OUTDOOR RETAILER 2026 logo
    Trade showB2B

    OUTDOOR RETAILER 2026

    A reimagined Minneapolis edition of Outdoor Retailer featuring Industry Day on August 19, exhibit-hall activity August 20–21, product discovery, buyer-brand meetings, education, emerging-brand zones (Ascent), startup pitches (Camp Forward), storytelling (Campfire), forward-looking product design (Outdoor Lab), and urban outdoor experiences each morning. The show is B2B only, not open to the public.

    OutdoorRetail

    Dates

    19–21 Aug 2026

    City / country

    Minneapolis, United States

    Venue

    Minneapolis Convention Center

    Time

    7:00 AM – 10:00 AM

    20 Floor Picks

    Matched booths for OUTDOOR RETAILER 2026

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    Event overview

    Overview

    OUTDOOR RETAILER 2026 is a B2B outdoor-industry trade show taking place August 19–21, 2026, at the Minneapolis Convention Center. The event is designed for retailers, manufacturers, designers, suppliers, and media to discover new products, forge partnerships, and shape the future of the $1. 2 trillion North American outdoor industry.

    The 2026 edition marks the show's move to Minneapolis, chosen for its world-class trails, waterways, and thriving outdoor business community. The reimagined format features a Leadership Village co-led by industry veterans Sunny Stroeer and Paul Gagner, alongside brand leaders, designers, sustainability experts, athletes, and emerging voices. Key initiatives include the Grassroots Outdoor Alliance Scholarship supporting specialty retailers, complimentary exhibit space for Minnesota-based and mission-driven non-profits, an Industry Day conference covering AI, sustainability, and supply chain, and the revival of the Outdoor Industry Innovation Awards.

    The show floor is organized into activity-focused zones—Camp & Hike, Climb, Run & Cycle, Water, Lifestyle, Overland & Travel, Retail Services, Stewardship, and Sourcing—to help buyers and sellers connect efficiently.

    TL;DR

    1. 1OUTDOOR RETAILER 2026 runs August 19–21 at the Minneapolis Convention Center, marking the show's first edition in Minneapolis.
    2. 2The show is B2B only; qualified retail buyers and trade members attend free with pre-show registration, while other categories have tiered pricing.
    3. 3The reimagined show floor is organized by activity zones—Camp & Hike, Climb, Run & Cycle, Water, Lifestyle, Overland & Travel, Retail Services, Stewardship, and Sourcing—to streamline discovery and deal-making.
    4. 4New features include the Leadership Village (co-led by Sunny Stroeer and Paul Gagner), Ascent (emerging brands), Camp Forward (startup pitches), and Urban Outdoor Experiences (daily morning activities at Theodore Wirth Park).
    5. 5Exhibitors gain access to Wild Reach, a built-in creator ecosystem with 11.7 million+ followers across social platforms, turning show participation into extended audience reach.

    Why visit

    Qualified visitors can meet outdoor brands and retailers, discover new products, attend complimentary education with a show badge, participate in networking and curated experiences, and explore the reimagined activity-based show floor. Retail buyers and importers/distributors attend free with pre-show registration. Daily Urban Outdoor Experiences (hiking, trail running, yoga, biking, birding, climbing) at Theodore Wirth Regional Park offer a unique way to start each show day. The show is B2B only, ensuring a focused trade environment.

    Why exhibit

    Exhibiting provides access to outdoor retailers, brands, distributors, media, industry leaders, and product-discovery activity within a reimagined B2B platform. The 2026 format emphasizes collaboration, learning, and shared experiences, with activity-based zones that make it easier for buyers and sellers to connect. Exhibitors benefit from the Wild Reach creator ecosystem, which turns show participation into extended audience reach across 11.7 million+ followers. Complimentary exhibit space is available for leading Minnesota-based and mission-driven non-profits. The show also offers the Ascent zone for emerging brands, Camp Forward for startup pitches, and the revived Outdoor Industry Innovation Awards.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from specialty outdoor stores, big-box retailers, and e-commerce platforms.
    Importers, distributors, and wholesalers.
    Brand decision-makers, product developers, and designers.
    Corporate decision-makers, marketing professionals, and media.
    Industry leaders, sustainability experts, and athletes.
    Working media and content creators.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Outdoor gear, apparel, footwear, and accessory brands (heritage manufacturers to emerging startups).
    Technology and innovation companies offering wearables, smart technology, and performance materials.
    Raw material suppliers and sourcing partners for designers, R&D, and product development teams.
    Retail services providers, including commerce platforms, logistics, and store operations.
    Mission-driven non-profits and stewardship organizations.
    Media, creators, and influencers participating in the Wild Reach ecosystem.

