Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Plant and Animal Genome Conference (PAG) is a premier event that showcases recent advancements in plant and animal genome projects. This five-day conference will feature technical presentations, workshops, poster sessions, and exhibits, providing an international platform for the exchange of ideas in the field of genomics.
Plant & Animal Genome Conference takes place in San Diego, USA. Venue: The Town & Country Resort and Conference Center.
TL;DR
- 1Dates and Venue: PAG 34 runs January 8-12, 2027 at The Town & Country Resort, San Diego, USA.
- 2Scale and Focus: The conference features over 200 workshops and 1,200 poster abstracts, showcasing advancements in genomics.
- 3Organiser: Hosted by Scherago International, with registration available on the official website.
- 4Buyer Authority: Attendees include researchers, lab managers, and innovators in plant and animal genome research.
- 5Entry: Registration is open now with various pricing options available.
Why visit
PAG 2027 is built for people who work at the intersection of plant, animal, and microbial genomics, not for general trade-show browsers. Attendees include researchers, lab managers, and innovators in plant and animal genome research.
Why exhibit
Exhibiting at PAG allows companies to connect directly with researchers and decision-makers in the genomics field. It offers a chance to showcase innovations, build relationships, and enhance brand visibility among a targeted audience. Meet qualified buyers and partners including Companies providing genomic tools and technologies, Biotechnology firms specializing in agricultural solutions, Research institutions showcasing their work. Position your offer across genomic.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Plant genomicists and crop improvement researchers
Animal geneticists and livestock breeding programme leads
Microbial and metagenomics researchers
Quantitative geneticists and statistical geneticists
Bioinformatics and computational biology teams
Phenomics and high-throughput phenotyping specialists
Seed and agri-biotech R&D managers
Animal health and veterinary genomics scientists
Academic faculty, postdocs, and graduate students
Government and non-profit research programme officers
Lab automation and sequencing core facility managers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Next-generation sequencing instrument and reagent suppliers
Genotyping array and SNP assay providers
Bioinformatics software and cloud pipeline vendors
Phenotyping and agri-sensor technology firms
Laboratory automation and LIMS providers
Animal breeding and genetics service companies
Plant tissue culture and transformation service providers
Scientific publishers and open-access journals
Research consortia and grant-funded platforms
DNA and RNA extraction and sample prep suppliers
Data storage and high-performance computing vendors
Product categories
Key solution areas showcased across the event.
Short- and long-read sequencing platforms
Genotyping arrays and SNP chips
CRISPR and gene-editing reagents
Bioinformatics pipelines and variant-calling software
Pangenome and genome assembly tools
High-throughput phenotyping systems
Laboratory information management systems
Sample preparation and nucleic acid extraction kits
Animal breeding value evaluation software
Plant transformation and tissue culture services
Cloud computing and genomic data storage
Scientific journals, databases, and reference genomes
Location & Facilities
Venue
The Town & Country Resort and Conference Center
San Diego, California, USA
Facilities
Parking
The Town & Country Resort and Conference Center in San Diego typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The Town & Country Resort and Conference Center in San Diego typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at The Town & Country Resort and Conference Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Student
600Non-Profit
1190Industry
1790
Who runs the show
Organisers
Scherago International
How the last edition performed
Previous edition
Exhibitors
33
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
San Diego, USA
Why it matters
On 2027-01-08 to 2027-01-13, Plant & Animal Genome Conference in San Diego covering Genomic sequencing technologies, Bioinformatics software and tools, Laboratory equipment for genomic research, Agricultu gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
San Diego International
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Town & Country Resort (on-site venue hotel)
Conference venue
Mission Valley, San DiegoOn-site at the venue to venueUSD 180–260 / night
Most convenient option: walk to sessions, posters, and the exhibit hall. Book early and check whether breakfast or parking is included.
Hotel Circle / Mission Valley midscale cluster
Midscale
Hotel Circle, San DiegoApprox. 1-2 miles to venueUSD 150–220 / night
Good balance of price and proximity. Confirm whether the hotel runs a shuttle to the resort.
