Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
PI LIVE Europe is designed for professionals in partnership marketing, featuring a diverse agenda of keynotes, workshops, and networking events. Attendees will gain insights from industry leaders and have the opportunity to engage in meaningful discussions.
The event will take place at Old Billingsgate in London, UK, from 19-21 October 2026. PI LIVE Europe takes place in London, United Kingdom.
TL;DR
- 1Dates and Venue: PI LIVE Europe takes place from 19-21 October 2026 at Old Billingsgate, London, UK.
- 2Scale and Focus: This event is a leading conference for partnership marketing, featuring industry leaders and practical sessions.
- 3Organiser: Hosted by PerformanceIN, the event focuses on actionable insights and networking opportunities.
- 4Buyer Authority: Attendees include marketing professionals, brand managers, and digital strategists from various sectors.
- 5Entry: Registration is required; passes are available on the official website.
Why visit
Attendees will benefit from networking with industry leaders, gaining insights from expert-led sessions, and discovering innovative strategies in partnership marketing. Hosted by PerformanceIN, the event focuses on actionable insights and networking opportunities. Attendees include marketing professionals, brand managers, and digital strategists.
Why exhibit
Exhibiting at PI LIVE Europe offers brands the chance to showcase their solutions to a targeted audience of marketing professionals. This event is a leading conference for partnership marketing, featuring industry leaders and practical sessions. Attendees include marketing professionals, brand managers, and digital strategists from various sectors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Marketing professionals seeking partnership strategies
Brand managers looking for innovative marketing solutions
Digital strategists focused on performance marketing
Affiliate marketers aiming to expand their networks
Content creators interested in collaboration opportunities
Business development executives exploring new partnerships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Affiliate and partner networks - platforms that recruit publishers, run tracking, handle validation and pay commissions on behalf of advertisers
Tracking, attribution and server-to-server postback vendors used by advertisers to credit partners and measure incrementality
Performance media agencies and affiliate management agencies that run partner programmes for retail, finance, travel and telco brands
Cashback, voucher, coupon and loyalty publishers looking for new merchant programmes and higher commission tiers
Content, comparison and review publishers plus creator and influencer networks monetising audiences on CPA and hybrid deals
Advertiser-side performance and partnership teams from retail, fintech, iGaming, travel, subscription and mobile app brands
Mobile measurement partners (MMPs), app growth and re-engagement platforms tracking installs and in-app conversions
Fraud detection, brand-bidding monitoring and compliance tooling providers serving affiliate and paid-search channels
CRM, retention and lifecycle marketing platforms selling alongside acquisition-focused partners
Payments, payout automation and financial operations providers that settle publisher commissions across currencies
Product categories
Key solution areas showcased across the event.
Affiliate marketing solutions and platforms
Performance marketing tools and software
Digital advertising technologies
Content creation and distribution services
Data analytics and insights tools
Customer relationship management (CRM) solutions
Location & Facilities
Venue
Old Billingsgate
London, United Kingdom
Facilities
Parking
Old Billingsgate in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Old Billingsgate in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Old Billingsgate for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
PerformanceIN
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
London, United Kingdom
Why it matters
On 2026-10-19 to 2026-10-21, PI LIVE Europe in London covering Affiliate marketing solutions and platforms, Performance marketing tools and software, Digital advertising technologies, gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · GBP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
London Heathrow
The busiest gateway and the best connected to the City. Elizabeth line to Liverpool Street or Piccadilly line to Zone 1 then Circle/District to Tower Hill
Approx. 32 km (20 miles) west of Old Billingsgate
to venue
50-70 min by car; about 45-55 min by Elizabeth line to Liverpool Street plus a 10 min walk
by car
London Gatwick
Thameslink to London Bridge is the most direct rail option; Gatwick Express runs to Victoria for connections onward by Circle/District line
Approx. 48 km (30 miles) south of Old Billingsgate
to venue
60-80 min by car; about 50-65 min by Thameslink or Southern to London Bridge plus a 12-15 min walk
by car
London Stansted
Stansted Express terminates at Liverpool Street, which is walkable to the venue along Fenchurch Street and Lower Thames Street
Approx. 60 km (37 miles) north-east of Old Billingsgate
to venue
65-85 min by car; about 55-70 min by Stansted Express to Liverpool Street plus a 10 min walk
by car
London Luton
A short shuttle connects the terminal to Luton Airport Parkway, then Thameslink runs direct to London Bridge and Blackfriars
Approx. 55 km (34 miles) north of Old Billingsgate
to venue
70-90 min by car; about 60-75 min by shuttle plus Thameslink to London Bridge
by car
London City
Closest airport to the venue. DLR from London City to Tower Gateway, or take the Jubilee line via Canning Town for London Bridge
Approx. 11 km (7 miles) east of Old Billingsgate
to venue
25-40 min by car or DLR to Tower Gateway plus an 8 min walk
by car
London Southend
Smaller airport used by low-cost carriers; Greater Anglia trains run into Liverpool Street, a short walk from the venue
Approx. 62 km (39 miles) east of Old Billingsgate
to venue
75-95 min by car; about 65-80 min by Greater Anglia to Liverpool Street plus a 10 min walk
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Premier Inn London Bank (Tower) hotel
3-star
City of London (Bank / Tower)About 80 yd from Old Billingsgate to venueUSD 140–195 / night
Closest practical option, roughly GBP 110-155 per night in mid-October. Breakfast and parking are charged extra; free Wi-Fi, air conditioning, bar and restaurant on site.
