Overview
Summary
Why it matters
NY NOW is the premier East Coast wholesale destination connecting independent brands with high-intent specialty retailers, department stores, and museum shops. As a crucial buying node in the late-summer circuit, it offers exhibitors direct access to influential NYC-area buyers and national merchandisers securing inventory ahead of the peak holiday retail season.
NY NOW is the wholesale event where brands come to make game-changing connections that supercharge their businesses. It's a catalyst for unparalleled networking and relationship-building, creating the perfect setting for brands and buyers to converge, connect, and cultivate lasting partnerships. The event features inspiring programming with influential speakers, world-class networking, and innovation & newness. The Summer Show takes place August 2-4, 2026 at the Jacob K. Javits Convention Center in New York City, focusing on Gift & Lifestyle, Jewelry & Accessories, and Home categories. The event is under new ownership with a vision to evolve a century of wholesale history into a commercially relevant wholesale marketplace.
TL;DR
- NY NOW Summer Show is August 2-4, 2026 at Javits Center, NYC.
- Three core sectors: Gift & Lifestyle, Jewelry & Accessories, Home.
- Focus on quality connections and measurable business results under new ownership.
- Offers networking, curation, and innovation for brands and buyers.
- Attendee registration and exhibitor application are open via the official website.
Why visit
Attending NY NOW allows buyers to source the next big thing and timeless best-sellers across Gift, Jewelry, and Home categories. The event offers intentional curation, world-class networking, and innovation, providing a perfect mix of scale and intimacy to find unique products and build lasting partnerships.
Why exhibit
Exhibiting at NY NOW provides brands with the opportunity to connect with world-class buyers and retailers in a curated environment that balances scale and intimacy. The event is designed to facilitate quality connections and measurable business results, helping exhibitors supercharge and streamline their business, reach top buyers, and showcase timeless best-sellers and new innovations.
Visitor profile
Exhibitor profile
Product categories
Location & Facilities
Venue
Jacob K. Javits Convention Center
429 11th Avenue, 10001 New York, United States
Halls & areas
17Entrances
Main Javits Center entrance on 11th Avenue
Primary arrival point for NY NOW attendees; closest to the contiguous show floor noted in NY NOW’s 2026 dates and hours page.
Floor plans & maps
Facilities
The Javits Center access pages describe elevators, ramps and accessible routes within the building and note that public transit and driving directions support ADA access.
Food options
Parking: The Javits Center website describes multiple paid parking options in the surrounding area and provides driving directions; onsite parking is limited, so most visitors use nearby garages or transit.
Gate: NY NOW describes its Summer 2026 show as housed on one large, contiguous floorplan at the Javits Center, making navigation easier and reducing the risk of missing sections of the show.
Attend
Entry & tickets
Qualified buyer
Registration is free for qualified buyers according to the NY NOW Help Center.
Child guest (under 16)
Children under 16 may be admitted as guests for a $65 admission fee when accompanied by a registered attendee.
$65.00
Ticket info
Badge collection
NY NOW is a trade-only event. Registration is credential-based and must be completed online. Badges are not mailed; once credentials are approved you print your confirmation email and present it at registration terminals in the Crystal Palace at the Javits Center to receive your badge and lanyard. Oversized bags, rolling bags and strollers are not allowed on the show floor; coat and bag check is available in the Crystal Palace.
Ticket notes
Registration is free for qualified buyers. Suppliers to the trade and non-exhibiting manufacturers pay a registration fee; exact paid-pass amounts are described on the Buyer Qualification pages. Children under 16 may be admitted as guests for a $65 fee if accompanied by a registered attendee.
Registration deadline
Online registration is recommended and may remain open until shortly before August 2, 2026; the Help Center says on-site registration opens one hour before the Market start time each day, and badges are not mailed.
Build-up & tear-down
Who runs the show
Organisers
Emerald X, LLC
event organiser
NY NOW customer support
Attendee & exhibitor customer service
Ashley Ciofrone
Senior Sales Manager, Jewelry & Accessories
Emerald X, LLC organiser contact
Organizer (J-messe listing)
What's on
Programme
Sessions
Sunday, Aug 2, 2026
Breakfast Bites & Coffee
Create Your Own Candle with Paddywax
Opening Night Celebration
Monday, Aug 3, 2026
Morning Mimosas
Topic tracks
Co-located events
NY NOW Winter Market 2026
Noted: The Greeting Card Expo (co-located with NY NOW Winter Market)
Co-located seminars
NY NOW Winter Market education sessions
Awards
NY NOW Innovation & Impact Awards
NY NOW’s Innovation & Impact Awards program recognizes standout exhibiting brands in categories focused on sustainability, trailblazing innovation, emerging talent and buyer preference at each market.
