Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Pass Summit West 2026 include Agentic Fabriq, Cozyroc, DataSparc, DBGorilla and DBWatch.
- Agentic Fabriq
- Cozyroc
- DataSparc
- DBGorilla
- DBWatch
Event overview
Overview
Pass Summit West 2026 will deliver world-class data training and expertise designed to help you grow and connect with the data community. This year’s event offers an immersive learning experience built to elevate your skills and strengthen your professional network.
Start with a focused Pre-Conference Day, then move into two full Conference Days packed with practical insights and forward-thinking discussions. Pass Summit West 2026 takes place in Seattle, United States.
TL;DR
- 1Dates and Venue: Pass Summit West 2026 runs from November 9 to 11 at Hyatt Regency Seattle.
- 2Scale and Focus: This event is a premier gathering for data professionals, featuring over 65 sessions.
- 3Organiser: Hosted by PASS, known for its commitment to the data community.
- 4Entry: Registration is now open; secure your spot for this essential data event.
Why visit
Pass Summit West 2026 will deliver world-class data training and expertise designed to help you grow and connect with the data community.
Why exhibit
Exhibitors will benefit from direct access to a targeted audience of data professionals. This is an opportunity to showcase your products and services, engage with potential clients, and enhance your brand visibility in the data sector. Meet qualified buyers and partners including Companies providing data management solutions, Cloud service providers showcasing their platforms, AI technology firms demonstrating their products. Position your offer across data management.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Data engineers looking to enhance their skills
DBAs seeking the latest insights in database management
Developers interested in cloud architecture and AI
IT professionals focused on data security and governance
Business analysts aiming to improve data-driven decision-making
Technology leaders exploring innovative data solutions
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies providing data management solutions
Cloud service providers showcasing their platforms
AI technology firms demonstrating their products
Database software vendors looking to connect with users
Consulting firms offering data strategy services
Training organizations focused on data skills development
Product categories
Key solution areas showcased across the event.
Data management software and tools
Cloud computing solutions for data storage
AI and machine learning applications
Database performance optimization tools
Data visualization and analytics platforms
Training and certification programs for data professionals
Location & Facilities
Venue
Hyatt Regency Seattle
808 Howell St, Seattle, WA 98101, United States
Facilities
Parking
Hyatt Regency Seattle in Seattle typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hyatt Regency Seattle in Seattle typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hyatt Regency Seattle for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:9:00 AM – 5:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Seattle, United States
Why it matters
On 2026-11-09 to 2026-11-11, Pass Summit West 2026 in Seattle covering Data management software and tools, Cloud computing solutions for data storage, AI and machine learning applications, Da gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Seattle-Tacoma International Airport
Primary international gateway for the summit. Link 1 Line runs from SeaTac/Airport Station to Westlake Station in about 40 minutes, and the Hyatt Regency is a 10-12 minute walk uphill from there. Confirm current service and fares before travel
TBA
to venue
Approx. 20-30 minutes by car or rideshare to downtown Howell Street, longer in weekday rush hour
by car
Paine Field
Smaller regional airport north of the city with limited commercial service; most summit attendees will find SEA more practical. Road times depend heavily on I-5 traffic
TBA
to venue
Approx. 45-60 minutes by car to downtown Seattle
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Coast Seattle Downtown Hotel by APA
midscale
Downtown Seattle3-star, guest rating 4.0; breakfast (paid), free Wi-Fi, parking (paid), air conditioning, fitness center, bar and restaurant. Capture flagged a rate about 18% below its usual price; expect roughly USD 130-210 per night - confirm at booking.
Kasa Capitol Hill Seattle
apartment-style
Capitol Hill3-star apartment-style property, guest rating 4.4; in-room kitchen, smoke-free, free Wi-Fi and parking, fitness center. Capture flagged it as about 55% below its usual price; budget roughly USD 120-200 per night. Walkable to downtown or a short rideshare.
Executive Hotel Pacific
budget
Downtown Seattle3-star, guest rating 3.6; free Wi-Fi, parking (paid), air conditioning, fitness center, bar, restaurant, business center and accessible rooms. Capture noted a rate about 37% below its usual price; plan on roughly USD 100-170 per night - older building, so check recent reviews.
