Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Philippine Pharma & Healthcare Expo is the premier exhibition for the pharmaceutical and healthcare sectors in the Philippines, taking place from 17-18 March 2027 at the SMX Convention Center in Manila.
This event serves as a gateway to the Southeast Asian business community, featuring over 130 exhibitors and attracting more than 4000 visitors from the region.
Philippine Pharma & Healthcare Expo takes place in Manila, PH.
TL;DR
- 1Dates and Venue: Philippine Pharma & Healthcare Expo runs 17-18 March 2027 at SMX Convention Center, Manila, Philippines.
- 2Scale and Focus: The largest pharmaceutical and healthcare exhibition in the Philippines with over 130 exhibitors and 4000 visitors expected.
- 3Organiser: The event is organised by ACE Group, a leader in trade exhibitions across the globe.
- 4Buyer Authority: Attendees include medical professionals, pharmacies, hospitals, and health organizations from the ASEAN region.
- 5Entry: Registration is available for both local and international visitors.
Why visit
Discover the latest innovations and products in the healthcare sector, engage with global exhibitors, and explore partnership opportunities. The largest pharmaceutical and healthcare exhibition in the Philippines with over 130 exhibitors and 4000 visitors expected. Attendees include medical professionals, pharmacies,.
Why exhibit
Promote your company to key decision-makers, launch new products, and benchmark against leading companies in the industry. The largest pharmaceutical and healthcare exhibition in the Philippines with over 130 exhibitors and 4000 visitors expected. The event is organised by ACE Group, a leader in trade exhibitions across the globe.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pharmacists and heads of medical institutions
Pharmaceutical companies and technologists
Officials from health ministries
Doctors, nurses, and paramedics
Importers and exporters in the healthcare sector
Healthcare professionals from hospitals and clinics
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Pharmaceutical and nutraceutical manufacturers
Medical device and diagnostics suppliers
Hospital, clinic and healthcare service operators
Laboratory and analytical equipment distributors
Health food, nutrition and supplement brands
Cosmetics, personal care and beauty manufacturers
Contract manufacturing and packaging suppliers for healthcare products
Product categories
Key solution areas showcased across the event.
API & Drugs, Ingredients, Drug Manufacturing
Medical Technology & Testing Devices
Health Food & Nutrition Products
Laboratory & Surgical Equipment
Dental & Orthopaedic Equipment
Herbal & Ayurvedic Products
Location & Facilities
Venue
SMX Convention Center
Seashell Lane, Mall of Asia Complex, Pasay City, Manila, Philippines
Facilities
Parking
SMX Convention Center in Manila typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: SMX Convention Center in Manila typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at SMX Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
ACE Group
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Manila, PH
Why it matters
On 2027-01-17 to 2027-01-18, Philippine Pharma & Healthcare Expo in Manila covering API & Drugs, Ingredients, Drug Manufacturing, Medical Technology & Testing Devices, Health Food & Nutrition Products, La gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · PHP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Ninoy Aquino International Airport
Primary international gateway for Manila; captured flight searches show nonstop services from Tokyo and Sydney and one-stop itineraries from London and New York. Confirm terminal, baggage and transfer arrangements before travel
TBA
to venue
Approx. 15-30 minutes depending on traffic
by car
Secondary international gateway north of Manila. Use only if your flight routing makes it practical; confirm bus or private transfer options and allow extra time for the Manila approach
TBA
to venue
Approx. 1.5-2.5 hours by road depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
New Coast Hotel Manila
5-star
Manila (Malate area, near bayfront)USD 230–265 / night
Google Hotels listing shows a 4.3 guest rating with 'Excellent location'; amenities include breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, fitness center, spa and bar. Live rate captured in PHP; confirm current pricing before booking.
Swiss-Belhotel Blulane
4-star
ManilaUSD 150–190 / night
Google Hotels capture shows a 4.7 rating and a '24% less than usual' offer flag; amenities include breakfast, free Wi-Fi, free parking, air conditioning, restaurant, room service, airport shuttle and full-service laundry.
The Hub District Garden Suites
3-star
ManilaUSD 95–122 / night
3-star option in the Google Hotels capture with a 4.7 rating; breakfast (paid), free Wi-Fi, free parking, air conditioning, restaurant, room service, full-service laundry and business center listed.
Orchid Garden Suites - Manila
3-star
ManilaUSD 95–122 / night
3-star property in the capture with a 4.1 rating and a '17% less than usual' offer flag; breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, bar and restaurant listed.
