Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
PIETA 2027 is a prominent trade fair for the funeral supplies and cemetery technology sectors, taking place in Dresden, Germany. The event will showcase a wide range of products and services, including modern funeral vehicles, cemetery technology, and memorial products.
With a history dating back to 1996, PIETA serves as a vital platform for industry professionals to network, exchange ideas, and discover the latest trends in the sector. PIETA - Trade Fair for Funeral Supplies and Cemetery.
TL;DR
- 1Dates and Venue: PIETA is scheduled for May 2027 at Messe Dresden, Messering 6, 01067 Dresden, on the Ostragehege bank of the Elbe; the organiser publishes confirmed daily dates and opening hours on pieta-messe.de.
- 2Sector Focus: a care and social-services fair - nursing and home-care services, prevention and health products, assistive equipment and everyday aids, care-fund and health-insurance advisory desks, plus social, self-help and volunteering organisations.
- 3Audience: family caregivers making decisions for a relative, nursing and care professionals, social workers, home-care and facility managers, plus seniors planning their own care arrangements.
- 4Entry: organiser-published prices are EUR 13 for a day ticket and EUR 23 for a duration ticket; concessions and group rates, if offered, are listed on the ticket page.
- 5Organiser: MESSE DRESDEN GmbH, operator of the Messering fairground, which runs the halls and the adjoining outdoor areas used by Dresden's consumer and trade fairs.
Why visit
Attendees will benefit from direct access to industry suppliers and the opportunity to engage in meaningful discussions about new products and services. Dates and Venue: PIETA 2027 takes place on May 21-22, 2027, at Messe Dresden, Germany. Buyer Authority: Attendees include funeral directors, cemetery operators, and suppliers from across Europe.
Why exhibit
Exhibiting at PIETA provides companies with a unique opportunity to showcase their products to a targeted audience of industry professionals. Scale and Focus: This trade fair is a key event for the funeral supplies and cemetery technology sectors, featuring around 100 exhibitors. Buyer Authority: Attendees include funeral directors, cemetery operators, and suppliers from across Europe.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Funeral directors looking for the latest industry products
Cemetery operators seeking innovative technology solutions
Suppliers of funeral services and products
Florists specializing in funeral arrangements
Manufacturers of memorial products
Service providers in the funeral industry
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering funeral vehicles and equipment
Suppliers of cemetery technology and services
Manufacturers of memorial and remembrance products
Florists and decorators for funeral services
Consultants in funeral service management
Providers of digital solutions for the funeral industry
Product categories
Key solution areas showcased across the event.
Funeral vehicles and accessories
Cemetery technology and equipment
Memorial products and services
Floral arrangements for funerals
Digital solutions for funeral management
Sustainable and alternative burial options
Location & Facilities
Venue
Messe Dresden GmbH / exchange Dresden
Dresden, Germany
Facilities
Parking
Messe Dresden GmbH / exchange Dresden in Dresden typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Dresden GmbH / exchange Dresden in Dresden typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Dresden GmbH / exchange Dresden for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Regular day ticket
13General admission
Duration ticket
23
Who runs the show
Organisers
MESSE DRESDEN GmbH
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Dresden, Germany
Why it matters
Attending PIETA - Trade Fair for Funeral Supplies and Cemetery Technology on 2027-05-21 to 2027-05-22 in Dresden lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Dresden Airport
The city's own airport, north of Dresden, connected to Dresden-Neustadt and the Hauptbahnhof by S-Bahn line S2; onward tram or bus to the Ostragehege fairground. The default choice for European connections via Frankfurt, Munich or Amsterdam. Approximate drive time, confirm with live traffic
TBA
to venue
Approx. 20-30 minutes by car or taxi to Messe Dresden, depending on traffic
by car
Leipzig/Halle Airport
The larger of Saxony's two commercial airports and a useful fallback when Dresden connections do not suit. Allow extra time for the rail leg from Leipzig to Dresden if you travel by train. Approximate figures, confirm schedules
TBA
to venue
Approx. 1 hour 20 minutes by car; rail connections via Leipzig are also possible
by car
Václav Havel Airport Prague
A practical option for visitors from Asia or the Middle East whose best long-haul fare lands in Prague; onward rail from Prague to Dresden takes roughly two to two and a half hours. Confirm border and rental-car arrangements before booking
TBA
to venue
Approx. 2 hours by car via the D8 and A17 cross-border motorway
by car
Berlin Brandenburg Airport
Best used when a long-haul fare into Berlin is significantly cheaper; the train leg from Berlin Hauptbahnhof or Suedkreuz to Dresden is straightforward. Approximate figures, confirm rail times
TBA
to venue
Approx. 2 hours by car; frequent intercity trains from Berlin to Dresden take about two hours
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ARCOTEL HafenCity Dresden
4-star
Near Messe Dresden (approx. 1 km from venue)Captured Google Hotels rate CHF 86 per night; 4.6 guest rating, eco-certified, breakfast (fee), free Wi-Fi, parking (fee), air conditioning, fitness center, bar, restaurant.
