Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Organic Grower Summit is a key event for organic producers and suppliers to explore the latest trends and innovations in organic farming. Taking place on December 2-3, 2026, at the Hyatt Regency Monterey Hotel, this summit offers educational sessions, workshops, and a tradeshow featuring cutting-edge products and services.
Attendees will gain insights from industry leaders and connect with peers to enhance their operations in the evolving organic market. Organic Grower Summit takes place in.
TL;DR
- 1Dates and Venue: The Organic Grower Summit takes place on December 2-3, 2026, at Hyatt Regency Monterey Hotel, Monterey, CA.
- 2Scale and Focus: This summit gathers organic producers and suppliers to explore innovations in organic farming.
- 3Organiser: Hosted by Informa Connect - New York, the summit provides a platform for industry leaders.
- 4Buyer Authority: Attendees include organic growers, suppliers, and industry experts influencing purchasing decisions.
- 5Entry: Registration is now open; various ticket options are available for attendees.
Why visit
Attending the Organic Grower Summit provides access to valuable insights from industry leaders, networking opportunities with peers, and the latest innovations in organic farming. Participants can engage in educational sessions and workshops designed to enhance their operations and stay competitive in the organic market.
Why exhibit
Exhibiting at the Organic Grower Summit allows companies to showcase their products and services to a targeted audience of organic growers and industry professionals. This event provides a unique opportunity to connect with potential clients, build brand awareness, and demonstrate commitment to the organic agriculture sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Organic growers and producers seeking to enhance their operations
Suppliers of organic farming equipment and technology
Pest control advisors and consultants in organic agriculture
Government representatives involved in organic farming regulations
Students and educators in agricultural programs
Media professionals covering organic agriculture trends
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of organic farming equipment and technology
Suppliers of organic seeds and soil amendments
Consultants specializing in organic farming practices
Distributors of organic produce and products
Ag tech innovators providing solutions for organic farming
Service providers for organic certification and compliance
Product categories
Key solution areas showcased across the event.
Organic seeds and planting materials
Farming equipment and machinery for organic practices
Soil amendments and organic fertilizers
Pest control solutions for organic growers
Irrigation systems tailored for organic agriculture
Organic produce and value-added products
Location & Facilities
Venue
Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
1 Old Golf Course Rd, Monterey, CA 93940
Facilities
Parking
Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course in Monterey typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course in Monterey typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Grower Trade Full 2 Day Pass Non Member
499Grower Trade Full 2 Day Pass Member
249Grower Wednesday Only Pass
399Grower Thursday Only Pass
249
Who runs the show
Organisers
Informa Connect - New York
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Monterey, USA
Why it matters
Attending the Organic Grower Summit provides access to valuable insights from industry leaders, networking opportunities with peers, and the latest innovations in organic farming. Participants can engage in educational sessions and workshops designed to enhance their operations and stay competitive in the organic market.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
3-star
460 m from the venueHilton Garden Inn Monterey, 3-star, eco-certified, 4.0 guest rating; breakfast and parking at extra charge, free Wi-Fi, outdoor pool, hot tub, pet-friendly, fitness center. Closest listed option to the venue.
4-star
About 990 m from the venueHotel 1110, 4-star, 4.2 guest rating; free breakfast and free Wi-Fi, paid parking, hot tub, beach access, bar and restaurant.
2-star
2.4 km from the venueHoliday Inn Express at Monterey Bay by IHG, 2-star, 3.6 guest rating; free breakfast, free Wi-Fi, free parking, outdoor pool, hot tub, fitness center and restaurant.
3-star
1.3-1.8 km from the venueRamada by Wyndham Monterey (4.1 rating, free parking and breakfast, outdoor pool) and The Monterey Hotel (3.7 rating, 1.8 km, free Wi-Fi, hot tub, fitness center, business center) are mid-range alternatives within walking or short rideshare distance.
Local transport
Get around the city with these convenient transport options.
