Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Northern Green Expo is the premier event for the green industry, featuring a trade show and educational sessions designed for professionals in landscaping, horticulture, and turf management.
Taking place from January 19-21, 2027, at the Saint Paul RiverCentre, this event offers networking opportunities, workshops, and a chance to explore the latest innovations in the green sector.
Northern Green Expo takes place in St Paul, USA.
TL;DR
- 1Dates and Venue: January 19-21, 2027, at Saint Paul RiverCentre, St Paul, Minnesota.
- 2Scale and Focus: Northern Green is the largest green industry trade show and educational conference in the north-central region, covering nursery, landscape, turf, arboriculture, and garden center sectors.
- 3Organiser: Hosted by the Minnesota Nursery & Landscape Association (MNLA) and the Minnesota Turf & Grounds Foundation (MTGF).
- 4Registration: Pre-registration is available until January 11, 2027, with onsite badge printing options.
- 5Education: Multi-day educational sessions and a trade show floor for green industry professionals.
Why visit
Attendees will benefit from extensive networking opportunities, educational sessions tailored to the green industry, and access to the latest products and services. Dates and Venue: Northern Green Expo takes place from January 19-21, 2027, at the Saint Paul RiverCentre. Buyer Authority: Attendees include professionals from landscaping, horticulture, and turf management sectors.
Why exhibit
Exhibitors will gain visibility among key decision-makers in the green industry, access to a targeted audience, and opportunities to generate leads and partnerships. The event provides a platform to showcase innovations and engage with potential customers directly. Meet qualified buyers and partners including Suppliers of landscaping equipment and tools, Manufacturers of irrigation systems, Providers of horticultural products and services.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Landscape contractors seeking new products and services
Garden center owners looking for suppliers
Golf course managers interested in turf management solutions
Arborists and tree care professionals
Irrigation specialists exploring the latest technologies
Landscape designers seeking inspiration and networking
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Suppliers of landscaping equipment and tools
Manufacturers of irrigation systems
Providers of horticultural products and services
Companies specializing in turf management solutions
Garden center wholesalers
Arborist service providers
Product categories
Key solution areas showcased across the event.
Nursery stock and greenhouse production: trees, shrubs, perennials, annuals, and container-grown plants.
Landscape tools and equipment: mowers, trimmers, blowers, skid steers, and hand tools for installation and maintenance.
Irrigation systems and water management: drip irrigation, smart controllers, pumps, and drainage solutions.
Turf management solutions: seed, sod, fertilizer, turf disease and pest control, and sports field maintenance.
Tree care equipment and arborist supplies: chippers, stump grinders, climbing gear, and pruning tools.
Garden center supplies: retail fixtures, seasonal decor, pottery, and point-of-sale products for garden retailers.
Hardscape materials and outdoor living: pavers, retaining walls, outdoor lighting, and water features.
Landscape design and build services: software, project management tools, and consulting for landscape contractors.
Pest and disease management: IPM products, biological controls, and diagnostic services for green industry professionals.
Soil, compost, and amendments: growing media, mulch, soil testing, and fertilization products.
Snow and ice management: plows, salters, and de-icing products for winter grounds care.
Green industry education and certification: training providers, associations, and publications.
Location & Facilities
Venue
Saint Paul RiverCentre
175 Kellogg Blvd West, St Paul, MN 55102
Facilities
Parking
Saint Paul RiverCentre in St Paul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Saint Paul RiverCentre in St Paul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Saint Paul RiverCentre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:9:00 AM – 3:30 PM daily
January 21:8:00 AM – 11:00 AM
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
St Paul, USA
Why it matters
Attending Northern Green Expo on 2027-01-19 to 2027-01-21 in St Paul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
DoubleTree by Hilton Hotel St Paul Downtown
upscale
Downtown St Paul3.9
4-star downtown property with indoor pool, restaurant and bar; listed among Google Hotels results near Saint Paul RiverCentre for 19-21 January 2027; parking and breakfast at extra charge.
InterContinental Saint Paul Riverfront, an IHG Hotel
upscale
Downtown St Paul riverfront4-star riverfront hotel with restaurant, bar, fitness center and pet-friendly rooms; Google Hotels lists it among Saint Paul results for the January 2027 dates.
Drury Plaza Hotel St. Paul Downtown
midscale
Downtown St Paul4.6
Highly rated downtown option appearing in Google Hotels Saint Paul results for the 19-21 January 2027 stay window.
Country Inn & Suites by Radisson, Woodbury, MN
economy
Woodbury (east metro)3.6
3-star suburban hotel with free breakfast, Wi-Fi, parking, pool and hot tub; Google Hotels showed a deal rate for the January 2027 search.
Holiday Inn Express Roseville-St. Paul by IHG
economy
Roseville (north metro)4.4
IHG limited-service property with free cancellation and hot tub; shown in Google Hotels Saint Paul holiday rental and hotel searches for January 2027.
