Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Plaine Images Xperience (PIX) is a professional festival dedicated to the Cultural and Creative Industries, taking place at Plaine Images in Tourcoing, France.
This event aims to create a vibrant space for networking, innovation, and inspiration, featuring a diverse range of activities and discussions.
Attendees can expect to engage with industry leaders, explore new technologies, and discover creative solutions that shape the future of the sector.
TL;DR
- 1Dates and Venue: Plaine Images Xperience (PIX) takes place from March 31 to April 1, 2027, at Plaine Images, Tourcoing, France.
- 2Scale and Focus: This festival showcases innovations in the Cultural and Creative Industries, attracting over 1600 attendees.
- 3Organiser: The event is organised by EuraCreative, a hub for creative industries in France.
- 4Buyer Authority: Key players from the cultural and creative sectors, including agencies and retail professionals, will attend.
- 5Entry: Registration is required; details available on the official website.
Why visit
Attendees will gain insights into the latest trends and innovations in the Cultural and Creative Industries. The festival provides opportunities for networking with industry leaders and exploring new technologies that can enhance business practices. Participants can attend various conferences and workshops designed to inspire and inform.
Why exhibit
Exhibitors will have the chance to showcase their innovations to a targeted audience of industry professionals. This festival showcases innovations in the Cultural and Creative Industries, attracting over 1600 attendees. Key players from the cultural and creative sectors, including agencies and retail professionals, will attend.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Creative professionals from various sectors
Cultural industry stakeholders
Technology innovators
Retail buyers and decision-makers
Students and educators in creative fields
Media and entertainment representatives
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies in digital media and technology
Creative agencies and studios
Educational institutions in the arts
Cultural organizations and nonprofits
Startups in the creative sector
Established brands in cultural industries
Product categories
Key solution areas showcased across the event.
Animation, 2D/3D production and storytelling
Video game development and interactive entertainment
Virtual production, motion capture and real-time rendering
VFX, post-production and colour workflows
Immersive media, VR/AR and spatial experiences
Creative coding, digital art and interactive installations
Image-industry training, studios and production services
Sound design and audiovisual post-production
Creative tools, software and pipeline technology
Cultural and event services for image-based projects
Location & Facilities
Venue
Plaine Images
99 a BD Constantin Descat, Tourcoing, France
Facilities
Parking
Plaine Images in Tourcoing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Plaine Images in Tourcoing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Plaine Images for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Tourcoing, France
Why it matters
On 2027-03-31 to 2027-04-01, Plaine Images Xperience (PIX) in Tourcoing covering Digital media solutions, Creative technology tools, Cultural event services, Artistic installations and performances, Ed gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
B&B HOTEL Lille Roubaix Campus Gare
budget
Roubaix, near the train stationUSD 70–92 / night
2-star, pet-friendly, parking available; one of the lower-priced sampled options near the Plaine Images district, recheck live rates in EUR.
B&B HOTEL Lille Roubaix Centre Grand-Place
budget
Roubaix Grand-PlaceUSD 86–108 / night
3-star, pet-friendly, parking available; convenient for Roubaix centre dining and a short onward trip to Plaine Images.
ibis Lille Centre Grand Palais
midscale
Lille centreUSD 124–157 / night
3-star, pet-friendly, parking available; good for Lille-city evenings but requires metro plus local bus or taxi to Plaine Images.
ibis Styles Lille Villeneuve d'Ascq
midscale
Villeneuve d'AscqUSD 113–146 / night
Pet-friendly with free parking; useful if you are driving and prefer to stay east of Lille.
Park Inn by Radisson Lille Grand Stade
upscale
Lille Grand StadeUSD 135–178 / night
4-star, pet-friendly, parking available; a higher-tier option with road access to the Lille-Tourcoing area.
Holiday Inn Lille - Ouest Englos by IHG
upscale
Englos, west of LilleUSD 130–173 / night
4-star with pool, pet-friendly; best suited to travellers with a car or those prioritizing hotel facilities over proximity.
Art'campus Plaine Images
on-site
Inside the Plaine Images creative district, TourcoingUSD 140–194 / night
Accommodation located directly in the Plaine Images district next to the venue; confirm availability and current rates for show week.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costCost TBA
Best forLille Flandres or Lille Europe to Tourcoing area via ilevia M2
Validate your ticket before boarding and check ilevia service hours for show days.
Bus/tram
Estimated costCost TBA
Best forTourcoing metro or bus connection to Plaine Images
Plaine Images is spread across several buildings; check which stop is closest to your session.
Taxi
Estimated costCost TBA
Best forLille Airport (LIL) to Plaine Images
Pre-book or use the official taxi rank; rideshare availability may vary.
