Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us for the 2027 NRA Annual Meeting from April 23-25 in Atlanta, Georgia, featuring extensive exhibits and educational seminars.
Dates
23–25 Apr 2027
City / country
Atlanta, US
Venue
Georgia World Congress Center
Time
9:00 AM – 6:00 PM daily
Event overview
The NRA Annual Meeting is a celebration of freedom featuring acres of exhibits, premier events, educational seminars, and workshops. Attendees can explore products from major firearm companies, participate in hands-on activities, and enjoy family-friendly events.
The event is open to NRA members and their families, with free admission for members. NRA Annual Meeting takes place in Atlanta, US.
Venue: Georgia World Congress Center.
TL;DR
The NRA Annual Meetings & Exhibits turns the Georgia World Congress Center into the largest gathering of the U.S. Attendees include NRA members and their families, with opportunities for networking and education.
Exhibitors gain visibility among thousands of NRA members, showcasing their products to a targeted audience passionate about firearms and outdoor activities. Attendees include NRA members and their families, with opportunities for networking and education.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
285 Andrew Young International Blvd NW, Atlanta, GA 30313
Georgia World Congress Center in Atlanta typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Georgia World Congress Center in Atlanta typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Georgia World Congress Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-23 to 2027-04-25, NRA Annual Meeting in Atlanta covering Firearms and ammunition, Shooting accessories and gear, Hunting equipment and apparel, Outdoor lifestyle products, Knive gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Hartsfield-Jackson Atlanta International
to venue
by car
A range of accommodation options near the venue and across key areas.
Atlanta Marriott Marquis
USD 130–185 / night
Large downtown convention hotel with pools, spa, fitness centre and bar; breakfast, in-room Wi-Fi and parking are paid extras. Walkable to the GWCC campus and close to Peachtree Center MARTA station for airport trips. Approximate night band for the show weekend; confirm live availability.
Signia by Hilton Atlanta Georgia World Congress Center
USD 220–330 / night
The closest upper-tier property to the GWCC campus, with spa, outdoor pool, fitness centre and bar; parking and breakfast are paid extras. The shortest possible walk to the hall makes it the default choice for exhibitors with early setup calls. Rate range is a planning estimate for a downtown event weekend, not a quoted price.
Get around the city with these convenient transport options.
metro
Hartsfield-Jackson Atlanta International (ATL) is the main commercial gateway serving Atlanta; allow 45-60 min by road or rail to Georgia World Congress Center.
taxi
Approx. USD 40 to 55 plus tip depending on traffic on the Downtown Connector; the airport ground transportation page lists the taxi ranks outside the terminals. Allow 20 to 30 minutes off-peak and up to 50 minutes in rush hour.
rideshare
Approx. USD 28 to 40 for a standard rideshare into downtown, higher during surge pricing after a late arrival. Pickup is at the designated rideshare zone, not the terminal kerb, so follow airport signage with your bags.
shuttle
Approx. USD 16 to 22 per person one way for shared-ride van services listed in the airport ground transportation options; journey time depends on how many hotels the van serves before yours.
parking
Approx. USD 10 to 25 per entry at GWCC decks, with event rates typically at the higher end during a large show such as the NRA Annual Meetings. Arrive before mid-morning on Saturday and confirm current deck pricing and hours with the venue.
hotel shuttle
Some suburban and airport-area Atlanta hotels run complimentary shuttles; if your property offers one, confirm it serves the GWCC district and check the last return time, since services often stop in the early evening.