Local transport
Get around the city with these convenient transport options.
Link light rail (Sound Transit 1 Line)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSeaTac/Airport Station to Westlake Station, then walk to 808 Howell Street
The cheapest reliable airport-to-downtown option; Westlake Station puts you roughly half a mile from the Hyatt Regency, uphill on Howell Street.
Bus (King County Metro / Sound Transit)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best for4th Ave & Madison St to Olive Way & 6th Ave
Short hop into the Olive Way / Howell Street blocks around the Hyatt Regency; the closest stops to the doors are Olive Way & 8th Ave and Howell St & 9th Ave, roughly 2 minutes on foot.
Walk
Estimated costUSD 0 - no fare
Best forDowntown hotels and Westlake Station to Hyatt Regency Seattle, 808 Howell Street
The downtown grid is walkable and mostly gridded; expect short steep sections between Westlake and Howell Street. Wet November pavements make waterproof shoes worthwhile.
Taxi / rideshare
Estimated costApprox. USD taxi/rideshare from SEA to venue (estimate; confirm before travel)
Best forSeattle-Tacoma International Airport (SEA) to Hyatt Regency Seattle
Best option with luggage or an evening arrival; I-5 and downtown congestion can push the trip past 40 minutes in rush hour.
Car / parking
Estimated costUSD 18-35 daily venue parking
Best forU-Park Lot #51 and Hyatt Regency self-park / valet
U-Park Lot #51 is about a one minute walk from the hotel and is the closest independent lot captured; the Hyatt also sells on-site parking for a fee. Downtown Seattle parking is expensive, so transit is usually cheaper for a three-day stay.
taxi
Estimated costApprox. USD taxi/rideshare from PAE to venue (estimate; confirm before travel)
Best forPaine Field (PAE) to Hyatt Regency Seattle
Approx. 45-60 minutes by car to downtown Seattle; Smaller regional airport north of the city with limited commercial service; most summit attendees will find SEA more practical. Road times depend heavily on I-5 traffic.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Seattle in November is the start of the wet season: overcast skies dominate, drizzle and steady rain are common, and roughly half the days in a typical November see measurable precipitation. Daytime highs sit near 10-11 C (around 50-52 F) with nights near 4-5 C (40 F), and daylight ends before 5pm for much of the month. The summit itself is entirely indoors at the Hyatt Regency, but the walk from Westlake Station or from nearby hotels happens outdoors, so a compact umbrella and a water-resistant layer are practical. Treat these as climatological bands, not a forecast - check a Seattle forecast in the final 5 days before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The Hyatt Regency Seattle lists free Wi-Fi among its amenities, so on-property connectivity for the summit is covered; meeting-room and guest-room networks can differ, so check the login details at badge pickup. US mobile coverage from the major national carriers is strong across downtown Seattle, and travellers from outside the US typically use an eSIM or a prepaid SIM bought at SEA on arrival, since international roaming can be costly. US power is 120 V at 60 Hz with Type A and Type B plugs, so visitors from Europe or Asia need a voltage-compatible adapter. Download the schedule and any session slides before sessions start, as conference Wi-Fi gets congested at peak times.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Dress code at a data conference
PASS Data Community Summit is a community technical conference, so the room leans to jeans, hoodies and company polo shirts rather than suits. A collared shirt or blazer is enough if you are exhibiting or meeting partners.
Coffee and tipping
Seattle takes coffee seriously, and the blocks around Howell Street are dense with espresso bars that fill up between sessions. Sit-down service expects a 15-20% tip, and card readers usually prompt for one at counters too.
Getting around downtown
Downtown Seattle is hilly, and the climb from the waterfront or Westlake up to Howell Street is steeper than the map suggests. Locals tap an ORCA card for buses and light rail rather than buying single paper tickets.
