Trade showB2B

    NY NOW

    NY NOW Summer Market 2026 is a major wholesale trade show scheduled for August 2-4, 2026, at the Javits Center in New York City, USA. The event focuses on connecting brands and buyers across key industries including Gift & Lifestyle, Jewelry & Accessories, and Home. It features a curated mix of scale and intimacy, world-class networking, and innovation. The event is organized by Emerald X, LLC and recurs annually with both Winter and Summer editions.

    Gift & LifestyleJewelry & AccessoriesHome

    Dates

    2–4 Aug 2026

    City / country

    New York, United States

    Venue

    Jacob K. Javits Convention Center

    Time

    Official show hours are: Sunday Aug 2–Monday Aug 3, 9:00 AM.–6:00 PM., and Tuesday Aug 4, 9:00 AM.–5:00 PM

    20 Floor Picks

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    Event overview

    Overview

    NY NOW is the wholesale event where brands come to make game-changing connections that supercharge their businesses. It's a catalyst for unparalleled networking and relationship-building, creating the perfect setting for brands and buyers to converge, connect, and cultivate lasting partnerships.

    The event features inspiring programming with influential speakers, world-class networking, and innovation & newness. The Summer Show takes place August 2-4, 2026 at the Jacob K.

    Javits Convention Center in New York City, focusing on Gift & Lifestyle, Jewelry & Accessories, and Home categories. The event is under new ownership with a vision to evolve a century of wholesale history into a commercially relevant wholesale marketplace.

    TL;DR

    1. 1NY NOW Summer Show is August 2-4, 2026 at Javits Center, NYC.
    2. 2Three core sectors: Gift & Lifestyle, Jewelry & Accessories, Home.
    3. 3Focus on quality connections and measurable business results under new ownership.
    4. 4Offers networking, curation, and innovation for brands and buyers.
    5. 5Attendee registration and exhibitor application are open via the official website.

    Why visit

    Attending NY NOW allows buyers to source the next big thing and timeless best-sellers across Gift, Jewelry, and Home categories. The event offers intentional curation, world-class networking, and innovation, providing a perfect mix of scale and intimacy to find unique products and build lasting partnerships.

    Why exhibit

    Exhibiting at NY NOW provides brands with the opportunity to connect with world-class buyers and retailers in a curated environment that balances scale and intimacy. The event is designed to facilitate quality connections and measurable business results, helping exhibitors supercharge and streamline their business, reach top buyers, and showcase timeless best-sellers and new innovations.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Wholesale buyers and retailers seeking gifts, jewelry, accessories, and home products
    Retail store owners, boutique buyers, and merchandisers
    Industry professionals looking for networking and trend discovery

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Brands in Gift & Lifestyle (Baby & Child, Beauty & Wellness, Games, Gift & Stationery, Publishing, Hobby Essentials, Toys)
    Brands in Jewelry & Accessories (Accessories, Apparel, Fashion Jewelry, Fine Jewelry, Semi-Fine Jewelry, Luxury Jewelry)
    Brands in Home (Home Design, Garden & Outdoor Living, Food & Beverage, Home Décor, Tabletop)

    Product categories

    Key solution areas showcased across the event.

    Baby & Child
    Beauty & Wellness
    Games
    Gift & Stationery
    Publishing
    Hobby Essentials
    Toys
    Accessories
    Apparel
    Fashion Jewelry
    Fine Jewelry
    Semi-Fine Jewelry
    Luxury Jewelry
    Home Design
    Garden & Outdoor Living
    Food & Beverage
    Home Décor
    Tabletop