Hotel Indigo London - Tower Hill by IHG
4-star
Tower HillAbout 10 min walk to Old Billingsgate to venueUSD 200–260 / night
Boutique 4-star a short walk from Tower Hill station. Google Hotels capture for 19-21 October 2026 showed a nightly rate around INR 17,606 (approx. GBP 165), with free cancellation and free Wi-Fi listed.
Hotel Indigo London Clerkenwell by IHG
4-star
ClerkenwellAbout 25 min walk or 10 min by taxi to venueUSD 210–270 / night
Design-led 4-star north of the City, convenient for Farringdon and the Elizabeth line. Google Hotels capture for the same dates showed around INR 20,646 per night (approx. GBP 195).
Hyatt Regency London Blackfriars
5-star
BlackfriarsAbout 20 min riverside walk or 10 min by taxi to venueUSD 330–410 / night
Full-service 5-star on the north bank with quick access to Blackfriars station. Google Hotels capture for 19-21 October 2026 showed around INR 31,033 per night (approx. GBP 295).
Bankside Hotel, Autograph Collection
5-star
Bankside, South BankAbout 15 min walk across Southwark Bridge to venueUSD 380–490 / night
South Bank design hotel, pet-friendly, with a riverside walk to the venue. Google Hotels capture for the event dates showed around INR 42,939 per night (approx. GBP 405).
Andaz London Liverpool Street, by Hyatt
5-star
Liverpool StreetAbout 12 min walk to Old Billingsgate to venueUSD 480–620 / night
The highest rate captured for the event dates in the Google Hotels search, around INR 60,166 per night (approx. GBP 570). Best for travellers arriving via Liverpool Street and the Stansted Express.
Local transport
Get around the city with these convenient transport options.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon Heathrow (LHR) to Liverpool Street on the Elizabeth line, then 10 min walk to Old Billingsgate
Fastest rail option from Heathrow; trains run roughly every 10 minutes and the walk from Liverpool Street follows Fenchurch Street down to Lower Thames Street.
metro
Estimated costGBP 2.50-5.50 single Tube or tram journey
Best forLondon Heathrow (LHR) to Old Billingsgate
Cheaper but slower, roughly 60-70 minutes in total. Contactless bank cards and mobile wallets work on all Transport for London services.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon Gatwick (LGW) to London Victoria on the Gatwick Express
About 30-35 minutes to Victoria, then Circle or District line to Tower Hill or Monument.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon Gatwick (LGW) to Old Billingsgate
Best value and most direct route for the venue: about 30-40 minutes to London Bridge, then a 12-15 minute riverside walk.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon Stansted (STN) to Old Billingsgate
About 45-50 minutes, then a 10 minute walk to Old Billingsgate. Advance tickets are usually cheaper than turn-up fares.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon Luton (LTN) to Old Billingsgate
Thameslink serves London Bridge directly; allow 60-75 minutes door to door including the terminal shuttle.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon City (LCY) to Old Billingsgate
Closest airport to the venue: about 20 minutes on the Docklands Light Railway plus an 8 minute walk to Old Billingsgate.
rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forLondon Southend (SEN) to Old Billingsgate
About 55-65 minutes, then a 10 minute walk. Trains are less frequent than on the Heathrow and Gatwick routes, so check timings.
