Pferd Wels 2027 is the premier equestrian trade fair in Austria, featuring competitions, shows, and a wide array of exhibitors from May 6 to 9, 2027, at Messe Wels.
Dates
6–9 May 2027
City / country
Wels, Austria
Venue
Messe Wels
Are you the organiser of this event?
Event overview
Pferd Wels 2027 will be held from May 6 to 9, 2027, at Messe Wels, Austria. This event combines a trade fair with top-level sports and entertainment, offering an exciting program for riders, horse owners, and families.
Attendees can look forward to thrilling tournaments, live training sessions, and a variety of exhibitors showcasing products and services related to equestrian sports. Pferd Wels 2027 takes place in Wels, Austria.
TL;DR
Visitors will gain access to a variety of equestrian competitions and shows, providing opportunities to network with industry professionals and learn about the latest innovations in the equestrian sector. The event is designed for horse enthusiasts of all ages, making it a family-friendly experience. Programme highlight: Nacht der Pferde show (Thursday). Programme highlight: Sport & Zucht programme. Programme highlight: Riding tournament Wels 2026.
Exhibitors will benefit from direct access to a targeted audience of horse owners, riders, and equestrian professionals, enhancing their visibility and potential for sales. This international equestrian trade fair features competitions, shows, and a diverse range of exhibitors. Attendees include horse owners, riders, and families interested in equestrian sports.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Messeplatz 1, 4600 Wels, Austria
Messe Wels in Wels typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Wels in Wels typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Wels for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Adult Day Ticket
General admission
Discounted Day Ticket
General admission
Child Ticket (ages 5-13)
General admission
2-Day Ticket for Adults
General admission
2-Day Ticket for Children
Who runs the show
Messe Wels GmbH
How the last edition performed
Last edition
2026
Visitors: 49,000
Next edition
Not announced yet
Edition recap
Photos
Impact
PFERD Wels 2026 took place from 14 to 17 May 2026 at Messe Wels, offering four days of horse sport, shows and emotions. The organiser reported 49,000 visitors for the edition. Austrian equestrian media covered the fair as a complete show edition, and the official visitor gallery provides photo impressions. The 2026 edition brought together 49,000+ visitors at Messe Wels.
Audience quality
The 2026 edition drew 49,000+ visitors across hobbyist and trade audiences. PFERD Wels 2026 took place from 14 to 17 May 2026 at Messe Wels, offering four days of horse sport, shows and emotions. The organiser reported 49,000 visitors for the edition. Austrian equestrian media covered the fair as a complete show edition, and the official visitor gallery provides photo impressions.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Visitors will gain access to a variety of equestrian competitions and shows, providing opportunities to network with industry professionals and learn about the latest innovations in the equestrian sector. The event is designed for horse enthusiasts of all ages, making it a family-friendly experience.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Pferd Austria
ReadPferd Austria: News / Aktuelle News - Pferdezucht Austria
ReadEquestrian Worldwide | Pferdesport weltweit | EQWO.net
ReadEquestrian Sports in Austria 2026: Market Strength, Competitions, Top ...
ReadHorse keeping in Austria - Federal Ministry of Agriculture and Forestry ...
ReadÖsterreichischer Pferdesportverband (OEPS)
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Linz Airport (LNZ) is the closest commercial airport to Wels; onward travel to Messe Wels is by road or rail. Confirm live schedules and times before travel
to venue
Approx. 30-40 min by road to Messe Wels
by car
Salzburg Airport (SZG) is a larger alternative gateway; trains and road connections run onward to Wels. Confirm live connections before travel
to venue
Approx. 1.5-2 hours by road or rail to Wels
by car
A range of accommodation options near the venue and across key areas.
ibis Wels
Breakfast and parking are chargeable; free Wi-Fi, air conditioning, bar, pet-friendly. Guest rating approx. 4.5 from 730 reviews in the Google Hotels capture.
PLAZA INN Wels
Four-star hotel with breakfast and parking chargeable; free Wi-Fi, bar, restaurant, business center, pet-friendly.
DORMERO PaHo Wels
Breakfast included; free Wi-Fi, air conditioning, pet-friendly, restaurant. Closest listed option to the fairground.
Hotel Ploberger
Four-star hotel with free breakfast and free Wi-Fi; parking chargeable; fitness center, spa, bar, pet-friendly.
Boutique Hotel Hauser
Four-star boutique property with breakfast, free Wi-Fi, outdoor pool, fitness center, bar, room service; parking chargeable.
Limehome Wels Old Town
Apartment-style stay in the old town, listed with a discount versus usual rates in the Google Hotels capture.
City Rooms Wels
Free Wi-Fi, kid-friendly; guest rating approx. 4.6 in the capture.
Amedia Express Sattledt, Trademark Collection by Wyndham
Out-of-town option with breakfast, free Wi-Fi, free parking, pet-friendly; suitable for travellers arriving by car.
Get around the city with these convenient transport options.
train
Wels main station connects to the fairground by local bus or a short taxi ride; check messe-wels.at Anreise pages for the current shuttle and bus arrangements during PFERD Wels.
bus
Local bus lines serve the Messe Wels site; the organiser publishes arrival-by-public-transport guidance.
taxi
Short taxi hop from the main station to the fairground, convenient with luggage or equestrian equipment.
car
Road access and on-site parking are documented on the Messe Wels arrival pages.
taxi
Approx. 30-40 min by road to Messe Wels; Linz Airport (LNZ) is the closest commercial airport to Wels; onward travel to Messe Wels is by road or rail. Confirm live schedules and times before travel.
taxi
Approx. 1.5-2 hours by road or rail to Wels; Salzburg Airport (SZG) is a larger alternative gateway; trains and road connections run onward to Wels. Confirm live connections before travel.
