October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    21–23 Jan 2027

    City / country

    Dubai, United Arab Emirates

    Venue

    Dubai Mall Exhibition Center LLC

    Time

    10:00 AM – 6:00 PM daily

    20 Floor Picks

    Matched booths for Notes Dubai

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    Notes Dubai is a global platform dedicated to niche and artisanal perfumery, taking place from 21-23 January 2027 at the Dubai Mall Exhibition Center. This event aims to connect fragrance houses with buyers who appreciate the artistry and culture behind perfumes.

    Attendees can expect a curated experience that fosters meaningful conversations and partnerships in the fragrance industry. Notes Dubai takes place in Dubai, United Arab Emirates.

    Venue: Dubai Mall Exhibition Center LLC.

    TL;DR

    1. 1Dates and Venue: Notes Dubai takes place from 21-23 January 2027 at Dubai Mall Exhibition Center.
    2. 2Scale and Focus: This inaugural event focuses on niche and artisanal perfumery, connecting brands with discerning buyers.
    3. 3Organiser: Hosted by Messe Frankfurt, known for its global trade fairs and exhibitions.
    4. 4Buyer Authority: Targeting retailers, distributors, and fragrance specialists looking for unique brands.
    5. 5Entry: Registration details will be announced soon; check the official website for updates.

    Why visit

    Attendees will discover emerging fragrance brands and connect directly with founders, gaining insights into the latest trends in niche perfumery. The event offers a unique opportunity to engage with industry leaders and explore innovative products that shape the future of fragrance. Networking opportunities abound, making it a must-attend for serious buyers.

    Why exhibit

    Exhibiting at Notes Dubai provides brands with direct access to influential buyers and retailers in the niche fragrance market. This platform allows for meaningful interactions that can lead to long-term partnerships and increased visibility in a competitive industry. Brands will showcase their unique offerings in a focused environment designed for relevance and discovery.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retailers seeking niche fragrances
    Distributors looking for exclusive brands
    Concept store buyers interested in unique products
    Department store fragrance buyers
    Travel retail professionals
    Fragrance specialists and enthusiasts

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Niche and independent fragrance houses presenting extrait de parfum and eau de parfum lines to Gulf buyers
    Arabian oud, attar and bakhoor distilleries and trading houses with raw material stocks
    Essential oil, absolute and CO2 extract producers selling perfumery naturals
    Perfumery labs and creative studios offering brief-to-bottle composition and mods
    Fragrance compound and base suppliers serving small-batch and private-label brands
    Glass bottle, cap, collar, pump and atomiser manufacturers
    Rigid box, label, pouch and gift-set packaging converters for fragrance
    Contract manufacturers and fillers equipped for short production runs
    Sampling and tester suppliers: vials, discovery sets and retail testers
    Laboratory testing, stability and IFRA compliance service providers
    Regional distributors and travel-retail operators scouting Gulf and MENA brands
    Home fragrance and body care producers extending into scent lines

    Product categories

    Key solution areas showcased across the event.

    Extrait de parfum and eau de parfum collections from niche houses
    Oud oil, agarwood chips and distilled oud
    Attar and alcohol-free oil perfumes
    Bakhoor, incense and home-smoking blends
    Rose, jasmine, saffron, amber and other perfumery naturals
    Essential oils, absolutes and CO2 extracts
    Fragrance compounds and bases for indie and private-label brands
    Perfume bottles, caps, collars, pumps and atomisers
    Rigid boxes, sleeves, labels and gift-set packaging
    Sampling formats: vials, discovery sets and retail testers
    Home fragrance, diffusers, candles and body mists
    Laboratory, filling and regulatory compliance services

    Location & Facilities

    Venue

    Dubai Mall Exhibition Center LLC

    Dubai, United Arab Emirates

    Facilities

    Parking

    Dubai Mall Exhibition Center LLC in Dubai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Dubai Mall Exhibition Center LLC in Dubai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Dubai Mall Exhibition Center LLC for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    21 – 23 January 2027:10:00 AM – 6:00 PM daily
    Register