The Selah Garden Hotel
3-star
ManilaUSD 95–122 / night
3-star option surfaced in the Manila Google Hotels capture; amenities include breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly policy, spa and bar.
JAPI Travellers Hotel
3-star
ManilaUSD 95–122 / night
3-star listing in the capture; breakfast, Wi-Fi, free parking, outdoor pool, air conditioning, fitness center, bar and restaurant are listed as amenities.
Local transport
Get around the city with these convenient transport options.
Airport taxi / ride-hailing from NAIA to venue district
Estimated costApprox. PHP taxi/rideshare from MNL to venue (estimate; confirm before travel)
Best forNinoy Aquino International Airport (MNL) to SMX Convention Center
Fares quoted locally in PHP; metered or app-based services recommended over unlicensed street taxis. Capture lists airport-shuttle service at Swiss-Belhotel Blulane and Manila Airport transportation guides.
Ride-hailing app (Grab-style) within Metro Manila
Estimated costPHP 2-8 typical single public transport journey (confirm before travel)
Best forHotel to SMX Convention Center / Mall of Asia district
Manila commute guides (Sakay.ph, Moovit, PinoyCommute) cover Metro Manila surface routes; app fares vary with traffic.
City bus
Estimated costPHP 2-8 typical single public transport journey (confirm before travel)
Best forMetro Manila routes serving the Pasay / Mall of Asia corridor
Bus route and fare guides referenced in the transit capture; bus 17 and other routes serve Manila stops.
Jeepney / UV Express
Estimated costPHP 2-8 typical single public transport journey (confirm before travel)
Best forShort-haul Metro Manila connections
Jeepneys and UV Express are listed in the Manila public transport guides as common short-distance modes.
MRT / rail
Estimated costPHP 2-8 typical single public transport journey (confirm before travel)
Best forMRT-3 and LRT lines across Metro Manila
MRT and LRT are covered in the Manila transit guides; pair rail with a short taxi or jeepney hop for the final approach to the venue.
taxi
Estimated costApprox. PHP taxi/rideshare from CRK to venue (estimate; confirm before travel)
Best forClark International Airport (CRK) to SMX Convention Center
Weather
The weather family returned no data for this capture run. Manila in January falls in the cooler, drier part of the year; check a local forecast closer to the event and plan for humid, warm conditions on the show floor.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to PH.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Registration
Confirm registration and venue access with the organiser before travelling to Manila; bring a printed or digital confirmation to the SMX Convention Center entrance.
Local currency and payments
Philippine peso (PHP) is the local currency; hotels and major restaurants take cards, but jeepneys, taxis and smaller vendors expect cash.
Air quality
Open-Meteo's forecast for the Manila area shows US AQI around 81 with PM2.5 near 15.6 µg/m³; sensitive travellers should check local advisories on show days.
Arrival
Arrive early on the first show day for orientation and security screening; NAIA (MNL) is the main international gateway with taxi and shuttle links to the Pasay venue district.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights captures for 17-21 Jan 2027 note a mix of nonstop and one-stop routings, with Tokyo and Sydney offering nonstop services and London requiring at least one connection. The Sydney result flags that booking earlier (up to about 5 months before departure) is usually cheaper; treat all prices as live and re-check before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Ninoy Aquino International Airport: Approx. 15-30 minutes depending on traffic; Clark International Airport: Approx. 1.5-2.5 hours by road depending on traffic. Allow road or rail time to SMX Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near SMX Convention Center: Manila (Malate area, near bayfront): New Coast Hotel Manila; Manila: Swiss-Belhotel Blulane; Manila: The Hub District Garden Suites.
Ride-hail: Ride-hailing apps are commonly used in Manila; confirm local availability before travel.
Public transit: Metro Manila's public network includes MRT-3 and LRT rail lines, city buses (route 17 among others serving Manila stops), jeepneys and UV Express vans. Sakay.ph, Moovit and PinoyCommute publish route directions; the SMX Convention Center sits in the Mall of Asia complex, reachable by bus or rail plus a short taxi/jeepney hop. Fares are quoted in PHP - confirm live amounts on the app or at the terminal.
Parking: On-site parking is available at SMX Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 23-30°C (73-86°F) in January; expect warm, humid conditions in the SMX Convention Center halls and cool air-conditioned interiors. Confirm the local forecast closer to the event.
