Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Passion Auto Show 2027 will be held from April 9 to 11 at Martigny Expo, Switzerland. This event offers a unique opportunity to explore the latest models and highlights from various automotive brands.
With over 200 vehicles on display, attendees can compare options and find their next vehicle. The show also features a dedicated outdoor activities area, showcasing vans, campers, and more.
Enjoy free parking and admission, along with on-site dining options. Passion Auto Show 2027 takes place.
TL;DR
- 1Dates and Venue: Passion Auto Show 2027 takes place from April 9 to 11, 2027, at Martigny Expo, Switzerland.
- 2Scale and Focus: This event showcases over 200 vehicles, including new models and a selection of used cars.
- 3Organiser: The show is organised by FVS Group and My Expo, with more details available at passionautoshow.ch.
- 4Entry: Free parking and admission for all visitors.
Why visit
Passion Auto Show turns the CERM halls in Martigny into a single-stop comparison floor for new cars, 4x4 and SUV models, camper conversions and outdoor mobility kit, so you can walk from a compact crossover to a pick-up to a converted van in one afternoon instead of driving between dealers in Sion, Monthey and Lausanne. Free parking and admission for all.
Why exhibit
Exhibiting at the Passion Auto Show provides access to a diverse audience of potential buyers. This event showcases over 200 vehicles, including new models and a selection of used cars. Attendees include car buyers, automotive enthusiasts, and families looking for vehicles. The Passion Auto Show 2027 will be held from April 9 to 11 at Martigny Expo, Switzerland. This event offers a unique opportunity to explore the latest models.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Car buyers looking for new and used vehicles
Automotive enthusiasts interested in the latest models
Families exploring vehicle options for their needs
Outdoor activity lovers seeking vans and campers
Local residents interested in automotive trends
Dealers and distributors in the automotive sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automobile manufacturers showcasing their latest models
Dealerships offering new and used vehicles
Vendors of automotive accessories and services
Outdoor vehicle manufacturers and suppliers
Finance and insurance companies related to automotive
Local automotive service providers
Product categories
Key solution areas showcased across the event.
New cars from various manufacturers
Used vehicles from local dealerships
Vans and campers for outdoor activities
Automotive accessories and parts
Financing and insurance services for vehicles
Electric and hybrid vehicles
Location & Facilities
Venue
Halls & areas
1CERM 1
Martigny Expo
CERM, Rue du Simplon, 1920 Martigny, Switzerland
Facilities
Parking
Martigny Expo in Martigny typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Martigny Expo in Martigny typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Martigny Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
April 9 to 11, 2027Free entry and parking
Who runs the show
Organisers
FVS Group
My Expo
How the last edition performed
Previous edition
Next edition
Not announced yet
Edition recap
Passion Auto Show 2026 is listed by Vissual Events as the most recent completed edition. The captured search snippets did not include post-show visitor or exhibitor totals for that edition. The official event website and social channels are available for further coverage.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Martigny, Switzerland
Why it matters
On 2027-04-09 to 2027-04-11, Passion Auto Show 2027 in Martigny covering New cars from various manufacturers, Used vehicles from local dealerships, Vans and campers for outdoor activities, Auto gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
automotive News - Swiss Observer
ReadSwitzerland Outdoor Recreation Market (2026-2032) | Companies ...