Weather
Mid-to-late October in London is cool, breezy and changeable. Typical daytime highs sit around 14-16C (57-61F) with night-time lows near 8-10C (46-50F), and October is one of the wetter months, with roughly 55-60 mm of rain spread across 10-12 wet days. Old Billingsgate sits directly on the Thames, so the riverside walk from Tower Hill, Monument or London Bridge can feel noticeably colder and windier than the sheltered City streets. Pack a waterproof outer layer, an umbrella and shoes that cope with wet pavements; layer up for cool mornings and warm exhibition halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile coverage in the City of London is strong on EE, Vodafone, Three and O2. Visitors from abroad can buy a prepaid SIM at Heathrow or Liverpool Street, or install a travel eSIM before departure; EU roaming is not automatic for every carrier, so check your plan. UK mains power is 230V at 50Hz with type G three-pin plugs, so travellers from Europe, North America and most of Asia need an adaptor. Venue Wi-Fi at Old Billingsgate is typically provided for exhibitors and press rather than all visitors - confirm access with the organiser, and plan to tether from a phone for live demos and postback testing on the show floor.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and payments
The UK uses pound sterling (GBP). Contactless card and mobile payments are accepted almost everywhere in London, including Tube and bus gates, and cash is rarely needed.
Business dress
Smart casual is the norm at London performance marketing events - chinos or jeans with a shirt or knitwear for most attendees, with a jacket for client meetings. Comfortable shoes matter given the walking between stations and the venue.
Tipping and service
Service charges of around 12.5 percent are often added to restaurant bills in London; check the bill before adding a tip. Taxi and black cab drivers do not expect a tip but rounding up is common.
Queues and punctuality
London runs on queuing and punctuality. Arrive a few minutes early for meetings and sessions, stand on the right on Underground escalators, and let passengers off trains before boarding.
Networking etiquette
Introductions are informal and first names are standard. Exchange details quickly and follow up by email within a couple of days; reciprocal drinks and coffees are common but not obligatory.
Language and time zone
The event runs in English and London is on Greenwich Mean Time in late October, after British Summer Time ends. Double-check calendar invitations from other regions when scheduling calls around the show.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LHR
Heathrow (LHR) gives the best onward connection to Old Billingsgate via the Elizabeth line to Liverpool Street, so prefer it unless another airport is substantially cheaper. London City (LCY) is the closest option if your route serves it and is ideal for a short trip, while Gatwick (LGW) works well if you take Thameslink straight to London Bridge. Mid-October is a busy corporate travel period in London with school half-term demand late in the month, so book several weeks ahead and favour flexible or refundable fares. Add time for border queues at Heathrow and allow at least 90 minutes between landing and your first meeting. Final schedules and any airline changes should be checked directly with the carrier before travel.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): 50-70 min by car; about 45-55 min by Elizabeth line to Liverpool Street plus a 10 min walk; London Gatwick (LGW): 60-80 min by car; about 50-65 min by Thameslink or Southern to London Bridge plus a 12-15 min walk; London Stansted (STN): 65-85 min by car; about 55-70 min by Stansted Express to Liverpool Street plus a 10 min walk; London Luton (LTN): 70-90 min by car; about 60-75 min by shuttle plus Thameslink to London Bridge. Allow road or rail time to Ol
Hotel → venue: Precinct hotels near Old Billingsgate: City of London (Bank / Tower): Premier Inn London Bank (Tower) hotel; Tower Hill: Hotel Indigo London - Tower Hill by IHG; Clerkenwell: Hotel Indigo London Clerkenwell by IHG.
Ride-hail: Uber, Bolt and FREENOW are the main licensed ride-hailing apps in London, alongside black cabs that can be hailed on the street or booked through Gett. Old Billingsgate sits inside the central London Congestion Charge zone, and drivers usually pick up and drop off on Lower Thames Street rather than at the venue doors - confirm the exact arrangements with the organiser when carrying exhibition materials. A short hop between City hotels and the venue typically costs around GBP 8-15 outside surge periods, while airport runs are far more expensive than rail. At session close, expect surge pricing and a 5-10 minute wait for cars around Monument and London Bridge.
Public transit: The venue is well served by Transport for London. Monument station (Circle and District lines) is the closest, roughly 5-7 minutes on foot, and Tower Hill (Circle and District) is about 8-10 minutes along Lower Thames Street. London Bridge (Jubilee and Northern lines) is a 12-15 minute riverside walk, and Tower Gateway DLR plus Fenchurch Street mainline station are also within walking distance. From Heathrow, take the Elizabeth line to Liverpool Street and walk 10 minutes, or the Piccadilly line into Zone 1 and change to Circle or District for Tower Hill. From Gatwick, Thameslink to London Bridge is the most direct option. Pay with a contactless bank card or mobile wallet on all Tube, DLR, Elizabeth line and bus services; daily and weekly caps apply automatically. Check the TfL Journey Planner at tfl.gov.uk for live disruptions before travelling, since weekend engineering works on the District and Circle lines are common in October.