    Product categories

    Key solution areas showcased across the event.

    Camp & Hike: backcountry gear, portable power, campsite essentials.
    Climb: technical hardware, safety innovations, bouldering gear.
    Run & Cycle: high-performance equipment and apparel for trail, road, and everything in between.
    Water: paddle sports and surf industry, from technical hardgoods to coastal lifestyle wear.
    Lifestyle: mountain culture meets everyday utility—fashion, travel, and outdoor aesthetic.
    Overland & Travel: vehicle-based adventure and travel gear.
    Retail Services: store operations, commerce platforms, and business solutions.
    Stewardship: conservation and mission-driven organizations.
    Sourcing: raw materials, textiles, components, and industrial design for product development.

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    5
    Exhibit Hall AExhibit Hall BExhibit Hall CExhibit Hall DExhibit Hall E

    Minneapolis Convention Center

    1301 2nd Avenue South, 55404 Minneapolis, United States

    Entrances & gates

    3rd Ave. Entrance

    Exhibit Hall BExhibit Hall CExhibit Hall DExhibit Hall E

    Main entrance on the East side of the building on 3rd Ave.

    East Skyway Entrance

    Exhibit Hall BExhibit Hall CExhibit Hall DExhibit Hall E

    Skyway access from the East.

    West Skyway Entrance

    Exhibit Hall BExhibit Hall CExhibit Hall DExhibit Hall E

    Skyway access from the West.

    Ballroom Entrance

    Located on 2nd Ave. S. & Grant St.

    Plaza 1 Entrance

    Located on 2nd Ave. S. & Grant St.

    Plaza 2 Entrance

    Located on 2nd Ave. S. & Grant St.

    Plaza 3 Entrance

    Located on 2nd Ave. S. & Grant St; closest to Wesley Church; adjacent entrance for handicapped.

    Floor plans & maps

    Floor plan (PDF)Floor plan 2026Hall & site plansVenue navigation mapOfficial venue page

    Parking: Multiple parking ramps within walking distance, including the Plaza Parking Ramp (underground, adjacent to the MCC) and the 3rd Avenue Parking Ramp. Pre-booking via ParkMobile, SpotHero, or ParkWhiz is recommended. Onsite parking at the 3rd Avenue Ramp is available 24/7. Drop-off/pick-up locations are on 2nd Avenue South.

    Gate: Gates typically open 2-3 hours before event start time. Specific gate times for Outdoor Retailer 2026 are not published; refer to event schedule for exhibit hall hours.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Industry Day (Education Day)August 19, 2026, 10:00 AM
    –5:00 PM
    Event days(show floor)
    Exhibit HallAugust 20–21, 2026
    Thursday, August 20:9:00 AM
    –6:00 PM
    Friday, August 21:9:00 AM
    –3:00 PM
    (Note: Some sources list Friday until6:00 PM
    the official FAQ states3:00 PM
    Urban Outdoor Experiences run August 20–21,7:00 AM – 10:00 AM
    Event daysdaily.)

    • Retail Buyer, Importer/Distributor — pre-show

      Qualification required.

    • Retail Buyer, Importer/Distributor — onsite

      Begins August 19, 2026.

      $40.00

    • Working Media

      Qualification required.

    • Media Sales, Event Organizer, Non-Buyer, Non-Exhibiting Manufacturer, Independent Representative — early bird

      April 20–June 30, 2026.

      $1,000.00

    • Media Sales, Event Organizer, Non-Buyer, Non-Exhibiting Manufacturer, Independent Representative — pre-show

      July 1–August 18, 2026.