Weather
Atlanta in late April is late spring: expect mild mornings and warm afternoons, with average highs around 24 C (75 F) and lows around 12 C (54 F). April is one of the wetter months, with roughly 80 to 90 mm of rain across about eight to ten rain days, often as short afternoon showers or thunderstorms. Humidity is moderate and the convention halls are heavily air-conditioned, so a light layer helps for long sessions. Figures are climatological approximations for planning, not a forecast for 23-25 April 2027; check a local forecast within a week of travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The United States uses GSM and LTE/5G networks, so most international phones with a compatible band set work on a U.S. eSIM or prepaid SIM; buy and activate the eSIM before you fly to avoid airport pricing. Downtown Atlanta has strong 5G coverage from the major carriers, but signal inside the cavernous GWCC halls can drop, so save your floor plan and meeting notes offline. The venue and show organiser typically provide Wi-Fi in public areas, though exhibitor and press networks are arranged separately. U.S. hotels often charge for in-room Wi-Fi, so check your booking before relying on it. Power outlets are 120 V at 60 Hz with Type A and Type B plugs, and visitors from 230 V countries need a voltage converter, not just a plug adapter.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and payment
Atlanta follows U.S. tipping norms: 18 to 20 percent at table-service restaurants, a dollar or two per bag for hotel staff, and a tip on taxi or rideshare fares. Cards are accepted almost everywhere, but carry some cash for deck parking and tips.
Firearms culture and local rules
The show is a firearms event, but the surrounding city is not: Georgia has its own carry laws, and the Georgia World Congress Center sets venue rules that apply regardless of your home-state permit. Ask before you assume you can carry inside, and keep firearms cased and unloaded when moving between hotel and venue.
Dress and tone
The show floor is casual and practical: jeans, boots, branded shirts and outdoor layers are normal, and exhibitor staff often wear company polo shirts. Business meetings with distributors are still smart-casual rather than formal suits.
Language and greetings
English is the working language of the show. Handshakes and first names are standard in exhibitor conversations, and small talk about hunting, shooting sports or the drive in from the airport is a normal opener.
Getting around downtown
Downtown Atlanta is spread out and pedestrian infrastructure alternates between busy convention blocks and quiet stretches, so many visitors walk by day and take a rideshare after dark. Ask your hotel desk which streets they recommend for the walk back from the GWCC in the evening.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ATL
Book into ATL, the only major commercial airport serving Atlanta, and aim to land the day before the Friday opening: transatlantic flights from London Heathrow with British Airways, Delta and Virgin Atlantic run roughly 9 to 10 hours nonstop, while New York JFK to ATL is about 2.5 hours and Chicago or Dallas about 2 hours. Long-haul routings from Tokyo, Sydney and Singapore require at least one connection, so build a connection buffer of two hours or more. Late April is a normal business-travel period rather than a holiday peak, but downtown hotel demand rises around large conventions, so pair your flight booking with a refundable room. Compare round-trip and multi-city itineraries, check baggage allowances if you are carrying show materials, and book early rather than relying on last-minute fares.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Hartsfield-Jackson Atlanta International (ATL). Allow road or rail time to Georgia World Congress Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Georgia World Congress Center: Downtown Atlanta: Atlanta Marriott Marquis; Adjacent to Georgia World Congress Center: Signia by Hilton Atlanta Georgia World Congress Center.
Ride-hail: Uber and Lyft both operate across Atlanta, including at ATL, where pickups happen in a dedicated rideshare zone away from the terminal kerb. A standard ride from the airport to downtown hotels or the GWCC typically runs about USD 28 to 40 outside surge pricing and takes 20 to 30 minutes off-peak. From downtown hotels to the convention centre the trip is short enough that walking usually wins, but rideshare is useful for evening events in Midtown or Buckhead. Confirm the pickup pin with your driver, since the GWCC campus has multiple halls and entrances.
Public transit: MARTA rail is the backbone of Atlanta transit: the Red and Gold lines connect Hartsfield-Jackson Atlanta International Airport with downtown at Five Points, where you change to a Blue or Green line train for the GWCC/CNN Center area, all on a single fare of about USD 2.50. Trains run frequently through the day, with reduced service late at night. Local buses fill gaps in the network, and the airport's ground transportation pages list shuttle and multimodal options. Buy or top up a Breeze card at station machines, allow extra time on weekends for service patterns, and check current fares and alerts on the MARTA site before you travel.