    Location & Facilities

    Venue

    Halls & areas

    17
    NY NOW Is Held at the **Jacob K. Javits Convention Center** in New York City. Below Is the Breakdown of the Javits Center Levels and Exhibit Halls Where NY NOW Collections and Activations Are Housed:---### 1. Level 3 — Main Exhibition Halls (Halls 3A, 3B, 3D, 3E)The Largest, Primary Floor of NY NOW:* **Home Collection:** Home Décor, Tabletop, Textiles, Gourmet Food & Beverage, and Outdoor/Garden Accessories.* **Lifestyle Collection:** Stationery, Publishing, Wellness, Beauty, Toys, and General Gift Merchandise.* **Jewelry & Accessories:** Fashion Accessories, Apparel, Semi-Fine, and Fine Jewelry.### 2. Level 1 — Specialty & Artisan Halls (Halls 1A, 1B, 1C, 1D, 1E)Lower-Level Exhibit Halls Designated for Specialized, Curated, and Small-Batch Showcases:* **Handmade Designer & Artisan:** Handcrafted Goods, Ethically Sourced Items, and Fair-Trade Design Brands.* **Emerging Brands & Incubator Hubs:** Special Feature Areas for Debut Designers and New Market Entrants.* **Education & Workshop Rooms:** Seminar Rooms for Industry Panel Discussions and Keynote Stages.### 3. Level 2 — Concourse & Buyer Amenities* **Registration & Badge Pickup:** Main Entrance Concourse for Badge Printing and Buyer Check-In.* **Information Desks & Press Center:** Customer Service, Press Operations, and VIP Buyer Lounges.### 4. Level 4 — River Pavilion & Rooftop Spaces* **River Pavilion:** Glass-Enclosed Event Space Used for High-End Showcases, Private Networking Events, and Special Receptions.

    Jacob K. Javits Convention Center

    429 11th Avenue, 10001 New York, United States

    Entrances & gates

    Main Javits Center entrance on 11th Avenue

    Primary arrival point for NY NOW attendees; closest to the contiguous show floor noted in NY NOW’s 2026 dates and hours page.

    Facilities

    Accessibility

    The Javits Center access pages describe elevators, ramps and accessible routes within the building and note that public transit and driving directions support ADA access.

    Food options

    Javits Center food service

    On-site dining

    Parking: The Javits Center website describes multiple paid parking options in the surrounding area and provides driving directions; onsite parking is limited, so most visitors use nearby garages or transit.

    Gate: NY NOW describes its Summer 2026 show as housed on one large, contiguous floorplan at the Javits Center, making navigation easier and reducing the risk of missing sections of the show.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    Event daysNY NOW Summer 2026 runs August 2–4, 2026 at the Javits Center
    Official show hours areSunday Aug 2–Monday Aug 3, 9:00 AM.–6:00 PM., and Tuesday Aug 4, 9:00 AM.–5:00 PM
    • Qualified buyer

      Registration is free for qualified buyers according to the NY NOW Help Center.

    • Child guest (under 16)

      Children under 16 may be admitted as guests for a $65 admission fee when accompanied by a registered attendee.

      $65.00
    Register

    Ticket info

    Badge collection

    NY NOW is a trade-only event. Registration is credential-based and must be completed online. Badges are not mailed; once credentials are approved you print your confirmation email and present it at registration terminals in the Crystal Palace at the Javits Center to receive your badge and lanyard. Oversized bags, rolling bags and strollers are not allowed on the show floor; coat and bag check is available in the Crystal Palace.

    Ticket notes

    Registration is free for qualified buyers. Suppliers to the trade and non-exhibiting manufacturers pay a registration fee; exact paid-pass amounts are described on the Buyer Qualification pages. Children under 16 may be admitted as guests for a $65 fee if accompanied by a registered attendee.

    Registration deadline

    Online registration is recommended and may remain open until shortly before August 2, 2026; the Help Center says on-site registration opens one hour before the Market start time each day, and badges are not mailed.

    Build-up & tear-down

    Setup startsAug 1, 2026
    Setup endsAug 1, 2026
    Teardown startsAug 4, 2026
    Teardown endsAug 4, 2026

    Who runs the show

    Organisers

    Emerald X, LLC

    event organiser

    NY NOW customer support

    Attendee & exhibitor customer service

    Ashley Ciofrone

    Senior Sales Manager, Jewelry & Accessories

    Emerald X, LLC organiser contact

    Organizer (J-messe listing)