      $1,100.00

    • Media Sales, Event Organizer, Non-Buyer, Non-Exhibiting Manufacturer, Independent Representative — onsite

      Begins August 19, 2026.

      $1,200.00
    Register

    Ticket info

    Badge collection

    Qualification may be required and proof of credentials can be requested.

    Ticket notes

    Retail buyers and importers/distributors are free before the show and cost $40 onsite from August 19, 2026. Working media is free. Media sales, event organizers, non-buyers, non-exhibiting manufacturers, and independent representatives are charged according to the published registration schedule.

    Registration deadline

    Pre-show registration pricing applies through August 18, 2026; onsite registration begins August 19, 2026.

    Who runs the show

    Organisers

    Matthew Mathiasen

    Group Show Director

    Website

    Chris Goddard

    Media Contact

    EmailCallWebsite

    Sarah Morton

    Senior Attendee Relations Manager

    EmailCallWebsite

    David Deaton

    Attendee Relations Specialist

    CallWebsite

    What's on

    Programme

    1

    Keynote

    2

    Panel

    1

    Event days

    13:00–16:30

    Typical time

    Official agenda Updated Tuesday, Dec 2, 2025
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Wednesday, Aug 19, 2026

    13:00

    The Big Debate: Is the Independent Shop the Future of the Outdoor Industry?

    Panel Debate
    Minneapolis Convention Center
    13:45

    The New Customer Code: Getting Gen Z & Winning with Women

    Panel
    Minneapolis Convention Center
    14:30

    The Gear of Tomorrow: Wearables, Smart Tech & Innovation

    Panel
    Minneapolis Convention Center
    15:15

    The Tools of Tomorrow: AI & The Circular Economy

    Strategy Session
    Minneapolis Convention Center
    16:00 – 16:30

    Closing Keynote: The State of the Outdoors

    Keynote
    Minneapolis Convention Center

    Topic tracks

    Independent Specialty RetailConsumer BehaviorTechnology and InnovationCircular Economy

    Co-located events

    57hours Adventure Race

    Separate ticket

    OR Urban Experiences Hike

    Separate ticket

    Co-located seminars

    Industry Day: Outdoor Next: Ideas That Move Us Forward

    Paid

    Awards

    Backcountry Garage Best in Show honors

    Onsite During the 2026 Edition

    Category-based awards intended to spotlight standout innovation, creativity, and brand potential across the Backcountry Garage show-floor activation.

    Best in Show Category Honors
    source

    GOAT Award

    Onsite During the 2026 Edition

    Premier award within the Backcountry Garage activation.

    GOAT Award
    source

    How the last edition performed

    Previous edition

    Visitors

    1,700

    Exhibitors

    350

    Growth over time

    Edition recap

    Outdoor Retailer and Outdoor Design + Innovation Summer 2024 Recap

    Outdoor Retailer ushered in a new era at Summer 2024 with the launch of the new Outdoor Design + Innovation show and three energetic days of discovery and connections at the Salt Palace Convention Center in Salt Lake City. Together the two events attracted exhibitors and attendees from across the U.S. and around the world from June 17-19, 2024.

    Outdoor Retailer and Outdoor Design + Innovation rolled out several new features at the Summer shows, including the all-new Hosted Buyer Program, which supported more than 165 attending buyers. Overall, attending buyers represented more than 30,000 retail locations. More than 80% of the brands at Outdoor Retailer were first-time exhibitors, providing critical discovery for retail buyers seeking next generation and relevant products for the new outdoor consumer.

    New this edition

    • 1

      Hosted Buyer Program

      Travel subsidies, potentially including hotel and airfare, are available for approved qualified retailers and product development teams; approval is reviewed case by case.

      Source
    • 2

      Outdoor Next: Ideas That Move Us Forward

      Industry Day on August 19, 2026, with panels addressing consumer behavior, economic pressures, emerging technologies, and specialty retail.

      Source
    • 3

      Retailer Playbook Lab

      Hands-on retailer sessions across four tracks covering AI, digital media, e-commerce, circular resale, and operational best practices.

