Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The 55th International Pharmaceutical Training Week will take place from January 17 to 21, 2027, in Schladming, Austria.
Attendees can expect five days of engaging lectures and seminars focusing on key topics such as musculoskeletal disorders and neurological and psychiatric diseases.
The event will also feature a diverse program set against the stunning backdrop of the Schladming mountains, providing ample opportunities for networking and professional exchange.
TL;DR
- 1Dates and Venue: January 2027 at Congress Schladming, Schladming, Austria; confirm exact days on pharmacon.de.
- 2Edition: 55th International Pharmaceutical Training Week (Internationale Fortbildungswoche), organised by Avoxa - Mediengruppe Deutscher Apotheker GmbH.
- 3Programme Focus: 2027 content centres on neurology and psychiatry, delivered through lectures, seminars, and case-based workshops for pharmacists.
- 4Audience: German-speaking pharmacists, clinical pharmacists, pharmacy owners, and pharmacy teams from Germany, Austria, and Switzerland.
- 5Registration: Ticket sales open 27 October 2026 through the official pharmacon.de registration page.
Why visit
Attendees will gain access to cutting-edge knowledge from leading experts in the pharmaceutical field, participate in valuable networking opportunities, and engage in discussions on pressing industry topics. Dates and Venue: Pharmacon Schladming 2027 runs from January 17 to 21, 2027, in Schladming, Austria. Buyer Authority: Attendees include pharmacists, pharmacy students, and other professionals in the pharmaceutical and medical fields.
Why exhibit
Exhibitors will have the chance to connect directly with a targeted audience of pharmacy professionals, showcase their products and services, and enhance their visibility in the pharmaceutical sector. The event's combination of seminars and networking opportunities maximizes ROI for exhibitors. Meet qualified buyers and partners including Pharmaceutical companies showcasing new products, Educational institutions offering training programs, Healthcare technology providers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pharmacists seeking continuing education
Pharmacy students looking for insights into the industry
Healthcare professionals interested in pharmaceutical advancements
Researchers focused on neurological and psychiatric conditions
Industry suppliers targeting pharmacy markets
Medical practitioners exploring new treatment methodologies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Pharmaceutical companies showcasing new products
Educational institutions offering training programs
Healthcare technology providers
Consulting firms in the pharmaceutical sector
Medical device manufacturers
Research organizations presenting findings
Product categories
Key solution areas showcased across the event.
Pharmaceutical products and innovations
Medical devices for pharmacy use
Educational resources for pharmacy professionals
Healthcare technology solutions
Research publications in pharmaceuticals
Consulting services for pharmacy operations
Location & Facilities
Venue
Schladming
Schladming, Austria
Facilities
Parking
Schladming in Schladming typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Schladming in Schladming typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Schladming for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Avoxa - Mediengruppe Deutscher Apotheker GmbH
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Schladming, Austria
Why it matters
Attending Pharmacon Schladming 2027 on 2027-01-17 to 2027-01-21 in Schladming lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Salzburg Airport
Closest international gateway to Schladming
TBA
to venue
Approx. 1h15m by car; rail connections via Salzburg Hbf to Schladming Bahnhof
by car
Graz Airport
Alternative southern gateway with direct rail links
TBA
to venue
Approx. 1h45m by car; rail connections via Graz Hbf
by car
Munich Airport
Major international hub for transatlantic and European flights
TBA
to venue
Approx. 2h45m by car; rail connections via Munich and Salzburg
by car
Vienna International Airport
Largest Austrian airport; longer onward journey to Schladming
TBA
to venue
Approx. 3h by car; rail connections via Vienna and Salzburg
by car
Linz Airport
Linz Airport (LNZ) is the main commercial gateway serving Schladming; allow Approx. 2h by car; rail connections via Linz and Stainach-Irdning. by road or rail to Schladming
TBA
to venue
Approx. 2h by car; rail connections via Linz and Stainach-Irdning
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
TUI BLUE Schladming
midscale
Schladming4.7
Falkensteiner Hotel Schladming
upscale
Schladming4.7
Hotel Vitaler Landauerhof | Familie Graf
midscale
Schladming4.5
Natur- und Wellnesshotel Höflehner
upscale
Schladming4.7
JOHANN Schladming
upscale
Schladming4.6
Local transport
Get around the city with these convenient transport options.