Arrival and badge pickup
Plan to arrive on the morning of day one with time to collect your badge at the Hyatt Regency before the opening session, and keep your registration confirmation on your phone in case the desk needs it.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SEA
Fares for 9 November 2026 departures were still loading in the captured Google Flights results, so no specific ticket price is asserted here. The captures did flag likely increases: at least USD 30 for Dallas-Seattle within 5 days and at least USD 45 for New York-Seattle within 6 days, so booking early is sensible for long-haul domestic routes. Los Angeles-Seattle showed a cheapest booking window ending 26 October and a sample USD 133 fare for an 11-16 November trip. Nonstop durations captured were about 4 hr 34 min from Dallas and roughly 6 hr 16-23 min from New York. Re-check fares and baggage rules directly with the airline before paying.
Visa
Seattle attendance from abroad generally requires a US nonimmigrant visitor visa: B-1 for temporary business purposes (conference attendance, meetings), B-2 for tourism, or the combined B-1/B-2. Visa waiver programme eligibility depends on your passport and is checked separately.
Processing: Varies by nationality; apply several weeks before travel.
Apply through the US Department of State visitor visa channel and check USAGov guidance for renewal steps. Confirm your specific passport category before booking travel.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Seattle-Tacoma International Airport (SEA): Approx. 20-30 minutes by car or rideshare to downtown Howell Street, longer in weekday rush hour; Paine Field (PAE): Approx. 45-60 minutes by car to downtown Seattle. Allow road or rail time to Hyatt Regency Seattle; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Hyatt Regency Seattle: Downtown Seattle: Coast Seattle Downtown Hotel by APA; Capitol Hill: Kasa Capitol Hill Seattle; Downtown Seattle: Executive Hotel Pacific.
Ride-hail: Uber and Lyft both operate across Seattle, with airport pickups from the designated ride-app levels at SEA and drop-offs on the downtown street grid around Howell Street. Expect roughly USD 45-65 from the airport to downtown off-peak, with surge pricing during the evening rush and after late conference events. Rideshares are handy for the Capitol Hill walk back to Kasa, but downtown traffic on 4th and 5th Avenues can make light rail faster at peak times. Confirm live quotes in the app before you request.
Public transit: Sound Transit's 1 Line light rail connects SeaTac/Airport Station to Westlake Station in about 40 minutes, putting you a 10-12 minute walk from the Hyatt Regency at 808 Howell Street; adult fares are around USD 3 one-way and an ORCA card works on both rail and bus. King County Metro and Sound Transit buses serve the downtown grid, with the Olive Way & 8th Ave and Howell St & 9th Ave stops about 2 minutes from the venue doors and the 4th Ave & Madison St to Olive Way & 6th Ave hop taking roughly 3 minutes. Frequencies and fares change, so check the current timetable and load an ORCA card rather than relying on cash.
Parking: The Hyatt Regency Seattle sells on-site self-park and valet for a daily fee, and the closest independent option captured is U-Park Lot #51, about a one minute walk from the hotel. Downtown Seattle garage rates typically land around USD 20-40 per day, higher for event valet and overnight stays, so confirm live rates at the gate or in the parking app before you commit. Capacity tightens on weekday business days, and arriving before the morning session is the safest way to get a space.
Weather
Plan and pack for the event climate.
Month: November 2026 (summit dates 9-11 November)
Temperature: Approx. 4-11 C (roughly 40-52 F): daytime highs near 10-11 C and overnight lows around 4-5 C. Treat as a climatological band and check a Seattle forecast within 5 days of travel.
Seasonality: November is one of Seattle's wetter months, with frequent overcast days and drizzle or steady rain rather than heavy storms; roughly half of the month's days see measurable precipitation. The summit programme is indoors at the Hyatt Regency, but the walks from Westlake Station and from nearby hotels are outside, so plan for wet pavements.