      Source
    • 4

      Ascent Summit

      Inaugural August 19, 2026 summit created with Garage Grown Gear and Founded Outdoors for independent and specialty outdoor-brand founders.

      Source
    • 5

      Celebrate Minnesota Outdoors

      Guided canoeing, trail running, hiking, climbing, and biking experiences are planned for the mornings of August 20–21.

      Source
    • 6

      Wild Reach Initiative

      Creator-commerce partnership with Popfly bringing 150 creators to the show floor for brand engagement and content creation.

      Source
    • 7

      Backcountry Garage

      A Backcountry partnership hub for emerging brands, creators, buyers, and industry leaders, including onsite Best in Show and GOAT awards.

      Source

    Testimonials

    We met retailers that are brand new, and they're going to buy their first assortment and are looking for smaller, newer brands that everybody else doesn't have. And that's something that you don't find at the other shows we attend – retailers are looking for new brands here.

    Andrew Gibbs-Dabney · Founder · LIVSN · 2024

    On the first day of the show, we opened three brand new accounts. So that was really exciting for us and set the pace for the day.

    Brian Sanders · Vice President of Sales · Sand Cloud · 2024

    The Hosted Buyer program is the sole reason why we were at Outdoor Retailer. June is peak season for our business, and we were trying to decide on whether we come to the Winter or the Summer show. If it wasn't for this program, I don't know that we would have made it to Salt Lake City and we would have missed out on a lot of great products.

    Jessica Tok · Owner and Buyer · Lake and Company · 2024

    We had such a fantastic time, met a lot of great new vendors, saw lots of fun new products and innovation, and sat in on a fantastic talk about outdoor participation trends that was very thought provoking.

    Courtney Breitenbucher · Yosemite Hospitality · 2024

    Next edition outlook

    2026-08-19 – 2026-08-21
    confirmed

    The next edition takes place August 19–21, 2026, at the Minneapolis Convention Center, with August 19 dedicated to education (Industry Day) and August 20–21 to the expo hall. The show is relocating from Salt Lake City to Minneapolis as part of a strategic reinvention.

    New Minneapolis venue and market setting, chosen for its outdoor recreation infrastructure and business community Education Symposium and Industry Day on August 19 with sessions on AI, sustainability, and supply chain Inaugural Ascent Summit and Campsite Pavilion for emerging brands Expanded Hosted Buyer travel-support program Wild Reach creator initiative with 150 creators Celebrate Minnesota Outdoors guided activities on August 20–21 Backcountry Garage emerging-brand activation New Leadership Village co-led by Sunny Stroeer and Paul Gagner

    Impact

    A bigger and stronger platform

    Outdoor Retailer has operated since 1982 and has been hosted in Las Vegas, Anaheim, Long Beach, Reno, Salt Lake City, and Denver before moving to Minneapolis for 2026. The show serves as the premier B2B gathering for the North American outdoor industry, facilitating product discovery, brand-retailer connections, and industry education. The 2024 edition introduced the Outdoor Design + Innovation show and a Hosted Buyer Program that supported over 165 buyers representing more than 30,000 retail locations. The 2025 edition focused on building purposeful relationships, highlighting innovation, and aligning with evolving consumer values such as wellness, sustainability, and performance.

    Audience quality

    High-value decision-makers

    The organizer positions Outdoor Retailer as a qualified B2B event for retailers, brands, distributors, media, and industry professionals. Retail-buyer credentials require verification. The 2024 edition attracted buyers representing more than 30,000 retail locations, with over 80% of exhibiting brands being first-time exhibitors. The 2025 show drew attendees from over 40 states. The show maintains a focused trade environment with dedicated buyer hours and capped booth sizes to facilitate efficient and meaningful interactions.

    Exhibitor outcomes

    Real business growth

    Official materials emphasize face-to-face commerce, product launches, networking, and buyer-brand connections. Exhibitor testimonials from 2024 highlight opening new accounts on the first day, finding retailers looking for new brands, and the value of the Hosted Buyer Program in enabling attendance. The 2025 show was described as a 'vibrant hub for meaningful commerce and collaboration' where established business leaders, first-time exhibitors, and advocacy groups came together to discover products and discuss industry challenges.

