Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The One City Marathon Health and Wellness Expo is a vibrant event held during the marathon weekend, offering a variety of health and wellness resources.
Taking place in Newport News, VA, from March 6 to 7, 2027, the expo caters to runners and their families, providing valuable information and services to enhance their race experience.
Organised by Flat-Out Events, this expo is an integral part of the One City Marathon, promoting health and community engagement.
TL;DR
- 1Dates and Venue: The One City Marathon Health and Wellness Expo takes place from March 6 to 7, 2027 in Newport News, VA.
- 2Scale and Focus: This expo is part of the One City Marathon weekend, featuring health and wellness resources for participants.
- 3Organiser: The event is organised by Flat-Out Events, known for hosting community-focused races.
- 4Buyer Authority: Attendees include runners, families, and health enthusiasts looking for wellness resources.
- 5Entry / Access: Registration is available online, with various activities planned for the weekend.
Why visit
Visitors can access a wealth of health and wellness resources, engage with local vendors, and participate in activities designed to promote fitness and well-being. This expo is a great opportunity to learn about health trends and products that can enhance your running experience.
Why exhibit
Exhibitors will gain visibility among a targeted audience of health-conscious individuals, runners, and families. This is a prime opportunity to showcase products and services that cater to the health and wellness sector, fostering connections and potential sales. Meet qualified buyers and partners including Health and wellness product vendors, Fitness equipment suppliers, Nutrition and supplement companies. Position your offer across health and wellness products, fitness.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Marathon, half-marathon, and 5K runners collecting bibs and testing race-day gear
First-time marathoners seeking pacing, nutrition, and injury-prevention advice
Running club members and local fitness communities comparing training resources
Family members and spectators planning race-weekend activities
Health screening and wellness visitors interested in blood pressure, mobility, and recovery services
Coaches, physical therapists, and sports medicine staff sourcing tools for endurance athletes
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Running footwear, orthotics, and technical apparel brands
Sports nutrition, hydration, and electrolyte suppliers
Wearable GPS, heart-rate, and race-timing technology providers
Physical therapy, chiropractic, and sports medicine clinics
Local gyms, training studios, and run coaching services
Recovery tool and compression gear vendors
Charities and community running organizations with race entries
Product categories
Key solution areas showcased across the event.
Running shoes, insoles, and orthotics
Technical shirts, shorts, socks, and weather layers
Hydration vests, handheld bottles, and electrolyte mixes
Energy gels, chews, bars, and race-day nutrition
GPS watches, heart-rate monitors, and foot pods
Compression sleeves, foam rollers, and recovery devices
Sports medicine screenings and injury-prevention services
Race registration, charity bibs, and training programs
Location & Facilities
Venue
Newport News
Newport News, USA
Facilities
Parking
Newport News in Newport News typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Newport News in Newport News typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Newport News for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Flat-Out Events
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Newport News, USA
Why it matters
Attending One City Marathon Health and Wellness Expo on 2027-03-06 to 2027-03-07 in Newport News lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Newport News City Center (budget tier)
City Center
Approx. March race-weekend night rate; walkable to some downtown services and a short drive to race logistics.
Oyster Point (midscale tier)
Oyster Point
Approx. night rate; practical for I-64 access and driving to packet pickup or the start line.
Warwick Blvd / waterfront (upper-midscale tier)
Warwick Blvd
Approx. night rate; limited race-weekend inventory, so confirm cancellation terms early.
I-64 corridor extended-stay (family tier)
I-64 corridor
Approx. night rate; useful for families or longer stays, with kitchen facilities in many properties.
Local transport
Get around the city with these convenient transport options.
Hampton Roads Transit (HRT) bus
Estimated costApprox. $2 per one-way trip
Confirm HRT routes and race-weekend detours; have exact fare or a transit app ready.
Rideshare or taxi
Estimated costApprox. $35-55 one-way
Approximate range; confirm live app quote and race-weekend surcharges.
Rideshare or taxi
Estimated costApprox. $12-20 per trip
Short city trips; surcharges may apply during race morning.
Rental car
Estimated costApprox. $45-75 per day before fuel and tolls
Book early; parking at the venue may be limited on race morning.
Event parking
Estimated costApprox. $10-20 per day
Confirm official parking lots and shuttle plans on the marathon website; road closures may change access.
taxi
Estimated costApprox. USD taxi/rideshare from PHF to venue (estimate; confirm before travel)
Best forNewport News/Williamsburg International Airport (PHF) to Newport News
taxi
Estimated costApprox. USD taxi/rideshare from ORF to venue (estimate; confirm before travel)
Best forNorfolk International Airport (ORF) to Newport News
taxi
Estimated costApprox. USD taxi/rideshare from RIC to venue (estimate; confirm before travel)
Best forRichmond International Airport (RIC) to Newport News
Weather
March in Newport News is a transitional month. Race-weekend mornings are often cool and windy, with afternoon temperatures warming into the 50s or low 60s F. Rain is possible, and conditions can change quickly near the James River and Chesapeake Bay. Check the National Weather Service forecast 48 hours before travel and pack a light rain shell, gloves for the start, and a change of dry clothes for after the race.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Race-weekend rhythm
Race morning starts very early, and road closures can affect even short drives. Build extra time into breakfast, parking, and packet pickup plans.
Dress and layers
Newport News race weekend is casual and athletic. Wear comfortable layers for the expo and bring a throwaway warm-up layer for the start corral.
