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    Dates

    30–31 Jan 2027

    City / country

    Santa Clara, United States

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    Event overview

    Overview

    The Phoenix Travel & Adventure Show is set to take place on January 30-31, 2027, in Santa Clara, California.

    This event connects travelers with top travel brands and provides a platform for engaging discussions and networking opportunities.

    TL;DR

    1. 1Event Dates: January 30-31, 2027
    2. 2Location: Santa Clara, California
    3. 3Connect with over 150,000 travel enthusiasts
    4. 4Meet top travel brands and experts
    5. 5Engaging sessions and networking opportunities

    Why visit

    Visitors will gain access to exclusive travel deals, meet industry experts, and discover new destinations.

    Why exhibit

    Exhibitors can connect with a large audience of pre-qualified travelers, showcase their offerings, and generate leads that can lead to immediate bookings. The Travel & Adventure Shows are crucial for connecting travel brands with consumers who are eager to explore new destinations and experiences. They provide a unique opportunity for exhibitors to engage directly with a motivated audience.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel enthusiasts looking for new destinations
    Families planning vacations
    Adventure seekers interested in unique experiences
    Travel advisors seeking to connect with suppliers
    Media professionals covering travel trends
    Local businesses looking to promote travel services

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Tour operators showcasing travel packages
    Cruise lines offering exclusive deals
    Destination marketing organizations promoting local attractions
    Travel technology companies providing innovative solutions
    Airlines presenting flight options
    Travel insurance providers offering coverage plans

    Product categories

    Key solution areas showcased across the event.

    Adventure travel packages
    Cultural and heritage tours
    Cruise vacations
    Travel technology solutions
    Travel insurance products
    Destination marketing materials

    Location & Facilities

    Venue

    Open in Google Maps

    Santa Clara, United States

    Floor plans & maps

    Floor plan (PDF)

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    UNICOMM, LLC

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Impact

    A bigger and stronger platform

    The Phoenix Travel & Adventure Show is set to take place on January 30-31, 2027, in Santa Clara, California. This event connects travelers with top travel brands and provides a platform for engaging discussions and networking opportunities. The Travel & Adventure Shows are crucial for connecting travel brands with consumers who are eager to explore new destinations and experiences. They provide a unique opportunity for exhibitors to engage directly with a motivated.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel enthusiasts looking for new destinations, Families planning vacations, Adventure seekers interested in unique experiences, Travel advisors seeking to connect with suppliers. Event Dates: January 30-31, 2027. Location: Santa Clara, California. Connect with over 150,000 travel enthusiasts. Meet top travel brands and experts. Phoenix Travel & Adventure Show attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors can connect with a large audience of pre-qualified travelers, showcase their offerings, and generate leads that can lead to immediate bookings. The Travel & Adventure Shows are crucial for connecting travel brands with consumers who are eager to explore new destinations and experiences. They provide a unique opportunity for exhibitors to engage directly with a motivated audience. Exhibitor categories include Tour operators showcasing travel packages, Cruise lines offering exclusive deals, Destination.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    San Francisco Bay Area (Silicon Valley), California, United States

    Why it matters

    The Bay Area is one of the highest-spending U.S. outbound travel markets, and the Santa Clara edition of the Travel & Adventure Show places exhibitors in front of affluent Silicon Valley consumers plus travel trade from across Northern California. For destination marketers, tour operators and cruise lines it is a direct-to-consumer lead engine at the start of the peak booking season, and for visitors it is a single weekend to compare dozens of destinations, operators and show-only offers side by side.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Experience-led and adventure travel demand

    02

    Resilient U.S. outbound travel spending

    03

    Travel shows as deal marketplaces

    04

    Sustainability and regenerative travel

    05

    Digital-first lead capture

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SJC

    San José Mineta International Airport

    Closest gateway to Santa Clara; rideshare or taxi is the fastest link to the convention area, with VTA light rail also serving the corridor.