    Intelligence

    Exhibitors

    2,558

    Exhibitors

    25

    Categories

    6

    Countries

    8

    Pavilions

    Top exhibitor countries

    Top 6 by exhibitor count — estimates based on published directory.

    • United States
      2,547
    • Australia
      4
    • Canada
      3
    • Mexico
      2
    • China
      1
    • Italy
      1

    ~100% of listed exhibitors are from United States.

    Category breakdown

    1~1,321
    estimate
    2~641
    estimate
    3~62
    estimate
    4~49
    estimate
    5~45
    estimate
    6~44
    estimate
    7~41
    estimate
    8~38
    estimate
    9~36
    estimate
    10~34
    estimate
    11~33
    estimate
    12~28
    estimate
    13~28
    estimate
    14~28
    estimate
    15~25
    estimate

    National pavilions

    United States

    ~2,547 stands
    estimate

    Australia

    ~4 stands
    estimate

    Canada

    ~3 stands
    estimate

    Mexico

    ~2 stands
    estimate

    China

    ~1 stands
    estimate

    Italy

    ~1 stands
    estimate

    Official pavilions

    GGG + Founded Outdoors Campsite Pavilion

    Officially Confirmed

    Hall Minneapolis Convention Center show floor · 50 stands · Coord. Garage Grown Gear & Founded Outdoors

    Ascent – Emerging Brands Pavilion

    Officially Confirmed

    Hall Minneapolis Convention Center show floor · Coord. Outdoor Retailer

    Buyer targets

    High priority

    Buyers sourcing

    Outdoor Retail Suppliers (profile Pending)

    Buyers sourcing

    Other Outdoor Retail Suppliers

    Buyers sourcing

    Ski & Snowboard Equipment Suppliers

    Buyers sourcing

    Camping & Backpacking Gear Suppliers

    Buyers sourcing

    Fishing & Hunting Gear Suppliers

    Medium priority

    Buyers sourcing

    Wholesale Distribution & Import Suppliers

    Buyers sourcing

    Outdoor Specialty Retail & General Gear Suppliers

    Buyers sourcing

    Cycling & Bicycle Retail Suppliers

    Buyers sourcing

    Marine, Boating & Watercraft Suppliers

    Buyers sourcing

    Resort, Hospitality & Destination Suppliers

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    Outdoor Retailer 2026 is positioned as a national outdoor-industry meeting point linking retailers, media, nonprofits, and brands, with programming around innovation, sustainability, brand storytelling, AI, supply chain, and sell-through growth.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Sell-through and retailer productivity

    The organiser frames the 2026 format around higher-value buyer conversations and sell-through growth after peak summer selling and before fall production.

    Source
    02

    Innovation and emerging brands

    Ascent and Outdoor Lab are identified as zones for emerging brands, design, materials technology, and innovation.

    Source
    03

    Sustainability, AI, and supply-chain education

    The organiser identifies sustainability, AI, and supply chain as timely education topics in the expanded programme.

    Source
    04

    Urban outdoor experiences

    The event integrates guided outdoor activities near downtown Minneapolis, including canoeing, trail running, hiking, climbing, and biking.

    Market news

    Latest updates from across the market.

    2026-08-11

    Outdoor Retailer moves to Minneapolis for August 2026 edition

    The organiser identifies Minneapolis Convention Center as the new 2026 home and presents the move as a new era for the outdoor industry.

    Read
    2026-08-11

    2026 format separates Education Day from exhibit-hall days

    Education Day is scheduled for August 19, followed by exhibit-hall hours on August 20-21.

    Read
    2026-03-25

    Outdoor Retailer and Popfly launch Wild Reach

    The initiative is planned to bring 150 creators to the August 19–21, 2026 show floor.

    Read
    2025-10-27

    Outdoor Retailer announces Leadership Village and Minnesota programming

    The organiser announced its Minneapolis evolution, collaboration with Garage Grown Gear and Founded Outdoors, and Celebrate Minnesota Outdoors.

    Read

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MSP

    Minneapolis-Saint Paul International Airport

    Primary commercial airport for Minneapolis.

