Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Salón Ocasión is an automotive exhibition held in Barcelona, Spain. The event showcases a wide range of vehicles, offering visitors the opportunity to explore and purchase the latest models.
With a focus on the automotive industry, it attracts both consumers and industry professionals. The exhibition features various brands and provides a platform for networking and discovery in the automotive sector.
TL;DR
- 1Dates and Venue: OCASION 2026 runs from October 22 to 25, 2026 at Fira Barcelona Gran Via, Barcelona, Spain.
- 2Scale and Focus: The event showcases over 2,500 vehicles from various brands, offering discounts up to 40%.
- 3Organiser: The event is organized by Gremi del Motor, with more details available on the official website.
- 4Buyer Authority: Attendees include car buyers, automotive enthusiasts, and industry professionals.
- 5Entry: Tickets are available online, providing access to all days of the event.
Why visit
Attending OCASION 2026 offers the chance to explore a vast selection of vehicles, take advantage of exclusive discounts, and engage with industry professionals. Attendees include car buyers, automotive enthusiasts, and industry professionals.
Why exhibit
Exhibiting at OCASION 2026 provides brands with direct access to a targeted audience of car buyers and automotive enthusiasts. The event showcases over 2,500 vehicles from various brands, offering discounts up to 40%. Attendees include car buyers, automotive enthusiasts, and industry professionals.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Car buyers looking for new and used vehicles
Automotive enthusiasts interested in the latest models
Industry professionals seeking networking opportunities
Families looking for vehicles that suit their needs
First-time car buyers wanting expert advice
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automobile manufacturers showcasing their latest models
Dealerships offering special promotions and discounts
Accessory suppliers presenting automotive products
Financial institutions providing financing options
Service providers offering vehicle maintenance solutions
Product categories
Key solution areas showcased across the event.
New and used vehicles from various manufacturers
Electric and hybrid vehicles
Automotive accessories and parts
Financing and insurance services
Vehicle maintenance and repair services
Location & Facilities
Venue
Halls & areas
1Gran via Halls
Fira Barcelona Gran Via
Carrer de la Botànica, 64, Porta 4, 08908 L'Hospitalet de Llobregat
Facilities
Parking
Fira Barcelona Gran Via in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fira Barcelona Gran Via in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fira Barcelona Gran Via for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
October 22 to 25, 2026:11:00 AM – 8:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Barcelona, Spain
Why it matters
On 2026-10-22 to 2026-10-25, OCASION 2026 in Barcelona covering New and used vehicles from various manufacturers, Electric and hybrid vehicles, Automotive accessories and parts, Financ gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Barcelona El Prat
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Barcelona Fira Gran Via
3-star
Fira Gran Via district140 m from Fira de Barcelona to venueUSD 95–122 / night
Guest rating 4.3 from about 1.5K reviews; eco-certified; free breakfast, free Wi-Fi, paid parking, air conditioning, fitness center, bar, restaurant, room service.
Travelodge Barcelona Fira
3-star
Fira Gran Via district530 m from Fira de Barcelona to venueUSD 95–122 / night
Guest rating 3.6; paid breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly, bar, restaurant, airport shuttle.
easyHotel Barcelona Fira
3-star
Fira Gran Via district710 m from Fira de Barcelona to venueUSD 95–122 / night
Guest rating 3.9; paid breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly, accessible, kid-friendly, smoke-free property.
Hotel Porta Fira
4-star
Fira Gran Via districtUSD 150–190 / night
4-star property near the fairground with breakfast, free Wi-Fi, paid parking, air conditioning and fitness facilities listed in the Google Hotels capture.
Local transport
Get around the city with these convenient transport options.
walk
Estimated costFree
Best forFira Gran Via district hotels to the fairground
Captured hotels sit 140-710 m from Fira de Barcelona.
metro / rail
Estimated costEUR 2-5 single metro journey (contactless)
Best forCentral Barcelona to Fira Gran Via
Use the TMB journey planner to pick the metro or rail line and transfer.
taxi
Estimated costApprox. EUR taxi/rideshare from BCN to venue (estimate; confirm before travel)
Best forBarcelona El Prat (BCN) to Fira Barcelona Gran Via
Estimate; confirm meter or fixed fare on arrival.
Weather
Open-Meteo forecast for 22-25 Oct 2026 in Barcelona: overcast with highs near 20 C on 22 Oct, near 22 C on 23 Oct, rain showers and highs near 19 C on 24 Oct, then overcast and highs near 21 C on 25 Oct; overnight lows 10-13 C. Public forecast API estimate - confirm before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Spain.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Registration
Confirm registration and venue access with the organiser before travelling to Barcelona.
Arrival
Arrive early on the first show day for orientation and security screening.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BCN
Google Flights captures for 22 Oct 2026 showed high price insights on the Dubai, New York, London and Singapore routes and low pricing on the Tokyo route; fares move, so re-check before booking. All captured itineraries land at Barcelona El Prat (BCN); allow transfer time from BCN to Fira Gran Via.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Barcelona El Prat (BCN). Allow road or rail time to Fira Barcelona Gran Via; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fira Barcelona Gran Via: Fira Gran Via district: Hampton by Hilton Barcelona Fira Gran Via; Fira Gran Via district: Travelodge Barcelona Fira; Fira Gran Via district: easyHotel Barcelona Fira.
Ride-hail: Ride-hailing apps are commonly used in Barcelona; confirm local availability before travel.
Public transit: Barcelona's TMB network (metro, bus, rail and tram) serves Fira Gran Via; use the TMB journey planner to choose lines and connections from your hotel. Moovit lists bus, metro, train and tram options for the venue, and Fira's own how-to-get-there page covers access to the Gran Via site.
Parking: On-site parking is available at Fira Barcelona Gran Via; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Highs about 19-22 C, lows about 10-13 C across 22-25 Oct 2026 (Open-Meteo forecast).
Seasonality: Mostly overcast in the forecast with rain showers on 24 Oct 2026; carry a compact umbrella or light rain layer.
Packing: Light layers for mild days and cool evenings (10-13 C lows) plus a rain layer for the showery day; comfortable walking shoes for the walk between Fira Gran Via hotels and the halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at OCASION 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fira Barcelona Gran Via
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2OCASION 2026 registration concourse
Fira Barcelona Gran Via
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fira Barcelona Gran Via
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether OCASION 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For OCASION 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing New and used vehicles from various manufacturers solutions and benchmarking suppliers at OCASION 2026 in Barcelona.
Min. budget
$491.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching New and used vehicles from various manufacturers products who need qualified meetings with the event's trade audience.
Min. budget
$2,209.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Barcelona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Also known as
Alternate names and search phrases for this event.
- OCASION 2026 Barcelona
- OCASION Barcelona 2026
- Barcelona Spain
- New and used vehicles from various manufacturers
- Electric and hybrid vehicles
- Automotive accessories and parts
- Financing and insurance services
- Trade show B2B Trade Expo Barcelona
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.