Holiday Inn Express St Paul S - Inver Grove Hgts by IHG
economy
Inver Grove Heights (south metro)4.4
IHG property south of downtown St Paul; rate per the January 2027 Google Hotels capture and free cancellation listed.
InterContinental Minneapolis - St. Paul Airport
upscale
Minneapolis-St. Paul Airport (MSP)4.3
Airport-connected hotel option; rate captured in Google Hotels results for the January 2027 travel dates.
Coratel Inn and Suites By Jasper Saint Paul Minneapolis Inver Grove Heights
budget
Inver Grove Heights (south metro)3.0
2-star hotel with free breakfast, Wi-Fi and parking, business center and smoke-free property; shown in Google Hotels results near Saint Paul RiverCentre.
Local transport
Get around the city with these convenient transport options.
Rideshare / taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forDowntown St Paul hotels to Saint Paul RiverCentre
Downtown properties listed in the near-venue capture are close to the RiverCentre, so rideshare trips should be short.
Rideshare / taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forMinneapolis-St. Paul Airport (MSP) to Saint Paul RiverCentre
Airport-area hotels appear in the same Google Hotels capture, indicating MSP as the practical gateway for visitors.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forMinneapolis-St. Paul International Airport (MSP) to Saint Paul RiverCentre
Airport-area hotels such as InterContinental Minneapolis - St. Paul Airport and Holiday Inn Express & Suites Mall of America - MSP Airport appeared in the Google Hotels capture, indicating MSP as the practical air gateway for the January 20
Weather
The weather capture pack did not return St Paul-specific January data; January is mid-winter in Minnesota with cold temperatures and snow likely, so plan for winter clothing and possible delays. Confirm the forecast close to the show.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
St Paul hotels listed in the Google Hotels capture advertise free Wi-Fi; confirm roaming or a local US prepaid SIM for show-floor data and US-compatible chargers.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is typical for the green industry; many attendees wear practical outdoor clothing. Indoor venues are heated, but January in Minnesota is cold, so bring layers.
Tipping
Tipping is customary in the United States: 15-20% at restaurants, and a few dollars for hotel housekeeping. Check your bill for included gratuity.
Weather preparedness
January in St Paul is mid-winter with cold temperatures and snow. Pack insulated boots, a warm coat, hat, and gloves. Allow extra time for travel delays.
Local transit
Downtown St Paul hotels are within walking distance of Saint Paul RiverCentre. Metro Transit buses and light rail serve the area; confirm routes and fares on Metro Transit.
Arrival
Arrive early on day one for registration and badge pickup. Pre-registration is available until January 11, 2027, and onsite badge printing is offered.
Language
English is the primary language; all event materials and sessions are expected in English.
Currency
The currency is the U.S. dollar (USD). Major credit cards are widely accepted; carry some cash for small purchases.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights searches from New York JFK and London LHR to St Paul for 19 January 2027 returned tool navigation and popular-route links rather than dated fares, so no sample ticket prices can be published. Search MSP as the destination for the 19-21 January 2027 window and compare fares closer to the show.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving St Paul; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Saint Paul RiverCentre: Downtown St Paul: DoubleTree by Hilton Hotel St Paul Downtown; Downtown St Paul riverfront: InterContinental Saint Paul Riverfront, an IHG Hotel; Downtown St Paul: Drury Plaza Hotel St. Paul Downtown.
Ride-hail: Ride-hailing apps are commonly used in St Paul; confirm local availability before travel.
Public transit: Google Hotels captures list downtown St Paul properties close to Saint Paul RiverCentre, so walking is realistic for those hotels; metro and bus options may serve the venue district, but no official transit fares or line details appeared in the capture pack. Confirm current routes and fares on Metro Transit before travel.
Parking: On-site parking is available at Saint Paul RiverCentre; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. -12°C to -4°C (10°F to 25°F) typical January range in St Paul, Minnesota; expect snow and cold. Confirm forecast before travel.
Seasonality: Mid-winter in St Paul, Minnesota; the weather capture did not return usable local climate data, so expect cold conditions and possible snow in late January.
Packing: Pack winter clothing: insulated coat, gloves, hat, scarf and waterproof boots for late January in St Paul. Bring layers for indoor halls and plan for snow or ice on walking routes.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Northern Green Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your Northern Green registration and badge before the January 11, 2027 pre-registration deadline.
T-2
Book your hotel near Saint Paul RiverCentre; downtown options include DoubleTree, InterContinental, and Drury Plaza.
T-3
Check flights to Minneapolis-St. Paul International Airport (MSP) and arrange airport transfer.
T-4
Review the Northern Green educational schedule and mark sessions for turf, nursery, landscape, or arboriculture tracks.
T-5
Download or print the show floor plan to plan exhibitor visits.
T-6
Pack winter clothing: January in St Paul is cold, with typical temperatures from -12°C to -4°C.
T-7
Confirm parking or rideshare plans for Saint Paul RiverCentre.