    What's on

    Programme

    1

    Hands-on Activation

    2

    Networking Activation

    2

    Event days

    09:00–19:00

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Sunday, Aug 2, 2026

    09:00 – 10:30

    Breakfast Bites & Coffee

    Networking Activation
    Refresh LoungeRear of 1200 aisle
    10:00 – 14:00

    Create Your Own Candle with Paddywax

    Hands-on Activation
    DWC Design StudioBooth 1107
    18:00 – 19:00

    Opening Night Celebration

    Networking Reception
    Crystal Palace

    Monday, Aug 3, 2026

    10:00 – 11:30

    Morning Mimosas

    Networking Activation
    DWC Design StudioBooth 1107

    Topic tracks

    Retail and Merchandising StrategyBrand and Product StorytellingWholesale Operations and GrowthDesign, Trend and Creative Inspiration

    Co-located events

    NY NOW Winter Market 2026

    Separate ticket

    Noted: The Greeting Card Expo (co-located with NY NOW Winter Market)

    Separate ticket

    Co-located seminars

    NY NOW Winter Market education sessions

    Paid

    Awards

    NY NOW Innovation & Impact Awards

    Each NY NOW Market (Winter and Summer)

    NY NOW’s Innovation & Impact Awards program recognizes standout exhibiting brands in categories focused on sustainability, trailblazing innovation, emerging talent and buyer preference at each market.

    Sustainability & Social ImpactTrailblazerEmerging BrandPeople’s Choice
    source

    Sponsors

    Greeting Card Association’s Noted: the Greeting Card Expo [2025/2026 Partnership]

    Tabletop and Housewares Brands at NYC’s 41 Madison [2025 Collaboration]

    Standage Japanese Brands Pavilion [Summer 2026]

    How the last edition performed

    Previous edition

    Visitors

    10,000

    Exhibitors

    500

    Exhibitor countries

    50

    Visitor countries

    50

    Growth over time

    Edition recap

    NY NOW Summer Market 2025 took place August 3–5, 2025 at the Jacob K. Javits Convention Center in New York City. NY NOW’s June 18, 2025 press release described the show as expecting attendance from buyers to far exceed 10,000, with 500+ exhibitors offering trending gift, home and accessories products. The recap framed NY NOW as a key B2B wholesale market connecting major retailers, independents and global brands.

    An in-depth external event report by ÇaFleureBon later described the Summer Market as having 10,000+ attendees and 1,000+ exhibitors, highlighting categories such as beauty, fragrance, luxury candles and lifestyle brands. The report emphasized NY NOW’s long-standing role as New York’s premier gift and home show and noted the presence of major fragrance and home brands alongside emerging labels.

    NY NOW materials also pointed to NY NOW Online powered by Bulletin as part of a hybrid wholesale experience, connecting 5,000+ independent brands with 50,000+ U.S. and international buyers and supporting ongoing order placement beyond the physical show dates.

    New this edition

    • 1

      Bulletin-powered NY NOW Online wholesale marketplace

      The June 18, 2025 NY NOW press release highlighted NY NOW Online powered by Bulletin as the integrated wholesale marketplace connecting 5,000+ independent brands with 50,000+ buyers.

      Source
    • 2

      Stronger Harper Group footprint

      The same release emphasized Harper Group’s large presence, representing 75+ brands as a single exhibitor, reinforcing the agency’s strategic role at the Summer Market.

      Source

    Testimonials

    Among our thousands of attendees who have already registered for the show, independent retailers in particular are showing resilience in their sourcing strategies, and the NY NOW exhibiting suppliers are working in advance to ensure that they are aligned with buyers’ needs in this dynamic and challenging environment.

    Matthew Mathiasen · Show Director, NY NOW · Emerald X, LLC · 2025

    Next edition outlook

    2026-08-02 – 2026-08-04
    moderate

    NY NOW Summer Market 2026 is scheduled for August 2–4, 2026 at the Javits Center, with organisers highlighting a refreshed exhibitor lineup including more than 70 new and returning-after-hiatus brands across gift, home, lifestyle, jewelry and accessories alongside hundreds of established favorites.

    More than 70 new and returning-after-hiatus exhibitors joining the floor. Emphasis on one of the most diverse and discovery-driven sourcing opportunities in recent memory. Continued use of Innovation & Impact Awards to spotlight standout brands. Ongoing integration with NY NOW Online powered by Bulletin for extended wholesale visibility.

