Pitti Uomo 2027 menswear fair opens in Florence, 12-15 January.
Dates
12–15 Jan 2027
City / country
Florence, Italy
Venue
Fortezza da Basso
Time
9:00 AM – 6:00 PM
Event overview
Pitti Immagine Uomo 2027, also known as Pitti Uomo 111, runs 12-15 January 2027 at the Fortezza da Basso in Florence, where menswear brands show autumn/winter 2027-28 collections to wholesale buyers.
The January edition opens the international menswear season, with Dunhill as guest designer and a trade-only audience of boutiques, department stores, distributors and buying offices.
TL;DR
Visit to write orders for autumn/winter 2027-28 across hundreds of collections, meet new labels before they reach Milan and Paris, and use the compact Fortezza layout to cover classic, contemporary and technical menswear in two or three days. January is the busiest edition, so pre-book meetings and arrive early on day one.
Exhibit to reach qualified wholesale buyers from more than 90 countries in a venue designed for order-writing rather than consumer spectacle. Pitti Uomo delivers retail chains, independent boutiques, distributors and buying offices in one place, with press and trend coverage that extends the reach of a January launch well beyond the stands.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
4Fortezza da Basso, Viale Filippo Strozzi 1, 50129 Florence, Italy
Entrances & gates
Main entrance - Viale Filippo Strozzi
Trade visitors show a digital ticket and photo ID; allow extra time on the first morning.
Parking: Limited paid parking around the fortress; the Santa Maria Novella station garages are the practical option.
Gate: Trade visitors enter through the main Fortezza da Basso entrances with a digital ticket and photo ID.
Attend
Event days & opening times
Early digital trade ticket
1 October to 27 November 2026 via PittiSmart or MyPitti, after visitor-office approval.
Standard digital trade ticket
28 November 2026 to 11 January 2027 via PittiSmart or MyPitti.
Onsite digital trade ticket
During the fair, 12-15 January 2027; non-refundable and personal.
Ticket info
Badge collection
Show the digital ticket on your phone with valid photo ID at the entrance. Tickets are personal and non-transferable.
Ticket notes
Admission is restricted to approved trade visitors. Registration requires a company document and personal ID; the public, designers, style offices, consultants and end customers are not admitted.
Registration deadline
2027-01-11
Who runs the show
Pitti Immagine
Organiser
What's on
How the last edition performed
Last edition
2026
Visitors: 14,500
Exhibitors: 740
Edition #: 110
Visitor countries: 90
This edition
2027
Visitors: 19,000
Exhibitors: 750
Next edition
2027
Pitti Uomo 112 returns to the Fortezza da Basso for the spring/summer 2028 season, 15-18 June 2027, following the January autumn/winter edition.
Summer collections replace the autumn/winter range shown in January. The June edition is typically smaller than the January edition.
Growth over time
Edition recap
Pitti Uomo 110 (16-19 June 2026) presented more than 740 collections and drew about 11,030 buyers, including over 5,200 foreign buyers from more than 90 countries, with more than 14,000 visitors in total.
New this edition
Dunhill guest designer
The British house, led by creative director Simon Holloway, was announced as guest designer for edition 111.
SourceGO WILD! campaign
Pitti Immagine announced a punk-inspired campaign created by Tuomas Laitinen and Chris Vidal Tenomaa.
SourceThemed sections
The fair is organised into sections such as Fantastic Classic, Futuro Maschile and Dynamic Attitude.
SourceImpact
Pitti Uomo is a compact but high-value wholesale event: the last two editions drew roughly 14,000-19,000 visitors and 740-758 collections. Its influence comes less from floor area than from the concentration of international buyers and the press cycle it starts for the menswear season.
Audience quality
The audience is qualified and senior: independent retailers, department-store and online buyers, distributors and buying offices, with more than 5,200 foreign buyers from over 90 countries in June 2026. Access is screened by trade category, so exhibitors spend time with people who can place orders rather than general consumers.
Exhibitor outcomes
ROI depends on pre-booked meetings and a wholesale-ready line sheet. Brands should target 30-50 qualified conversations over four days, quote ex-works and landed costs clearly, and follow up within 48 hours; a single good multi-market account can justify a compact stand, but the fair is not a consumer sales channel.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Florence sits at the centre of Italian menswear manufacturing, and Pitti Uomo turns that cluster into a four-day wholesale market. It is where international buyers set the season before Milan and Paris, and where Italian mills, tailors and accessory makers meet the retailers that carry their work. For a menswear brand, missing January means missing the autumn/winter order window.
Key trends shaping this market and its wider industry.
Wholesale consolidation
Multi-brand retailers are concentrating budgets on fewer, stronger labels, so brands must arrive with a complete range and clear margins rather than a single hero piece.