Restaurant und Pension Alberthafen
guesthouse
Approx. 520 m from venueCaptured Google Hotels rate CHF 101 per night; 4.5 guest rating; closest listed property to the fairground.
Penck Hotel Dresden
4-star
Approx. 1.6 km from venueCaptured Google Hotels rate CHF 72 per night; breakfast (fee), free Wi-Fi, parking (fee), air conditioning, pet-friendly, bar, restaurant, accessible.
B&B Hotel Dresden
budget
Approx. 1.4 km from venueCaptured Google Hotels rate CHF 74 per night; 4.2 guest rating; breakfast (fee), free Wi-Fi, parking (fee), air conditioning, pet-friendly, accessible, kid-friendly.
Hotel Friedrichstadt
midscale
Approx. 1.2 km from venueCaptured Google Hotels rate CHF 123 per night; Wi-Fi listed as amenity.
Holiday Inn Dresden - am Zwinger by IHG
4-star
Dresden city centre (Zwinger area)Captured Google Hotels rate CHF 91 per night; breakfast available for a fee; 4.4 guest rating.
Local transport
Get around the city with these convenient transport options.
S-Bahn / train
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forDresden Airport to Messe Dresden
Rail link between Dresden Airport and the city centre with onward connection to the exhibition grounds near the Elbe.
Taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forDresden Airport to Messe Dresden
Direct taxi transfer; journey time varies with traffic.
Tram / bus
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forDresden city centre to Messe Dresden
Local Dresden public transport network connects the centre with the exhibition district.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forDresden Airport (DRS) to Messe Dresden GmbH / exchange Dresden
Approx. 20-30 minutes by car or taxi to Messe Dresden, depending on traffic; The city's own airport, north of Dresden, connected to Dresden-Neustadt and the Hauptbahnhof by S-Bahn line S2; onward tram or bus to the Ostragehege fairground. The default choice for European connectio
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forLeipzig/Halle Airport (LEJ) to Messe Dresden GmbH / exchange Dresden
Approx. 1 hour 20 minutes by car; rail connections via Leipzig are also possible; The larger of Saxony's two commercial airports and a useful fallback when Dresden connections do not suit. Allow extra time for the rail leg from Leipzig to Dresden if you travel by train. Approxima
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forVáclav Havel Airport Prague (PRG) to Messe Dresden GmbH / exchange Dresden
Approx. 2 hours by car via the D8 and A17 cross-border motorway; A practical option for visitors from Asia or the Middle East whose best long-haul fare lands in Prague; onward rail from Prague to Dresden takes roughly two to two and a half hours. Confirm border and rental-car arr
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forBerlin Brandenburg Airport (BER) to Messe Dresden GmbH / exchange Dresden
Approx. 2 hours by car; frequent intercity trains from Berlin to Dresden take about two hours; Best used when a long-haul fare into Berlin is significantly cheaper; the train leg from Berlin Hauptbahnhof or Suedkreuz to Dresden is straightforward. Approximate figures, confirm rai
Weather
Dresden in May is late spring: mild but changeable, with daytime temperatures usually between 15 C and 21 C, cooler mornings around 7 C to 10 C and passing showers that can bring a 5 C drop within an hour. Expect roughly 10 to 12 rain days across the month and about 55 to 65 mm of precipitation, with occasional warm spells reaching the mid 20s. The Elbe valley can be breezy, particularly on the open Ostragehege side of the fairground where the halls sit. These are climatological ranges rather than a forecast for the fair dates: check a German weather service forecast for Dresden three to five days before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and payments
Germany uses the euro (EUR). Card payments are widely accepted in Dresden hotels and restaurants, but keep some cash for small vendors and transit ticket machines.