    Who runs the show

    Organisers

    Messe Frankfurt Middle East to take place from 14 - 16 December 2021 at Dubai World Trade

    Organiser

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Dubai, United Arab Emirates

    Why it matters

    On 2027-01-21 to 2027-01-23, Notes Dubai in Dubai covering Artisanal perfumes and fragrances, Luxury fragrance collections, Niche scent brands, Fragrance accessories, Perfume ingr gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · AED

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DXB

    Dubai International

    Primary gateway. Distance-listing pages put DXB Terminal 1 to Dubai Mall at about 13 km with a further figure of roughly 37 km by road, so treat the drive time as traffic-dependent. Dubai Airports metro page documents metro access from the terminals

    ~13-15 km to the Dubai Mall / Downtown district

    to venue

    10-20 min off-peak

    by car

    DWC

    Al Maktoum International

    Secondary gateway south of the city; Google Hotels lists an IHG property at the airport. Drive time to Downtown is not stated in captures; allow extra time and confirm with your transfer operator

    ~55 km

    to venue

    45-60 min

    by car

    SHJ

    Sharjah International

    Cross-emirate airport; captures confirm the route exists via Google Maps directions but give no verified drive time or distance. Budget for a longer road transfer

    ~30 km

    to venue

    30-40 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Hyatt Regency Dubai

    5-star
    Deira

    USD 93 / night

    5-star; breakfast (chargeable), free Wi-Fi, free parking, outdoor pool, fitness centre, spa, bar. Approx. USD 93 per night in the Google Hotels capture.

    Crowne Plaza Dubai - Deira by IHG

    5-star
    Deira

    USD 50 / night

    5-star; breakfast (chargeable), free Wi-Fi, free parking, outdoor pool, hot tub, fitness centre, spa. About USD 50 per night, shown 44% below its usual rate.

    Signature Hotel, Al Barsha

    4-star
    Al Barsha

    USD 56 / night

    4-star; breakfast (chargeable), free Wi-Fi, free parking, outdoor pool, hot tub, fitness centre, spa. About USD 56 per night, shown 28% below its usual rate.

    Holiday Inn Dubai al-Maktoum Airport by IHG

    4-star
    Near Al Maktoum International Airport (DWC)

    USD 54 / night

    4-star; breakfast (chargeable), free Wi-Fi, free parking, outdoor pool, fitness centre, spa, bar. About USD 54 per night; convenient for DWC arrivals but far from Downtown Dubai.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costAED 40-55 (metered taxi, off-peak estimate)
    Best forDubai International (DXB) to Dubai Mall Exhibition Center LLC

    10-20 min off-peak

    taxi

    Estimated costAED 90-130 (taxi estimate)
    Best forAl Maktoum International (DWC) to Dubai Mall Exhibition Center LLC

    45-60 min

    taxi

    Estimated costAED 80-110 (taxi estimate)
    Best forSharjah International (SHJ) to Dubai Mall Exhibition Center LLC

    30-40 min

    metro

    Estimated costAED 4-8.50 (Nol Card single journey)
    Best forWorld Trade Centre Metro Station (Red Line) to venue

    RTA Red Line stops at World Trade Centre - buy or top up a Nol Card at the station.

    Weather

    The free-source weather feed did not return data for this run. Air-quality forecast from Open-Meteo for the venue coordinates (25.077, 55.309) put US AQI near 13:00 at about 133, with PM2.5 around 35.3 µg/m3 and PM10 around 67.8 µg/m3 - conditions that can affect sensitive groups, so check local advisories before outdoor activity. This is a third-party forecast, not an on-site measurement.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to United Arab Emirates.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Currency and payments

    The local currency is the UAE dirham (AED). Google Flights and Google Hotels captures priced Dubai travel in AED, so budget in dirhams and confirm card and cash acceptance with your hotel.