Downtown San Diego
Upscale
Downtown and Gaslamp QuarterApprox. 6-8 miles to venueUSD 190–280 / night
More evening dining and nightlife, but a longer daily commute. Budget for parking or rideshare.
La Jolla / UTC
Upscale
La Jolla and University Town CenterApprox. 10-12 miles to venueUSD 220–320 / night
Quiet coastal or university-area base. Best if you have a car or plan to use rideshare.
Airport-area economy cluster
Economy
Harbor Island and airport corridorApprox. 3-4 miles to venueUSD 120–180 / night
Budget-friendly and close to SAN. Check noise levels and parking charges before booking.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costApprox. USD 25-35 one-way plus tip; confirm meter or flat rate.
Best forSan Diego International (SAN) to The Town & Country Resort and Conference Center
About 4 miles / 6 km and 10-20 minutes in normal traffic. Taxi ranks are outside the terminal.
rideshare
Estimated costApprox. USD 18-30 one-way; surge pricing may apply.
Best forSAN rideshare pick-up zone to Town & Country Resort
Uber and Lyft pick up from the designated airport area. Allow a few minutes to walk to the pick-up zone.
public bus/trolley
Estimated costApprox. USD 2.50 per single ride with PRONTO; day pass approx. USD 6.
Best forMTS bus or Green Line trolley toward Fashion Valley / Mission Valley
Cheapest option but slower with luggage. Confirm the best route and walking distance to the resort.
trolley + local bus
Estimated costApprox. USD 5.00 for two single rides; confirm transfer rules.
Best forGreen Line to Fashion Valley Transit Center, then local bus to Hotel Circle
Useful if staying in Hotel Circle. Check MTS schedules and last-service times for evening return.
shared shuttle
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSAN to Mission Valley hotels
Shared shuttles can be economical for solo travellers but may wait for other passengers.
rental car
Estimated costApprox. USD 45-75 per day plus fuel and parking.
Best forSAN rental car center to Town & Country Resort
Best for attendees visiting La Jolla, the coast, or multiple hotels. Confirm resort parking fees.
parking
Estimated costApprox. USD 15-30 per day; valet higher.
Best forTown & Country Resort self-parking
On-site parking is available; rates and availability can change. Confirm with the venue or your hotel package.
walking
Estimated costNo fare; 10-25 minutes on foot depending on hotel.
Best forHotel Circle / Mission Valley hotels to Town & Country Resort
Some nearby hotels are walkable, but sidewalks and crossings vary. Use rideshare after dark.
Weather
January in San Diego is mild and occasionally wet. Daytime highs typically 18-20 C (65-68 F), overnight lows 9-11 C (49-52 F). Rain is possible, with roughly 50-60 mm across the month. This is climatology, not a forecast; check a 7-day forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
San Diego has broad 4G and 5G coverage from major US carriers. eSIM plans are widely available for international visitors; check that your handset supports US bands. The Town & Country Resort typically provides Wi-Fi in guest rooms and meeting areas, but confirm access and bandwidth with the venue for live demos. Power is 120 V at 60 Hz with Type A/B plugs.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is standard; many attendees wear smart casual. Bring a light layer for air-conditioned meeting rooms.
Tipping
Restaurants typically expect 15-20% tips; taxis and rideshares commonly add 10-20%.
Payment
Credit cards are widely accepted; carry a small amount of cash for tips and transit.
Conference etiquette
Sessions start on time and question periods are brief. Poster sessions are a key way to meet labs and software teams, so plan to visit during dedicated hours.
Local pace
San Diego is spread out; allow 15-30 minutes for transfers between Mission Valley, Downtown, and the coast.
Weather layering
January mornings are cool; a jacket is useful even on sunny days, and occasional rain makes an umbrella worthwhile.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SAN
Book into SAN where possible; it is the closest airport and avoids a long drive from LAX or SNA. January is an active meetings period in San Diego, so book 6-10 weeks ahead for better fares and hotel choice. For international itineraries, allow at least 2 hours for immigration and transfers. Fares shown in this listing are approximate ranges; confirm live prices before purchase.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: San Diego International (SAN). Allow road or rail time to The Town & Country Resort and Conference Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near The Town & Country Resort and Conference Center: Mission Valley, San Diego: Town & Country Resort (on-site venue hotel); Hotel Circle, San Diego: Hotel Circle / Mission Valley midscale cluster; Downtown and Gaslamp Quarter: Downtown San Diego.