ReadAutomotive Industry | KPMG Switzerland
ReadAutomotive (supply) industry in Switzerland - ETH Z
ReadDemand for camping vehicles rises by 10 % - swissmarketplace.group
ReadSwitzerland Automotive Industry Analysis - Economist Intelligence Unit
ReadPlan your trip
Travel & logistics
Local currency · CHF
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Geneva Airport
Main international gateway for Martigny. SBB lists direct long-distance connections from Geneva Airport towards Martigny, with a journey of roughly 1h45-2h. Airport and station are linked on foot. Times are estimates, confirm live timetables
TBA
to venue
Approx. 1h30-1h50 by road
by car
Sion Airport
The closest airfield to Martigny, but it handles limited scheduled and seasonal traffic rather than full international service. Check whether your dates have any commercial rotation before planning around it
TBA
to venue
Approx. 25-35 minutes by road
by car
Zurich Airport
Long-haul hub with frequent Swiss and international connections; the rail option from Zurich HB to Martigny runs through Lausanne or Visp. Drive and rail times are approximate
TBA
to venue
Approx. 3h by road; around 3h15-3h45 by train with a change
by car
EuroAirport Basel-Mulhouse-Freiburg
Useful for northern European routings; a car transfer is the fastest onward option, while rail involves at least one change. All times are estimates, confirm before booking
TBA
to venue
Approx. 2h45-3h by road; longer by rail through Bern or Lausanne
by car
Milan Malpensa Airport
Alternative for Italian and intercontinental routings; the road route crosses into Switzerland, so check tunnel tolls and the Swiss motorway vignette. Border crossing times vary, confirm before travel
TBA
to venue
Approx. 2h30-3h by road via the Great St Bernard tunnel
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Campanile Martigny
Midscale
MartignyGoogle Hotels capture: rating 4.0 from 467 reviews; breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, bar and restaurant, business centre.
mARTigny Boutique Hotel
Midscale
MartignyGoogle Hotels capture lists it as a 3-star hotel with breakfast, free Wi-Fi, free parking, air conditioning, bar, restaurant and airport shuttle.
Hotel-restaurant du Stand
Budget
MartignyGoogle Hotels capture: rating 3.3, breakfast (paid), free Wi-Fi, free parking, bar, accessible and smoke-free; described in a review excerpt as cheap and basic but acceptable.
Hotel Reves Gourmands, Vernayaz-Martigny
Upper
Vernayaz-MartignyGoogle Hotels capture: rating 4.5, free breakfast, free Wi-Fi, free parking and restaurant.
TCS Camping Martigny
Budget
MartignyGoogle Hotels capture: rating 4.2; camping pitches near Martigny, kid-friendly.
Local transport
Get around the city with these convenient transport options.
Train
Estimated costCHF 12-28 airport or S-Bahn single journey
Best forGeneva Airport (GVA) to Martigny Expo
SBB lists direct long-distance connections from Martigny to Geneve-Aeroport; allow roughly 2 hours.
Regional train
Estimated costCHF 12-28 airport or S-Bahn single journey
Best forMartigny rail station to town and fairground area
TMR SA operates regional rail and bus timetables across the Valais.
Local bus
Estimated costCHF 3.50-6.50 single S-Bahn/tram journey
Best forMartigny town bus network
City of Martigny publishes public transport and mobility information; buses connect the station, centre and venue district.
Taxi
Estimated costCHF 45–90 taxi or rideshare to the venue district
Best forMartigny station to CERM/Martigny-Expo
Short in-town ride; useful with luggage or exhibition materials.
taxi
Estimated costApprox. CHF taxi/rideshare from SIR to venue (estimate; confirm before travel)
Best forSion Airport (SIR) to Martigny Expo
Approx. 25-35 minutes by road; The closest airfield to Martigny, but it handles limited scheduled and seasonal traffic rather than full international service. Check whether your dates have any commercial rotation before planning around it.
taxi
Estimated costApprox. CHF taxi/rideshare from ZRH to venue (estimate; confirm before travel)
Best forZurich Airport (ZRH) to Martigny Expo
Approx. 3h by road; around 3h15-3h45 by train with a change; Long-haul hub with frequent Swiss and international connections; the rail option from Zurich HB to Martigny runs through Lausanne or Visp. Drive and rail times are approximate.
taxi
Estimated costApprox. CHF taxi/rideshare from BSL to venue (estimate; confirm before travel)
Best forEuroAirport Basel-Mulhouse-Freiburg (BSL) to Martigny Expo
Approx. 2h45-3h by road; longer by rail through Bern or Lausanne; Useful for northern European routings; a car transfer is the fastest onward option, while rail involves at least one change. All times are estimates, confirm before booking.