What it changes: A thin or incoherent collection is harder to place than a tight, well-priced one.
SourceQuiet luxury and fabric-led design
Buyers continue to reward understated tailoring, natural fibres and visible quality over logos, especially in the classic and contemporary sections.
What it changes: Italian mills and Tuscan manufacturers have an advantage when the product story is fabric and construction.
SourceTechnical outdoor crossover
Outerwear, performance fabrics and functional details keep moving into everyday menswear, blurring the line between sportswear and tailoring.
What it changes: Brands that can explain performance benefits and still look wearable travel well across markets.
SourceSustainability as a buying question
Retailers increasingly ask about traceability, fibre origin and small-batch production, not just a sustainability logo.
What it changes: Documented supply-chain claims are becoming part of the wholesale conversation.
SourceLatest updates from across the market.
Dunhill announced as Pitti Uomo 111 guest designer
ReadPitti Uomo opens the menswear season in Florence; Milan and Paris follow with their own men's weeks, so buyers often combine all three into one trip.
Pitti Uomo 111
Florence, Italy
Trade-only menswear and accessories fair at Fortezza da Basso.
websitePitti week
12-15 January 2027.
Milan-Paris run
Immediately after Pitti; confirm dates before booking.
Circuit positions are editorial; only Pitti Uomo dates are locked from the fetched source.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Closest airport; tram T2 connects to Santa Maria Novella, then a short walk to the Fortezza.
about 6 km
to venue
20-30 minutes
by car
More international connections; train to Florence Santa Maria Novella takes about 50-70 minutes.
about 80 km
to venue
60-80 minutes by road or train
by car
Bologna Guglielmo Marconi Airport
Useful alternative when Florence flights are full; train via Bologna Centrale.
about 105 km
to venue
75-90 minutes by road or high-speed train
by car
A range of accommodation options near the venue and across key areas.
USD 90–140 / night
Simple three-star rooms within walking distance; prices rise sharply during Pitti week.
sourceUSD 180–280 / night
Four-star comfort, 10-20 minutes on foot from the Fortezza; book by November.
sourceUSD 380–650 / night
Five-star riverfront hotels used by international buyers and press.
sourceGet around the city with these convenient transport options.
Tram
Fastest public option from the airport; runs until late evening.
Taxi
About 20-30 minutes depending on traffic; fixed airport fares may apply.
Walk
Five to ten minutes on foot; the most reliable option during fair week.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (Type C) | Visitors from countries without a Schengen visa-waiver agreement | $90.00 | Typically 15 calendar days; allow more in peak season |
EU/EEA, UK, US, Canadian, Australian, Japanese and many other passport holders can enter Schengen visa-free for short visits; check current rules before travel.
Italy generally accepts ATA carnets for temporary exhibition goods; confirm the procedure with Italian customs and your freight forwarder.
Official visa pageWeather
January in Florence is cool and often damp: daytime highs around 10-12 C, lows around 3-5 C, with rain possible. Pack layers, a warm coat and a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile data is widely available; EU roaming applies for EU SIMs. The Fortezza has Wi-Fi in press and meeting areas but coverage on the floor can be patchy.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Dress for a trade fair
Florence style is smart-casual; suits are common among exhibitors but comfortable shoes matter across the fortress.
Book meals early
Restaurants near the Fortezza fill at lunch during Pitti; reserve or eat slightly before 13:00.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Florence Peretola (FLR)
Book by late November; January is high season because of Pitti and the Milan/Paris menswear weeks. Compare flying into Pisa or Bologna with a train connection.
Schengen rules apply. Many Western passports enter visa-free for short business visits; other nationalities need a Type C Schengen visa before travel.
Estimated cost: EUR 90 visa fee plus travel and insurance
Processing: Typically about 15 calendar days; apply at least four weeks ahead
Carry a letter from your employer, hotel booking, travel insurance and proof of funds. A trade-fair invitation helps.
OfficialGet to the venue and around the city with these options.
Airport → venue: From FLR, take tram T2 to Santa Maria Novella (about 20 minutes, EUR 1.50) then walk 5-10 minutes; a taxi takes 20-30 minutes and costs EUR 20-25.
Hotel → venue: Most central hotels are 10-25 minutes on foot; taxis are scarce during peak fair hours.
Ride-hail: Use the official Florence taxi app or a hotel-arranged car; Uber is limited in Florence.
Public transit: Trams and buses are run by Autolinee Toscane; buy tickets at tabacchi or machines before boarding.
Parking: Avoid driving into the centre; use the Santa Maria Novella station garages or the Fortezza-area paid car parks.
Plan and pack for the event climate.
Month: January
Temperature: 3-12 C
Seasonality: Cool and damp with occasional rain; short daylight hours.
Packing: Warm coat, layers, waterproof shoes and a compact umbrella.
