Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the Online Print Summit on April 13-14, 2027, at Alte Kongresshalle in Munich, Germany, for insights into online printing, mass customization, and digital commerce.
Dates
13–14 Apr 2027
City / country
Munich, Germany
Venue
Alte Kongresshalle
Event overview
The Online Print Summit (OPS) is the leading international event for decision-makers in the online print industry. Scheduled for April 13-14, 2027, at Alte Kongresshalle in Munich, this summit will feature a high-profile speaker lineup, networking opportunities, and discussions on the future of online printing, including trends in mass customization and print-on-demand.
Attendees will gain valuable insights and knowledge to drive their businesses forward. Online Print Summit takes place in.
TL;DR
Attendees will benefit from networking with industry leaders and gaining insights into the latest trends in online printing. The summit offers opportunities to meet key players and explore innovative solutions in the sector. Participants can attend various sessions, including keynotes and workshops, to enhance their understanding of the market.
Partnering with the Munich online print summit puts your brand in front of the people who actually choose print platforms: managing directors of web-to-print businesses, e-commerce and product leads at commercial printers, and product owners at photo-product, merchandise and packaging personalization companies. Attending Online Print Summit on 2027-04-13 to 2027-04-14 in Munich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Munich, Germany
Alte Kongresshalle in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Alte Kongresshalle in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Alte Kongresshalle for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Standard ticket price after early bird period
General admission
Early bird price for members until October 26, 2026
General admission
Standard ticket price for non-members after early bird period
Who runs the show

Choose from the following airports, with convenient access to the event and venue.
Munich Airport
Primary gateway for the summit and the only airport with a direct S-Bahn link into Munich. Two terminals, both connected to the S-Bahn station below the central area. Allow extra time on Monday mornings and during Bavarian school holidays
Approx. 40 km north-east of central Munich
to venue
Approx. 35-50 min by road; approx. 40-45 min by S-Bahn S1 or S8 to Hauptbahnhof, then U4/U5 or a short walk
by car
Memmingen Airport
Small low-cost-carrier airport marketed as Munich West but genuinely distant from the city. Only worth using if the fare difference is substantial and you accept the onward transfer
Approx. 110 km west-south-west of Munich
to venue
Approx. 1 h 20 min by road; bus transfer to Memmingen station plus rail to Munich takes around 1 h 45 min to 2 h
by car
Nuremberg Airport
Practical only for travellers already routing through Franconia or finding a materially cheaper fare. Rail is usually faster and more reliable than driving into Munich
Approx. 170 km north of Munich
to venue
Approx. 1 h 45 min by road; ICE/IC rail from Nuremberg to Munich Hauptbahnhof takes around 1 h 05 min to 1 h 20 min plus airport U-Bahn transfer
by car
A range of accommodation options near the venue and across key areas.
Hotel Augustin
Closest option to the venue and the strongest guest rating in this set; book early because the inventory is small.
Free breakfast, free Wi-Fi, parking (fee), air conditioning, bar, restaurant, accessible, kid-friendly, smoke-free property
Hotel Cocoon Munchen Theresienwiese
Reliable midscale choice a five to seven minute walk from the hall; kitchenette rooms suit longer stays.
Free Wi-Fi, parking (fee), air conditioning, pet-friendly, breakfast, kitchen in some rooms, accessible, smoke-free property
Boutique Hotel Krone Munchen
Free parking is unusual this close to the centre; breakfast is charged separately, so compare on a room-only basis.
Breakfast (fee), free Wi-Fi, free parking, air conditioning, pet-friendly, bar, airport shuttle, kid-friendly, smoke-free property
Hotel Seibel
The budget option within walking distance; simpler rooms, but the location makes it workable for a short summit trip.
Free breakfast, free Wi-Fi, parking (fee), pet-friendly, restaurant, kid-friendly, smoke-free property
Hotel Westend
Quieter residential setting on the western edge of the Wiesn, roughly 10 to 15 minutes on foot to the venue entrance.