Ride-hail: Uber and Lyft operate throughout San Diego. Pick-up at SAN is from the designated rideshare area; expect 10-20 minutes to the venue in normal traffic. Fares vary with surge, so budget approximately USD 18-30 one-way. Confirm app availability and pick-up zones before you land.
Public transit: San Diego MTS operates buses and the Green Line trolley. For the Town & Country Resort, take the Green Line to Fashion Valley Transit Center, then a local bus or a 15-20 minute walk. Use a PRONTO card or app; single rides are approximately USD 2.50 and day passes approximately USD 6. Confirm schedules, accessibility, and last-service times.
Parking: The Town & Country Resort has on-site parking; daily self-parking is typically approximately USD 15-30, with valet higher. Confirm current rates and whether parking is included in your hotel package. Arrive early on peak workshop mornings, as the closest spaces fill quickly.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Daytime highs typically 18-20 C (65-68 F); overnight lows typically 9-11 C (49-52 F). Coastal San Diego is mild, but mornings can feel cool. These are approximate climatological ranges, not a forecast; confirm before travel.
Seasonality: January is one of San Diego's wetter months, with roughly 50-60 mm (about 2 in) of rain spread over several days. Most days are dry and sunny, and rain is often short-lived. Check a 7-day forecast before packing.
Packing: Pack layers: a light jacket or sweater for mornings and evenings, a compact umbrella or rain shell, comfortable walking shoes for the Town & Country Resort campus, and business-casual attire for sessions. Power outlets are 120 V US Type A/B; bring a plug adapter if needed.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Plant & Animal Genome Conference usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm registration category and complete payment on intlpag.org; save your confirmation.
Day 13
Book a refundable hotel room at Town & Country or in Hotel Circle/Mission Valley.
Day 12
Check passport, ESTA, or B-1 visa status; apply now if not started.
Day 11
Book flights into SAN; compare arrival times with the 8 January workshop start.
Day 10
Review the online programme and shortlist workshops by track: plant, animal, microbial, bioinformatics.
Day 9
Download the conference app or schedule; note poster session times.
Day 8
Arrange airport transfer or rental car; confirm parking at the resort.
Day 7
Prepare poster or presentation files if presenting; check format requirements.
Day 6
Pack business-casual layers, comfortable shoes, umbrella, and US Type A/B adapter.
Day 5
Set up mobile roaming or eSIM; download MTS/PRONTO and rideshare apps.
Day 4
Print or save registration confirmation, hotel booking, and travel insurance.
Day 3
Check the weather forecast and adjust packing; confirm session rooms.
Day 2
Travel to San Diego; hydrate and rest for the 8 January start.
Day 1
Collect badge at Town & Country, test Wi-Fi, and mark must-attend sessions and exhibitors.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at The Town & Country Resort and Conference Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Plant & Animal Genome Conference registration concourse
The Town & Country Resort and Conference Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
The Town & Country Resort and Conference Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 600 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 600 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Plant & Animal Genome Conference fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Plant & Animal Genome Conference, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Genomic sequencing technologies and Bioinformatics software and tools solutions and benchmarking suppliers at Plant & Animal Genome Conference in San Diego.
Min. budget
$2,580.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Genomic sequencing technologies and Bioinformatics software and tools products who need qualified meetings with the event's trade audience.
Min. budget
$11,610.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the San Diego show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is PAG 2027?
PAG 2027 is the International Plant & Animal Genome Conference, a six-day scientific meeting for plant, animal, and microbial genomics. It runs 8-13 January 2027 at the Town & Country Resort and Conference Center in San Diego, California.
Who attends PAG?
Attendees are mainly genomic researchers, breeders, bioinformaticians, lab managers, students, and technology suppliers from academia, government, and industry. The common thread is work that turns genomic data into biological or breeding decisions.
Is PAG a trade show or a scientific conference?