Sponsors
Sponsor
How the last edition performed
Previous edition
Visitors
10,000
Exhibitors
500
Exhibitor countries
50
Visitor countries
50
Growth over time
- Visitors
- Exhibitors
Recap
NY NOW Summer Market 2025 took place August 3–5, 2025 at the Jacob K. Javits Convention Center in New York City. NY NOW’s June 18, 2025 press release described the show as expecting attendance from buyers to far exceed 10,000, with 500+ exhibitors offering trending gift, home and accessories products. The recap framed NY NOW as a key B2B wholesale market connecting major retailers, independents and global brands.
An in-depth external event report by ÇaFleureBon later described the Summer Market as having 10,000+ attendees and 1,000+ exhibitors, highlighting categories such as beauty, fragrance, luxury candles and lifestyle brands. The report emphasized NY NOW’s long-standing role as New York’s premier gift and home show and noted the presence of major fragrance and home brands alongside emerging labels.
NY NOW materials also pointed to NY NOW Online powered by Bulletin as part of a hybrid wholesale experience, connecting 5,000+ independent brands with 50,000+ U.S. and international buyers and supporting ongoing order placement beyond the physical show dates.
New this edition
Bulletin-powered NY NOW Online wholesale marketplace
The June 18, 2025 NY NOW press release highlighted NY NOW Online powered by Bulletin as the integrated wholesale marketplace connecting 5,000+ independent brands with 50,000+ buyers.
SourceStronger Harper Group footprint
The same release emphasized Harper Group’s large presence, representing 75+ brands as a single exhibitor, reinforcing the agency’s strategic role at the Summer Market.
Source
Testimonials
"Among our thousands of attendees who have already registered for the show, independent retailers in particular are showing resilience in their sourcing strategies, and the NY NOW exhibiting suppliers are working in advance to ensure that they are aligned with buyers’ needs in this dynamic and challenging environment."
Next edition outlook
2026 · 2026-08-02–2026-08-04NY NOW Summer Market 2026 is scheduled for August 2–4, 2026 at the Javits Center, with organisers highlighting a refreshed exhibitor lineup including more than 70 new and returning-after-hiatus brands across gift, home, lifestyle, jewelry and accessories alongside hundreds of established favorites.
- More than 70 new and returning-after-hiatus exhibitors joining the floor.
- Emphasis on one of the most diverse and discovery-driven sourcing opportunities in recent memory.
- Continued use of Innovation & Impact Awards to spotlight standout brands.
- Ongoing integration with NY NOW Online powered by Bulletin for extended wholesale visibility.
Impact
NY NOW Summer Market 2025 reinforced the show’s role as a central wholesale hub for gift, home, lifestyle, jewelry and accessories. Organiser and trade-press coverage stressed that buyers facing supply-chain uncertainty were turning to NY NOW as a reliable supplier channel to refresh assortments and strengthen inventory ahead of the holiday season, with thousands of trending products on offer from leading brands.
Audience quality
Organiser and trade-press sources describe Summer 2025 attracting thousands of buyers from major retailers and independents, with international attendance and curated category breadth. This combination of scale, brand diversity and buyer intent ahead of peak shopping seasons makes NY NOW’s audience particularly valuable for wholesale brands targeting North American gift, home and lifestyle retail.
Exhibitor ROI
Exhibitors at Summer 2025 reported strong engagement and connection-building on the show floor according to NY NOW’s recap, with the timing positioned specifically to support holiday inventory planning. When combined with year-round exposure via NY NOW Online powered by Bulletin and Innovation & Impact Award visibility, the show offers multiple touchpoints that can help exhibitors convert show-floor conversations into orders and longer-term wholesale relationships.