    Impact

    A bigger and stronger platform

    NY NOW Summer Market 2025 reinforced the show’s role as a central wholesale hub for gift, home, lifestyle, jewelry and accessories. Organiser and trade-press coverage stressed that buyers facing supply-chain uncertainty were turning to NY NOW as a reliable supplier channel to refresh assortments and strengthen inventory ahead of the holiday season, with thousands of trending products on offer from leading brands.

    Audience quality

    High-value decision-makers

    Organiser and trade-press sources describe Summer 2025 attracting thousands of buyers from major retailers and independents, with international attendance and curated category breadth. This combination of scale, brand diversity and buyer intent ahead of peak shopping seasons makes NY NOW’s audience particularly valuable for wholesale brands targeting North American gift, home and lifestyle retail.

    Exhibitor outcomes

    Real business growth

    Exhibitors at Summer 2025 reported strong engagement and connection-building on the show floor according to NY NOW’s recap, with the timing positioned specifically to support holiday inventory planning. When combined with year-round exposure via NY NOW Online powered by Bulletin and Innovation & Impact Award visibility, the show offers multiple touchpoints that can help exhibitors convert show-floor conversations into orders and longer-term wholesale relationships.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    NY NOW is the premier East Coast wholesale destination connecting independent brands with high-intent specialty retailers, department stores, and museum shops. As a crucial buying node in the late-summer circuit, it offers exhibitors direct access to influential NYC-area buyers and national merchandisers securing inventory ahead of the peak holiday retail season.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Rise of Sustainable & Ethically Made Home Goods

    Boutique buyers and consumers increasingly demand transparent supply chains, organic textiles, and zero-waste packaging, driving demand for eco-conscious home decor and giftware.

    Source
    02

    Artisanal & Handcrafted Storytelling Products

    Retailers are prioritizing unique, handcrafted items with rich maker narratives to differentiate independent physical storefronts from mass-market online retailers.

    Source
    03

    Growth of Clean Beauty and Mindful Wellness

    Incorporate clean ingredients and sustainable packaging in personal care products, expanding wholesale placement within lifestyle and specialty gift channels.

    Source
    04

    Omnichannel Wholesale Integration & Digital Showrooms

    Wholesale platforms are combining physical trade show experiences with B2B e-commerce platforms like Bulletproof/Faire integrations to facilitate year-round reorders.

    Source

    Market news

    Latest updates from across the market.

    2025-08-05

    NY NOW Summer Market Highlights Emerging Brands and Eco-Friendly Innovations

    The Summer market brought together thousands of independent buyers seeking handcrafted goods, sustainability-focused gifts, and luxury jewelry brands at Javits Center.

    Read
    2026-01-15

    Emerald Brands Continues Strategic Expansion of NY NOW Special Curations

    Organizers highlight refreshed floor plans and enhanced digital networking features aimed at optimizing ROI for independent boutique buyers and artisan brands.

    Read
    2026-03-01

    Wholesale Retail Sector Adapts to Evolving Holiday Sourcing Timelines

    Retail buyers prepare earlier for Q4 inventory by leveraging summer wholesale markets, prioritizing high-margin lifestyle, gift, and specialty jewelry items.

    Read

    North American & European Lifestyle, Gift & Home Sourcing Circuit

    Summer / Early Autumn Buying Cycle

    A strategic calendar of leading wholesale markets across North America and Europe tailored for gift, home decor, apparel, and lifestyle buyers.

    14–20 Jul 2026

    Atlanta Market (Summer)

    Atlanta, United States

    Major rival show taking place weeks before NY NOW.

    website
    26–30 Jul 2026

    Las Vegas Market (Summer)

    Las Vegas, United States

    Key Western market held right before NY NOW Summer.

    website
    2–4 Aug 2026

    Shoppe Object New York

    New York, United States

    Co-locates in NYC during NY NOW week.

    website
    3–7 Sep 2026

    Maison&Objet Paris (Autumn)

    Paris, France

    Premier European lifestyle trade fair following US summer markets.

    website

    July US Regional Circuit

    Atlanta Market (Summer)Las Vegas Market (Summer)

    Major regional US wholesale shows providing broad pre-holiday inventory orders.

    August NYC Market Week

    NY NOWShoppe Object New York

    Simultaneous New York sourcing events focusing on curated design and boutique retail.