taxi
Estimated costApprox. CHF taxi/rideshare from MXP to venue (estimate; confirm before travel)
Best forMilan Malpensa Airport (MXP) to Martigny Expo
Approx. 2h30-3h by road via the Great St Bernard tunnel; Alternative for Italian and intercontinental routings; the road route crosses into Switzerland, so check tunnel tolls and the Swiss motorway vignette. Border crossing times vary, confirm before travel.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
April in Martigny is spring in the Rhone valley with mild days and cool nights, and rain is possible across the show weekend. Climate sources for Martigny-Ville and April monthly averages were captured for the dates of 9-11 April 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Switzerland uses Swiss SIM and eSIM options for mobile data; capture guidance on Swiss SIM and WiFi covers prepaid data plans for visitors. Mobile coverage is dense across Valais towns, so roaming or a local eSIM is typically sufficient for the show days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language in Martigny
Martigny is in French-speaking Valais even though the canton is officially bilingual. Show signage, local menus and station announcements are usually in French, with English commonly used at hotel desks and by younger exhibitors. A simple 'bonjour' opens most conversations.
Currency and payments
Switzerland uses the Swiss franc (CHF), not the euro. Cards are widely accepted in hotels, restaurants and larger shops, but small stands and food trucks at a fairground may prefer cash, so carry a modest amount of CHF for the show day.
Rail etiquette and tickets
Buy and validate your SBB or TMR ticket before boarding; inspectors check regularly and on-board purchase is not guaranteed. Keep your Half-Fare card or Swiss Travel Pass with the ticket, and use the SBB Mobile app for platform changes at Martigny station.
Show weekend and Sunday opening
Swiss shops in Martigny are generally closed on Sundays, while the fair itself runs across the weekend. Buy groceries, fuel and pharmacy items on Saturday, or check the station-area convenience stores, which keep longer hours than town-centre shops.
What to eat in the Valais
Local menus lean on raclette, fondue and Valais wines such as Fendant and Petite Arvine. Lunch service in town typically runs around 12:00-13:30 and many kitchens close between services, so plan a sit-down meal around the show rather than assuming all-day table service.
April weather in the Rhone valley
Martigny sits in a dry Alpine valley where April days often reach the low to mid teens Celsius while evenings stay cool, and showers can move in quickly. Layering works better than a heavy coat, and comfortable shoes help on the walk between indoor halls and outdoor display areas.
Tipping and restaurant customs
Service is normally included in Swiss restaurant bills. Rounding up to the next franc, or leaving roughly five to ten percent for good service, is a common gesture rather than an obligation, and it is usually done in cash or by telling the card terminal the amount.
Local context beyond the show
Martigny is a small town with a Roman past: the amphitheatre and the Fondation Pierre Gianadda art foundation are both in the centre, and the Barryland St Bernard dog centre is nearby. If the show finishes early, these are walkable or short-drive additions rather than day trips.
Driving and motorway rules
Swiss motorways require a windscreen vignette, and driving with headlights on is expected in tunnels and poor visibility. Winter tyres are not mandatory by law but are treated as a requirement in practice during Alpine weather; if you rent a car in April, confirm the tyre setup before heading up the valley.
Arrival at the fairground
The CERM sits on the edge of Martigny with on-site parking. Organiser arrival notes cover gate routing and hall access, and because the show advertises free parking, the busiest window is usually mid-morning on Saturday. Arriving at opening time leaves the easiest access to both parking and the halls.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: GVA
Compare flights to the nearest international gateway serving Martigny; confirm ground transport on the organiser site.
Visa
Switzerland applies Schengen entry rules. Visa-exempt nationals can enter for short business visits; others need a Schengen visa applied for in advance through the Swiss representation or visa centre serving their country of residence.
Estimated cost: Schengen visa fee applies per adult applicant - confirm the current amount on the official Swiss visa pages.