Intelligence
Exhibitors
National pavilions
3
National pavilions
Italy (Sicilian Pavilion)
15 companies (Gift, Lifestyle, Jewelry & Accessories)
Ghana (Ghana Pavilion)
14 companies (Gift & Lifestyle)
South Africa (South Africa Pavilion)
11 companies (Jewelry & Accessories)
Intelligence
Market context
Region: North America
Why it matters
NY NOW is the premier East Coast wholesale destination connecting independent brands with high-intent specialty retailers, department stores, and museum shops. As a crucial buying node in the late-summer circuit, it offers exhibitors direct access to influential NYC-area buyers and national merchandisers securing inventory ahead of the peak holiday retail season.
Industry trends
Rise of Sustainable & Ethically Made Home Goods
Boutique buyers and consumers increasingly demand transparent supply chains, organic textiles, and zero-waste packaging, driving demand for eco-conscious home decor and giftware.
sourceArtisanal & Handcrafted Storytelling Products
Retailers are prioritizing unique, handcrafted items with rich maker narratives to differentiate independent physical storefronts from mass-market online retailers.
sourceGrowth of Clean Beauty and Mindful Wellness
Incorporate clean ingredients and sustainable packaging in personal care products, expanding wholesale placement within lifestyle and specialty gift channels.
sourceOmnichannel Wholesale Integration & Digital Showrooms
Wholesale platforms are combining physical trade show experiences with B2B e-commerce platforms like Bulletproof/Faire integrations to facilitate year-round reorders.
sourceMarket news
NY NOW Summer Market Highlights Emerging Brands and Eco-Friendly Innovations
2025-08-05The Summer market brought together thousands of independent buyers seeking handcrafted goods, sustainability-focused gifts, and luxury jewelry brands at Javits Center.
sourceEmerald Brands Continues Strategic Expansion of NY NOW Special Curations
2026-01-15Organizers highlight refreshed floor plans and enhanced digital networking features aimed at optimizing ROI for independent boutique buyers and artisan brands.
sourceWholesale Retail Sector Adapts to Evolving Holiday Sourcing Timelines
2026-03-01Retail buyers prepare earlier for Q4 inventory by leveraging summer wholesale markets, prioritizing high-margin lifestyle, gift, and specialty jewelry items.
sourceNorth American & European Lifestyle, Gift & Home Sourcing Circuit
A strategic calendar of leading wholesale markets across North America and Europe tailored for gift, home decor, apparel, and lifestyle buyers.
Atlanta Market (Summer)
Atlanta, United States
Major rival show taking place weeks before NY NOW.
websiteLas Vegas Market (Summer)
Las Vegas, United States
Key Western market held right before NY NOW Summer.
websiteShoppe Object New York
New York, United States
Co-locates in NYC during NY NOW week.
websiteMaison&Objet Paris (Autumn)
Paris, France
Premier European lifestyle trade fair following US summer markets.
websiteJuly US Regional Circuit
Major regional US wholesale shows providing broad pre-holiday inventory orders.
August NYC Market Week
Simultaneous New York sourcing events focusing on curated design and boutique retail.
September European Design Cycle
European international showcase establishing global luxury and design trends.
Dates sourced from official event organizers and venue schedules.
Intelligence
Logistics
Local currency: USD
Nearest airports
| Airport | IATA | Distance | Drive time | Notes |
|---|---|---|---|---|
| John F. Kennedy International Airport | JFK | about 18–20 miles southeast of Javits Center | 45–75 minutes depending on traffic | Major international gateway with global long-haul service; reach the venue by taxi or rideshare via midtown, or rail/metro into Manhattan and then subway or bus to Hudson Yards. |
| LaGuardia Airport | LGA | about 9–10 miles northeast of Javits Center | 30–60 minutes depending on traffic | Closest practical airport for many domestic and short-haul international flights; taxi, rideshare and bus/metro combinations are common ways into midtown and Hudson Yards. |
| Newark Liberty International Airport | EWR | about 17–19 miles southwest of Javits Center | 45–75 minutes depending on traffic | Useful alternative for some long-haul and domestic routes; take NJ Transit or Amtrak into Manhattan and then subway or taxi to Hudson Yards and the convention center. |
Hotel tiers
USD 130–220 / night
Estimated range based on 2–3‑star and simpler 4‑star hotels near Javits and Times Square; expect smaller rooms but walkable access to the venue.
