Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Pan Amsterdam is the leading art fair in the Netherlands, showcasing a wide array of art, antiques, and design from 1 to 8 November 2026 at RAI Amsterdam. This year, the fair will feature over 125 exhibitors, offering visitors a unique opportunity to explore and purchase exceptional artworks and antiques.
Attendees can also participate in guided tours and lectures at the PAN Podium, enhancing their experience with insights from experts. Pan Amsterdam takes place in Amsterdam, Netherlands.
TL;DR
- 1Dates and Venue: 1-8 November 2026 at RAI Amsterdam, Europaplein, in the city's Zuidas district.
- 2Edition and Organiser: 39th edition of the Dutch art and antiques fair, organised by PAN Amsterdam with online partner MasterArt.
- 3What Is On Show: Dutch and international dealers present Old Master and modern paintings, antiques, silver, ceramics, glass, jewellery, applied arts and 20th-century design.
- 4Visitor Focus: private collectors, museum and institutional curators, interior designers and buyers furnishing homes or collections with European decorative arts.
- 5Tickets and Access: online tickets from EUR 28.50 including VAT, door tickets EUR 32.50, with guided tours offered during the fair week.
Why visit
Visitors will have the chance to discover a diverse range of artworks and antiques, engage with knowledgeable exhibitors, and participate in enriching talks and tours. The fair provides a unique platform for art lovers to connect with the art community and find unique pieces for their collections.
Why exhibit
Exhibitors at Pan Amsterdam gain visibility among a targeted audience of art collectors and enthusiasts, providing an excellent opportunity to showcase their finest pieces. Scale and Focus: Over 125 exhibitors will showcase a diverse range of art, antiques, and design. Buyer Authority: Art collectors, gallery owners, and art enthusiasts will attend.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Art collectors seeking unique pieces
Gallery owners looking for new artists
Interior designers sourcing decorative objects
Antique dealers interested in rare finds
Art enthusiasts exploring contemporary works
Cultural institutions seeking partnerships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Art galleries showcasing contemporary art
Antique dealers offering historical pieces
Designers presenting modern furniture
Jewellery makers featuring unique designs
Photographers displaying artistic photography
Cultural institutions promoting their collections
Product categories
Key solution areas showcased across the event.
Contemporary art from emerging artists
Antiques from various historical periods
Modern and contemporary design furniture
Jewellery and decorative objects
Photography and visual arts
Cultural artifacts and collectibles
Location & Facilities
Venue
RAI Amsterdam
Antonio Vivaldistraat 2-8, 1083 HP Amsterdam
Facilities
Parking
RAI Amsterdam in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: RAI Amsterdam in Amsterdam typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at RAI Amsterdam for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
1 – 8 November 2026:11:00 AM – 6:00 PM daily
Business Evening on 3 November:11:00 AM – 8:00 PM
Art Evening on 5 November:6:00 PM – 10:00 PM (Invitation only)
General admission
28.5General admission
32.5
Who runs the show
Organisers
PAN Amsterdam
MasterArt
How the last edition performed
Previous edition
Last edition
—
unknown
Exhibitors: 125
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Amsterdam, Netherlands
Why it matters
Attending Pan Amsterdam on 2026-11-01 to 2026-11-08 in Amsterdam lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Amsterdam Schiphol
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Citadines Canal Amsterdam
Midscale
Canal Belt4.5
Apartment-style property in the canal belt, pet-friendly with parking shown. Approximate nightly USD band; allow extra time for metro or tram transfers to the RAI.
Local transport
Get around the city with these convenient transport options.
rail
Estimated costEUR 10-22 airport or regional rail single journey
Best forAmsterdam Schiphol (AMS) to Amsterdam rail network, onward metro or rail to the RAI district
Schiphol has direct rail connections into Amsterdam with onward metro and tram links to the RAI district. Buy a ticket at the station machines or use contactless where accepted; fares and timetables change, so check NS before travel.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forAmsterdam Centraal and city centre to RAI station
RAI Amsterdam has its own metro and rail station, so city-centre hotels can reach the venue without a taxi. Allow extra time on weekday mornings when commuter traffic through the Zuidas peaks.
tram
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forCity centre and museum quarter to the Europaplein / RAI area
Tram services connect the museum quarter and canal belt with the Europaplein area around the RAI complex, useful if your hotel sits away from the metro line. Check the current GVB network map for your route.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forAmsterdam Schiphol (AMS) to RAI Amsterdam
Taxi and rideshare transfers from Schiphol to the RAI district typically take 20-30 minutes depending on traffic, longer in morning peak. Use official ranks at the airport and confirm the meter or app price before setting off.
bike
Estimated costApprox. EUR 10-20 per day for a rental bike; confirm with the rental shop
Best forCity centre hotels to RAI Amsterdam via Amsterdam cycle routes
Amsterdam is a cycling city and the ride from the centre to the Zuidas is flat and largely on dedicated paths. Lock bikes properly, keep out of tram tracks and use the marked racks near the venue.