Plan your trip
Best day to visit: Wednesday 13 January 2027
The first morning is the busiest for badge collection, while Wednesday has the full programme running and buyers are still fresh. Friday closes at 16:00 and many exhibitors start packing, so avoid leaving priority meetings until then.
Register on MyPitti and upload company and personal documents. — Approval can take several days; do not wait until January.
Book flights and a refundable hotel near Santa Maria Novella. — Pitti week sells out; prices rise sharply after November.
Buy the digital ticket at the current band and save it to your phone wallet. — Tickets are personal and non-refundable.
Download the PittiSmart app and shortlist brands and sections. — Build a route around the themed pavilions.
Check opening hours, pack photo ID and confirm meeting times. — Friday closes at 16:00 and the registration desk shuts at 14:00.
Collect badge and walk the classic tailoring pavilions
Fortezza da Basso main entrancePre-booked appointments with three priority brands
Cavaniglia PavilionWorking lunch and impromptu meetings
Fortezza food courtContemporary and accessory sections; collect look books
Spadolini PavilionAperitivo and follow-up notes
Santa Maria NovellaUffizi Gallery
Art Museum
15 minutes on foot from the Fortezza
Book a late-afternoon slot to see the Renaissance collection after the fair closes.
Fiesole
Hill Town
30 minutes by bus from Florence centre
Panoramic views over the city and a quieter dinner away from fair-week crowds.
SE·STO on Arno
Rooftop restaurant
Good for evening drinks with buyers; reserve ahead during Pitti week.
Procacci
Wine bar
Central, compact and popular for informal meetings near Via de' Tornabuoni.
Pitti Uomo is a wholesale order-writing fair, so speed matters: buyers see hundreds of brands in four days and forget details quickly. A same-week follow-up with clear prices and delivery windows keeps your brand in the buying conversation.
Budget
Shell scheme
EUR 230–320 / m²
Raw space
EUR 150–220 / m²
Standard booth
9 m²
Add travel, hotel, freight, insurance and stand staff. Estimates exclude VAT.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Stand
exhibitor · Shell scheme 9 sqm
EUR 2100–2900 / per stand
Hotel
both · Mid-range
USD 180–280 / per night
Travel
both · Europe return
USD 150–250 / per trip
Visa
visitor · Schengen Type C
EUR 90 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Stand | exhibitor | Shell scheme 9 sqm | EUR 2100–2900 / per stand | estimate | 2026-11-04 |
| Hotel | both | Mid-range | USD 180–280 / per night | estimate | 2026-11-04 |
| Travel | both | Europe return | USD 150–250 / per trip | estimate | 2026-11-04 |
| Visa | visitor | Schengen Type C | EUR 90 / per person | estimate | 2026-11-04 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Pitti Uomo 111.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You can place or research wholesale orders and have trade documentation ready.
Best for
Retail buyers, distributors and buying offices sourcing autumn/winter 2027-28.
Min. budget
$800.00
Timeline
Book 8-12 weeks ahead; register before 27 November for the EUR 20 ticket.
Risks
Hotels sell out during Pitti week
Ticket is non-refundable
Public and non-trade visitors are refused entry
exhibit
You have a complete autumn/winter line, clear margins and capacity to fulfil multi-market orders.
Best for
Menswear, footwear and accessory brands with a wholesale-ready collection.
Min. budget
$6,000.00
Timeline
Decide 4-6 months ahead; stand contract, freight and look book by November.
Risks
Stand costs are not published and vary by location
Buyer meetings must be pre-booked
A weak range is expensive to show
skip
You cannot meet the trade-only admission criteria or have no wholesale objective.
Best for
Consumers, students, designers without a wholesale line and anyone seeking a public fashion event.
Timeline
Not applicable.
Risks
The public is not admitted
Designers and style offices are refused entry
Travel costs are wasted if accreditation fails
Book with
Pitti Immagine official
Official fair information, exhibitor application and visitor registration.
Organiser website.
MyPitti
Trade visitor portal for approval and digital ticket purchase.
Registration portal named in the fetched visitor guide.
Trenitalia
Italian high-speed and regional trains to Florence Santa Maria Novella.
National rail operator; useful for Pisa, Bologna and Milan connections.
Florence tourism
Official city tourism information for hotels, museums and transport.
Destination information; not a booking partner.
Recommended providers
Check the Italian visa application centre for your country.
Book a refundable rate near Santa Maria Novella.
Compare flights to Florence, Pisa and Bologna.
Exhibition freight and customs support; confirm Pitti procedures.
Travel and medical insurance for Schengen applications.
Timed tickets for the Uffizi and city tours.
Official app; no dedicated lead scanner confirmed for 2027.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
2
References
2
Publishers
2
Date checked
Pitti Immagine
Milano Fashion World
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