Trade showB2CHappening now
OKTOBERFEST 2026
The Oktoberfest 2026 is the 191st edition of the world's largest folk festival, organized by the City of Munich. It will be held from September 19 to October 4, 2026, at the Theresienwiese in Munich, Germany. The event features numerous beer tents, attractions, food stalls, and traditional ceremonies. Key organizers include the Referat für Arbeit und Wirtschaft, with Dr. Christian Scharpf as the head. Over 190 exhibitor stalls offer food, souvenirs, and entertainment.
Wine & Spirits - Viticulture & Enology - BeerCatering & Hospitality IndustriesMusicBroadcasting, Television & EntertainmentFestivalTourism
190+
Exhibitors
Dates
Sep 19 – Oct 4, 2026
City / country
Munich, Bavaria, Germany
Venue
Theresienwiese
Type
B2C · Annual
Official Website
Are you the organiser of this event?
- Oktoberfest offers a unique platform to showcase traditional crafts, souvenirs, food and beverages to millions of visitors from around the world.
- With a global audience and a festive atmosphere, exhibitors gain exceptional brand visibility and direct customer engagement.
- The event's long-standing tradition and high visitor numbers ensure excellent return on investment.
Audience at a Glance
Who Exhibits
Exhibitor Profile
4 categories represented
- Souvenirs and Crafts
- Food and Beverage
- Rides and Attractions
- Games and Entertainment
Who Attends
Visitor Profile
5 audience types
- General public
- Families
- Tourists
- Beer enthusiasts
- Cultural enthusiasts
Industries & Sectors
Wine & Spirits - Viticulture & Enology - BeerCatering & Hospitality IndustriesMusicBroadcasting, Television & EntertainmentFestivalTourismFood and BeverageEntertainment
Organised By
RF
Referat für Arbeit und Wirtschaft (Department of Labor and Economic Development)
RF
Referat für Arbeit und Wirtschaft (Department of Labor and Economic Development)
F6
Fachbereich 6/ Veranstaltungen (Department 6/Events)
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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