Parking: Old Billingsgate has no large dedicated visitor car park, and the surrounding City of London streets are narrow with controlled parking and loading restrictions. Drivers typically use commercial car parks such as Q-Park Tower Hill, the Minories car park near Tower Gateway, or London Bridge area car parks and walk 8-15 minutes to the venue. Expect roughly GBP 20-40 per day for parking, with the central London Congestion Charge of about GBP 15-18 per charging day on top; the zone operates on weekday daytime hours and weekend afternoons. The Ultra Low Emission Zone covers the whole of central London, so check your vehicle against the current ULEZ standard before driving in. For most attendees the Tube or a short walk from a City hotel is cheaper and faster than parking.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Expect typical mid-to-late October days of about 14-16C (57-61F) with night-time lows near 8-10C (46-50F) for the 19-21 October 2026 dates. The riverside position at Old Billingsgate means it often feels a few degrees colder than sheltered City streets, so bring a mid-layer and a warm top for evenings.
Seasonality: October is one of London's wetter months, with roughly 55-60 mm of rain across 10-12 wet days, usually as short passing showers rather than all-day downpours. Daylight fades by late afternoon, so plan any riverside walks or photos between sessions rather than after the programme ends. An umbrella and water-resistant shoes are more useful than a heavy coat.
Packing: Pack layers that work in a heated exhibition hall and on a windy riverside walk: shirts or knitwear, a light jacket, a packable waterproof shell and an umbrella. Bring comfortable walking shoes for the 10-15 minute walks from Monument, Tower Hill and London Bridge stations, plus a small bag for laptops and materials. Add a type G plug adaptor for UK sockets and a portable charger, since long days on the floor drain phones used for badge scanning and meeting apps.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at PI LIVE Europe usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
D-14: Confirm your pass and profile
T-2
D-14: Lock in travel and a refundable hotel
T-3
D-10: Define what you are buying
T-4
D-7: Shortlist networks, agencies and vendors
T-5
D-5: Plan the route to Old Billingsgate
T-6
D-3: Prepare your measurement questions
T-7
D-2: Sort payments and connectivity
T-8
D-1: Build your day-one route
T-9
Day 1: Arrive early for badge collection
T-10
After the show: Follow up within 48 hours
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Old Billingsgate
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2PI LIVE Europe registration concourse
Old Billingsgate
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Old Billingsgate
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights£190.00
- Per diem × 2£150.00
Estimated total£340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether PI LIVE Europe fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For PI LIVE Europe, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Affiliate marketing solutions and platforms and Performance marketing tools and solutions and benchmarking suppliers at PI LIVE Europe in London.
Min. budget
$1,094.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Affiliate marketing solutions and platforms and Performance marketing tools and products who need qualified meetings with the event's trade audience.
Min. budget
$4,923.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the London show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is PerformanceIN Live 2026 taking place?
PerformanceIN Live runs 19-21 October 2026 at Old Billingsgate in the City of London, a riverside venue on the north bank of the Thames between London Bridge and Tower Hill. Check performancein.live for the confirmed daily opening hours and the final agenda.
Who attends PerformanceIN Live?
The audience is the performance and partner marketing community: advertisers and brand-side programme owners, affiliate and partner networks, publishers and creators, performance media and affiliate management agencies, and the tracking, attribution and fraud-prevention vendors that support them. Expect commercial and strategy roles rather than general marketing visitors.
How do I register and what pass types are available?
Registration is handled on the official site at performancein.live. Pass categories, group rates and any deadline for early booking are published there; the organiser's registration page is the only reliable source for pricing and cut-off dates.
Is PerformanceIN Live a trade-only event?
Yes, it is a business-to-business event aimed at people working in or buying performance marketing services. If you are unsure whether your role qualifies, contact the organiser before booking travel.
Which topics are covered on the programme?
Expect content on affiliate and partner programme growth, incrementality and measurement, paid search and paid social efficiency, creator and influencer monetisation, app growth, compliance and brand protection, and how AI tooling is changing performance media buying. Confirm the final track list on the schedule page.
How do I get to Old Billingsgate by public transport?