    ~6 mi / 10 km

    to venue

    10–20 min off-peak

    by car

    SFO

    San Francisco International Airport

    Largest international gateway; car-free option is Caltrain from Millbrae/San Francisco to Santa Clara plus VTA light rail.

    ~35 mi / 56 km

    to venue

    35–55 min off-peak (longer in peak traffic)

    by car

    OAK

    Oakland International Airport

    Alternative Bay Area hub; connect via BART to Caltrain or drive US-101/SR-237.

    ~40 mi / 64 km

    to venue

    45–70 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    El Camino Real / Santa Clara

    USD 120–180 / night

    source
    Mid-range
    Great America Parkway / convention district

    USD 180–260 / night

    source
    Premium
    Adjacent to the convention centre

    USD 260–400 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    VTA light rail

    Estimated costUSD 2.50 single ride (VTA standard fare)
    Best forGreat America / Santa Clara stations to convention district

    Cheapest car-free link between the Caltrain/Amtrak Santa Clara station and the convention area.

    Caltrain

    Estimated costUSD 4–10 one way (zone-based fare)
    Best forSan Francisco / Millbrae to Santa Clara station

    Fast commuter rail from SFO/San Francisco; pair with VTA light rail for the last leg.

    Rideshare (Uber/Lyft)

    Estimated costUSD 20–35 rideshare estimate
    Best forSJC Airport to Santa Clara venue

    Quickest airport transfer; expect surge pricing on show mornings.

    VTA bus

    Estimated costUSD 2.50 single ride (VTA standard fare)
    Best forLocal Santa Clara routes along El Camino Real / Great America Parkway

    Useful for short hops between hotels and the venue; Clipper card or contactless accepted.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSan José Mineta International Airport (SJC) to the venue

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSan Francisco International Airport (SFO) to the venue

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forOakland International Airport (OAK) to the venue

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Travelers from Visa Waiver Program countries may enter the United States without a visa for short business or tourism visits; all other foreign nationals generally require a B-1 or B-2 visitor visa.

    Official visa page

    Weather

    Late January in Santa Clara is mild but wet: daytime highs typically 14–17°C (57–63°F) and overnight lows 5–8°C (41–47°F). January sits in Northern California's rainy season, so expect periodic rain and cloudy days — pack a compact umbrella, a light warm layer for evenings and comfortable walking shoes.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is customary in the U.S.: 18–20% at restaurants, USD 2–5 per bag for hotel staff and USD 1–2 per drink at bars.

    Business dress

    Business casual (collared shirt, slacks or equivalent) is standard across Bay Area travel-industry events; exhibitors often wear branded casual attire with comfortable shoes for standing.

    Payments & transit

    Cards and mobile payments are accepted almost everywhere. Use a Clipper card or contactless bank card for VTA, Caltrain and BART; the region is largely cashless for transit.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SJC

    Compare flights to the nearest international gateway serving Santa Clara; confirm ground transport on the organiser site.

    Visa

    Most foreign nationals must obtain a U.S. visitor visa to enter the United States. Attending a business convention or conference is covered by the B-1 business visitor visa (or a combined B-1/B-2 visa); travelers from Visa Waiver Program countries may enter visa-free for short business or tourism visits.

    Estimated cost: Not yet confirmed

    Processing: Varies by nationality; apply several weeks before travel.

    U.S. State Department guidance lists attending a business convention or conference as a permitted activity for a B-1 temporary business visitor, and the USCIS B-1 category covers temporary business visitors who do not qualify for visa-free entry under the Visa Waiver Program.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Adjacent to the convention centre · El Camino Real / Santa Clara · Great America Parkway / convention district

    budget

    $120-$180 USD/night

    Book

    mid range

    $180-$260 USD/night

    Book

    premium

    $260-$400 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: San José Mineta International Airport (SJC): 10–20 min off-peak; San Francisco International Airport (SFO): 35–55 min off-peak (longer in peak traffic); Oakland International Airport (OAK): 45–70 min. Allow road or rail time to ; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near : El Camino Real / Santa Clara: Avatar Hotel Santa Clara, Biltmore Hotel & Suites Santa Clara; Great America Parkway / convention district: Hilton Santa Clara, Embassy Suites by Hilton Santa Clara; Adjacent to the convention centre: Hyatt Regency Santa Clara, Santa Clara Marriott.