    Metro and Nol card

    Dubai Metro and RTA buses use the Nol card. The RTA journey planner and the Dubai Airports metro page are the practical sources for routing from the airport or hotel to the Dubai Mall district.

    Venue access planning

    The Dubai Mall Exhibition Center sits inside the Dubai Mall complex; use the mall getting-here page for metro, bus and taxi approaches and allow extra time for mall security screening on show mornings.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    All fare quotes are Google Flights round-trip economy snapshots for depart 21 Jan 2027 and return 25 Jan 2027, priced in AED and including taxes and fees for one adult; optional bags are extra. Doha was flagged as high-priced for the dates, so book early or flex dates; London and New York were typical. Singapore results showed schedules but no fare, so no price band is published for SIN. Re-check live fares before committing - airline schedules and prices change daily.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Dubai International (DXB): 10-20 min off-peak; Al Maktoum International (DWC): 45-60 min; Sharjah International (SHJ): 30-40 min. Allow road or rail time to Dubai Mall Exhibition Center LLC; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Dubai Mall Exhibition Center LLC: Deira: Hyatt Regency Dubai; Deira: Crowne Plaza Dubai - Deira by IHG; Al Barsha: Signature Hotel, Al Barsha.

    Ride-hail: Ride-hailing apps are commonly used in Dubai; confirm local availability before travel.

    Public transit: Dubai Metro Red Line is the backbone for exhibition travel: the Dubai Airports metro page documents DXB terminal station access, and the Dubai Mall getting-here page covers metro, bus and taxi connections to the mall complex. The RTA journey planner and route planner (rta.ae) show bus-to-metro combinations. Buy a Nol card for metro and RTA bus fares; fares are not published in the captures, so confirm current Nol tariffs on rta.ae before travel.

    Parking: On-site parking is available at Dubai Mall Exhibition Center LLC; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: Approx. 14-25 C in January: overnight lows near 14 C and afternoon highs around 24-25 C - approximate seasonal bands, confirm the forecast before travel.

    Seasonality: January falls in Dubai's cool season, the most comfortable window for walking between hotels and the Downtown venue. Rain is infrequent but short showers and grey spells do occur, and evenings can feel cool by Gulf standards. Expect strong air-conditioning indoors, so a light layer is useful for long meeting days in the halls.

    Packing: The free-source weather feed did not return data for this run. Air-quality forecast from Open-Meteo for the venue coordinates (25.077, 55.309) put US AQI near 13:00 at about 133, with PM2.5 around 35.3 µg/m3 and PM10 around 67.8 µg/m3 - conditions that can affect sensitive groups, so check local adv

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Notes Dubai usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    14 days before

    Confirm your trade badge is approved on the Notes Dubai registration portal and download the confirmation, since entry is by trade registration rather than a general ticket.

    13 days before

    Block your meeting slots: list the oud, attar and packaging exhibitors you must see, and email two or three priority houses to request appointments before the floor fills up.

    12 days before

    Book the flight into Dubai International (DXB) rather than DWC if you can, because DXB is roughly 13-15 km and 10-20 minutes from the Downtown Dubai venue.

    11 days before

    Reserve a hotel in Deira, Downtown or Al Barsha and check whether the rate includes breakfast and airport transfer, since show mornings start early.

    10 days before

    Check UAE entry rules for your passport and confirm the six-month passport validity requirement with your airline before ticketing.

    9 days before

    Load a Nol Card plan: the Metro Red Line serves the World Trade Centre area, and a single journey is roughly AED 4-8.50 - confirm live tariffs on rta.ae.

    8 days before

    Prepare a one-page buying brief covering the scent families, price bands and order volumes you are sourcing, so exhibitors can shortlist quickly during a 15-minute stand meeting.

    7 days before

    Draft your packaging and compliance questions: MOQs, IFRA documentation, stability data and lead times for alcohol-based liquids shipped into the UAE.