Processing: Apply well ahead of travel; Schengen short-stay visa processing is typically counted in weeks rather than days - confirm current timelines with the Swiss representation handling your application.
Carry proof of purpose (Passion Auto Show invitation or registration), accommodation and onward travel for border checks. Business visitor checklists are published by VFS Global for Switzerland visa applications.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Geneva Airport (GVA): Approx. 1h30-1h50 by road; Sion Airport (SIR): Approx. 25-35 minutes by road; Zurich Airport (ZRH): Approx. 3h by road; around 3h15-3h45 by train with a change; EuroAirport Basel-Mulhouse-Freiburg (BSL): Approx. 2h45-3h by road; longer by rail through Bern or Lausanne. Allow road or rail time to Martigny Expo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Martigny Expo: Martigny: Campanile Martigny; Martigny: mARTigny Boutique Hotel; Martigny: Hotel-restaurant du Stand.
Ride-hail: Ride-hailing apps are commonly used in Martigny; confirm local availability before travel.
Public transit: Martigny is served by SBB long-distance trains from Geneva and the Rhone valley, with TMR SA regional trains and buses covering local routes. The City of Martigny mobility pages list public transport options, and a dedicated Entree_Cerm document on the organiser site covers arrival at the CERM venue.
Parking: On-site parking is available at Martigny Expo; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: Mild spring days with cool nights, roughly 5-15 C typical for April in Martigny-Ville (see climate averages)
Seasonality: April is a changeable spring month in the Valais; showers are possible, so plan for wet spells alongside sunny periods.
Packing: Pack layers for mild days and cool evenings, a light waterproof jacket, comfortable walking shoes for the fairground halls, and business-casual attire for meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Passion Auto Show 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
21 days out
Confirm that Passion Auto Show 2027 is still listed for 9-11 April on passionautoshow.ch and check the published opening hours for each of the three days.
18 days out
Decide whether you arrive by car (free parking at the CERM, but check the Entree_Cerm arrival document for gate routing) or by SBB train via Martigny station.
14 days out
Book accommodation in Martigny or Vernayaz; midscale options such as Campanile Martigny and mARTigny Boutique Hotel sell out around Valais spring events.
12 days out
If flying, book into Geneva (GVA) and reserve an SBB connection to Martigny, allowing roughly two hours for the rail leg plus transfer time at the station.
10 days out
Check Schengen entry requirements for your passport on the SEM and EDA pages, and confirm your passport validity covers the full stay in Switzerland.
8 days out
Download the SBB Mobile app and the TMR timetable for Martigny buses so you can reach the CERM fairground from the station without relying on taxis.
7 days out
Shortlist the vehicle types and accessories you want to inspect, and note the questions to ask dealers about towing capacity, roof-load limits and winter tyre packages.
5 days out
Pack for April in the Rhone valley: mild afternoons, cool evenings and possible rain, so bring a waterproof layer and shoes suitable for walking between halls and outdoor display areas.
4 days out
Sort payments: carry a CHF card or some cash for snacks and small purchases, and confirm your bank does not block Swiss transactions.
3 days out
Set up mobile data for Switzerland through your home operator's roaming add-on or a Swiss eSIM, since free venue Wi-Fi should not be assumed.
2 days out
Print or save your travel documents, hotel confirmation and any vehicle insurance details you may want to discuss with dealers at the show.
1 day out
Recheck the organiser site for last-minute changes to opening times, hall layout or parking access before setting off for Martigny.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Martigny Expo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Passion Auto Show 2027 registration concourse
Martigny Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Martigny Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCHF 190.00
- Per diem × 2CHF 150.00
Estimated totalCHF 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Passion Auto Show 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Passion Auto Show 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing New cars from various manufacturers and Used vehicles from local dealerships solutions and benchmarking suppliers at Passion Auto Show 2027 in Martigny.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching New cars from various manufacturers and Used vehicles from local dealerships products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Martigny show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When does the 10th Passion Auto Show take place in Martigny?