Tipping
Standard US tipping applies: around 15-20 percent at sit-down restaurants and a few dollars for hotel housekeeping or shuttle drivers.
Spectator etiquette
Use designated spectator areas and follow marshal instructions near the start and finish. Keep race lanes clear for runners and emergency access.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Newport News; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Newport News; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Newport News: City Center: Newport News City Center (budget tier); Oyster Point: Oyster Point (midscale tier); Warwick Blvd: Warwick Blvd / waterfront (upper-midscale tier).
Ride-hail: Ride-hailing apps are commonly used in Newport News; confirm local availability before travel.
Public transit: Hampton Roads Transit (HRT) operates bus service in Newport News, but routes and schedules may be affected by marathon road closures. Check HRT service alerts and the official race traffic plan before relying on transit for packet pickup or race morning.
Parking: On-site parking is available at Newport News; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: March averages: highs around 58-64 F (14-18 C); lows around 40-46 F (4-8 C). Verify the race-weekend forecast before packing.
Seasonality: March is a transitional month with moderate rain risk, gusty winds, and large morning-to-afternoon temperature swings. Race weekend can feel cold at the start and mild by midday.
Packing: Pack moisture-wicking race layers, a light rain shell, a throwaway warm-up layer for the start corral, broken-in running shoes, and dry clothes for after the race. Bring a refillable bottle, tested race nutrition, and casual clothes for the expo.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at One City Marathon Health and Wellness Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm race registration, corral assignment, and packet-pickup requirements on the official One City Marathon schedule.
T-2
Book or reconfirm a hotel in Newport News and check the cancellation policy for race-weekend rates.
T-3
Review the race-day traffic and parking plan, including road closures near the start and finish.
T-4
Check the March forecast and pack a light rain shell, throwaway warm-up layer, and broken-in race shoes.
T-5
Prepare photo ID, registration confirmation, and any required health or waiver forms for packet pickup.
T-6
Test race-day nutrition and hydration products before the expo so you only buy tried items.
T-7
Plan a spectator route and meeting point for family members, allowing extra time for road closures.
T-8
Download the race app or check the schedule for expo hours, start waves, and gear-check details.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Newport News
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2One City Marathon Health and Wellness Expo registration concourse
Newport News
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Newport News
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether One City Marathon Health and Wellness Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is the One City Marathon health and wellness expo?
The expo is part of One City Marathon race weekend in Newport News, Virginia, scheduled for March 2027. Confirm exact dates, hours, and venue on the official race schedule before booking travel.
Do I need a separate ticket for the expo?
Check the official race guide for whether the expo requires a separate ticket or is open to the public. Race participants should bring their registration confirmation and photo ID for packet pickup.
Can I pick up my race packet at the expo?
Packet pickup is typically held at the race-weekend expo. Bring your registration confirmation and photo ID, and check the official schedule for exact pickup windows and any proxy-pickup rules.
What should I bring to packet pickup?
Bring a government-issued photo ID, your race confirmation, and a copy of your bib QR code if provided. If you are picking up for another runner, check the official policy first because many races do not allow proxy pickup.
Is the expo only for runners?
The expo is designed for runners and their supporters, but many health and wellness expos also welcome the general public. Confirm public access and any age restrictions on the official event page.
How do I get to the expo without a car?
Hampton Roads Transit buses serve Newport News, but race-weekend road closures can affect routes. Check HRT service alerts and the marathon traffic plan before relying on public transit.
What is the weather like during race weekend?
March in Newport News is transitional, with cool mornings and variable afternoon temperatures. Expect a chance of rain and wind; check the forecast 48 hours before travel and pack layers for the start corral.
Are there hotels near the expo and start line?
Newport News has hotel clusters near City Center and major corridors, with race-weekend demand pushing rates higher. Book early and confirm cancellation policies because start-line logistics can change.
Glossary
- Bib
- The race number worn on the front of a runner's shirt; it often includes timing chip technology and must be visible at checkpoints.
- Packet pickup
- The pre-race collection point for bib, timing chip, shirt, and race-guide materials, usually held at the health and wellness expo.
- Corral
- A seeded starting wave assigned by expected finish time; runners enter the corral matching their predicted pace.
- Chip time
- The net time from crossing the start mat to crossing the finish mat, distinct from gun time.
- Gun time
- Elapsed time from the official race start signal to the finish; used for overall awards in many races.
- Pacer
- An experienced runner carrying a sign or balloon who leads a group toward a target finish time.
- Negative split
- Running the second half of a race faster than the first half; a pacing strategy often discussed at expo training sessions.
- Cutoff time
- The official time limit for finishing or passing a checkpoint; runners outside the limit may be redirected or transported.
- Gear check
- A secure area for dropping warm-up clothing or bags before the start and retrieving them after the finish.
- Expo
- The health and wellness exhibition tied to race weekend, where runners pick up packets and brands show footwear, nutrition, and recovery products.
1
2
3
4
5
6
7
8
9
10
Also known as
Alternate names and search phrases for this event.
- One City Marathon Health and Wellness Expo 2027
- One City Marathon Health and Wellness Expo Newport News 2027
- One City Marathon Health 2027
- One City Marathon Health Newport News 2027
- Newport News USA
- Health and Wellness Expo Expo Newport News
- Health and wellness products
- Fitness equipment and accessories
- Nutritional supplements
- Running apparel and footwear
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.