Language
German is the working language in Dresden. English is commonly spoken in hotels and at international trade fairs, though basic German phrases help in taxis and local shops.
Business etiquette
Punctuality is expected for meetings; confirm appointments in advance and bring printed materials plus a digital copy for follow-up in the funeral supplies and cemetery technology sector.
Arrival and registration
Travellers entering Germany from outside the Schengen area should check current Schengen visa rules and the EU Entry/Exit System registration requirement before travelling, and confirm registration and venue access with the organiser before departing for Dresden.
Visiting the venue
Allow extra time on the first show day for orientation and security screening at Messe Dresden, and keep a digital copy of your passport and hotel reservation on hand.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: DRS
Compare flights to the nearest international gateway serving Dresden; confirm ground transport on the organiser site.
Visa
Business visitors who are not EU/EEA nationals may need a Schengen business visa for Germany; visa-exempt travellers should check ETIAS status and EES digital entry registration rules before departure.
Processing: Varies by nationality; apply several weeks before travel.
German missions publish the business visa category, airport transit visa rules, ETIAS information and a visa FAQ; check nationality-specific requirements before booking travel to Dresden.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Dresden Airport (DRS): Approx. 20-30 minutes by car or taxi to Messe Dresden, depending on traffic; Leipzig/Halle Airport (LEJ): Approx. 1 hour 20 minutes by car; rail connections via Leipzig are also possible; Václav Havel Airport Prague (PRG): Approx. 2 hours by car via the D8 and A17 cross-border motorway; Berlin Brandenburg Airport (BER): Approx. 2 hours by car; frequent intercity trains from Berlin to Dresden take about two hours. Allow road or rail time to Messe Dresden G
Hotel → venue: Precinct hotels near Messe Dresden GmbH / exchange Dresden: Near Messe Dresden (approx. 1 km from venue): ARCOTEL HafenCity Dresden; Approx. 520 m from venue: Restaurant und Pension Alberthafen; Approx. 1.6 km from venue: Penck Hotel Dresden.
Ride-hail: Ride-hailing apps are commonly used in Dresden; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Messe Dresden GmbH / exchange Dresden.
Parking: On-site parking is available at Messe Dresden GmbH / exchange Dresden; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Typical May band in Dresden: daytime highs around 16-21 C, night and early-morning lows around 7-10 C, with occasional warm days in the mid 20s and cold snaps closer to 12 C. Halls are temperature-controlled but the walk between halls, car parks and tram stops is outdoors. Approximate climatological range - confirm the current forecast before packing.
Seasonality: May is one of Dresden's wetter spring months, with roughly 10-12 rain days and around 55-65 mm of precipitation, often as short afternoon showers rather than all-day rain. It is also the start of the city's high season for river cruises and Altstadt tourism, so hotel rooms near the centre and along the Elbe fill faster in May. Approximate seasonal pattern - confirm with a short-range forecast.
Packing: Pack layers rather than a heavy coat: a light sweater for 8-10 C mornings, a breathable shirt or blouse for the 20 C afternoons inside the halls, and a compact rain jacket or umbrella for passing showers. Comfortable closed shoes are essential for concrete exhibition floors and the walk between the Messering halls and the tram stop; leave heels for the evening. Add a small bag for brochures, a power bank, and a refillable bottle, since water fountains are limited in German halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at PIETA - Trade Fair for Funeral Supplies and Cemetery Technology usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm the exact May 2027 day dates and opening hours on pieta-messe.de, then book train or flight tickets to Dresden before the fare bands move.