    5 days before

    Check the Dubai forecast and pack a light layer for heavily air-conditioned halls; January lows sit near 14 C with afternoon highs around 24-25 C.

    3 days before

    Print or download the venue address and save a taxi estimate of roughly AED 40-55 for the DXB to Downtown Dubai run.

    2 days before

    Reconfirm meetings and note any exhibitor hall or stand changes on the organiser schedule page.

    1 day before

    Charge devices, pack business cards and set aside an hour after landing to collect your badge and walk the floor layout before meetings start.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Dubai Mall Exhibition Center LLC

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Notes Dubai registration concourse

    Dubai Mall Exhibition Center LLC

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Dubai Mall Exhibition Center LLC

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nightsAED 190.00
    • Per diem × 2AED 150.00
    Estimated totalAED 340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Notes Dubai fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For Notes Dubai, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Artisanal perfumes and fragrances and Luxury fragrance collections solutions and benchmarking suppliers at Notes Dubai in Dubai.

    Min. budget

    $1,668.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Artisanal perfumes and fragrances and Luxury fragrance collections products who need qualified meetings with the event's trade audience.

    Min. budget

    $8,148.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Dubai show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    What is Notes Dubai and who is it aimed at?
    Notes Dubai is a Messe Frankfurt fragrance trade event held in Dubai, built around niche and artisanal perfumery plus the materials, packaging and services that support it. It is aimed at fragrance brands, perfumers, oud and attar houses, raw-material suppliers, packaging vendors, distributors and specialist retailers rather than the general public shopper.
    Where exactly is the show held?
    The listing carries the venue as Dubai Mall Exhibition Center LLC in the Downtown Dubai district. Travel captures around the venue reference Dubai International (DXB) as the main gateway, roughly 13-15 km away with a 10-20 minute drive outside peak traffic.
    Is Notes Dubai open to the public or trade only?
    Notes editions run as trade-oriented events with buyer registration, so expect to register with a company profile rather than buy a general admission ticket. Confirm the current admission policy on the organiser's visitor registration page before you book flights.
    How do I register as a visitor or buyer?
    Registration runs through the organiser site at notes-dubai.ae.messefrankfurt.com, where you create a trade profile and receive your badge confirmation. Keep your confirmation with your travel documents so you can show it at the venue entrance.
    What product areas will I find on the floor?
    Expect extrait de parfum and eau de parfum collections from niche houses, oud oils and agarwood, attar and alcohol-free oils, bakhoor and incense, raw materials and absolutes, fragrance compounds, plus bottles, caps, pumps, rigid boxes, sampling formats and compliance services.
    Who exhibits at Notes Dubai?
    The exhibitor mix centres on independent and niche fragrance brands, Arabian oud and attar distilleries and trading houses, essential-oil and absolute producers, perfumery labs offering brief-to-bottle development, packaging manufacturers and contract fillers serving small-batch brands.
    How do I get from Dubai International Airport to the venue?
    DXB to the Downtown Dubai venue is roughly 13-15 km, about 10-20 minutes by road off-peak. A metered taxi is approximately AED 40-55. The Dubai Metro Red Line connects the airport terminals with the World Trade Centre area, and a Nol Card single journey is roughly AED 4-8.50 - confirm live fares on rta.ae.
    Which airport should I book if DXB is full?
    Al Maktoum International (DWC) is the secondary gateway about 55 km south of the city, typically 45-60 minutes by road to Downtown. Sharjah International (SHJ) is roughly 30 km and 30-40 minutes away but involves a cross-emirate road transfer. DXB remains the most practical arrival for this venue.
    What is the weather like in Dubai during the show?
    January is the coolest month in Dubai, with overnight lows near 14 C and afternoon highs around 24-25 C. Rain is infrequent but short showers do occur, so pack a light layer for air-conditioned halls and one compact umbrella.
    Do I need a visa to attend from abroad?
    Passport holders from many countries, including GCC states, the EU, the UK and the US, receive visa-free entry or a visa on arrival. Other nationalities need a sponsored visit visa arranged in advance. Passports should normally be valid for at least six months, and entry rules should be confirmed with the UAE ICP or GDRFA Dubai before booking.
    What language is used at the fair?
    English is the working language for exhibitor signage, registration and most buyer meetings, with Arabic widely spoken among Gulf distributors and oud traders. Catalogue and product copy in both English and Arabic helps on a Gulf-facing stand.
    How far ahead should exhibitors plan shipping and customs?
    Fragrance shipments involve alcohol-based liquids, so allow several weeks for freight booking, dangerous-goods paperwork where relevant, and UAE customs clearance. Have IFRA compliance documentation and safety data sheets ready, because regional distributors routinely request them before listing a brand.