Weather
May in Wels brings mild late-spring temperatures and a regular chance of showers. Dress in layers and bring rain protection for the outdoor horse-sport areas at Messe Wels.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Venue and arrival
Messe Wels operates arrival pages for car and public transport; check them for the current PFERD Wels shuttle and parking arrangements. Wels Hbf sits close to the fairground and is served by local buses and taxis.
Language and local customs
German is the working language on site; exhibitor and programme material at PFERD Wels is primarily in German, so plan for translation support at meetings. Austrian business etiquette is formal: greet with a handshake and use titles where given.
Equestrian context
PFERD Wels combines a trade fair with horse sport and breeding presentations; visitors routinely bring riding gear and stable wear, and the programme mixes commercial stands with ridden demonstrations and shows.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LNZ
Book flights to LNZ when possible for the shortest transfer to the venue; compare SZG only if fares are materially lower.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Linz Airport (LNZ): Approx. 30-40 min by road to Messe Wels; Salzburg Airport (SZG): Approx. 1.5-2 hours by road or rail to Wels. Allow road or rail time to Messe Wels; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Messe Wels: Near Messe Wels: ibis Wels; Near Messe Wels: PLAZA INN Wels; Near Messe Wels: DORMERO PaHo Wels.
Ride-hail: Ride-hailing apps are commonly used in Wels; confirm local availability before travel.
Public transit: Wels Hbf is the main rail gateway; from there local buses and taxis reach Messe Wels in a short ride. The organiser publishes an arrival-by-public-transport page (messe-wels.at, Anreise mit den Oeffis) with the current bus and shuttle arrangements for fair days.
Parking: On-site parking is available at Messe Wels; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Temperature: May in Wels typically brings mild late-spring conditions; check a dedicated Wels May climate table (for example timeanddate.com or weatherspark.com) close to your travel date for actual highs and lows.
Seasonality: May is a transitional late-spring month in Upper Austria with a regular chance of showers, so plan for occasional rain across the four show days.
Packing: Pack layers for changeable late-spring days, a waterproof jacket or compact umbrella for showers, and comfortable shoes for walking the Messe Wels halls and outdoor horse areas.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Pferd Wels 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out - Confirm the 6-9 May 2027 dates, hall layout and daily programme on pferd-wels.at before locking in travel; PFERD Wels fills Wels hotels quickly in May.
13 days out - Choose the ticket that matches your plan: the organiser lists adult day tickets, discounted day tickets, child tickets (ages 5-13) and 2-day tickets, so a two-day pass pays off if you want one day for the horse halls and one for the outdoor sport areas.
12 days out - Book a room within walking distance of Messe Wels: ibis Wels (about 640 m), DORMERO PaHo Wels (about 630 m) and Hotel Ploberger (about 910 m) are the closest options in the capture.
11 days out - Fix the travel leg. Linz Airport (LNZ) is the nearest commercial gateway, roughly 30-40 min by road; Salzburg (SZG) is a larger alternative around 1.5-2 hours by road or rail. Rail arrivals land at Wels Hbf, a short bus or taxi ride from the fairground.
10 days out - Sketch your fair days around the programme highlights, such as breed and stallion presentations, show jumping and the equestrian equipment halls; the organiser schedule page is the place to check the running order.
9 days out - Check Schengen entry rules if you travel from outside the EU; visa-exempt nationals on short business or visitor trips do not need a visa, others should apply at an Austrian embassy or consulate well ahead.
8 days out - Pack for Wels in May: mild late-spring temperatures with a real chance of showers, so layers, a rain jacket and shoes suited to outdoor arena areas and gravel paths are the practical choice.
7 days out - Save your ticket as a PDF or in the organiser app and download the Messe Wels site plan so you can move between indoor halls and the outdoor horse-sport areas without backtracking.
6 days out - Plan the arrival by car or public transport: the organiser publishes parking and Anreise guidance, and on-site parking at Messe Wels is the norm for visitors arriving with saddlery or larger purchases.
5 days out - Travelling with children? Confirm the child ticket rules (the organiser lists a child rate for ages 5-13) and check whether a family day fits your schedule better than single adult tickets.
4 days out - Re-check rail connections to Wels Hbf and the local bus or taxi hop to Messe Wels; allow extra time on the opening morning when the fairground gates are busiest.
3 days out - If you plan to buy saddlery, boots or rider clothing, bring measurements and a photo of your horse's current fit so exhibitors can advise accurately on the stand.
2 days out - Charge phones and power banks, and follow the organiser channels for any last-minute hall or programme changes before you set off.
1 day out - Travel to Wels, check in, collect or activate your ticket and confirm the hall opening times for day one so you start in the section that matters most to you.
Registration and hall orientation at Messe Wels
Supplier meetings and product demos
Final negotiations and follow-up
Pferd Wels 2027 registration concourse
Messe Wels
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Wels
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 18.5 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 18.5 / per person | organiser_published |
Decision
Use this quick check to decide whether Pferd Wels 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Pferd Wels 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Equestrian gear and equipment for riders and Horse care products including feed solutions and benchmarking suppliers at Pferd Wels 2027 in Wels.
Min. budget
$482.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Equestrian gear and equipment for riders and Horse care products including feed products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Wels show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