Rideshare
Estimated costCost TBA
Best forLille centre to Plaine Images
Set the pickup point to the correct Plaine Images building, not just the district.
Car
Estimated costCost TBA
Best forLille to Plaine Images via N356 and M656
Use the Ville Renouvelee Mobilite car park at Plaine Images and allow time for busy periods.
Rail
Estimated costCost TBA
Best forParis Charles de Gaulle (CDG) to Lille or Tourcoing by TGV, then metro and bus
Usually more practical than a long taxi from CDG; check connections to Lille Flandres or Lille Europe.
Weather
Late March in Tourcoing typically brings cool spring conditions, with daytime highs around 10-13 C, overnight lows around 4-7 C, and a realistic chance of showers; check a live forecast before travel. Air quality in the captured Open-Meteo forecast was good (US AQI about 26, PM2.5 about 2.9 ug/m3, PM10 about 5.5 ug/m3); sensitive visitors should still check local advisories.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming rules apply for EU-issued SIMs; travellers from outside the EU should arrange an eSIM or local prepaid SIM before arrival. 4G and 5G coverage is general in the Lille metropolitan area; confirm venue Wi-Fi and wired connectivity with the organiser before relying on it for live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Access and campus layout
Plaine Images is a working creative campus shared between Roubaix and Tourcoing, not a single exhibition hall. Confirm which building hosts registration and sessions, and allow walking time between venues.
Language
French is the working language of the region; many hotel and venue staff speak English, but opening with a short French greeting is appreciated. Event materials may be in French and English.
Currency and payments
The local currency is the euro (EUR). Cards are widely accepted in Lille, Roubaix and Tourcoing, but carry some cash for small purchases.
Business etiquette
Schedule meetings in advance and exchange mobile contacts; French creative-industry professionals often appreciate a concise project brief and clear follow-up.
Local area
Roubaix Grand-Place and the surrounding streets are worth an evening walk; the Lille metropolitan area is well connected by ilevia metro and bus.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
The captured flight search returned only generic European fare samples, not Lille-specific prices, so no route fares are quoted here. Book Lille (LIL) for regional connections or Paris Charles de Gaulle (CDG) for long-haul, then take the TGV to Lille and ilevia metro or bus to Tourcoing. Recheck fares and rail connections closer to the event and allow buffer time for transfers.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Tourcoing; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Plaine Images: Roubaix, near the train station: B&B HOTEL Lille Roubaix Campus Gare; Roubaix Grand-Place: B&B HOTEL Lille Roubaix Centre Grand-Place; Lille centre: ibis Lille Centre Grand Palais.
Ride-hail: Ride-hailing is available in the Lille-Tourcoing area; use the app to check pickup points near Plaine Images, as the campus has multiple buildings. Confirm availability late at night and expect surge pricing around large events.
Public transit: ilevia operates metro, bus and tram services across Lille, Roubaix and Tourcoing. The M2 metro connects Lille to the Tourcoing area in about 28 minutes per captured routing; from there use a local bus or a short walk to Plaine Images. Buy a single or day pass, validate on board, and check ilevia timetables for show-week service.
Parking: Plaine Images has a covered public car park operated under the Ville Renouvelee Mobilite brand; use it for car access and confirm current daily or hourly rates before travel. Arrive early on busy show days and check which building entrance your session uses.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 4-7 C at night and 10-13 C by day in late March; confirm a live forecast before departure.
Seasonality: Late March is changeable in northern France, with frequent showers and breezy days; carry a compact umbrella or waterproof shell for transfers between hotels, metro and the Plaine Images campus.
Packing: Pack layers, a water-resistant outer layer, comfortable walking shoes for a multi-building campus, and a light jumper for cool evenings. Bring a portable charger and a notebook for sessions; confirm any laptop or demo requirements with the organiser.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Plaine Images Xperience (PIX) usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
T-14 days: book a refundable hotel in Tourcoing, Roubaix or Lille and check cancellation terms for show week.
Day 2
T-12 days: map your route from Lille or the airport to Plaine Images; save the ilevia M2 metro and local bus options.
Day 3
T-10 days: check passport and Schengen visa requirements if travelling from outside the EU.
Day 4
T-10 days: confirm airport transfer or TGV booking if arriving via Paris Charles de Gaulle.
Day 5
T-7 days: check the weather forecast and pack layers, a waterproof shell and comfortable shoes for a multi-building campus.
Day 6
T-7 days: download the ilevia app or save ticket options and confirm service hours for show days.; T-5 days: confirm any demo, laptop or equipment needs with the organiser if you are presenting.
