Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the Phosphates+Potash Expoconference from 16-18 March 2027 in Rome, Italy, the premier event for the global phosphates and potash industry.
Dates
16–18 Mar 2027
City / country
Rome, Italy
Venue
Rome Marriott Park Hotel
Event overview
The CRU Phosphates+Potash Expoconference returns as the world's leading commercial and technical forum, uniting producers, technology providers, traders, investors, and policymakers across the entire value chain.
This year, the event will be co-located with the Nitrogen+Syngas Expoconference and the Future Fertilizers Summit, creating an unparalleled gathering of over 1,000 senior decision-makers.
Join us in Rome to define the technical and commercial roadmaps for the next decade.
TL;DR
Attending the Phosphates+Potash Expoconference provides access to the latest market insights and technical advancements in the phosphates and potash sectors. Network with industry leaders and gain valuable knowledge to navigate the evolving landscape of the fertilizer industry. The event features in-depth sessions on sustainability, market trends, and technological innovations, ensuring attendees leave with actionable insights.
Exhibiting at the Phosphates+Potash Expoconference offers a unique opportunity to showcase your products and services to a targeted audience of industry decision-makers. Engage directly with potential clients and partners, generate high-quality leads, and enhance your brand visibility in the global fertilizer market. This event is the perfect platform to launch new products and demonstrate your commitment to the industry.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Via Colonnello Tommaso Masala, 54, 00148 Roma RM, Italy
Rome Marriott Park Hotel in Rome typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Rome Marriott Park Hotel in Rome typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Rome Marriott Park Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Standard rate excluding VAT
General admission
Operator rate excluding VAT
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-03-16 to 2027-03-18, Phosphates+Potash Expoconference in Rome covering Phosphate fertilizers and derivatives, Potash fertilizers, Sustainable agricultural solutions, Fertilizer production tec gives energy buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Rome Fiumicino Leonardo da Vinci International Airport
Primary international gateway for long-haul and most European flights. The Leonardo Express runs to Termini, where Metro B continues toward EUR. Confirm terminal and transfer time
TBA
to venue
Approx. 25-40 minutes by car to the EUR district, depending on traffic
by car
Rome Ciampino G. B. Pastine International Airport
Secondary airport used by some low-cost carriers; fewer long-haul connections. Confirm availability for your route before booking
TBA
to venue
Approx. 20-30 minutes by car to the EUR district, depending on traffic
by car
A range of accommodation options near the venue and across key areas.
Hotel NH Roma Villa Carpegna
4.2
USD 150–190 / night
Planning band, not a live quote. Confirm rate, taxes and cancellation terms.
Pool, pet-friendly
Holiday Inn Rome - Aurelia
3.7
USD 130–170 / night
Planning band, not a live quote. Confirm rate, taxes and cancellation terms.
Pool, pet-friendly
A.Roma Lifestyle Hotel
4.6
USD 160–210 / night
Planning band, not a live quote. Confirm rate, taxes and cancellation terms.
Hot tub, spa
Hotel Roma Aurelia Antica
3.6
USD 120–160 / night
Planning band, not a live quote. Confirm rate, taxes and cancellation terms.
Pool, pet-friendly
Hotel Casa Tra Noi Rome
3.8
USD 90–125 / night
Planning band, not a live quote. Confirm rate, taxes and cancellation terms.
Free parking, parking
Camplus Hotel Roma Centro
4.4
USD 140–180 / night
Planning band, not a live quote. Confirm rate, taxes and cancellation terms.
Get around the city with these convenient transport options.
Metro and bus (Metrebus)
Metrebus tickets cover metro, bus and tram within Rome. Validate on first boarding and keep the ticket for inspection. Metro B connects Termini with EUR Fermi and EUR Palasport.
Airport train
Leonardo Express runs non-stop to Termini; regional rail and shuttle buses are cheaper alternatives. Allow time to transfer to Metro B for EUR.
Taxi
Use the official taxi rank at the terminal and avoid unlicensed drivers. Travel time varies with traffic on the Grande Raccordo Anulare.
Taxi
Ciampino is closer to EUR than Fiumicino but has fewer long-haul connections. Allow extra time at peak hours.
Ride-hail
Uber Black and app-based taxi services such as FreeNow operate in Rome, but availability can be limited during large events. Keep the ride receipt for expenses.
Parking
On-site parking is available at the venue hotel. Street parking in EUR is metered and limited; do not leave valuables in the car.
Weather
Mid-March in Rome is early spring: daytime highs typically 15-17 C (59-63 F), overnight lows around 5-8 C (41-46 F), and a realistic chance of rain showers. The EUR district is exposed and can feel cooler in the evening. Check a live forecast in the week before travel and pack a light waterproof layer; these are climatological norms, not a forecast.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italy is in the EU roaming zone, so EU/EEA visitors can use their home allowance. Non-EU visitors can buy a prepaid SIM or eSIM from Italian carriers with a passport or ID. 4G/5G coverage is generally good in Rome and EUR, but confirm venue Wi-Fi and any conference app requirements with the organiser. Bring a Type L/F power adapter and a backup battery.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and business etiquette
Conference sessions are expected to be in English. Italian is the local language; a handshake and using titles where known are standard in business settings. Punctuality is appreciated for meetings and session starts.