    Approximately 10-12 miles; verify route

    to venue

    Approximately 20-30 minutes in normal traffic; verify live conditions

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Official event housing
    Downtown Minneapolis

    Not yet confirmed

    Use the organiser's official hotel page; live rates were not captured.

    Budget or midscale
    Downtown Minneapolis

    Not yet confirmed

    Rates vary by inventory and event demand.

    Premium
    Convention Center and central downtown

    Not yet confirmed

    Rates vary by inventory and event demand.

    Local transport

    Get around the city with these convenient transport options.

    Rideshare or taxi

    Estimated costLive fare required
    Best forMSP to Minneapolis Convention Center

    Confirm airport pickup instructions.

    Public transit

    Estimated costLive fare required
    Best forMSP to downtown Minneapolis

    Check current Metro Transit service.

    Walking

    Estimated cost$0
    Best forDowntown hotel to convention center

    Practical for centrally located hotels; assess weather and luggage.

    Personal vehicle

    Estimated costLive parking rate required
    Best forDowntown Minneapolis to venue

    Reserve or confirm parking in advance if driving.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa Waiver Program plus ESTAEligible nationals making short temporary business visits of 90 days or lessNot yet confirmedVaries; obtain approval before travel
    B-1 business visitorForeign nationals requiring a visa for qualifying temporary business, conference, convention, or commercial activitiesNot yet confirmedVaries by post and applicant
    B-1/B-2 visitor visaTravelers combining qualifying business and tourism activitiesNot yet confirmedVaries by post and applicant

    Most nationals of participating Visa Waiver Program countries may travel for qualifying business stays of 90 days or less without a visa, but must obtain ESTA approval and meet all VWP requirements. Canada and Bermuda generally have separate visa exemptions for temporary business, subject to exceptions.

    The United States accepts ATA Carnets for eligible commercial samples, professional equipment, and exhibitions and fairs. Goods must be re-exported and carnets must be presented to customs authorities on entry and exit. Consumable or giveaway samples are not eligible.

    Official visa page

    Weather

    August in Minneapolis is typically warm with possible rain and thunderstorms; verify the forecast near August 19-21, 2026.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Outdoor Retailer states that complimentary Wi-Fi is available for light use; mission-critical or streaming use requires purchased Minneapolis Convention Center internet services.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Trade-only access

    Outdoor Retailer is not open to the general public; attendees must be authorized buyers or members of the trade.

    Photography etiquette

    Do not photograph or film exhibitor products without permission. Working media also need exhibitor permission inside booths.

    Business appointments

    Use the official app and matchmaking service to arrange meetings and avoid relying solely on walk-up conversations.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Minneapolis-Saint Paul International Airport (MSP)

    Book arrival on August 18 or early August 19 and departure after the August 21 exhibit hall close if attending the full program.

    Visa

    Foreign visitors generally need a visitor visa for temporary business unless eligible for the Visa Waiver Program. VWP travelers need ESTA approval; attending a business convention is a permitted activity.

    Estimated cost: Not yet confirmed

    Processing: Varies by nationality, embassy or consulate, and application circumstances.

    B-1 or B-1/B-2 may be appropriate for qualifying temporary business activities. Paid employment or work for a U.S. entity may require another visa category.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    August 18, 2026

    Check-out (recommended)

    August 22, 2026

    Areas to stay

    Downtown Minneapolis · Convention Center vicinity · Nicollet Mall and central downtown

    Official event housing

    Live rate required

    Book

    Downtown budget or midscale

    Live rate required

    Downtown premium

    Live rate required

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use MSP ground transportation, taxi, or rideshare; confirm live airport and venue instructions before travel.

    Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue.

    Ride-hail: Rideshare is a practical option; confirm pickup zones in the event app or venue guidance.

    Public transit: Check current Metro Transit routes and service alerts for MSP-to-downtown travel.

    Parking: Use venue and downtown parking facilities; live rates and availability were not verified in the reviewed official event materials.

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: Typical Minneapolis August conditions are warm to hot; verify the forecast close to departure.

    Seasonality: Summer thunderstorms and rain are possible.