T-2
14 days out: buy the ticket online if a print-at-home or mobile option is offered; a EUR 13 day ticket or EUR 23 duration ticket is cheaper than paying twice at the gate for a two-day visit.
T-3
12 days out: download the exhibitor list and mark the stands you actually need - care funds, home-care services, assistive-technology retailers, nursing-home operators, training providers.
T-4
12 days out: write down the questions you want answered about care benefits (Pflegegrad assessment, home adaptation funding, respite care), so the advisory desks can work with concrete facts.
T-5
10 days out: book the hotel within walking distance if you plan two fair days - Pension Alberthafen (about 520 m) or ARCOTEL HafenCity (about 1 km) reduce daily transfers.
T-6
10 days out: check whether your employer or professional body accepts the visit as continuing education and ask for a signed attendance confirmation at the gate.
T-7
7 days out: plan the route from Dresden Airport via S-Bahn S2 to Dresden-Neustadt or the Hauptbahnhof and onward by DVB tram or bus to the Ostragehege fairground, with one change as the baseline.
T-8
7 days out: download the DVB app or a VVO zone map; a single VVO ticket covers tram, bus and S-Bahn legs inside the city zones.
T-9
5 days out: check the stage programme and reserve or note the times of talks on dementia, care-fund applications and home adaptation, which are the most heavily booked sessions.
T-10
5 days out: print or save the exhibitor hall plan and confirm which hall entrance serves your target stands.
T-11
3 days out: pack layers and a light rain jacket - Dresden in May alternates between cool mornings near 8 C and mild afternoons near 19 C with passing showers.
T-12
2 days out: charge a power bank for a full day of photographing brochures and product labels, and take a notebook for advisory-desk answers.
T-13
1 day out: buy the return ticket in advance and note the last convenient tram or S-Bahn back from the fairground district to your hotel.
T-14
On the day: arrive in the first hour after opening to reach care-fund and insurance desks before queues form, and leave the afternoon for browsing assistive technology.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Dresden GmbH / exchange Dresden
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2PIETA - Trade Fair for Funeral Supplies and Cemetery Technology registration concourse
Messe Dresden GmbH / exchange Dresden
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Dresden GmbH / exchange Dresden
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 13 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 13 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether PIETA - Trade Fair for Funeral Supplies and Cemetery Technology fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When exactly does PIETA 2027 take place in Dresden?
The fair is scheduled for May 2027 at Messe Dresden. The organiser has not yet published individual day dates or daily opening hours for this edition, so check pieta-messe.de shortly before planning travel; the same site carries the ticket shop and the exhibitor list once they go live.
Where is Messe Dresden and how do I get there from Dresden city centre?
Messe Dresden sits at Messering 6, 01067 Dresden, in the Ostragehege district on the Elbe, roughly 2 to 3 km from the historic centre. Dresden's DVB tram and bus network links the centre (around Dresden Mitte and the Hauptbahnhof) with the fairground district; allow 15 to 25 minutes door to door, or about 10 to 15 minutes by taxi. Confirm the closest stop for your hall on the DVB journey planner, because entrances differ between halls.
How much does a visitor ticket to PIETA cost?
Organiser-published pricing is EUR 13 for a regular day ticket and EUR 23 for a duration ticket covering the full run of the fair. Concessions for students, trainees, pensioners or severely disabled visitors are only valid if they appear on the official ticket page, so check there before buying at the gate. Keep the receipt if you plan to claim the visit as professional training.
Is PIETA a trade-only fair or can private visitors attend?
Expect a public-fair format with a strong professional presence: family caregivers and seniors attend alongside nursing staff, social workers and home-care managers. There is no indication that the show is closed to the public, so trade visitors should plan to meet exhibitors on quieter weekdays or in the first hours after opening rather than at peak weekend times.
Which exhibitor groups will I meet at PIETA?
The profile is care and social services: outpatient nursing services and home-care providers, nursing-home operators, medical supply and assistive-technology retailers (walking aids, mobility scooters, bathroom adaptation, emergency-call systems), health insurers and care funds, education and training providers, plus associations, self-help groups and volunteering organisations. Use the published exhibitor list to pre-book meetings with the suppliers relevant to your case.