T-8
Set up meetings with exhibitors or peers using the event networking tools, if available.
T-9
Bring business cards and a notebook for product sourcing and education notes.
T-10
Check visa or ESTA requirements if traveling internationally to the United States.
T-11
Prepare questions for educational sessions on IPM, irrigation, or turf management.
T-12
Follow Northern Green social channels or the official website for last-minute updates.
T-13
Plan your route from hotel to venue; downtown St Paul hotels are walkable to the RiverCentre.
T-14
Schedule downtime to explore St Paul attractions, but prioritize show hours.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Saint Paul RiverCentre
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Northern Green Expo registration concourse
Saint Paul RiverCentre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Saint Paul RiverCentre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Northern Green Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When is Northern Green 2027?
Northern Green is scheduled for January 19-21, 2027, at Saint Paul RiverCentre in St Paul, Minnesota. Confirm exact show hours on the official schedule.
Where is Northern Green held?
The event takes place at Saint Paul RiverCentre in downtown St Paul, Minnesota.
Who organizes Northern Green?
Northern Green is hosted by the Minnesota Nursery & Landscape Association (MNLA) and the Minnesota Turf & Grounds Foundation (MTGF).
What is the registration deadline?
Pre-registration is available until January 11, 2027. Onsite registration and badge printing are also offered, but confirm details on the official registration page.
Who should attend Northern Green?
Landscape contractors, nursery growers, turf managers, arborists, garden center retailers, groundskeepers, and other green industry professionals. It is a trade-focused event; confirm public access with the organizer.
What product categories are exhibited at Northern Green?
Exhibits cover nursery stock, landscaping tools and equipment, irrigation systems, turf management solutions, tree care equipment, garden center supplies, hardscape materials, and outdoor living products.
Is there parking at Saint Paul RiverCentre?
On-site parking is available at Saint Paul RiverCentre; confirm daily rates and hall access on the venue or organizer website.
What is the closest airport to Northern Green?
Minneapolis-St. Paul International Airport (MSP) is the primary gateway serving the Twin Cities. Taxi and rideshare options are available; confirm live fares and drive times.
What is the weather like in St Paul in January?
January is mid-winter in Minnesota, with typical temperatures ranging from about -12°C to -4°C (10°F to 25°F). Expect cold and snow; pack winter clothing and check the forecast before travel.
Are there educational sessions at Northern Green?
Yes, Northern Green includes an educational conference alongside the trade show, with sessions covering turf, nursery, landscape, arboriculture, and garden center topics. See the official schedule for session times.
What is the dress code for Northern Green?
Business casual is typical for the green industry; many attendees wear practical outdoor clothing. Indoor venues are heated, but January in Minnesota is cold, so bring layers.
Can I exhibit at Northern Green?
Exhibitor space is managed by the organizers, MNLA and MTGF. Contact them through northerngreen.org for booth availability and deadlines.
Glossary
- Nursery stock
- Container-grown or field-grown plants, including trees, shrubs, and perennials, sold by growers to landscapers and retailers; a core category at Northern Green.
- Turfgrass
- Grasses managed for lawns, sports fields, and golf courses; turf management sessions and exhibits are a Northern Green staple.
- Arboriculture
- The cultivation and care of trees, including pruning, pest management, and risk assessment; relevant to tree care exhibitors at Northern Green.
- IPM (Integrated Pest Management)
- A decision-making process for managing pests using biological, cultural, physical, and chemical tools; a frequent topic in Northern Green education.
- Hardiness zone
- A geographic zone defined by average annual minimum temperature, used to select plants that survive Minnesota winters; a key consideration for nursery buyers at the show.
- B&B (Balled and Burlapped)
- Field-grown trees and shrubs dug with a root ball wrapped in burlap; a common nursery product form displayed at Northern Green.
- Drip irrigation
- A low-volume irrigation method delivering water directly to plant roots; irrigation suppliers at Northern Green showcase these systems.
- Smart controller
- Irrigation controllers that adjust watering schedules based on weather or soil moisture; a water-management technology seen on the Northern Green trade floor.
- Garden center
- Retail operations selling plants, garden supplies, and outdoor living products; garden center buyers attend Northern Green to source seasonal inventory.
- MNLA
- Minnesota Nursery & Landscape Association, the co-organizer of Northern Green and a professional body for the state's green industry.
- MTGF
- Minnesota Turf & Grounds Foundation, the co-organizer of Northern Green, supporting turf and grounds research and education.
- Snow mold
- A winter turf disease that can damage lawns under snow cover; a relevant topic for Minnesota turf managers attending Northern Green.
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Also known as
Alternate names and search phrases for this event.
- Northern Green Expo 2027
- green industry conference
- horticulture events January 2027
- Northern Green Expo
- Northern Green Expo St Paul
- Northern Green Expo St Paul 2027
- St Paul USA
- Horticulture
- Horticulture St Paul
- Horticulture St Paul 2027
9 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.