Parking: The Georgia World Congress Center operates a set of on-site parking decks serving its halls, with per-entry pricing that rises for major events; budget roughly USD 10 to 25 per entry and expect the closest decks to fill before mid-morning on the busiest day. Surface lots and private garages around downtown add capacity but vary in security and hours. The campus is large, so note which deck serves your hall before you drive in, and confirm current pricing, accessible spaces and overnight rules with the venue. If your hotel charges for parking, compare that nightly rate with leaving the car at the venue each day.
Plan and pack for the event climate.
Month: April 2027 in Atlanta: late spring, mild mornings, warm afternoons and a real chance of short heavy showers.
Temperature: Approx. 12-24 C (54-75 F) typical daily range in late April; occasional days reach the high 20s C (low 80s F) or dip below 10 C (50 F) at night. Treat as climatological averages, not a forecast for 23-25 April 2027.
Seasonality: April is one of Atlanta's wetter months, with roughly 80 to 90 mm of rain spread over about eight to ten rain days, often arriving as brief afternoon thunderstorms rather than all-day rain. Pollen season is also at its height in April, which matters for allergy sufferers. Check a local forecast in the week before travel.
Packing: Pack for warm days and cool evenings: lightweight shirts, a light jacket or fleece for air-conditioned halls, and comfortable broken-in walking shoes for long hours on concrete floors. Bring a compact rain jacket or umbrella for April showers, sunglasses, and any allergy medication you rely on, since Atlanta pollen counts are high in spring. Power banks, a refillable water bottle and a small daypack are more useful than formal business wear.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at NRA Annual Meeting usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Lock in the downtown Atlanta hotel now, checking cancellation terms, because properties within walking distance of the Georgia World Congress Center fill during large conventions.
Choose your airport-to-venue mode: MARTA rail from ATL is the cheapest option, while a rideshare or taxi is faster with luggage.
Download the show app or print the floor plan and mark the exhibitors you must see: firearm makers, optics, ammunition, holsters, safes and training organisations.
Read the published seminar and special-event schedule and note the times and rooms you want; popular sessions fill early.
Review Georgia carry law and the Georgia World Congress Center weapons policy before you pack, since venue rules override your home-state assumptions.
If you are flying with a firearm, check the airline and TSA declaration requirements, the locked hard case rules and the check-in time you need.; Book flights that land the day before the show opens; a Friday morning arrival plus badge collection will cost you half a day on the floor.
Set a show-floor budget and remember that firearms purchases usually route through an FFL transfer and background check rather than same-day carry-home.
Pack comfortable walking shoes and a light rain jacket; the hall is measured in hours of walking and Atlanta gets April showers.
Charge power banks and download offline maps for MARTA and the GWCC campus in case signal is patchy inside the halls.
Check the bag policy and prohibited-items list so you do not lose time at security screening with a large backpack.
Agree a meeting point with anyone travelling with you, because mobile signal inside a crowded exhibit hall is unreliable.
Confirm your NRA membership status and complete any required attendee registration at nraam.org; save the confirmation email and badge details to your phone.; Confirm your return flight timing against the Sunday closing hours so you are not crossing downtown Atlanta in a rush.
Registration and hall orientation at Georgia World Congress Center
Supplier meetings and product demos
Final negotiations and follow-up
NRA Annual Meeting registration concourse
Georgia World Congress Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Georgia World Congress Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether NRA Annual Meeting fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For NRA Annual Meeting, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Firearms and ammunition and Shooting accessories and gear solutions and benchmarking suppliers at NRA Annual Meeting in Atlanta.
Min. budget
$810.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Firearms and ammunition and Shooting accessories and gear products who need qualified meetings with the event's trade audience.
Min. budget
$3,645.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Atlanta show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
National Rifle Association
Display a free company card at your booth, or share your professional card on the show floor.