It is a scientific conference with a substantial exhibition. The core is workshops, talks, and posters, while the exhibit hall lets attendees compare sequencing, genotyping, phenotyping, and software tools.
How do I register for PAG 2027?
Registration is handled through the official PAG site, intlpag.org. Choose the category that matches your status (student, non-profit, or industry), complete payment, and keep the confirmation for your visa or travel file.
What are the registration categories and prices?
Published registration tiers in the current listing are Student (USD 600), Non-Profit (USD 1,190), and Industry (USD 1,790). These are organiser-listed prices; confirm the current rate and deadline on intlpag.org before paying.
Can I present a poster or talk at PAG?
Yes, PAG includes poster sessions and workshop talks. Abstract submission windows and format requirements are set by the organiser; check the call for abstracts on intlpag.org and submit before the deadline.
What topics are covered?
Typical tracks include plant genomics, animal genomics, microbial and metagenomics, bioinformatics, phenomics, genome editing, genomic selection, and breeding programme design. The programme is organised as workshops rather than a single-stream conference.
Is there an exhibition?
Yes. Exhibitors include sequencing and genotyping suppliers, bioinformatics software vendors, phenotyping and lab automation firms, breeding services, and publishers. The hall is a practical place to compare instruments and pipelines.
How do I get to the venue from San Diego airport?
San Diego International (SAN) is about 4 miles (6 km) from the Town & Country Resort, typically 10-20 minutes by taxi or rideshare. Approximate one-way fares are USD 18-35; MTS bus/trolley is cheaper but slower.
What is the weather like in January?
Expect mild days around 18-20 C (65-68 F) and cooler mornings around 9-11 C (49-52 F). January can bring rain, so pack a light jacket and a compact umbrella.
Is San Diego walkable around the venue?
The Town & Country Resort is a self-contained campus with walkable meeting rooms and guest rooms. For Downtown, La Jolla, or the beach areas, plan on a car, rideshare, or transit.
Do I need a visa?
Most international attendees need either a US B-1 business visitor visa or an ESTA authorisation if eligible under the Visa Waiver Program. Apply early and carry registration and hotel confirmations.
Glossary
- PAG
- International Plant & Animal Genome Conference, held annually in San Diego, focused on plant, animal, and microbial genomics.
- WGS
- Whole-genome sequencing; sequencing an organism's complete DNA content, used at PAG for reference genomes and variation discovery.
- GWAS
- Genome-wide association study; a method that scans markers across the genome to link genetic variants with traits such as yield, disease resistance, or growth.
- QTL
- Quantitative trait locus; a genomic region associated with a continuously varying trait, central to plant and animal breeding talks at PAG.
- SNP
- Single nucleotide polymorphism; a one-base DNA variant used in genotyping arrays, genomic prediction, and marker-assisted selection.
- Pangenome
- A genome graph or collection that captures presence/absence and structural variation across multiple individuals of a species, rather than relying on a single reference.
- Genomic selection
- A breeding approach that uses genome-wide markers to predict breeding values and accelerate selection cycles in crops and livestock.
- CRISPR-Cas9
- A gene-editing system that uses a guide RNA and Cas nuclease to create targeted DNA changes; PAG sessions cover crop and animal applications.
- Transcriptomics
- The study of RNA transcripts, including expression profiling and alternative splicing, often integrated with genomic data in PAG workshops.
- Phenomics
- High-throughput measurement of phenotypes, such as plant canopy traits or animal growth and health, used to connect genomic predictions with real-world performance.
- Metagenomics
- Sequencing and analysis of DNA from mixed communities, such as soil, rumen, or microbiome samples, without prior culture.
- Haplotype
- A set of DNA variants inherited together on a chromosome; used in imputation, breed signatures, and trait mapping.
- Breeding value
- An estimate of an individual's genetic merit for a trait, used in selection decisions; genomic prediction updates traditional pedigree-based breeding values.
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Also known as
Alternate names and search phrases for this event.
- PAG 34
- Genomics Conference
- Agricultural Genomics
- Plant & Animal Genome Conference 2027
- Plant 2027
- Plant & Animal Genome Conference San Diego 2027
- Plant San Diego 2027
- San Diego USA
- Agriculture
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.