Audience quality
Visitors typically include Retail buyers from supermarkets and wholesalers, Private label manufacturers, Product developers and marketers, Supply chain professionals. Dates: May 25-26, 2027. Location: RAI Amsterdam Convention Centre. Focus on private label products and innovations. Networking opportunities with industry professionals. Documented attendance reached 30,000+ visitors in the reference edition. PLMA's World of Private Label International Trade Show attracts an audience aligned with the organiser's.
Exhibitor outcomes
Exhibiting at PLMA provides unparalleled access to a global audience of retailers and manufacturers, offering opportunities to showcase products and establish valuable connections. Networking opportunities with industry professionals. Exhibitors from over 75 countries. The private label sector is rapidly growing, reflecting consumer demand for quality and value. This event serves as a crucial platform for industry professionals to connect and innovate. Meet qualified buyers. Exhibitor categories include Food and.
Intelligence
Directory updated 2027-05-01
3,350
Exhibitors
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Categories
—
Countries
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Pavilions
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The event highlights the growing importance of private labels in the retail sector, showcasing innovations and trends that shape consumer preferences.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Amsterdam's World of Private Label sits at the centre of a calendar of own-brand and retail-food shows. Buyers and suppliers typically plan two to four of these per year, using the Amsterdam edition for European retailer contact and the larger general-food shows for cross-category breadth.
October
Europe
October (even years)
Europe
April/May or autumn cycles
Europe
January
Europe
November
North America
Circuit assembled from listing context and public show information; confirm dates on each organiser site before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Schiphol train to Amsterdam Zuid is often faster than road.
to venue
20–30 min
by car
A range of accommodation options near the venue and across key areas.
USD 100–165 / night
Book 4–6 weeks ahead; RAI show week rates rise sharply and cheap stock sells out first.
sourceUSD 180–290 / night
A 10–20 minute walk or short tram/metro hop to the venue; good balance of rate and proximity.
sourceUSD 280–480 / night
Walking-distance options suit exhibitors needing early hall access and last-minute stand meetings.
sourceGet around the city with these convenient transport options.
train
Frequent service, roughly 8–12 minutes; RAI station is a 5–8 minute walk from the venue.
metro
Contactless OVpay bank-card tapping is accepted on GVB services; check current lines and timetables on gvb.nl.
tram
Trams serve the RAI area from the centre and Oud-Zuid; useful for hotels in De Pijp or Centrum.
taxi
20–30 minutes off-peak; expect longer in morning peak and add time for RAI drop-off queues on show mornings.
rideshare
Pick-up points at Schiphol and around Europaplein can be busy at close of show.
parking
Pre-book parking during show week where possible; confirm rates and garage access on the venue website.
taxi
Schiphol train to Amsterdam Zuid is often faster than road.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Late May in Amsterdam is mild and changeable: daytime highs typically 15–18°C, nights 8–10°C, with passing showers and wind across roughly 10 rain days (55–65 mm for the month). Pack layers, a light jacket and a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Netherlands.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and payments
Service is included in restaurant bills; rounding up or leaving 5–10% for good service is normal. Card and contactless PIN payments are accepted almost everywhere, so carry only a small amount of cash.
Business etiquette
Dutch business culture is direct and informal — first names are common and punctuality is expected. English is widely spoken on the show floor, so introductions rarely need translation.
Dress and show-floor practicalities
Business casual works for the halls and comfortable shoes are essential given the walking distances at RAI Amsterdam; smart casual is appropriate for evening receptions.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: AMS
Book flights to AMS (Amsterdam) when possible for the shortest transfer to the venue.
Visa may be required depending on nationality.
Estimated cost: Not yet confirmed
Processing: Varies by nationality; apply several weeks before travel.
Find a stay near the venue with options for every budget.
Check-in (recommended)
May 24, 2027
Check-out (recommended)
May 27, 2027
Get to the venue and around the city with these options.
Airport → venue: Schiphol (AMS) to RAI: direct train ~10 min to Amsterdam RAI station (3-min walk to halls).
Hotel → venue: Precinct hotels near RAI Amsterdam Convention Centre: Amsterdam RAI / Zuidas fringe: Hotel Casa Amsterdam (about 1 km to RAI), Ibis Budget Amsterdam City South; Europaplein / Amsterdam Zuid: Novotel Amsterdam City (Europaboulevard), Van der Valk Hotel Amsterdam – Amstel, Motel One Amsterdam; Directly opposite and around RAI Amsterdam: nhow Amsterdam RAI (opposite the venue), Hotel Okura Amsterdam, Crowne Plaza Amsterdam – South.
Ride-hail: Ride-hailing and taxis serve Amsterdam; confirm local apps and ranks before travel.
Public transit: Metro 52 and tram 4 stop at Europaplein; Amsterdam RAI train station serves domestic and international rail.
Parking: On-site or nearby parking is available at RAI Amsterdam Convention Centre; confirm rates and hall access on the venue site.
Plan and pack for the event climate.
Month: May
Temperature: 8–18°C (daytime highs 15–18°C, nights 8–10°C)
Seasonality: Mild with occasional rain.
Packing: Bring an umbrella and light jacket.
Plan your trip
Best day for qualified buyer meetings: 2027-05-25
The show runs a compact two-day Tuesday–Wednesday format (25–26 May 2027) with no published conference session schedule, so the highest value is opening day (Tuesday): full exhibitor presence, product launches and the densest availability of senior stand staff. Use day two for follow-up meetings, negotiation and revisiting priority suppliers, when the floor is quieter.
Haarlem
Zaanse Schans
Strandzuid (RAI waterfront)
Beach-club style terrace and bar next to the venue — the most convenient informal meeting point after show hours.
Amtrium and Elicium lounge areas, RAI Amsterdam
Venue-side seating and catering zones; useful for short follow-up meetings away from the noise of the halls.
Exhibitor hospitality and tasting counters
Many stands run sampling and coffee/pastry counters — a low-friction way to meet category managers without a scheduled appointment.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
EUR 50 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | EUR 50 / per person | official |
Decision
Use this quick check to decide whether PLMA's World of Private Label International Trade Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus matches the private-label food and non-food ranges on the show floor and you can commit two full days in the halls.
Best for
Retail buyers, category managers, importers and product developers sourcing own-brand food, household or personal-care lines.
Min. budget
$750.00
Timeline
4–8 weeks before 25 May 2027 for registration, Schengen visa (if required) and travel booking.
Risks
Budget estimate from listing cost signals — confirm live rates.
Two-day show format leaves little slack for travel delays; build in one buffer day.
Schengen short-stay visa processing can take several weeks in peak season.
exhibit
You have a defined retail lead-generation or new-product launch goal for the Benelux/European market.
Best for
Own-brand manufacturers, ingredient/co-packing suppliers and brands targeting European retailers and discounters.
Min. budget
$3,000.00
Timeline
3–6 months for stand booking, freight, samples and buyer-outreach campaigns.
Risks
Budget estimate from listing cost signals — confirm live rates.
Space and shell-scheme pricing was not published in captured sources — confirm directly with the organiser.
Stand build, shipping and staff travel typically push total cost well above the minimum figure.
skip
Programme audience, certifications or commercial goals do not match your 2027 plan, or budget is committed to a larger peer show.
Best for
Teams whose category, certification readiness or regional fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Trust footer
10
References
1
Publishers
0
Date checked
Private Label Manufacturers Association International Council
Display a free company card at your booth, or share your professional card on the show floor.