Monterey-Salinas Transit (MST) local bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forRoutes serving downtown Monterey and the Del Monte Avenue corridor near the venue
MST is the regional public bus operator. Routes and frequency vary by season; use Monterey Transit Plaza as a downtown connection point.
Taxi or rideshare from Monterey Regional Airport (MRY)
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forMRY to Hyatt Regency Monterey and the Del Monte golf area
Short 10-20 minute trip depending on traffic; rideshare pickup at MRY may require a designated zone.
Rideshare within Monterey
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forDowntown Monterey, Cannery Row, and the Del Monte venue area
Useful for hotel-to-venue trips if staying outside walking distance; availability can be limited late at night.
Private car and venue parking
Estimated costApprox. $15-$30 per day - confirm current hotel parking rate
Best forHyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
On-site parking is typically available at the venue hotel; validate the daily rate and in-and-out privileges with the property.
taxi
Estimated costApprox. USD taxi/rideshare from MRY to venue (estimate; confirm before travel)
Best forMonterey Regional Airport (MRY) to Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
taxi
Estimated costApprox. USD taxi/rideshare from SJC to venue (estimate; confirm before travel)
Best forNorman Y. Mineta San Jose International Airport (SJC) to Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
taxi
Estimated costApprox. USD taxi/rideshare from SFO to venue (estimate; confirm before travel)
Best forSan Francisco International Airport (SFO) to Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
Weather
Early December in Monterey is cool and coastal: daytime highs typically 58-63 F (14-17 C), overnight lows 44-49 F (7-9 C). December is part of the rainy season, with occasional showers, morning fog, and cool breezes. Pack layers and a waterproof jacket for the golf-course venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Agricultural setting
Monterey County is a major cool-season vegetable and strawberry region; expect conversations grounded in Salinas Valley production, leafy greens, and soil health.
Business dress
Business casual is standard. Growers and field staff often dress practically; a jacket is useful for cool mornings and evening events.
Language
English is the main business language at the summit. Spanish is widely spoken across the regional agricultural workforce; bilingual materials may be available from exhibitors.
Tipping and meals
Restaurant tipping of 18-20 percent is customary. Monterey has a strong local seafood and produce scene; reserve popular dinner spots during the event week.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Monterey; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Monterey; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course: 460 m from the venue: 460 m from the venue; About 990 m from the venue: About 990 m from the venue; 2.4 km from the venue: 2.4 km from the venue.
Ride-hail: Ride-hailing apps are commonly used in Monterey; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course.
Parking: On-site parking is available at Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: 58-63 F (14-17 C) daytime; 44-49 F (7-9 C) overnight
Seasonality: December is a wetter month in Monterey, with intermittent rain and coastal fog rather than all-day downpours. Check the forecast before travel and bring a compact umbrella or rain shell.
Packing: 58-63 F (14-17 C) daytime; 44-49 F (7-9 C) overnight December is a wetter month in Monterey, with intermittent rain and coastal fog rather than all-day downpours. Check the forecast before travel and bring a compact umbrella or rain shell. Early December in Monterey is cool and coastal: daytime high
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Organic Grower Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your Organic Grower Summit registration and choose the pass that fits your schedule: full 2-day, Wednesday-only, or Thursday-only, with member and non-member rates.
T-2
Book a hotel near the Hyatt Regency Monterey or in downtown Monterey; early December can be busy with holiday events.
T-3
Compare flights into MRY, SJC, and SFO; MRY is closest but has fewer direct routes.
T-4
Arrange airport-to-hotel transport in advance if you land after dark or are unfamiliar with rideshare availability.
T-5
Download the schedule from organicgrowersummit.com/schedule and shortlist sessions on soil health, organic inputs, food safety, and production.
T-6
Build a list of exhibitors to visit for OMRI-listed inputs, biologicals, equipment, and packhouse services.
T-7
Prepare specific questions for suppliers about trial data, application rates, and California organic compliance.