USD 220–350 / night
Estimated range drawn from 3–4‑star hotels in Midtown with easy subway or short taxi rides to Javits; best balance of comfort and proximity for most NY NOW visitors.
USD 350–550 / night
Estimated range for higher‑end 4–5‑star hotels in Midtown; convenient for executive teams and brand leaders who want more space and amenities while remaining a short ride from Javits.
Local transport
| Mode | Route | Est. cost | Notes |
|---|---|---|---|
| subway | 7 train to 34th Street–Hudson Yards, then short walk to Javits | Around USD 2.90 per ride with standard MTA fare | Fastest consistent option from Midtown East, Grand Central and Queens; avoid crosstown car traffic when possible. |
| bus (M34 SBS) | M34 Select Bus Service along 34th Street to Hudson Yards/Javits stops | Same fare as subway with free transfers on the same MetroCard | Useful if your hotel sits along 34th Street or you transfer from other lines; boarding uses off‑board ticket validation. |
| taxi or rideshare | Hotel in Midtown or Hudson Yards to Javits Center | Roughly USD 10–25 one way depending on distance and traffic | Most convenient for door‑to‑door travel, especially early mornings or after evening events; build in time for traffic. |
| walk from nearby hotels | Hudson Yards, Hell’s Kitchen, Times Square corridors to Javits | Free | Many hotels are within a 10–20 minute walk; walking avoids traffic and can be faster than short car rides at busy times. |
Visa
| Type | Who needs it | Fee | Processing |
|---|---|---|---|
| Visa Waiver Program (VWP) with ESTA | Citizens of Visa Waiver Program countries travelling to the U.S. for business or tourism for up to 90 days who do not already hold a visitor visa. | $40.00 | ESTA decisions are typically returned within minutes to 72 hours after online submission. |
| B-1 Temporary Business Visitor Visa | Business visitors from non‑VWP countries, or VWP nationals who plan to stay longer than 90 days or who are otherwise not eligible to travel visa-free. | Not yet confirmed | Varies by U.S. embassy/consulate; many posts advise applying several weeks or months before travel. |
| B-2 Visitor Visa (accompanying family) | Spouses or children accompanying a B‑1 business visitor when they are not eligible for VWP entry on their own. | Not yet confirmed | Similar to B‑1; processing is handled by U.S. consulates for each individual applicant. |
Citizens of Visa Waiver Program countries can enter the United States visa‑free for up to 90 days for business or tourism, provided they obtain ESTA approval before travel and meet all VWP eligibility rules. EU, U.K., Japan and many other nationalities fall under VWP, but the list is nationality-dependent and subject to change.
For U.S. shows, ATA Carnets are accepted by U.S. Customs and Border Protection for temporary admission of goods, and carnets can be obtained from USCIB and authorized providers. NY NOW’s own public exhibitor materials reviewed for 2026 do not explicitly reference ATA Carnets, so treat carnet use as a customs option rather than an event-specific requirement.
Official visa pageWeather
August in New York City is hot and humid, with typical daytime highs around 28–29°C and nighttime lows near 20–22°C. Expect about 7–10 days with rain in the month and roughly 9 hours of sunshine per day, so plan for heat, sun and occasional showers.
Venue connectivity
The Javits Center is one block from the 34th Street–Hudson Yards station on the 7 subway line, making rail access from Penn Station and Grand Central straightforward. The M34 Select Bus Service runs east–west along 34th Street to stops near Javits, and multiple taxi and rideshare options connect the venue with midtown hotels, Times Square and major transit hubs.
Cultural notes
Plan for heat and humidity
August in New York is sticky as well as warm; light clothing, regular hydration and time in air-conditioned spaces help manage long days on the show floor.
Allow extra time for Manhattan traffic
Road congestion around midtown and the West Side can be heavy; build a buffer into airport transfers and morning arrivals, especially in rush hours.
Understand tipping norms
Tipping for taxis, rideshare drivers, restaurant servers and hotel staff is standard practice in New York, typically around 15–20% in restaurants and a few dollars per bag for bell staff.
Use transit for predictable timing
The 7 subway line to Hudson Yards and the M34 SBS bus often beat crosstown car trips during peak congestion when moving between hotels and Javits.