Day 7
T-3 days: reconfirm hotel, train and taxi details and save offline maps for Tourcoing.
Day 8
T-1 day: check the official PIX schedule for last-minute room or time changes and charge your devices.
Day 9
T-14 days: confirm your PIX registration or session access and note which Plaine Images building to visit.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Plaine Images
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Plaine Images Xperience (PIX) registration concourse
Plaine Images
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Plaine Images
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Plaine Images Xperience (PIX) fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Plaine Images Xperience (PIX), what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Digital media solutions and Creative technology tools solutions and benchmarking suppliers at Plaine Images Xperience (PIX) in Tourcoing.
Min. budget
$499.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Digital media solutions and Creative technology tools products who need qualified meetings with the event's trade audience.
Min. budget
$2,245.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Tourcoing show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is PIX and where is it held?
PIX is a creative-industry event hosted at Plaine Images, the EuraCreative district in Tourcoing, in the Lille metropolitan area of Hauts-de-France, France. The campus is shared between Roubaix and Tourcoing and houses studios, training providers and image-sector companies. Check the official PIX schedule for the exact 2027 programme and access terms.
When is PIX taking place?
Travel captures for this listing use 30 March 2027 as a reference date around the end of March 2027. Confirm the final dates, opening hours and day-by-day schedule on the official PIX site before booking travel.
What topics does PIX cover?
The programme focuses on image and digital creation: animation, video games, immersive media, virtual production, VFX and post-production, creative coding, and digital art installations. The campus setting also connects these topics to training, studios and production services.
How do I get to Plaine Images from Lille?
Take the ilevia M2 metro from Lille towards the Tourcoing area, then a local bus or a short walk to Plaine Images; the captured metro routing takes about 28 minutes to the Tourcoing area. A taxi or ride-hailing car from Lille centre is an alternative, especially when carrying equipment.
Which airport should I fly into?
Lille Airport (LIL) is the closest regional gateway. For long-haul flights, Paris Charles de Gaulle (CDG) has TGV connections to Lille, followed by metro or bus to Tourcoing. Confirm current schedules and allow buffer time for the rail transfer.
Is PIX trade-only or open to the public?
Access depends on the session and registration type, so check the official PIX registration or ticketing page before travelling. Plaine Images is a working creative campus rather than a conventional exhibition hall, so confirm which building hosts badge pickup or your sessions.
Can I park at Plaine Images?
Yes, Plaine Images has a covered public car park operated under the Ville Renouvelee Mobilite brand. Confirm current hourly or daily rates before travel and allow extra time on busy show days.
What is the weather like in late March?
Expect cool spring conditions: daytime highs around 10-13 C, overnight lows around 4-7 C, and a realistic chance of showers. Pack a waterproof layer and check a live forecast before departure.
Do I need a visa to travel to France?
France is in the Schengen area, so visa requirements depend on your nationality. Check the official France-Visas portal early, and carry registration or invitation documents if your visa category requires them.
Are there hotels near Plaine Images?
Budget and midscale options are available in Tourcoing, Roubaix and Lille, including B&B HOTEL Lille Tourcoing Centre and B&B HOTEL Lille Roubaix Campus Gare. Lille-centre hotels are further out but connected by metro; book early and confirm rates for the show dates.
What should exhibitors know about the venue?
Plaine Images is a campus with multiple buildings, so confirm load-in, AV, power and connectivity requirements with the organiser before shipping equipment. Plan extra time for moving between buildings and check whether your demo needs a wired connection.
Glossary
- Plaine Images
- The EuraCreative creative-industry district spanning Roubaix and Tourcoing where the event venue is located; it houses studios, coworking space and image-sector companies.
- EuraCreative
- The public development body and brand for the Plaine Images creative district in the Lille metropolitan area.
- ilévia
- The public transport operator for the Lille metropolitan area, running the metro, tram and bus network that connects Lille, Roubaix and Tourcoing.
- M2 line
- The Lille metro line captured in route results linking Lille to the Tourcoing area in about 28 minutes.
- Ville Renouvelée Mobilité
- Operator of the covered public car park at Plaine Images in Tourcoing.
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Also known as
Alternate names and search phrases for this event.
- PIX 2027
- Cultural Festival France
- Creative Industries Event Tourcoing
- Plaine Images Xperience (PIX) 2027
- Plaine Images Xperience (PIX) Tourcoing 2027
- Plaine Images Xperience 2027
- Plaine Images Xperience Tourcoing 2027
- PIX Tourcoing 2027
- Tourcoing France
- Cultural and Creative Industries Festival Tourcoing 2027
3 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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Plaine Images
- event_website
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