Weather
November in Amsterdam is a cool, frequently wet month with short daylight. Typical daytime highs sit near 10 C and overnight lows near 5 C, with rain showers and wind common through the fair week. Plan indoor transfers between hotels and the RAI halls, allow extra time in wet weather, and verify conditions against a live forecast close to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU and EEA travellers can generally use their home mobile allowance in the Netherlands under EU roaming rules, but check your operator's terms before relying on it. Visitors from outside the EU can buy a prepaid SIM or eSIM at Schiphol or in Amsterdam shops with a passport. Ask RAI Amsterdam or the organiser about venue Wi-Fi and any exhibitor network charges if you plan card payments or live catalogue lookups on the stand.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Payments in the city and at the fair
Amsterdam is largely card-first, with contactless accepted at most museums, shops, restaurants and larger hotels. Some smaller venues still prefer a physical bank card, so carry one alongside a phone wallet and check that your card brand is widely accepted before relying on it for a large art purchase.
Tipping and restaurant bills
Service is included in Dutch restaurant and cafe bills. Rounding up, or leaving a small extra for good service, is normal practice; tipping is not expected by default in taxis or at hotel desks.
Stand and object etiquette
Ask a dealer before photographing a stand or handling an object, and expect to be offered white gloves or assistance for fragile pieces. Dealers at PAN Amsterdam routinely discuss provenance, condition and price openly with serious buyers, and curators often arrange appointments during fair week.
Opening hours and Sunday rhythms
Dutch shops typically open mid-morning and close earlier in the evening than in many other European cities, while museums and restaurants fill up at weekends. Check the fair's daily opening times before planning a late arrival or an after-hours meeting.
Bicycles are traffic
Amsterdam cycle paths are treated as road lanes. Do not walk or stand in the red asphalt bike lanes, look both ways before crossing them, and never step off a tram into a cycle path without checking first.
Language in business settings
Amsterdam business runs in Dutch and English, and nearly all dealers and venue staff at the fair work in English. Enquiries, appointments and negotiations in English are completely routine.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: AMS
Book into Amsterdam Schiphol (AMS), which is the airport used by the captured flight samples for this edition. From London, short flights run around 1 hour 20 minutes and Google Flights price insight for a 1 November 2026 departure indicated fares unlikely to drop below about EUR 148; a direct rail alternative runs from London St Pancras to Amsterdam Centraal in roughly 4 hours with an onward metro or rail transfer to the RAI. From New York, KLM operates nonstop JFK-AMS in about 7 hours 10 minutes, and the same capture noted the cheapest time to book is typically one to four months before departure. Long-haul routes from Tokyo, Singapore and Sydney involve either nonstop services or one-stop connections, with Sydney itineraries running 24 hours or more. Treat all fares and times as indicative, check a live booking engine for your dates, and confirm baggage rules if you plan to carry purchased works home.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Amsterdam Schiphol (AMS). Allow road or rail time to RAI Amsterdam; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near RAI Amsterdam: Canal Belt: Citadines Canal Amsterdam.
Ride-hail: Major international ride-hailing apps operate in Amsterdam alongside the licensed taxi fleet, and both are practical for airport transfers and evening returns from the RAI district. Use designated pickup points around the venue and at Schiphol rather than hailing on the ring road, and check the app price before confirming. Approximate taxi or rideshare fare bands are given in the local transport section; confirm live pricing.
Parking: RAI Amsterdam provides paid parking around the complex, including garages adjacent to the halls, which is the simplest option if you drive in with stock or bulky purchases. Confirm current daily rates, entry gates and electric charging points on the venue website before you set out, and expect congestion on the S109 and A10 ring approaches during morning peak. Amsterdam also operates park-and-ride sites outside the ring where you can leave a car and continue by metro; check the current conditions and rates if you plan to use one.
Weather
Plan and pack for the event climate.
Month: November 2026
Packing: Pack for cool, wet weather: a waterproof coat or a sturdy umbrella, layers for days around 5-10 C, and comfortable shoes for several hours walking and standing on hall floors. Bring a compact bag that is easy to carry through the RAI and check cloakroom rules for larger items. Smart-casual dress covers dealer stands, preview events and city dinners, so no formal wear is required unless you have a gala invitation. A scarf and gloves make early mornings and late evening transfers noticeably more comfortable in November.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Pan Amsterdam usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Buy your ticket online rather than at the door — Online admission is published at EUR 28.50 including VAT against EUR 32.50 at the door, and guided tours are sold during the fair week. Check the daily opening hours for the day you plan to visit.
T-2
Book accommodation near the RAI or on the rail and metro corridor — Early November is a busy conference period in Amsterdam and rates climb closer to arrival. Hotels in the RAI district, Amstel and Zuidas cut walking or metro time to the halls.
T-3
Plan your arrival route from Schiphol (AMS) — Schiphol has direct rail into Amsterdam with onward metro and rail links to the RAI district; allow roughly 45-60 minutes door to door, or 20-30 minutes by taxi or rideshare outside peak traffic.