Train
Estimated costApprox. EUR 20-30 one way
Best forSalzburg Hbf to Schladming Bahnhof
OBB Railjet or regional services; journey time approx. 1h30m; confirm live timetable and fares.
Taxi
Estimated costApprox. EUR 150-200 one way
Best forSalzburg Airport to Schladming
Journey time approx. 1h15m; confirm fixed fare with a local taxi company before travel.
Local bus
Estimated costApprox. EUR 2.50-3.50 single journey
Best forSchladming Rathausplatz to Congress Schladming
Lines 971 and 974 serve central Schladming; confirm live schedules for January 2027.
Rental car
Estimated costApprox. EUR 50-80 per day plus fuel
Best forSalzburg Airport to Schladming
Winter tyres required in January; check snow-chain regulations and parking at the venue.
Shared shuttle
Estimated costApprox. EUR 40-60 per person
Best forSalzburg Airport to Schladming
Book ahead during ski season; journey time approx. 1h15m to 1h30m.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forSalzburg Airport (SZG) to Schladming
Approx. 1h15m by car; rail connections via Salzburg Hbf to Schladming Bahnhof.; Closest international gateway to Schladming.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forGraz Airport (GRZ) to Schladming
Approx. 1h45m by car; rail connections via Graz Hbf.; Alternative southern gateway with direct rail links.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forMunich Airport (MUC) to Schladming
Approx. 2h45m by car; rail connections via Munich and Salzburg.; Major international hub for transatlantic and European flights.
Weather
January is peak winter in Schladming: expect snow, daytime temperatures around -5°C to 2°C, and colder nights. Snowfall can affect road and rail schedules, so allow extra travel time and pack waterproof boots and warm layers. Confirm local forecasts before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
The event and most local signage are in German. Austrian German is the local variant; English is widely understood in hotels and restaurants but less so in small shops.
Winter resort etiquette
Schladming is a working ski resort in January. Expect crowded lifts and restaurants after 16:00; book dinner tables and ski rentals in advance.
Tipping
In Austrian restaurants and taxis, round up the bill or add 5-10 percent; service charges are usually included but a small tip is customary.
Payments
Cards are accepted at hotels and larger restaurants, but some small cafes and bus ticket machines may prefer cash. Carry a small amount of euros.
Dress code
The congress is professional but practical: smart-casual clothing and comfortable shoes for venue walking; outdoor winter gear is essential between sessions.
Local transport
Validate bus and train tickets before boarding where required; ski buses may be crowded in the morning and late afternoon.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SZG
Compare flights to the nearest international gateway serving Schladming; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Salzburg Airport (SZG): Approx. 1h15m by car; rail connections via Salzburg Hbf to Schladming Bahnhof; Graz Airport (GRZ): Approx. 1h45m by car; rail connections via Graz Hbf; Munich Airport (MUC): Approx. 2h45m by car; rail connections via Munich and Salzburg; Vienna International Airport (VIE): Approx. 3h by car; rail connections via Vienna and Salzburg. Allow road or rail time to Schladming; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Schladming: Schladming: TUI BLUE Schladming; Schladming: Falkensteiner Hotel Schladming; Schladming: Hotel Vitaler Landauerhof | Familie Graf.
Ride-hail: Ride-hailing apps are commonly used in Schladming; confirm local availability before travel.
Public transit: Local buses (lines 971 and 974) connect Schladming Rathausplatz with nearby stops in roughly 6 minutes of ride time; the 800 m walk via Erzherzog-Johann-Straße takes about 11 minutes. Confirm live schedules for January 2027.
Parking: On-site parking is available at Schladming; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. -8°C to 3°C in January; colder at night and on the mountain; daytime valley temperatures often around -5°C to 2°C.
Seasonality: January is peak ski season with frequent snowfall; rain or sleet possible at valley level. Snow can disrupt road and rail travel, so allow buffer time and check forecasts before departure.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Pharmacon Schladming 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your registration status on pharmacon.de and book a refundable hotel in Schladming; January is ski high season.
Day 12
Book rail or flight connections to Salzburg (SZG) or Graz (GRZ), allowing at least 2 hours for the onward train or taxi to Schladming.
Day 10
Download the 2027 programme and mark must-attend sessions in neurology and psychiatry; check whether separate workshop registration is required.
Day 8
Review the Congress Schladming venue map and plan your route from the hotel; check local bus lines 971 and 974 if staying outside the centre.