    September European Design Cycle

    Maison&Objet Paris (Autumn)

    European international showcase establishing global luxury and design trends.

    Dates sourced from official event organizers and venue schedules.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    JFK

    John F. Kennedy International Airport

    Major international gateway with global long-haul service; reach the venue by taxi or rideshare via midtown, or rail/metro into Manhattan and then subway or bus to Hudson Yards.

    about 18–20 miles southeast of Javits Center

    to venue

    45–75 minutes depending on traffic

    by car

    LGA

    LaGuardia Airport

    Closest practical airport for many domestic and short-haul international flights; taxi, rideshare and bus/metro combinations are common ways into midtown and Hudson Yards.

    about 9–10 miles northeast of Javits Center

    to venue

    30–60 minutes depending on traffic

    by car

    EWR

    Newark Liberty International Airport

    Useful alternative for some long-haul and domestic routes; take NJ Transit or Amtrak into Manhattan and then subway or taxi to Hudson Yards and the convention center.

    about 17–19 miles southwest of Javits Center

    to venue

    45–75 minutes depending on traffic

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Hudson Yards / Hell’s Kitchen near Javits

    USD 130–220 / night

    Estimated range based on 2–3‑star and simpler 4‑star hotels near Javits and Times Square; expect smaller rooms but walkable access to the venue.

    mid range
    Midtown West and Times Square

    USD 220–350 / night

    Estimated range drawn from 3–4‑star hotels in Midtown with easy subway or short taxi rides to Javits; best balance of comfort and proximity for most NY NOW visitors.

    premium
    Core Midtown / luxury properties

    USD 350–550 / night

    Estimated range for higher‑end 4–5‑star hotels in Midtown; convenient for executive teams and brand leaders who want more space and amenities while remaining a short ride from Javits.

    Local transport

    Get around the city with these convenient transport options.

    subway

    Estimated costAround USD 2.90 per ride with standard MTA fare
    Best for7 train to 34th Street–Hudson Yards, then short walk to Javits

    Fastest consistent option from Midtown East, Grand Central and Queens; avoid crosstown car traffic when possible.

    bus (M34 SBS)

    Estimated costSame fare as subway with free transfers on the same MetroCard
    Best forM34 Select Bus Service along 34th Street to Hudson Yards/Javits stops

    Useful if your hotel sits along 34th Street or you transfer from other lines; boarding uses off‑board ticket validation.

    taxi or rideshare

    Estimated costRoughly USD 10–25 one way depending on distance and traffic
    Best forHotel in Midtown or Hudson Yards to Javits Center

    Most convenient for door‑to‑door travel, especially early mornings or after evening events; build in time for traffic.

    walk from nearby hotels

    Estimated costFree
    Best forHudson Yards, Hell’s Kitchen, Times Square corridors to Javits

    Many hotels are within a 10–20 minute walk; walking avoids traffic and can be faster than short car rides at busy times.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Visa Waiver Program (VWP) with ESTACitizens of Visa Waiver Program countries travelling to the U.S. for business or tourism for up to 90 days who do not already hold a visitor visa.$40.00ESTA decisions are typically returned within minutes to 72 hours after online submission.
    B-1 Temporary Business Visitor VisaBusiness visitors from non‑VWP countries, or VWP nationals who plan to stay longer than 90 days or who are otherwise not eligible to travel visa-free.Not yet confirmedVaries by U.S. embassy/consulate; many posts advise applying several weeks or months before travel.
    B-2 Visitor Visa (accompanying family)Spouses or children accompanying a B‑1 business visitor when they are not eligible for VWP entry on their own.Not yet confirmedSimilar to B‑1; processing is handled by U.S. consulates for each individual applicant.

    Citizens of Visa Waiver Program countries can enter the United States visa‑free for up to 90 days for business or tourism, provided they obtain ESTA approval before travel and meet all VWP eligibility rules. EU, U.K., Japan and many other nationalities fall under VWP, but the list is nationality-dependent and subject to change.

    For U.S. shows, ATA Carnets are accepted by U.S. Customs and Border Protection for temporary admission of goods, and carnets can be obtained from USCIB and authorized providers. NY NOW’s own public exhibitor materials reviewed for 2026 do not explicitly reference ATA Carnets, so treat carnet use as a customs option rather than an event-specific requirement.

