Trade show

    PGA MERCHANDISE SHOW & CONVENTION 2027

    The PGA Merchandise Show & Convention 2027 is the world's largest golf industry gathering, taking place January 26–29, 2027, at the Orange County Convention Center in Orlando, Florida. Now in its 74th year, this trade-only event connects professionals, buyers, and vendors to drive the global golf business forward. It features over 1,000 exhibitors, extensive education, Demo Day, Fashion Show, Winter Jam concert, and specialized pavilions covering racquet sports, fitness, club amenities, innovation, travel, and career development. Co-located with Functional Fabric Fair Winter Edition, it is produced by Reed Exhibitions (RX) and the PGA of America.

    Dates

    Jan 26 – 29, 2027

    City / country

    Orlando, FL, USA

    Venue

    Orange County Convention Center

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    • Exhibiting at the PGA Show provides unmatched exposure to thousands of golf industry professionals, including key decision-makers, buyers, and media.
    • With over 1,000 exhibitors and a trade-only audience, it is the ultimate global event to showcase innovative products, launch new lines, and generate high-quality leads.
    • Exhibitors can connect directly with their target audience, gain hands-on feedback, and build lasting business relationships.
    • The show also offers sponsorship opportunities and tools like Business Builder to maximize ROI.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    10 categories represented

    • Golf equipment manufacturers
    • Apparel and accessory brands
    • Technology and training aid providers
    • Golf travel and destination companies
    • Racquet sports brands
    • Fitness and wellness companies
    • Club amenity suppliers
    • Performance fabric and textile suppliers

    Who Attends

    Visitor Profile

    11 audience types

    • PGA of America Golf Professionals
    • LPGA Professionals
    • Golf course owners, presidents, and managers
    • Buyers for golf facilities and courses
    • Golf and pro-shop owners and managers
    • Golf coaches and instructors
    • Directors of Golf
    • Golf tournament directors and organizers

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