T-8
Review the USDA National Organic Program rules relevant to your operation if you plan to discuss certification or transition.
T-9
Pack layers, a waterproof jacket, and comfortable shoes for cool coastal weather and walking around the venue.
T-10
Save your registration confirmation and a photo ID for badge pickup.
T-11
Plan at least one meal or coffee meeting with a grower or supplier outside the session blocks.
T-12
Check the organiser's attendee communications for any last-minute venue or access changes.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Organic Grower Summit registration concourse
Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Grower Trade Full 2 Day Pass Non Member
USD 499 / per person
organiser_published
visitor_ticket
visitor · Grower Trade Full 2 Day Pass Member
USD 249 / per person
organiser_published
visitor_ticket
visitor · Grower Wednesday Only Pass
USD 399 / per person
organiser_published
visitor_ticket
visitor · Grower Thursday Only Pass
USD 249 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Grower Trade Full 2 Day Pass Non Member | USD 499 / per person | organiser_published | |
| visitor_ticket | visitor | Grower Trade Full 2 Day Pass Member | USD 249 / per person | organiser_published | |
| visitor_ticket | visitor | Grower Wednesday Only Pass | USD 399 / per person | organiser_published | |
| visitor_ticket | visitor | Grower Thursday Only Pass | USD 249 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Organic Grower Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Organic Grower Summit, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Organic seeds and planting materials and Farming equipment and machinery for org solutions and benchmarking suppliers at Organic Grower Summit in Monterey.
Min. budget
$999.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Organic seeds and planting materials and Farming equipment and machinery for org products who need qualified meetings with the event's trade audience.
Min. budget
$4,495.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Monterey show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- National Organic Program (NOP)
- The USDA program that sets federal production, handling, and labeling standards for certified organic food in the United States.
- Certified organic
- A farm or product verified by a USDA-accredited certifier as meeting NOP standards for organic production and handling.
- Organic transition
- The land-management period before a farm can be certified organic, typically 36 months of organic practices for annual crops before harvest.
- OMRI Listed
- A seal from the Organic Materials Review Institute indicating that an input has been reviewed against NOP standards for use in organic production.
- Soil health
- The capacity of soil to function as a living system, measured through organic matter, biology, structure, and water-holding capacity; a core concern for organic vegetable and strawberry growers.
- Biologicals
- Live or naturally derived inputs such as beneficial microbes, biostimulants, and biopesticides used to support crop nutrition and pest management.
- Integrated pest management (IPM)
- A decision framework that combines scouting, action thresholds, cultural controls, and approved inputs before resorting to broad-spectrum treatments.
- Cover crop
- A non-cash crop grown between cash crops to protect soil, add organic matter, cycle nutrients, and suppress weeds.
- Compost
- Decomposed organic matter used as a soil amendment; in organic systems, feedstock sources and application timing must follow NOP rules.
- Controlled environment agriculture (CEA)
- Greenhouse, hoop-house, and indoor production systems; organic CEA must still meet NOP standards for seed, inputs, and pest management.
- Regenerative organic
- A certification and management approach that builds on organic standards with additional requirements for soil health, animal welfare, and social fairness.
- Organic seed
- Seed produced and handled under organic standards; NOP rules require organic seed when commercially available for the crop.
- Crop rotation
- Alternating crop families in a field to disrupt pests and diseases, balance nutrients, and improve soil structure.
- On-farm food safety
- Practices and documentation that reduce microbial risk; organic growers balance NOP input rules with buyer and regulatory food-safety requirements.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Also known as
Alternate names and search phrases for this event.
- Organic Grower Summit 2026
- Organic Grower Summit Monterey 2026
- Monterey USA
- Agriculture Monterey 2026
- Agriculture Conference Monterey
- Organic seeds and planting materials
- Farming equipment and machinery for organic practices
- Soil amendments and organic fertilizers
- Pest control solutions for organic growers
Trust footer
Sources
1
References
1
Publishers
0
Date checked
1
Organic Grower Summit
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.