    Official visa page

    Weather

    August in New York City is hot and humid, with typical daytime highs around 28–29°C and nighttime lows near 20–22°C. Expect about 7–10 days with rain in the month and roughly 9 hours of sunshine per day, so plan for heat, sun and occasional showers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Javits Center is one block from the 34th Street–Hudson Yards station on the 7 subway line, making rail access from Penn Station and Grand Central straightforward. The M34 Select Bus Service runs east–west along 34th Street to stops near Javits, and multiple taxi and rideshare options connect the venue with midtown hotels, Times Square and major transit hubs.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Plan for heat and humidity

    August in New York is sticky as well as warm; light clothing, regular hydration and time in air-conditioned spaces help manage long days on the show floor.

    Allow extra time for Manhattan traffic

    Road congestion around midtown and the West Side can be heavy; build a buffer into airport transfers and morning arrivals, especially in rush hours.

    Understand tipping norms

    Tipping for taxis, rideshare drivers, restaurant servers and hotel staff is standard practice in New York, typically around 15–20% in restaurants and a few dollars per bag for bell staff.

    Use transit for predictable timing

    The 7 subway line to Hudson Yards and the M34 SBS bus often beat crosstown car trips during peak congestion when moving between hotels and Javits.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: JFK, LGA or EWR (choose based on route and connection quality)

    Aim for flights that arrive early enough to allow an afternoon or evening check-in and badge pickup before your first full show day. Consider rail + subway into Manhattan to avoid unpredictable road traffic.

    Visa

    For NY NOW at Javits, many business visitors from Visa Waiver Program countries will travel under ESTA without a visa. Others will need a B‑1 business visitor visa depending on nationality, travel history and the planned duration of stay.

    Estimated cost: Not yet confirmed

    Processing: ESTA approvals typically arrive within minutes to 72 hours; B‑1/B‑2 visas follow local consular processing times, often several weeks or more depending on appointment availability.

    Travellers should confirm whether they are eligible for VWP+ESTA or need a B‑1/B‑2 visa. Attendance at NY NOW counts as business activity; visitors must remain employed and paid by a foreign employer and avoid any productive labor for a U.S. entity while in the U.S. Entry decisions are always made by CBP at the port of entry, and prior approvals do not guarantee admission.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-08-01

    Check-out (recommended)

    2026-08-05

    Areas to stay

    Hudson Yards · Hell’s Kitchen · Times Square / Midtown West · Core Midtown

    budget

    USD 130–220 per night (estimate)

    mid range

    USD 220–350 per night (estimate)

    premium

    USD 350–550 per night (estimate)

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From JFK, LGA or Newark, take rail or shuttle into Manhattan (Penn Station, Grand Central or Port Authority), then subway (7 to Hudson Yards) or taxi to Javits.

    Hotel → venue: If you stay in Hudson Yards, Hell’s Kitchen or Times Square, you can usually walk to Javits; from core Midtown, use the 7 train to Hudson Yards or a short taxi/rideshare ride.

    Ride-hail: Apps such as Uber and Lyft are widely available; expect surge pricing at peak times and allow extra time for midtown traffic.

    Public transit: Use the 7 subway line and the M34 SBS bus for predictable access; a single MetroCard or OMNY payment covers subway and bus fares.

    Parking: Parking near Javits relies on commercial garages; costs vary and spaces can be limited, so most visitors prefer transit or taxis over driving.

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: daytime highs around 28–29°C, nighttime lows around 20–22°C

    Seasonality: Hot, humid late-summer conditions with moderate rainfall on roughly a quarter of the days in the month.

    Packing: Pack breathable clothing, comfortable walking shoes and a light jacket or sweater for air-conditioned interiors; include a compact umbrella and sunglasses for sun and occasional showers.

    Plan your trip

    Planning

    Best day to visit: Sunday, August 2, 2026

    Opening day offers peak energy, full exhibitor sample displays, and maximum opportunity to schedule targeted follow-up meetings or secure limited inventory allocations.

    T-60

    Register for NY NOW buyer/visitor badge and verify credentials — Ensure resale certificate or business proof is uploaded on nynow.com for free buyer registration approval.