    Packing: Bring breathable business-casual clothing, comfortable shoes, a light rain layer, and one layer for strong indoor air conditioning.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. August 19, 8:00 AM–1:00 PMAscent Summit or Retailer Playbook Lab
    2. August 19, 1:30 PM–5:00 PMOutdoor Next: Ideas That Move Us Forward
    3. August 20, 7:00 AM–10:00 AMCelebrate Minnesota Outdoors guided activity
    4. August 20, 10:00 AM–6:00 PMExpo hall meetings and product discovery
    5. August 21, 10:00 AM–3:00 PMExpo hall meetings and final follow-up

    Plan your trip

    Planning

    Best day to visit: Thursday, August 20, 2026

    Thursday is the first full exhibit-hall day and runs 10:00 a.m.-6:00 p.m., offering the longest verified opportunity for buyer meetings and product discovery. August 19 is education-focused and August 21 ends at 3:00 p.m.

    T-90

    Define objectives and attendee persona — Set target buyers, categories, meetings, and success metrics.

    T-60

    Register and submit credentials — Allow time for review; organiser states approval notifications may take 7-10 business days.

    T-45

    Book travel and official housing — Use the organiser's hotel block where appropriate.

    T-30

    Build meeting schedule — Use exhibitor list, floor plan, app, and matchmaking once available.

    T-14

    Confirm documents and logistics — Check passport, ESTA or visa, badge, hotel, transfers, and emergency contacts.

    T-1

    Prepare show kit — Bring comfortable shoes, chargers, business cards, and meeting notes.

    Sample visitor itinerary

    Route-optimised day
    08:30-09:30

    Arrival, badge pickup, and priority planning

    Minneapolis Convention Center
    10:00-12:00

    Priority buyer and brand meetings

    Exhibit Hall
    12:00-13:00

    Lunch and networking

    Convention Center or downtown
    13:00-15:30

    Category tour: Camp & Hike, Run & Cycle, Climb, Water, Lifestyle

    Exhibit Hall
    15:30-17:00

    Outdoor Lab, Ascent, or Community Hub exploration

    Exhibit Hall
    17:00-18:00

    Follow-up notes and final meetings

    Exhibit Hall
    18:30 onward

    Dinner and informal networking

    Downtown Minneapolis

    Side trips

    2

    Minneapolis riverfront

    Urban Outdoor Attraction

    Convenient short visit between meetings.

    Downtown; verify route

    Minneapolis lakes and parks

    Parks and Recreation

    Connects with the event's outdoor-industry positioning.

    Verify route and travel time

    Networking spots

    4

    Community Hub

    Onsite Networking Zone

    Organiser describes it as a central space for networking, education, and thought leadership.

     

    Leadership Village

    Onsite Programme Area

    Listed as an official show section; confirm 2026 schedule.

     

    Official matchmaking and show app

    Digital Networking

    Grip is identified as the official mobile app, matchmaking, and lead retrieval provider.

     

    Downtown Minneapolis restaurants and bars

    Offsite Networking

    Select venues near the convention center and reserve during show dates.

     

    Budget

    Costs & budget

    Official 2026 booth pricing is not publicly published; exhibitors are directed to submit an inquiry for availability and pricing.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$345.00
    • Per diem × 3$207.00
    • Insurance$35.00
    Estimated total$587.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    qualified buyer registration

    visitor · pre-show

    Not yet confirmed

    officialAs of 2026-08-11

    qualified buyer registration

    visitor · onsite

    USD 40 / per person

    officialAs of 2026-08-11

    media sales/non-buyer registration

    visitor · early bird

    USD 1000 / per person

    officialAs of 2026-08-11

    media sales/non-buyer registration

    visitor · onsite

    USD 1200 / per person

    officialAs of 2026-08-11

    working media registration

    visitor · all

    Not yet confirmed

    officialAs of 2026-08-11

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer the questions to compare attending, exhibiting, or deferring.

    QUESTION 1 OF 3

    Which attendee profile best describes you?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    Attend as qualified buyer

    You need line reviews, product discovery, education, and retailer networking.