Get around the city with these convenient transport options.
s-bahn
S1 and S8 both serve the airport and run roughly every 10 minutes into the city; journey time to Hauptbahnhof is around 40 to 45 minutes. Validate the ticket on the platform before boarding. Confirm current MVV fares before travel.
taxi
Roughly 35 to 50 minutes depending on traffic on the Mittlerer Ring. Fixed-price and ride-hail options may undercut the meter at quiet times. Confirm the fare before departure.
train
FMM is around 110 km from Munich, so treat this as a transfer day rather than a quick hop. Allow 1 h 45 min to 2 h door to door.
train
U2 from Nuremberg Airport to Nuremberg Hauptbahnhof, then ICE to Munich in about 1 h 05 min. Rail is faster than road for this corridor.
u-bahn
Two stops from Hauptbahnhof, then a short walk to the Alte Kongresshalle. The U-Bahn entrance at Theresienwiese is directly on the Wiesn edge.
taxi
Usually 10 to 15 minutes, or a 25 minute walk through Ludwigsvorstadt. Public transport is quicker on match days and during large events on the Wiesn.
walking
The venue sits on the edge of the Wiesn, so most nearby hotels are a short walk away. Carry a rain shell, since April showers arrive quickly.
parking
Arrive before 09:00 to improve your chances, and check the venue website for event-day restrictions. Parking is suspended or repriced during large Wiesn events. Confirm rates on arrival.
Weather
April in Munich is genuinely changeable. Daytime highs usually sit between 13 C and 16 C, nights drop to around 3 to 6 C, and showers pass through quickly with bright spells in between. A Fohn wind can push a single afternoon towards 20 C, then a cold front can bring hail or a raw north wind the next day. Snow in the city is rare in April, though the Alps can still be white on the horizon. Carry a compact waterproof shell every day of the summit and check a three-day forecast before planning walks between your hotel and the Alte Kongresshalle.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany sits inside the EU roaming area, so most European SIMs work in Munich at domestic rates; visitors from outside the EU should buy a prepaid SIM or eSIM from Telekom, Vodafone or O2 at Munich Airport or in a city store, and bring photo ID for registration. 5G coverage across central Munich and the Theresienwiese district is good. Conference venues in Munich typically provide delegate Wi-Fi, but confirm the network name and password at registration and keep a mobile hotspot as a fallback for demo sessions. Power is 230 V at 50 Hz with Type F (Schuko) sockets, so bring an adapter for UK, US or Australian plugs, and carry a power bank for long single-track days.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language at the venue
Business English is standard in the German online print sector, but the language mix of sessions varies by edition. Check the published schedule and ask the organiser in advance if you need a specific language for a workshop.
Punctuality and introductions
Sessions and meetings start on time. Shake hands on introduction, use surnames and titles until invited otherwise, and keep small talk brief before moving to the commercial question.
Ticketing discipline
Munich's MVV network is proof-of-payment: buy and validate your ticket before boarding, including on the S-Bahn from the airport. Inspectors issue on-the-spot fines and 'I did not know' is not an accepted defence.
Sunday closures
Shops and most supermarkets in Munich close on Sundays, and pharmacies operate a rotating emergency rota. Buy what you need for the weekend on Saturday, or plan around station and airport retail.
Tipping and bills
Restaurant bills arrive with service included but rounding up by five to ten percent is normal. Tell the server the total you want to pay as you hand over the card or cash rather than leaving coins on the table.
Delegate access
This is a paid, registration-based business conference rather than a public fair. Carry your badge for the duration and expect the organiser to check names against the delegate list at the door and at evening events.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MUC
Book into Munich Airport (MUC) unless Memmingen (FMM) or Nuremberg (NUE) is materially cheaper once you add the onward bus or rail transfer. April is a busy month in Munich with spring holidays and a dense trade fair calendar, so fares and hotel rates move early; booking six to eight weeks out is usually cheaper than waiting. Aim to land the afternoon before the summit rather than on the morning of the opening session, and check the last S-Bahn times if you arrive late, since overnight services are limited and a taxi then costs around EUR 75-95. Approximate price guidance only; confirm live fares before booking.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): Approx. 35-50 min by road; approx. 40-45 min by S-Bahn S1 or S8 to Hauptbahnhof, then U4/U5 or a short walk; Memmingen Airport (FMM): Approx. 1 h 20 min by road; bus transfer to Memmingen station plus rail to Munich takes around 1 h 45 min to 2 h; Nuremberg Airport (NUE): Approx. 1 h 45 min by road; ICE/IC rail from Nuremberg to Munich Hauptbahnhof takes around 1 h 05 min to 1 h 20 min plus airport U-Bahn transfer. Allow road or rail time to Alte Kongressh
Hotel → venue: Precinct hotels near Alte Kongresshalle: Ludwigsvorstadt (walking distance): Hotel Augustin; Theresienwiese / Ludwigsvorstadt: Hotel Cocoon Munchen Theresienwiese; Ludwigsvorstadt / city centre south: Boutique Hotel Krone Munchen.
Ride-hail: FreeNow (the German taxi-app brand), Uber and Bolt all operate in Munich, and all are useful for the airport run or for reaching the Alte Kongresshalle with luggage. Standard taxis are metered, with an airport trip to the centre typically around EUR 75-95 and a city-centre to Theresienwiese trip around EUR 12-18. Ride-hail availability around the Theresienwiese tightens when a large event occupies the Wiesn, and pickup points shift, so set a meeting point on Bayerstrasse or near the U-Bahn entrance. Approximate fares only; confirm in the app before booking.