The 10th edition runs from 9 to 11 April 2027, according to the motoro.ch event calendar entry and the official passionautoshow.ch domain that hosts the show.
Where is the Passion Auto Show held?
The official site lists CERM 1 in Martigny as the venue location for the FVS Group organised show.
How do I get to Martigny from the airport?
Geneva Airport (GVA) is the usual arrival point, with direct long-distance SBB train connections from Geneve-Aeroport station to Martigny. From the station, local TMR trains and buses reach the town and CERM fairground.
Do I need a visa to attend from outside Europe?
Switzerland follows Schengen entry rules. Check the visa-exempt list on the SEM and EDA pages, and if a Schengen visa is required apply in advance with the business travel document checklist.
What is the weather like in Martigny in April?
April is spring in the Valais valley: mild days, cool nights and changeable weather with possible showers, so pack layers and a light waterproof.
Who organises the Passion Auto Show?
FVS Group, based in Martigny, organises the show; FVS Event Management is listed on the official passionautoshow.ch organisation pages.
Glossary
- Passion Auto Show
- Consumer vehicle and outdoor mobility exhibition held at the CERM in Martigny, Canton du Valais, Switzerland, organised by FVS Group; the 2027 edition runs 9-11 April with free admission and free parking.
- CERM / Martigny-Expo
- Martigny's exhibition and congress centre, referred to on official pages as CERM 1; it provides the indoor halls and adjacent outdoor areas used by the Passion Auto Show.
- FVS Group
- The Martigny-based fair organiser that runs the Passion Auto Show alongside other Valais events such as Agrovina and the Foire du Valais.
- Canton du Valais
- The bilingual (French and German) Alpine canton in south-west Switzerland where Martigny sits at the bend of the Rhone; French is the everyday language in Martigny itself.
- SBB / CFF / FFS
- Swiss Federal Railways, the national rail operator whose long-distance network links Geneva Airport, Lausanne, Sion and Martigny; the same company appears as CFF in French and FFS in Italian.
- TMR SA
- Transports de Martigny et Regions, the regional operator publishing the train and bus timetables that connect Martigny station, the town centre and surrounding Valais villages.
- Half-Fare travelcard (demi-tarif)
- Swiss rail discount card that cuts standard SBB ticket prices by half; worth checking if your trip combines a Geneva Airport arrival with several train legs during the show weekend.
- Swiss Travel Pass
- Flat-rate rail pass sold to visitors for unlimited travel on the Swiss network over consecutive days; an alternative to point-to-point tickets if you plan to tour the Valais around the show.
- 4x4 and SUV segment
- The all-wheel-drive passenger vehicles and sport utility models that form a core part of the show floor, shown with ground clearance, drivetrain and winter-tyre information relevant to Alpine driving.
- Camper van and motorhome conversion
- Factory and converted vans fitted with sleeping, kitchen and storage layouts; exhibitors present them as an alternative to hotel stays for touring the Valais and the surrounding Alpine passes.
- Roof tent and roof-load rating
- Fold-out tents mounted on vehicle roof bars, plus the static and dynamic load limits the manufacturer specifies; these are the figures to compare if you plan to sleep on the vehicle during summer trips.
- Towing capacity and towbar fitment
- The braked trailer weight a vehicle is homologated to pull and the hitch system installed to do it; relevant for visitors planning to tow caravans, boat trailers or bike trailers.
- Schengen short-stay rules
- Switzerland applies the Schengen border code: many nationalities enter visa-free for up to 90 days in any 180-day period, while others need a Schengen C visa applied for through a Swiss representation before travel.
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Also known as
Alternate names and search phrases for this event.
- car show Switzerland 2027
- Passion Auto Show 2027 Martigny
- Passion Auto Show Martigny 2027
- Martigny Switzerland
- New cars from various manufacturers
- Used vehicles from local dealerships
- Vans and campers for outdoor activities
- Automotive accessories and parts
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.