Seasonality: January falls in Manila's drier, slightly cooler season, but short tropical showers are still possible. Carry a compact umbrella and check the daily forecast; humidity can remain high even when rain is low.
Packing: No weather API payload was captured, so pack for warm, humid Manila conditions with light business attire and a compact umbrella in case of passing showers. The air-quality feed for the area is a forecast (US AQI approx. 81; PM2.5 approx. 15.6 µg/m³), so sensitive travellers should check local advisories during the visit.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Philippine Pharma & Healthcare Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14-11
Book flights into NAIA (MNL) and reserve a hotel in Pasay or Malate, prioritizing properties with easy access to SMX Convention Center and the Mall of Asia complex; captured searches show nonstop options from Tokyo and Sydney and one-stop itineraries from London and New York.
Day 10-8
Register through the organiser page for the Philippines pharma and healthcare show and save the confirmation; check whether your badge is trade-only and whether any visitor verification documents are required.
Day 7-5
Map the daily route to SMX Convention Center: compare Grab-style ride-hailing, city bus, MRT/LRT plus a short taxi or jeepney hop, and hotel shuttle options; download Sakay.ph or Moovit for Manila route directions.
Day 4-2
Pack light business attire for warm, humid Manila weather and a compact umbrella for tropical showers; if you have respiratory sensitivities, review air-quality advisories before travel and carry any medication you need.
Day 1
Withdraw PHP for taxis, jeepneys and small vendors, reconfirm hotel check-in and airport transfer plans, and review the venue entry point and registration desk location for the first show day.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at SMX Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Philippine Pharma & Healthcare Expo registration concourse
SMX Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
SMX Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights₱190.00
- Per diem × 2₱150.00
Estimated total₱340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Philippine Pharma & Healthcare Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Philippine Pharma & Healthcare Expo, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing API & Drugs, Ingredients, Drug Manufacturing and Medical Technology & Testing De solutions and benchmarking suppliers at Philippine Pharma & Healthcare Expo in Manila.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching API & Drugs, Ingredients, Drug Manufacturing and Medical Technology & Testing De products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Manila show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Which airport should I fly into for a Manila event at the SMX Convention Center?
Ninoy Aquino International Airport (MNL) is the primary gateway in the flight and airport captures. From NAIA, taxis, ride-hailing apps and some hotel shuttles connect to the Pasay/Mall of Asia district where the venue sits.
How do I get from my hotel to the venue?
Hotels in the Pasay/Mall of Asia district are within a short taxi or ride-hailing trip of the venue; Malate and Ermita properties need about 15-30 minutes by road. Metro Manila also has MRT/LRT rail, city buses and jeepneys, and apps such as Sakay.ph or Moovit can plan a route.
What currency is used in Manila and should I bring cash?
The local currency is the Philippine peso (PHP). Hotels and restaurants accept cards, but taxis, jeepneys and smaller vendors expect cash, so carry a small float.
When should I book flights for the 17-21 January 2027 window?
The Sydney flight capture notes that booking earlier, up to about five months before departure, is usually cheaper. Prices for all routes are live and should be re-checked before purchase.
What is the weather like in Manila in January?
The weather API returned no data for this run, so check a local forecast closer to the event. Pack for warm, humid conditions with light business attire and a compact umbrella for passing showers.
Glossary
- SMX Convention Center
- The venue district in Pasay, Metro Manila, referenced in the venue maps and hotel captures as the show address.
- NAIA (MNL)
- Ninoy Aquino International Airport, the primary gateway listed in the airport and flight captures for travel to Manila.
- PHP
- Philippine peso, the local currency used in hotel, taxi, bus and jeepney fare quotes in the captures.
- MRT / LRT
- Metro Manila's rail lines, referenced in transit guides as an option alongside buses, jeepneys and UV Express vans.
- UV Express
- Shared van service listed in the Manila public transport guides for medium-distance commutes.
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Also known as
Alternate names and search phrases for this event.
- Medical devices expo Philippines
- Philippine Pharma & Healthcare Expo 2027
- Philippine Pharma & Healthcare Expo Manila 2027
- Philippine Pharma 2027
- Philippine Pharma Manila 2027
- Manila PH
- API & Drugs, Ingredients, Drug Manufacturing
- Medical Technology & Testing Devices
Trust footer
Sources
3
References
1
Publishers
0
Date checked
1
Philippine Pharma & Healthcare
- event_website
- event_page
- event_page
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.