    Best for

    Retail buyers, importers, and distributors

    Min. budget

    $40.00

    Timeline

    Register and submit credentials before August 19, 2026

    Risks

    Attendance is qualification-based

    Onsite buyer registration is listed at $40

    Registration is non-refundable

    Attend as working media

    You have a current editorial assignment and need access to brands and industry programming.

    Best for

    Editorial media with a current outdoor-industry assignment

    Min. budget

    Not yet confirmed

    Timeline

    Prepare credential documentation before registration

    Risks

    Travel does not guarantee admittance

    Photography requires exhibitor permission

    Exhibit

    You have measurable buyer targets, a compelling product story, and staff for two exhibit-hall days.

    Best for

    Brands seeking national retailer meetings, launch visibility, and buyer matchmaking

    Min. budget

    Not yet confirmed

    Timeline

    Begin planning at least 90 days before August 19, 2026

    Risks

    Booth pricing was not published in reviewed official materials

    Insurance and service deadlines remain dependent on the Exhibitor Service Manual

    No-soliciting and photography rules are enforced

    Skip or defer

    You cannot obtain credentials, staff the booth, or justify the travel and activation cost.

    Best for

    Unqualified public visitors, brands without a defined buyer objective, or teams unable to meet logistics deadlines

    Min. budget

    Not yet confirmed

    Timeline

    Reassess after the 2026 exhibitor manual and registration details are available

    Risks

    Limited value without qualified meetings

    The show is not open to the general public

    Book with

    Partners

    Official hotel housing

    hotels

    Use the organiser's official housing route for event-block availability and booking instructions.

    Visit partner Confidence: known

    Outdoor Retailer identifies EvolveCon / Hotel Maps as official housing provider.

    Lead retrieval and matchmaking

    lead_capture

    Use Grip for the official mobile app, matchmaking, and lead retrieval services.

    Visit partner Confidence: known

    Named in the official Outdoor Retailer FAQ.

    Official show decorator

    freight

    Freeman is the official show decorator; shipping labels and deadlines are provided through the Exhibitor Service Manual.

    Visit partner Confidence: known

    Named in the official Outdoor Retailer FAQ.

    Business travel visa guidance

    visa

    Review U.S. Department of State guidance for B-1, B-1/B-2, VWP, and ESTA eligibility.

    Visit partner Confidence: known

    Official U.S. government guidance.

    Recommended providers

    Visa

    U.S. Department of State

    Official visa guidance.

    Hotels

    EvolveCon / Hotel Maps

    Listed as the official housing provider.

    Freight & shipping

    Freeman

    Listed as official show decorator; confirm freight services in the Exhibitor Service Manual.

    Insurance

    Marsh / Total Event Insurance

    Listed as an insurance purchase option for exhibitors.

    Lead capture

    Grip

    Listed as official mobile app, matchmaking, and lead retrieval provider.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Industry Day
    A 2026 conference programme on August 19 focused on issues shaping the outdoor sector, including specialty retail, consumer behavior, emerging technology, AI, wearables, smart technology, and sustainability.
    2
    Leadership Village
    A 2026 collaborative forum co-led by Sunny Stroeer and Paul Gagner, involving outdoor-industry leaders, designers, sustainability experts, athletes, and emerging voices to shape the show's direction.
    3
    Ascent
    An innovation district for emerging brands and new-to-market startups, featured as a dedicated zone on the 2026 show floor.
    4
    Camp Forward
    A 2026 show area for startup pitches and futurist keynotes.
    5
    Outdoor Lab
    A 2026 area focused on forward-thinking product design.
    6
    Wild Reach
    A built-in creator ecosystem powered by Popfly that gives exhibitors turnkey access to outdoor creators with a combined following of 11.7 million+ across Instagram, TikTok, YouTube, and Facebook.
    7
    Urban Outdoor Experiences
    Curated morning activities (hiking, trail running, yoga, biking, birding, climbing) offered August 20–21, 7–10 a.m., at Theodore Wirth Regional Park, organized via the show app.

    Trust footer

    Sources

    24

    References

    10

    Publishers

    0

    Date checked

    1

    Outdoor Retailer

    2

    Emerald

    3

    Explore Minnesota

    4

    Meet Minneapolis

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card