ORBDAYS & OUTDOOR trade show

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

Sell-in vs sell-through

Sell-in is the volume a retailer buys from the brand at pre-season ordering; sell-through is what actually moves from the shelf to the consumer. Buyers at ORB Days negotiate sell-in terms while judging likely sell-through on Lake Garda area and wider European retail floors.

2

Pre-season booking window

The period, usually months ahead of the selling season, when retailers commit to ranges. The Riva del Garda show functions as a booking touchpoint for the following spring/summer outdoor and running season.

3

Open-to-buy (OTB)

The remaining budget a retail buyer can commit within a plan period. Buyers typically arrive with a category-level OTB figure and divide it across footwear, apparel and hardware.

4

MAP pricing

Minimum advertised price, a brand-set floor for advertised retail prices. Discussing MAP and promotional rules is a standard part of brand-retailer meetings at outdoor trade events.

5

DTC

Direct-to-consumer sales through a brand's own stores and web shop. Outdoor brands balance DTC growth with speciality retail partners, which is a recurring agenda item in show meetings.

6

Heel-to-toe drop

The height difference between the heel and forefoot of a running shoe, usually 0-12 mm. Trail ranges at the show are typically segmented by drop, stack height and lug depth.

7

Stack height and lug depth

Stack height is midsole thickness under the foot; lug depth describes outsole tread depth. Both are core spec-sheet numbers for trail and hiking footwear buyers.

8

Hydrostatic head (mm)

A fabric water-resistance measure for shells and tents, expressed in millimetres. Higher values indicate greater resistance to water pressure and are a standard comparison point in waterproof ranges.

9

Denier (D)

A yarn weight unit used for fabrics and backpack textiles. Higher denier generally means heavier, more abrasion-resistant material in packs and tents.

10

PFC-free DWR

A durable water repellent finish made without per- and polyfluorinated chemicals. It is a common sustainability claim across apparel and footwear lines presented to European retailers.

11

bluesign approved

A textile supply-chain certification covering resource use and chemical safety. Brands use it in buyer conversations to evidence material-level sustainability claims.

12

Crampon-compatible

A boot rating (B1, B2, B3) indicating how stiff the sole is and whether it accepts strap, semi-automatic or automatic crampons. Relevant for mountaineering footwear assortments.

13

Rental and fleet programmes

Buying arrangements where outdoor shops, guides and resorts kit out loan fleets. Lake Garda activity operators make this a relevant category alongside retail sell-in.

14

Concept store assortments

Curated product mixes that combine apparel, footwear and gear around an activity such as trail running. Speciality retailers use show visits to build these activity-led edits.