    T-45

    Book Manhattan hotel accommodations near Javits Center or 7 Train line — Hudson Yards and Midtown West hotels fill up quickly during market week.

    T-30

    Review NY NOW Online directory and bookmark priority brands — Filter by product category (Gift, Home, Jewelry, Handmade) and set up appointment requests.

    T-14

    Download NY NOW Mobile App for map navigation and digital badge — Access interactive floorplan and floor activations on the official app.

    T-7

    Finalize Q4 holiday buying budget allocations per category — Establish open-to-buy figures prior to placing POs on the show floor.

    T-1

    Confirm travel to Javits Center via MTA 7 subway line to 34 St-Hudson Yards — Note show hours: Sun-Mon 9am-6pm, Tue 9am-5pm.

    Sample visitor itinerary

    Route-optimised day
    08:30 AM

    Arrive at Javits Center Main Entrance on 11th Ave; grab badge at concourse

    Javits Center Level 2 Concourse
    09:00 AM

    Explore Home & Lifestyle Collections on main exhibit floor

    Javits Center Main Floor
    12:30 PM

    Lunch and buyer networking at Javits Food Court or nearby Hudson Yards

    Javits Center / Hudson Yards
    02:00 PM

    Visit Handmade Designer & Artisan sections and Emerging Brand hubs

    Javits Center Main Floor
    04:30 PM

    Attend NY NOW educational panel / trend presentation

    NY NOW Stage / Seminar Area
    05:30 PM

    Exhibitor & Buyer Happy Hour networking reception

    Show Floor Lounge

    Side trips

    3

    Hudson Yards & The Vessel

    Shopping & Architecture

    Adjacent to Javits Center featuring upscale retail dining, public art, and modern NYC development.

    5 min walk (0.3 miles)

    The High Line

    Elevated Park

    Iconic linear park built on a historic elevated rail line leading from Hudson Yards down to Chelsea.

    5 min walk (0.3 miles)

    Chelsea Market

    Food Hall & Retail

    Famous artisan food hall and boutique shopping concourse located in the Meatpacking District.

    15 min walk / 5 min taxi

    Networking spots

    2

    Mercado Little Spain (Hudson Yards)

    Spanish Food Hall & Lounge

    Popular post-show drink and dinner spot for exhibitors and retail buyers right across 11th Ave.

     

    Peak Restaurant & Bar (30 Hudson Yards)

    Cocktail Lounge

    High-end evening cocktail venue offering views over NYC and the Hudson River.

     

    Budget

    Costs & budget

    Official NY NOW 2026 exhibitor pricing is not published publicly as a 2026-specific rate card, but the 2024/2025 sales decks and pavilion prospectuses give a useful reference range. NY NOW’s own materials describe 10x10 raw space and pipe & drape packages around USD 4,650–5,675 (2024/2025 data), with corner premiums around USD 615 and pavilion packages for Noted/Gifted starting around USD 2,300 for 5x5 booths (2026 Noted/Gifted prospectus). Treat these values as historical guidance, not guaranteed 2026 rates.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $565.00/m²$5,085.00
    • Hotel × 3 nights$660.00
    • Per diem × 3$360.00
    • Visa$185.00
    • Insurance$200.00
    • Flight — US Domestic Flights (JFK/LGA/EWR)$350.00
    Estimated total$6,840.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    booth_space

    exhibitor · Pavilion Pipe & Drape 10x10 [2024 data]

    USD 4750–5675 / 10ft x 10ft booth

    estimateAs of 2026-01-01

    booth_space

    exhibitor · Noted / Gifted 5x5 Pavilion Booth

    USD 2300 / 5ft x 5ft booth

    officialAs of 2026-01-01

    accommodation

    both · Mid-range Midtown / Hudson Yards Hotel

    USD 280–450 / per night

    estimateAs of 2026-01-01

    visitor_badge

    visitor · Qualified Retail Buyer Badge

    Not yet confirmed

    officialAs of 2026-01-01

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these quick market alignment questions to find whether visiting, exhibiting, or skipping NY NOW 2026 makes the most commercial sense for your business.