Day 7
Arrange travel insurance covering winter weather and any ski activities; check Schengen visa requirements if travelling from outside the EU/EEA.
Day 5
Pack warm layers, waterproof boots, and a notebook or tablet for session notes; January temperatures in Schladming often sit between -5°C and 2°C.
Day 3
Confirm your ticket and download it to your phone; check the organiser's email for any last-minute programme changes.
Day 2
Check train and bus times to Congress Schladming and allow extra time for snowy roads; save a local taxi number.
Day 1
Reconfirm the opening times and badge collection point on pharmacon.de; set out clothing for a cold morning.
Day 0
Arrive early at Congress Schladming for badge collection and orientation; bring your registration confirmation and ID.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Schladming
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Pharmacon Schladming 2027 registration concourse
Schladming
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Schladming
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Pharmacon Schladming 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is Pharmacon Schladming?
Pharmacon Schladming is the 55th International Pharmaceutical Training Week, an annual continuing-education congress for pharmacists organised by Avoxa - Mediengruppe Deutscher Apotheker GmbH. The 2027 edition focuses on neurology and psychiatry.
When and where is Pharmacon Schladming 2027?
The 2027 training week takes place in January 2027 at Congress Schladming in Schladming, Austria. Confirm exact dates and session times on pharmacon.de; ticket sales open 27 October 2026.
Who attends Pharmacon Schladming?
The audience is mainly German-speaking pharmacists, clinical pharmacists, pharmacy owners, and pharmacy technicians from Germany, Austria, and Switzerland who attend for continuing education and professional exchange.
Is the programme in German?
Yes, the Pharmacon training week is delivered in German. Some speakers may use English slides, but sessions and discussions are in German.
How do I register and what is the deadline?
Registration opens on 27 October 2026 at pharmacon.de. There is no published deadline in the source pack; early booking is advised because January is high season in Schladming.
What topics are covered in 2027?
The 2027 programme centres on neurology and psychiatry, with sessions on clinical pharmacy, medication therapy safety, and case-based workshops for pharmacy practice.
Can pharmacy technicians and assistants attend?
Yes, pharmacy technicians and assistants can attend Pharmacon. Check the programme for sessions aimed at specific professional groups and any separate registration requirements.
How do I get to Schladming?
The closest international airport is Salzburg (SZG), about 1h15m by car or train. Graz (GRZ), Munich (MUC), and Vienna (VIE) are alternative gateways with rail connections to Schladming Bahnhof.
What is the weather like in January?
January is peak winter: expect snow and temperatures around -5°C to 2°C. Pack warm layers, waterproof boots, and allow extra time for snow-affected travel.
Are continuing-education credits available?
Pharmacon sessions are typically recognised for continuing-education credits by German and Austrian pharmacy chambers. Confirm the 2027 credit details in the official programme.
Glossary
- Internationale Fortbildungswoche
- German name for the International Training Week, the annual Pharmacon continuing-education congress for pharmacists held in Schladming.
- Continuing Pharmacy Education (CPE)
- Structured learning that pharmacists complete to maintain licensure and update clinical skills; at Pharmacon, CPE is delivered through lectures, seminars, and workshops.
- AMTS (Arzneimitteltherapiesicherheit)
- Medication therapy safety, a core German pharmacy practice area focused on preventing medication errors and adverse drug events.
- Clinical pharmacy
- A patient-centred area of pharmacy practice concerned with optimising medication therapy and promoting safe, effective medicine use.
- Pharmaceutical care
- The responsible provision of drug therapy to achieve definite outcomes that improve a patient's quality of life.
- Case-based workshop
- A small-group Pharmacon session format in which participants work through real or simulated patient cases to practise clinical decision-making.
- OTC medicine
- Over-the-counter medicines available without a prescription; a common topic in community pharmacy practice and self-medication counselling.
- Prescription-only medicine (Rx)
- Medicines that legally require a prescription before they can be dispensed to a patient.
- Congress Schladming
- The main venue for Pharmacon Schladming, located in the Schladming town centre within walking distance of hotels and the train station.
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Also known as
Alternate names and search phrases for this event.
- Pharmacon Schladming 2027
- pharmaceutical conference Austria 2027
- Schladming events January 2027
- Pharmacon Schladming
- Schladming Austria
- Pharmaceutical Conference Schladming 2027
- Pharmaceutical Conference Conference Schladming
- Pharmaceutical products and innovations
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