Plan your trip
Visitor & exhibitor guide
Flights
Destination: JFK, LGA or EWR (choose based on route and connection quality)
Aim for flights that arrive early enough to allow an afternoon or evening check-in and badge pickup before your first full show day. Consider rail + subway into Manhattan to avoid unpredictable road traffic.
Visa
For NY NOW at Javits, many business visitors from Visa Waiver Program countries will travel under ESTA without a visa. Others will need a B‑1 business visitor visa depending on nationality, travel history and the planned duration of stay.
Estimated cost: Not yet confirmed
Processing: ESTA approvals typically arrive within minutes to 72 hours; B‑1/B‑2 visas follow local consular processing times, often several weeks or more depending on appointment availability.
Travellers should confirm whether they are eligible for VWP+ESTA or need a B‑1/B‑2 visa. Attendance at NY NOW counts as business activity; visitors must remain employed and paid by a foreign employer and avoid any productive labor for a U.S. entity while in the U.S. Entry decisions are always made by CBP at the port of entry, and prior approvals do not guarantee admission.
OfficialHotels
USD 130–220 per night (estimate)
USD 220–350 per night (estimate)
USD 350–550 per night (estimate)
Transport
Airport → venue: From JFK, LGA or Newark, take rail or shuttle into Manhattan (Penn Station, Grand Central or Port Authority), then subway (7 to Hudson Yards) or taxi to Javits.
Hotel → venue: If you stay in Hudson Yards, Hell’s Kitchen or Times Square, you can usually walk to Javits; from core Midtown, use the 7 train to Hudson Yards or a short taxi/rideshare ride.
Ride-hail: Apps such as Uber and Lyft are widely available; expect surge pricing at peak times and allow extra time for midtown traffic.
Public transit: Use the 7 subway line and the M34 SBS bus for predictable access; a single MetroCard or OMNY payment covers subway and bus fares.
Parking: Parking near Javits relies on commercial garages; costs vary and spaces can be limited, so most visitors prefer transit or taxis over driving.
Weather
Month: August
Temperature: daytime highs around 28–29°C, nighttime lows around 20–22°C
Seasonality: Hot, humid late-summer conditions with moderate rainfall on roughly a quarter of the days in the month.
Packing: Pack breathable clothing, comfortable walking shoes and a light jacket or sweater for air-conditioned interiors; include a compact umbrella and sunglasses for sun and occasional showers.
Plan your trip
Planning
Best day to visit: Sunday, August 2, 2026
Opening day offers peak energy, full exhibitor sample displays, and maximum opportunity to schedule targeted follow-up meetings or secure limited inventory allocations.
T-60
- Register for NY NOW buyer/visitor badge and verify credentials — Ensure resale certificate or business proof is uploaded on nynow.com for free buyer registration approval.
T-45
- Book Manhattan hotel accommodations near Javits Center or 7 Train line — Hudson Yards and Midtown West hotels fill up quickly during market week.
T-30
- Review NY NOW Online directory and bookmark priority brands — Filter by product category (Gift, Home, Jewelry, Handmade) and set up appointment requests.
T-14
- Download NY NOW Mobile App for map navigation and digital badge — Access interactive floorplan and floor activations on the official app.
T-7
- Finalize Q4 holiday buying budget allocations per category — Establish open-to-buy figures prior to placing POs on the show floor.
T-1
- Confirm travel to Javits Center via MTA 7 subway line to 34 St-Hudson Yards — Note show hours: Sun-Mon 9am-6pm, Tue 9am-5pm.
Sample itinerary
- 08:30 AMArrive at Javits Center Main Entrance on 11th Ave; grab badge at concourse — Javits Center Level 2 Concourse
- 09:00 AMExplore Home & Lifestyle Collections on main exhibit floor — Javits Center Main Floor
- 12:30 PMLunch and buyer networking at Javits Food Court or nearby Hudson Yards — Javits Center / Hudson Yards
- 02:00 PMVisit Handmade Designer & Artisan sections and Emerging Brand hubs — Javits Center Main Floor
- 04:30 PMAttend NY NOW educational panel / trend presentation — NY NOW Stage / Seminar Area
- 05:30 PMExhibitor & Buyer Happy Hour networking reception — Show Floor Lounge
Side trips
Hudson Yards & The Vessel
5 min walk (0.3 miles)
Adjacent to Javits Center featuring upscale retail dining, public art, and modern NYC development.