T-4
Shortlist dealers and categories before you travel — Review the fair's exhibitor and preview material, then group your visit by category (Old Masters, silver, ceramics and glass, jewellery, 20th-century design) so you cover the halls efficiently.
T-5
Check payment expectations for art and antiques purchases — Amsterdam is largely card-first with contactless widely accepted, but confirm accepted methods and invoicing with the dealer for high-value works before you commit.
T-6
Ask about export and material restrictions for anything you buy — Cross-border purchases of cultural goods can need an export licence, and objects using ivory, tortoiseshell or restricted woods may need CITES documentation. Raise this with the dealer before the fair closes.
T-7
Arrange insurance and shipping cover if you expect to buy — Decide in advance whether you will carry works home, use a specialist fine art shipper, or leave objects with the dealer for onward delivery, and check what your travel policy covers.
T-8
Check the live Amsterdam forecast and pack for the hall floors — November in Amsterdam usually runs around 5-10 C with showers and wind; a waterproof layer and comfortable shoes matter because fair visits mean several hours standing and walking.
T-9
Save your ticket, the venue address and your transit plan — The venue sits at Europaplein in the Zuidas district. Download your ticket, save RAI Amsterdam in your maps app and check the first and last metro or rail times for your route.
T-10
Arrive before the busiest midday window and use the cloakroom — Pick up guided tour times at the entrance, leave coats and large bags in the cloakroom, and keep a printed or offline copy of your ticket in case mobile signal is slow at the doors.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at RAI Amsterdam
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Pan Amsterdam registration concourse
RAI Amsterdam
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
RAI Amsterdam
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 28.5 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 28.5 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Pan Amsterdam fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
How do I get from Amsterdam Schiphol (AMS) to RAI Amsterdam?
Schiphol is the main international gateway for the fair. Use the Dutch rail network into Amsterdam and change to metro or tram for the RAI district, or take a taxi or rideshare of roughly 20-30 minutes depending on traffic. Confirm live fares and schedules before travel.
Where do visitors stay for PAN Amsterdam at RAI Amsterdam?
Google Hotels listings near RAI Amsterdam span budget options such as Hotel V Oosterpark and Hotel Flipper through midscale names like Citadines Canal Amsterdam and Hotel nhow Amsterdam RAI up to Amsterdam Marriott Hotel and Waldorf Astoria Amsterdam. Rates vary widely by tier and booking window; compare live prices before confirming.
Can I reach Amsterdam by train instead of flying?
Yes. Google Flights surfaces a direct rail option from London St Pancras International to Amsterdam Centraal of about four hours, with onward metro or tram connections to RAI. Confirm train times and fares with the operator before booking.
Which currency is used in Amsterdam?
The Netherlands uses the euro (EUR). Confirm current exchange rates and card acceptance before travelling.
Glossary
- PAN Amsterdam
- Annual art, antiques and design fair at RAI Amsterdam where Dutch and international dealers present paintings, antiques, applied arts, jewellery and design objects to collectors, museum buyers and interior professionals. The 2026 edition is the 39th.
- RAI Amsterdam
- Amsterdam exhibition and congress complex in the Zuidas district, served by its own RAI rail and metro station and used as the venue for PAN Amsterdam.
- Old Master
- A painting, drawing or print by a European artist working roughly before 1800. Old Master oils and works on paper are a core category on the PAN Amsterdam floor, where attribution and provenance drive value.
- Applied arts
- Objects made to be used as well as collected, such as silver, ceramics, glass, furniture, clocks and metalwork. Applied arts sit alongside fine art and design at this fair rather than in a separate show.
- Provenance
- The documented ownership history of an object. At an antiques and art fair, dealers supply provenance and exhibition references so buyers and their advisers can judge authenticity and legal title before purchase.
- Condition report
- A written and photographic description of an object's state, noting restorations, losses and wear. Buyers of higher-value works typically request one before agreeing a price, and insurers and shippers require them too.
- 20th-century design
- Furniture, lighting, ceramics and objects from roughly 1900 to 1999, including Dutch and international modernist makers. Design sits as a distinct collecting category alongside the fair's antiques and paintings.
- Dealer stand
- The individual exhibition space of a participating art or antiques dealer. Purchases at PAN Amsterdam are made directly with the dealer on the stand, not through a central fair checkout.
- ATA Carnet
- A customs document that lets exhibitors move works and stand equipment temporarily into a country without paying import duty or tax, provided the goods leave again. Non-EU dealers should check whether it applies to their shipment.
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Also known as
Alternate names and search phrases for this event.
- Pan Amsterdam
- art fair Amsterdam
- antiques fair Amsterdam
- design fair Amsterdam
- art and antiques
- Pan Amsterdam 2026
- Amsterdam Netherlands
- Art Fair Amsterdam 2026
- Contemporary art from emerging artists
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.