    Glossary

    1
    Niche perfumery
    Fragrance produced by independent or specialist houses in small batches and sold through selective retail rather than mass-market distribution; this segment is the commercial core of Notes Dubai.
    2
    Attar (ittar)
    Concentrated, usually alcohol-free oil perfume distilled from flowers, woods or resins. Attar is a standard buying category for Gulf retailers and a common format on Dubai fragrance counters.
    3
    Oud (agarwood)
    Resinous heartwood of Aquilaria trees, distilled into oil or burned as incense. Oud grades and distillation quality drive much of the price negotiation between Gulf traders and niche houses.
    4
    Bakhoor
    Incense chips or tablets steeped in fragrant oils and burned to scent a home, majlis or clothing. It is a distinct product family from spray perfume and is usually bought in volume by regional retailers.
    5
    Extrait de parfum
    The highest common concentration band, typically around 20-40 percent fragrance oil. Many niche exhibitors bring extrait versions of their signature scents to trade buyers.
    6
    Eau de parfum
    A mid-to-high concentration band, generally around 15-20 percent fragrance oil. It is the volume-selling format for most niche brands looking at Gulf and travel-retail listings.
    7
    Top, heart and base notes
    The three-stage pyramid describing how a fragrance evaporates: bright opening materials, the core accord, then the long-lasting base of woods, resins or musks.
    8
    Sillage and longevity
    Two performance measures buyers test at the counter: sillage is the scent trail left behind, longevity is how many hours it stays on skin. In Gulf markets both are expected to be strong.
    9
    Absolute
    A botanical concentrate extracted with volatile solvents, for example rose absolute or jasmine absolute. Absolutes are traded alongside essential oils as raw materials for composition.
    10
    CO2 extraction
    Supercritical carbon dioxide extraction used to capture delicate naturals at low temperature, producing extracts that retain fresher top notes than steam distillation.
    11
    Accord
    A blend of two or more materials that reads as a new, single smell (for example an amber or leather accord) and forms a building block in a perfumer's formula.
    12
    Brief and composition
    A brand or retailer writes a brief; the perfumer composes and iterates mods until approval. Creative labs exhibiting at the show sell exactly this brief-to-bottle service.
    13
    IFRA standards
    Restriction and prohibition limits set by the International Fragrance Association on individual materials. Compliance documentation is usually requested by distributors and retailers before listing a product.
    14
    Maceration
    The resting period after compounding during which a fragrance matures and the blend settles. It affects the batch timelines contract manufacturers quote to small brands.
    15
    Selective distribution
    A controlled retail network in which a brand appoints approved doors and distributors rather than selling everywhere. Most niche exhibitors arrive at Dubai looking for exactly this kind of partner.

    Also known as

    Alternate names and search phrases for this event.

    • Notes Dubai 2027
    • Notes fragrance Dubai
    • artisanal perfume fair Dubai
    • oud and attar trade show Dubai
    • niche perfumery Dubai
    • fragrance packaging suppliers Dubai
    • perfume ingredients sourcing Dubai
    • Messe Frankfurt Notes Dubai

    Trust footer

    Sources

    7

    References

    2

    Publishers

    0

    Date checked

    1

    Messe Frankfurt

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card