Public transit: Munich's MVV network covers U-Bahn, S-Bahn, tram and bus with one ticket type. The Alte Kongresshalle is served by Theresienwiese station on U4 and U5, two stops from Hauptbahnhof, with tram and bus stops along Bayerstrasse a few minutes away. From Munich Airport, S1 and S8 run into the city roughly every 10 minutes. Buy a single, day or multi-day ticket at a machine or in the MVV app and validate it before boarding; inspectors check frequently. The Deutschlandticket is valid on these regional services if you already hold one. Approximate inner-zone singles are around EUR 3.50-4.00 and the airport zone single roughly EUR 13-15; confirm current fares before travel.
Parking: On-site parking at the Alte Kongresshalle is limited and may be reserved or repriced for event days, so confirm with the venue before relying on it. Paid garages in Ludwigsvorstadt and around the Theresienwiese typically charge around EUR 12-25 per day, with higher event tariffs when a large fair or Wiesn event is running. Arrive before 09:00 to improve your chances and check signage for resident and event restrictions. If you are staying within a few hundred metres of the hall, leaving the car at the hotel and walking is usually the better plan.
Plan and pack for the event climate.
Month: April
Temperature: Approx. 3-16 C (daytime highs mostly 13-16 C, overnight lows 3-6 C, with occasional mild spikes near 20 C)
Seasonality: April is a wet, unsettled month in Munich, with roughly 8 to 10 rain days and fast-moving showers rather than all-day rain. Sun, cloud, wind and brief hail can all appear within a single afternoon, and the Fohn wind occasionally brings a warm, dry day before a sharp cold front. Snow in the city is unusual in April but not unheard of early in the month.
Packing: Pack business casual with a warm mid-layer and a compact waterproof shell rather than a heavy winter coat, plus shoes that cope with wet pavements for the walk between Ludwigsvorstadt hotels and the Alte Kongresshalle. Mornings and evenings near the Theresienwiese stay cool, so a scarf or light jacket is useful for the walk back after evening networking. Bring an umbrella, spare socks and a small bag that keeps a laptop dry.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Online Print Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out - Confirm your delegate ticket and rate (published tiers run from EUR 890 early bird for members to EUR 1,090 standard for non-members) and file the invoice for expense approval.
13 days out - Block the travel days either side of the summit. April is a busy month in Munich, so fix flights into MUC before fares move.
12 days out - Reserve a refundable room in Ludwigsvorstadt or around Theresienwiese, ideally within a 10 minute walk of the Alte Kongresshalle, and note the cancellation deadline.
11 days out - Check your passport and, if you need a Schengen short-stay visa, confirm the German mission appointment lead time now rather than in the final week.
10 days out - Plan local transport: S1 or S8 from Munich Airport to the city centre, then U4 or U5 to Theresienwiese. Buy an MVV ticket on arrival and validate it.
7 days out - Read the schedule at online-print-summit.com/schedule and shortlist the sessions that match your stack: storefront, MIS integration, personalization, fulfilment or sustainability.
6 days out - Prepare one question per shortlisted session and one paragraph describing your own operation, so introductions in the breaks move past small talk.
4 days out - Book any supplier or partner meetings you want on the day; the conference format means calendars fill during coffee and lunch breaks, not on a show floor.
3 days out - Confirm the final programme timing and any evening networking venue with the organiser, and check whether catering is included in your ticket.
2 days out - Pack business casual with a warm mid-layer, a compact umbrella and shoes that handle wet pavements; Munich in April swings between 3 C mornings and mid-teens afternoons.
1 day out - Travel to Munich, test roaming or install a local eSIM, and walk the route from your hotel to the Alte Kongresshalle so the first morning is stress-free.
Arrival day - Collect your badge 30 to 45 minutes before the opening session; a single-track conference fills quickly and late arrivals stand at the back.
During the event - Note names and follow-ups in the moment: online print is a compact sector and a two-line recap in the evening is worth more than a stack of collected cards.
Registration and hall orientation at Alte Kongresshalle
Supplier meetings and product demos
Final negotiations and follow-up
Online Print Summit registration concourse
Alte Kongresshalle
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Alte Kongresshalle
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 990 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 990 / per person | organiser_published |
Decision
Use this quick check to decide whether Online Print Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
3
References
1
Publishers
0
Date checked
Online Print Summit
Display a free company card at your booth, or share your professional card on the show floor.