The High Line
5 min walk (0.3 miles)
Iconic linear park built on a historic elevated rail line leading from Hudson Yards down to Chelsea.
Chelsea Market
15 min walk / 5 min taxi
Famous artisan food hall and boutique shopping concourse located in the Meatpacking District.
Networking spots
Mercado Little Spain (Hudson Yards)
Popular post-show drink and dinner spot for exhibitors and retail buyers right across 11th Ave.
Peak Restaurant & Bar (30 Hudson Yards)
High-end evening cocktail venue offering views over NYC and the Hudson River.
Budget
Costs
Official NY NOW 2026 exhibitor pricing is not published publicly as a 2026-specific rate card, but the 2024/2025 sales decks and pavilion prospectuses give a useful reference range. NY NOW’s own materials describe 10x10 raw space and pipe & drape packages around USD 4,650–5,675 (2024/2025 data), with corner premiums around USD 615 and pavilion packages for Noted/Gifted starting around USD 2,300 for 5x5 booths (2026 Noted/Gifted prospectus). Treat these values as historical guidance, not guaranteed 2026 rates.
sourceCost calculator
- Booth 9 m² × $565.00/m²$5,085.00
- Hotel × 3 nights$660.00
- Per diem × 3$360.00
- Visa$185.00
- Insurance$200.00
- Flight — US Domestic Flights (JFK/LGA/EWR)$350.00
Estimate — verify against live rates before booking.
Cost items
| Item | Persona | Tier | Range | Status | As of |
|---|---|---|---|---|---|
| booth_space | exhibitor | Pavilion Pipe & Drape 10x10 [2024 data] | USD 4750–5675 / 10ft x 10ft booth | estimate | 2026-01-01 |
| booth_space | exhibitor | Noted / Gifted 5x5 Pavilion Booth | USD 2300 / 5ft x 5ft booth | official | 2026-01-01 |
| accommodation | both | Mid-range Midtown / Hudson Yards Hotel | USD 280–450 / per night | estimate | 2026-01-01 |
| visitor_badge | visitor | Qualified Retail Buyer Badge | Not yet confirmed | official | 2026-01-01 |
Decision
Visit, exhibit, or skip?
Should you go?
Answer these quick market alignment questions to find whether visiting, exhibiting, or skipping NY NOW 2026 makes the most commercial sense for your business.
QUESTION 1 OF 6
What is your primary commercial objective for the August season?
Decision matrix
| Decision | Best for | Min budget | Timeline | Risks | Recommended when |
|---|---|---|---|---|---|
visit | Retail store owners, boutique buyers, interior designers, and merchandisers seeking curated home, gift, and lifestyle inventory. | $1,200.00 | 2 to 4 weeks planning for badge credentials and hotel booking. | High NYC hotel and travel costs during peak August tourist season. Overwhelming scale across contiguous Javits main hall requiring disciplined itinerary. | You need to source unique, high-margin retail inventory, evaluate product quality in person, and place Q4 holiday orders. |
exhibit | Designers, artisan brands, manufacturers, and gift/home wholesalers expanding retail distribution across North America. | $6,500.00 | 2 to 4 months for booth space booking, line sheet preparation, and freight logistics. | Non-refundable booth fees and NYC union labor/freight surcharge risks. Competition from 1,000+ brands sharing the contiguous main floor space. | You have production-ready inventory, clear wholesale pricing/MOQs, and want direct access to thousands of verified retail buyers. |
skip | B2B brands outside home/gift/lifestyle, companies without wholesale pricing, or businesses targeting pure digital e-commerce channels. | Not yet confirmed | Immediate decision. | Missing major East Coast retail buyer connections ahead of the holiday season. | Your product line does not target specialty retail stores or you lack wholesale fulfillment capacity for 2026 orders. |
Book with
Partners
Organizer company
NY NOW is produced by Emerald X, LLC, as confirmed in official listings and press releases.
Organizer field on J-messe and NY NOW press pages.
Media contact
Press releases list Roger Sauerhaft and pr@nynow.com as media contacts for NY NOW.
Recent NY NOW press releases.
Recommended providers
Official U.S. government visa resources
Use State Department and ESTA sites for definitive, nationality-specific guidance; do not rely on event materials alone for entry decisions.