The closest Underground stations are Monument (Circle and District lines) and Tower Hill (Circle and District), both a short walk from the venue. London Bridge (Jubilee and Northern) is roughly a 12-15 minute walk along the river, and Tower Gateway DLR and Fenchurch Street mainline station are also within walking distance.
Where should I stay for PerformanceIN Live?
Hotels in the City around Tower Hill, Bank and Liverpool Street are walkable to Old Billingsgate, while London Bridge and Bankside on the south bank are a 15-20 minute walk across the river. Book early because mid-October is a busy corporate period in the City.
What is the weather like in London in late October?
Mid-to-late October in London is typically cool and changeable, with daytime highs around 14-16C, night-time lows near 8-10C and a high chance of short showers. The venue sits directly on the river, so it feels breezier than inland streets; bring a waterproof layer.
Do I need a visa or travel authorisation to attend from abroad?
Many nationalities can visit the UK for business meetings without a visa, but the UK now requires an Electronic Travel Authorisation (ETA) for many visa-exempt travellers. Check the current rules and fee on gov.uk well before you book flights.
Is there parking at or near the venue?
Old Billingsgate has no large dedicated visitor car park. Drivers typically use commercial car parks such as Q-Park Tower Hill or the Minories car park and walk 10 minutes to the venue, and the central London Congestion Charge applies on weekdays.
Can I arrange meetings with networks and agencies at the show?
Yes - the event is built around commercial conversations between brands, networks and partners. Review the exhibitor and sponsor list on performancein.live before you travel and request meetings in advance, since diaries fill quickly across a three-day programme.
Glossary
- Performance marketing
- Any paid or partner channel where spend is tied to a measurable outcome such as a sale, lead, install or booking rather than a fixed media placement.
- Affiliate marketing
- A partner channel in which independent publishers promote an advertiser's products and are paid a commission only when a tracked action such as a sale or lead is recorded.
- Advertiser (merchant)
- The brand or retailer that owns the affiliate programme, sets commission structures and pays partners through a network or its own tracking stack.
- Publisher (partner)
- The traffic owner in an affiliate programme - content sites, comparison engines, cashback and voucher sites, creators or sub-networks - that earns commission on validated conversions.
- Affiliate network
- An intermediary platform that contracts with advertisers and publishers, hosts tracking links, validates transactions, handles de-duplication and pays out commissions.
- CPA (cost per acquisition)
- A payment model where a partner is paid a fixed amount for each validated sale, lead or install rather than a percentage of order value.
- CPL (cost per lead)
- A CPA variant paying a fixed fee for a completed form fill, quote request or registration that meets the advertiser's validation criteria.
- RevShare
- A commission model paying a percentage of the order value, common in retail, travel and subscription programmes where basket size varies.
- Hybrid and tenancy deals
- Commercial structures combining a fixed placement or tenancy fee with a performance element, often negotiated with high-volume partners.
- Tracking link and deep link
- The tagged URL that identifies a partner and often a specific placement, and can deep link a user straight to a product page inside an app or site.
- Postback (server-to-server)
- A server-side confirmation sent from the advertiser or its platform to the network or partner, used to record conversions reliably when cookies or browsers block client-side tracking.
- Attribution window and cookie duration
- The period after a partner click during which a later sale can still be credited, typically set in days and central to commission disputes.
- Incrementality testing
- Holdout, geo-split or audience-split tests designed to show the uplift actually caused by a channel, rather than the conversions it merely observes.
- De-duplication
- The rules that decide which partner receives credit when a consumer touches several partners before converting, usually favouring the last valid click.
- Brand bidding
- Partners bidding on an advertiser's brand terms in paid search, usually governed by programme policy because it can overlap with the advertiser's own campaigns.
- Sub-affiliation
- When an approved partner routes traffic through further sub-publishers, raising questions about transparency, quality and who is actually promoting the brand.
- Publisher compliance
- Programme policing of trademark rules, voucher code accuracy, disclosure requirements and prohibited traffic sources, often supported by monitoring tools.
- ROAS
- Return on ad spend - revenue or margin generated divided by media cost - the core efficiency metric used to compare partners and channels.
- MMP (mobile measurement partner)
- A third-party attribution provider for mobile apps that reconciles install and in-app event data across networks, partners and paid media.
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Also known as
Alternate names and search phrases for this event.
- PI LIVE Europe 2026
- PI LIVE Europe London 2026
- PI 2026
- PI London 2026
- LIVE 2026
- LIVE London 2026
- London United Kingdom
- Marketing Conference London 2026
- Marketing Conference Conference London
- Affiliate marketing solutions and platforms
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.