How do I reach Messe Dresden from Dresden Airport (DRS)?
Dresden Airport is about 9 km north of the city and is served by S-Bahn line S2, which runs into Dresden-Neustadt and the Hauptbahnhof; from there take DVB tram or bus onward to the Ostragehege fairground. Budget roughly 40 to 55 minutes in total with one change, or 20 to 30 minutes and about EUR 30 to 40 by taxi depending on traffic. Buy a VVO ticket covering the whole journey rather than separate legs.
Is Messe Dresden accessible for wheelchair users and visitors with limited mobility?
The Messering halls are built as modern exhibition halls with level or ramped access and accessible sanitary facilities, and car parks sit close to the entrances for visitors who cannot manage the walk from public transport. Wheelchair loan, sign-language interpretation or guided tours for blind visitors are arranged case by case, so contact Messe Dresden in advance with your requirements rather than assuming equipment is available on the day.
Will there be a stage programme, lectures or consultation sessions?
Care fairs in this format typically combine the exhibition with a stage programme of talks on care-fund applications, dementia, home adaptation and nursing careers, plus walk-in advisory desks. PIETA publishes its schedule on the organiser site; check it about four to six weeks before the fair, as the programme is usually finalised late and the most sought-after consultation slots fill early.
Which hotels are closest to Messe Dresden for the fair?
Within walking distance: Restaurant und Pension Alberthafen (about 520 m) and ARCOTEL HafenCity Dresden (about 1 km). A short tram ride away: Hotel Friedrichstadt (about 1.2 km), B&B Hotel Dresden (about 1.4 km) and Penck Hotel Dresden (about 1.6 km); Holiday Inn Dresden am Zwinger sits in the city centre and suits visitors combining the fair with sightseeing. Book early, because Dresden's May calendar also draws city-break travellers.
In what language is the fair run, and will English be spoken?
The working language is German: signage, stage talks, exhibitor brochures and advisory desks are primarily in German, and care-fund consultations concern German social-law benefits. Most exhibitors in the health and technology segments speak basic English, but non-German-speaking visitors should bring a German-speaking colleague for detailed benefit or product discussions.
How can I exhibit at PIETA 2027?
Messe Dresden handles stand sales directly; use the exhibitor enquiry form on pieta-messe.de and state your product group so the organiser can place you in the matching hall area. Stand prices, corner surcharges and technical services are quoted individually by the organiser and are not published as fixed packages, so request the current exhibitor documents before committing to a budget.
Can I combine a PIETA visit with a short stay in Dresden?
Yes. The fairground is a 15 to 25 minute tram ride from the Altstadt, so a one or two night stay allows you to see the Frauenkirche, the Zwinger and the Bruehl Terrace around a day at the fair. May is high season for city breaks in Saxony, so hotel rates near the centre rise faster than rates near the fairground.
Glossary
- Funeral supplies
- Products and materials used in funeral services and burial preparation, including coffins, urns, textiles, and accessories.
- Cemetery technology
- Equipment, systems, and services for cemetery management and grave maintenance, such as machinery, memorial products, and grave-care solutions.
- Funeral home services
- Service offerings related to arranging and conducting funerals, including organisation, ceremony support, and aftercare.
- Memorial products
- Items such as headstones, plaques, and urns used for remembrance and grave marking.
- Cremation technology
- Equipment and systems related to cremation processes supplied to funeral operators.
- Cemetery management
- Administration and operation of burial grounds, including grave allocation, maintenance, and digital record systems.
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Also known as
Alternate names and search phrases for this event.
- PIETA 2027
- Dresden funeral supplies
- funeral industry events
- PIETA - Trade Fair for Funeral Supplies and Cemetery Technology
- PIETA - Trade Fair for Funeral Supplies and Cemetery Technology 2027
- PIETA - Trade Fair for Funeral Supplies and Cemetery Technology Dresden
- PIETA - Trade Fair for Funeral Supplies and Cemetery Technology Dresden 2027
- PIETA
- PIETA Dresden
- PIETA Dresden 2027
6 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.