EvolveCon (powered by HotelMaps) – NY NOW Winter official housing vendor
NY NOW Winter Market 2026 lists EvolveCon/HotelMaps as the official housing provider; Summer Market housing may be similar, but use only organiser‑linked housing pages rather than generic booking sites.
Official badge retrieval vendor for NY NOW.
FAQs, glossary & voices
Answers
Frequently asked
Glossary
- Core Market Terms
- B2B (Business-to-Business): Commercial transactions between businesses, which is the primary focus of NY NOW (connecting wholesale brands with retail buyers rather than general consumers). Wholesale Market: A large-scale trade event where retail buyers source merchandise, view upcoming collections, and place inventory orders directly with manufacturers and designers. Order-Writing Show: A trade show format where retail buyers actively write and place product purchase orders (POs) directly on the floor or through digital portals during the event. MOQ (Minimum Order Quantity): The minimum number of units or dollar amount a wholesale brand requires a retailer to purchase per order.
- NY NOW Marketplace Sectors & Collections
- Home: A core show sector covering home décor, textiles, tabletop, garden, and gourmet food & beverage. Lifestyle: A segment focusing on personal care, wellness, fashion accessories, stationery, games, and gift items. Handmade: A dedicated section highlighting artisan-produced, fair-trade, sustainable, and small-batch handcrafted goods. Luxury Lifestyle / CURATED: An elevated showcase and lounge area featuring fine jewelry, high-end designer collections, and boutique luxury items.
- Trade Show & Exhibitor Operations
- Line Sheet: A document created by a wholesale brand detailing product descriptions, wholesale pricing, SKUs, images, and ordering terms for retail buyers.Buyer Credentials: Proof of retail business ownership or employment (such as a resale certificate or store invoice) required to register and gain entry to trade-only wholesale markets. Suitcasing: A strictly prohibited trade show practice where non-exhibiting companies or unauthorized reps attempt to solicit business or sell products in aisles or public spaces without renting booth proper. Exhibitor Service Manual (ESM): The official guidebook provided by show management containing deadlines, rules, utility order forms, and move-in/move-out schedules for vendors.
Voices
"Among our thousands of attendees who have already registered for the show, independent retailers in particular are showing resilience in their sourcing strategies, and the NY NOW exhibiting suppliers are working in advance to ensure that they are aligned with buyers’ needs in this dynamic and challenging environment."
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Sources & data confidence
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Data confidence
Fields flagged as estimated are TSI's best current read. "Verify before booking" means the value can change; check the source before committing money or time.
Verify before booking
- Verify
partner_slots.hotels.providerEvolveCon/HotelMaps is confirmed for Winter Market; Summer Market 2026 housing details may follow a similar model but should be checked on organiser pages.
source - Verify
venue_facilities.parkingSpecific space counts and daily prices are garage-operator-dependent and not fixed on the Javits site.
source - Verify
venue_facilities.prayer_roomsPrayer-room availability may depend on event-level arrangements and was not confirmed for NY NOW 2026.
source - Verify
visa_free_nationalities_notesExact eligibility depends on citizenship, passport type and current VWP list; travellers must confirm status before booking.
source - Verify
ata_carnet_notesATA Carnet usage is a customs option; NY NOW does not publicly state a carnet requirement for exhibitors.
source
Estimated
- Estimated
hotel_tiers.price_low_usdPrice ranges are derived from August 2026 Midtown and Javits‑area hotel search snapshots, not from NY NOW‑negotiated blocks.
source - Estimated
visitor.hotels.tiers.price_rangeRanges combine multiple booking engines’ August prices for typical 3–5‑star properties.
source - Estimated
cost_calculator_configHotel rates and airfare based on NYC market averages during peak August dates.
source - Estimated
weather_notesWeather ranges and rain days are synthesized from multiple August climate summaries and 2026 forecast pages.
source - Estimated
first_timer_guidePractical tips are based on official transport guidance and typical Manhattan visitor patterns.
source - Estimated
visa_requiredSome nationalities can travel under VWP, others need visas; marking visa_required=false reflects that not all visitors require a visa, but many do.
source - Estimated
visitor.visa.estimated_costThe ESTA fee is published as USD 40.27; B‑1/B‑2 application fees are separate and vary by category and year.
source