Packing: Pack layers rather than a heavy coat: a water-resistant shell, a compact umbrella and comfortable waterproof shoes handle most November days in downtown Seattle. Bring a sweater for air-conditioned meeting rooms, your laptop and charger for hands-on sessions, and a small day bag for the walk between hotels and 808 Howell Street. US power is 120 V with Type A/B plugs, so add a plug adapter if you are travelling from Europe or Asia.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Pass Summit West 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your registration and log in to the attendee portal on passdatacommunitysummit.com; each colleague needs an individual registration, as shared logins are not supported
T-2
Check US entry requirements: ESTA for Visa Waiver Programme passports, otherwise a B-1 business visitor visa for conference attendance, and book any interview slot
T-3
Reserve a room at the Hyatt Regency Seattle (the venue itself) or a downtown alternative such as Coast Seattle Downtown Hotel by APA or Kasa Capitol Hill Seattle
T-4
Book flights into Seattle-Tacoma International (SEA) and compare fare warnings on Google Flights for 9 November departures
T-5
Plan the airport run: Link 1 Line from SeaTac/Airport Station to Westlake Station, then a short walk up to Howell Street; load an ORCA card or buy a ticket at the machine
T-6
Review the published schedule at passdatacommunitysummit.com/schedule and shortlist sessions, noting any clashes between the DBA and developer tracks
T-7
Pack layers, a compact rain jacket and your laptop charger; check badge pickup hours and the Hyatt Regency meeting-level layout before you fly
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Hyatt Regency Seattle
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Pass Summit West 2026 registration concourse
Hyatt Regency Seattle
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hyatt Regency Seattle
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Pass Summit West 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Pass Summit West 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You want in-person data platform learning and community conversations at the Hyatt Regency Seattle.
Best for
SQL Server and data platform professionals, database administrators, developers and analysts attending the Seattle summit for sessions and community networking.
Min. budget
$400.00
Timeline
4-8 weeks before 9 November 2026 for registration and travel.
Risks
Session agenda detail was thin in captured sources - check the official agenda before booking.
exhibit
You have a database or data platform product to launch or sell into the Seattle audience.
Best for
Database tooling, DevOps and data platform vendors targeting decision-makers and influencers with budget authority, such as the sponsors referenced on the official site.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight and marketing preparation.
Risks
Stand pricing is not published in captured sources - confirm with the organiser.
skip
Your category or region fit for this edition is weak.
Best for
Teams whose product category sits outside the data platform, SQL Server or database DevOps space.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- PASS Data Community Summit
- The annual conference of the PASS data community, focused on the Microsoft data platform: SQL Server, Azure SQL, T-SQL development, database administration, performance tuning and database DevOps. Summit West is the Seattle edition.
- Summit West
- The Seattle edition of PASS Data Community Summit, held 9-11 November 2026 at the Hyatt Regency Seattle, 808 Howell Street.
- PASS
- The community organisation behind the summit, with a long history documented in the official news archive. It publishes the schedule, registration and attendee portal for the Seattle event.
- Attendee portal
- The individual registration login created for each PASS Summit attendee. The official FAQ notes that registrations cannot be combined into one shared company login, so every colleague registers separately.
- Database DevOps
- Applying source control, automated testing and repeatable deployment pipelines to database code and schema changes - a recurring theme in summit coverage, including sessions and sponsor material from Redgate.
- SQL Server
- Microsoft's relational database engine and the historical core of the summit agenda: engine configuration, backup and restore, replication, Always On availability groups and upgrade planning.
- T-SQL
- Transact-SQL, the Microsoft dialect of SQL used to query and program SQL Server and Azure SQL. Many summit sessions are written for developers and DBAs who write T-SQL daily.
- Azure SQL
- The managed cloud branch of the Microsoft relational database family (Azure SQL Database and Azure SQL Managed Instance). Migration and cost-control sessions in this track compare managed options against on-premises SQL Server.
- Execution plan
- The query plan the optimiser chooses for a T-SQL statement. Reading plans - spotting scans, bad cardinality estimates and missing indexes - is the core skill in the summit's performance tuning content.
- DBA
- Database administrator: the role responsible for availability, backups, patching, security and performance of production database systems. DBAs are one of the two main attendee groups, alongside developers.
- Lightning talk
- A short community slot in the summit programme, typically a few minutes long, used to pitch an idea, share a tool or summarise a hard-won fix in front of the data community.
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Also known as
Alternate names and search phrases for this event.
- data conference Seattle 2026
- data professionals event
- Hyatt Regency Seattle conference
- Pass Summit West 2026 Seattle
- Pass Summit West Seattle 2026
- Seattle United States
- Conference In-Person Seattle
- Data management software and tools
Trust footer
Sources
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References
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Publishers
0
Date checked
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PASS
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.