    QUESTION 1 OF 6

    What is your primary commercial objective for the August season?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to source unique, high-margin retail inventory, evaluate product quality in person, and place Q4 holiday orders.

    Best for

    Retail store owners, boutique buyers, interior designers, and merchandisers seeking curated home, gift, and lifestyle inventory.

    Min. budget

    $1,200.00

    Timeline

    2 to 4 weeks planning for badge credentials and hotel booking.

    Risks

    High NYC hotel and travel costs during peak August tourist season.

    Overwhelming scale across contiguous Javits main hall requiring disciplined itinerary.

    exhibit

    You have production-ready inventory, clear wholesale pricing/MOQs, and want direct access to thousands of verified retail buyers.

    Best for

    Designers, artisan brands, manufacturers, and gift/home wholesalers expanding retail distribution across North America.

    Min. budget

    $6,500.00

    Timeline

    2 to 4 months for booth space booking, line sheet preparation, and freight logistics.

    Risks

    Non-refundable booth fees and NYC union labor/freight surcharge risks.

    Competition from 1,000+ brands sharing the contiguous main floor space.

    skip

    Your product line does not target specialty retail stores or you lack wholesale fulfillment capacity for 2026 orders.

    Best for

    B2B brands outside home/gift/lifestyle, companies without wholesale pricing, or businesses targeting pure digital e-commerce channels.

    Min. budget

    Not yet confirmed

    Timeline

    Immediate decision.

    Risks

    Missing major East Coast retail buyer connections ahead of the holiday season.

    Book with

    Partners

    Organizer company

    organiser

    NY NOW is produced by Emerald X, LLC, as confirmed in official listings and press releases.

    Visit partner Confidence: confirmed

    Organizer field on J-messe and NY NOW press pages.

    Media contact

    press

    Press releases list Roger Sauerhaft and pr@nynow.com as media contacts for NY NOW.

    Visit partner Confidence: confirmed

    Recent NY NOW press releases.

    Recommended providers

    Visa

    Official U.S. government visa resources

    Use State Department and ESTA sites for definitive, nationality-specific guidance; do not rely on event materials alone for entry decisions.

    Hotels

    EvolveCon (powered by HotelMaps) – NY NOW Winter official housing vendor

    NY NOW Winter Market 2026 lists EvolveCon/HotelMaps as the official housing provider; Summer Market housing may be similar, but use only organiser‑linked housing pages rather than generic booking sites.

    Lead capture

    Maritz / SWAP

    Official badge retrieval vendor for NY NOW.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Core Market Terms
    B2B (Business-to-Business): Commercial transactions between businesses, which is the primary focus of NY NOW (connecting wholesale brands with retail buyers rather than general consumers). Wholesale Market: A large-scale trade event where retail buyers source merchandise, view upcoming collections, and place inventory orders directly with manufacturers and designers. Order-Writing Show: A trade show format where retail buyers actively write and place product purchase orders (POs) directly on the floor or through digital portals during the event. MOQ (Minimum Order Quantity): The minimum number of units or dollar amount a wholesale brand requires a retailer to purchase per order.
    2
    NY NOW Marketplace Sectors & Collections
    Home: A core show sector covering home décor, textiles, tabletop, garden, and gourmet food & beverage. Lifestyle: A segment focusing on personal care, wellness, fashion accessories, stationery, games, and gift items. Handmade: A dedicated section highlighting artisan-produced, fair-trade, sustainable, and small-batch handcrafted goods. Luxury Lifestyle / CURATED: An elevated showcase and lounge area featuring fine jewelry, high-end designer collections, and boutique luxury items.
    3
    Trade Show & Exhibitor Operations
    Line Sheet: A document created by a wholesale brand detailing product descriptions, wholesale pricing, SKUs, images, and ordering terms for retail buyers.Buyer Credentials: Proof of retail business ownership or employment (such as a resale certificate or store invoice) required to register and gain entry to trade-only wholesale markets. Suitcasing: A strictly prohibited trade show practice where non-exhibiting companies or unauthorized reps attempt to solicit business or sell products in aisles or public spaces without renting booth proper. Exhibitor Service Manual (ESM): The official guidebook provided by show management containing deadlines, rules, utility order forms, and move-in/move-out schedules for vendors.

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card