    Ride-hail: Ride-hailing apps are commonly used in Santa Clara; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Santa Clara.

    Parking: Convention-area garages and surface lots around the Santa Clara venue typically charge roughly USD 10–25 per day on show days (event rates may differ). Arrive before the 10:00 opening — nearby lots fill quickly during large weekend shows, and validated parking may be offered by some adjacent hotels.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: 14–17°C (57–63°F) daytime; 5–8°C (41–47°F) overnight

    Seasonality: January is one of the wettest months in the Santa Clara / Bay Area, with roughly 70–90 mm of rain spread over about 8–11 days; expect intermittent showers and cloudy mornings, with dry spells between fronts.

    Packing: Late January in Santa Clara is mild but wet: daytime highs typically 14–17°C (57–63°F) and overnight lows 5–8°C (41–47°F). January sits in Northern California's rainy season, so expect periodic rain and cloudy days — pack a compact umbrella, a light warm layer for evenings and comfortable walking sh

    Plan your trip

    Planning

    Best day to visit: Saturday, January 30, 2027 (Day 1)

    Opening day typically carries the fullest seminar line-up and the widest exhibitor availability; arriving at the 10:00 opening gives the best one-on-one time with destination and tour-operator reps before weekend crowds build into Sunday.

    Sample visitor itinerary

    Route-optimised day
    TBA

    Arrive at opening, collect badge and show guide

    TBA

    Destination pavilions and cruise/tour-operator booths

    TBA

    Lunch plus a travel seminar or speaker session

    TBA

    Return for targeted follow-ups and show-only deals

    Side trips

    2

    San Francisco

     

     

     

    Monterey & Carmel-by-the-Sea

     

     

     

    Networking spots

    3

    Destination pavilions on the show floor

     

     

     

    Seminar / speaker stage

     

     

     

    Show-floor lounge and café area

     

     

     

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    USD 12–20 / per person / day

    estimate

    visitor_ticket

    visitor · child (under 16)

    Not yet confirmed

    estimate

    hotel

    visitor · mid-range

    USD 180–260 / per room / night

    estimate

    per_diem

    visitor · standard

    USD 60–90 / per person / day

    estimate

    visa_fee

    visitor · B-1/B-2

    USD 185 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are evaluating destinations or suppliers and can attend on a weekend during the show's two-day run.

    Best for

    Travellers and travel-trade professionals comparing destinations, tour operators, cruise lines and show-only deals in one place.

    Min. budget

    $750.00

    Timeline

    Book flights and hotel 4–8 weeks ahead; allow 1–2 days on site within the two-day show window.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Weekend crowds reduce one-on-one time with exhibitors; arrive at opening.

    exhibit

    You need direct consumer and trade lead capture in the Bay Area market and can staff a booth for the full weekend.

    Best for

    Tourism boards, tour operators, cruise lines, resorts and travel-tech vendors selling to Bay Area consumers and travel trade.

    Min. budget

    $2,250.00

    Timeline

    Reserve booth space 3–6 months ahead; allow 2–3 days for setup, show days and breakdown.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Booth pricing and floor availability vary by show and must be confirmed with the organiser.

    skip

    Neither destination marketing nor travel-trade lead generation is a 2027 priority.

    Best for

    Teams outside travel and tourism with no Bay Area consumer or trade acquisition goal for 2027.

    Min. budget

    Not yet confirmed

    Timeline

    None.

    Risks

    No major risks listed.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Official imagery from Phoenix Travel & Adventure Show
    Official imagery from Phoenix Travel & Adventure Show

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

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