Dress code
Smart casual is typical for conference sessions, with business attire for speaker slots and formal dinners. March weather calls for a coat or smart jacket in the evening.
Meals and coffee
Lunch is generally later than in northern Europe, and coffee is often taken standing at the bar. Confirm dietary needs with the venue in advance.
Tipping
Service is often included in restaurant bills; rounding up or leaving 5-10% is common for good service. Taxi drivers do not expect a large tip.
Local transport etiquette
Validate Metrebus tickets on first boarding and keep them for inspection. On metro escalators, stand on the right and leave the left side for people walking.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: FCO
FCO is the primary arrival airport for international attendees; CIA is a secondary option closer to EUR but with fewer long-haul connections. For the 15-19 March 2027 dates, the current Google Flights capture shows FCO as the arrival airport across London, New York, Tokyo and Sydney origins, with London fares flagged as currently low and Tokyo fares described as typical. Treat these as planning signals, not live quotes: book 8-12 weeks ahead where possible, confirm baggage allowances and connection times, and check the airline's change policy before paying.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Rome Fiumicino Leonardo da Vinci International Airport (FCO): Approx. 25-40 minutes by car to the EUR district, depending on traffic; Rome Ciampino G. B. Pastine International Airport (CIA): Approx. 20-30 minutes by car to the EUR district, depending on traffic. Allow road or rail time to Rome Marriott Park Hotel; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Rome Marriott Park Hotel: Aurelia / west Rome: Hotel NH Roma Villa Carpegna; Aurelia / west Rome: Holiday Inn Rome - Aurelia; Gianicolense / west Rome: A.Roma Lifestyle Hotel.
Ride-hail: Uber Black and app-based taxi services such as FreeNow operate in Rome, but availability can be limited at peak times and around large events. Use official taxi ranks at FCO and CIA, confirm the meter or fixed fare before departure, and keep the ride receipt for expense claims.
Public transit: Rome's Metrebus network covers metro, bus and tram travel. Metro B (blue line) connects Termini with EUR Fermi and EUR Palasport; from there, local buses or a short taxi reach the EUR hotel district and the Rome Marriott Park Hotel. The Leonardo Express links FCO with Termini. Buy tickets before boarding, validate them on first use, and check ATAC or Rome city transport guides for current fares, strikes and service changes.
Parking: The Rome Marriott Park Hotel has on-site parking; confirm the daily rate, height restrictions and whether conference attendees receive a discount. Street parking in EUR is metered and limited; do not leave valuables in the car. Allow extra time on conference mornings if you are driving.
Plan and pack for the event climate.
Month: March 2027
Temperature: Daytime highs typically 15-17 C (59-63 F), overnight lows around 5-8 C (41-46 F); these are climatological norms, not a forecast. Check a live forecast before departure.
Seasonality: March is early spring in Rome with roughly 7-8 rain days in a typical month; showers can be short but heavy. Outdoor queues and walking transfers may need a compact umbrella.
Packing: Layer for mild days and cool evenings, bring a light rain jacket or umbrella, and include comfortable walking shoes for metro and bus transfers to the EUR district. Add a Type L/F power adapter, a portable battery and a small day bag for conference materials.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Phosphates+Potash Expoconference usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Book a refundable hotel room in EUR/west Rome or central Rome and confirm the cancellation deadline.
Book flights to FCO, or CIA if arriving from a European point, and leave at least 90 minutes for immigration and baggage.
Arrange a Schengen visa if your passport requires one; keep accommodation and travel confirmations ready.
Plan the airport transfer: Leonardo Express plus Metro B, or a fixed-fare taxi to the Rome Marriott Park Hotel.
Download the event agenda or app and shortlist sessions on phosphoric acid, potash, granulation, sustainability and market outlook.
Request meetings with target licensors, EPC contractors and equipment suppliers before the show.; Prepare a one-page company profile and updated business cards for networking.
Check the March forecast and pack layers, a compact umbrella and comfortable walking shoes.
Set up mobile data with an EU roaming plan or an Italian eSIM; confirm venue Wi-Fi if you need to work.
Pack a Type L/F power adapter and a portable battery for long conference days.
Notify your bank and card provider of travel to Italy; carry a small amount of euro cash for incidentals.
Confirm your hotel-to-venue route and estimated travel time for each conference day.
Confirm your CRU Phosphates registration, pass type (standard or operator rate) and VAT invoice; check whether any sessions require separate sign-up.; Save the organiser's contact details and your booking references offline.
Registration and hall orientation at Rome Marriott Park Hotel
Supplier meetings and product demos
Final negotiations and follow-up
Phosphates+Potash Expoconference registration concourse
Rome Marriott Park Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Rome Marriott Park Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 1850 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 1850 / per person | organiser_published |
Decision
Use this quick check to decide whether Phosphates+Potash Expoconference fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Phosphates+Potash Expoconference, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Phosphate fertilizers and derivatives and Potash fertilizers solutions and benchmarking suppliers at Phosphates+Potash Expoconference in Rome.
Min. budget
$2,377.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Phosphate fertilizers and derivatives and Potash fertilizers products who need qualified meetings with the event's trade audience.
Min. budget
$10,696.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Rome show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Trust footer
1
References
1
Publishers
0
Date checked
CRU Group
Display a free company card at your booth, or share your professional card on the show floor.