North American International Toy Fair 2027 takes place February 20–23 at the Jacob K. Javits Center in New York City.
Dates
20–23 Feb 2027
City / country
New York, United States
Venue
Jacob K. Javits Convention Center
Are you the organiser of this event?
Event overview
Toy Fair New York is where the global toy community meets each year — and where the business of play gets done.
For more than a century it has served as the industry's central marketplace and remains the largest trade-only event for the toy and play industry in the Western Hemisphere.
TL;DR
Visitors will have the opportunity to discover thousands of products, meet key industry players, and gain insights into upcoming trends and innovations.
Exhibitors can connect with tens of thousands of buyers and retailers, showcase their latest products, and gain visibility in the largest trade-only event for the toy industry. The toy industry generates $155.7 billion in annual U.S. economic impact and is part of a global market that reached $111.8 billion in retail sales in 2024. This event is crucial for connecting industry players and showcasing new trends.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
New York, United States
Attend
Who runs the show
The Toy Association, Inc.
How the last edition performed
Current edition
2027
Visitors
20,000
Exhibitors
1,000
Impact
Toy Fair New York is where the global toy community meets each year — and where the business of play gets done. For more than a century it has served as the industry's central marketplace and remains the largest trade-only event for the toy and play industry in the Western Hemisphere. The toy industry generates $155.7 billion in annual U.S. economic impact and is part of a global market that reached $111.8.
Audience quality
Visitors typically include Retail buyers from toy stores, Manufacturers looking for partnerships, Licensors seeking new opportunities, Media professionals covering the toy industry. Event Dates: February 20-23, 2027. Location: Jacob K. Javits Center, New York City. Largest trade-only event for the toy industry in the Western Hemisphere. Tens of thousands of buyers, retailers, and manufacturers expected. North American International Toy Fair attracts an audience aligned with the organiser's published visitor.
Exhibitor outcomes
Exhibitors can connect with tens of thousands of buyers and retailers, showcase their latest products, and gain visibility in the largest trade-only event for the toy industry. The toy industry generates $155.7 billion in annual U.S. economic impact and is part of a global market that reached $111.8 billion in retail sales in 2024. This event is crucial for connecting industry players and showcasing new trends. Exhibitor categories include Toy manufacturers, Retailers and distributors, Licensing agents, Innovators.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Toy Fair New York is the largest toy and youth-entertainment trade event in the Americas and the first major buying moment of the year for the region's retailers. The February slot at the Javits Center puts mass merchants, specialty chains, e-commerce platforms, licensors and international distributors in one hall at the point when 2027 assortments are being locked. For overseas manufacturers it is the most efficient single trip to reach US buyers, and for US brands it is the sector's main showcase for new-product launches and licensing partnerships.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
AirTrain + LIRR or subway for Javits Center access.
to venue
45–75 min
by car
Gateway airport for New York.
to venue
by car
Gateway airport for New York.
to venue
by car
A range of accommodation options near the venue and across key areas.
USD 150–260 / night
Rates spike sharply during Toy Fair week; book 3–4 months ahead.
sourceUSD 250–420 / night
Closest cluster to the venue; confirm cancellation terms for late-February weather risk.
sourceUSD 450–900 / night
Walking distance for exhibitor teams; suites and meeting space sell out first.
sourceGet around the city with these convenient transport options.
taxi
AirTrain + LIRR or subway for Javits Center access.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
February in New York is cold and variable: expect daily averages around 27–41 °F (−3 to 5 °C), with lows near −6 °C and highs near 6 °C. It is the city's snowiest month (roughly 20–23 cm / 8–9 in average) with about 8–10 wet days, so allow a buffer day for flight delays from cold snaps or nor'easters.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping & dining
Tipping is expected in the US: 15–20% at restaurants, USD 1–2 per bag for hotel staff and USD 2–5 per taxi/rideshare ride. Card payment is accepted almost everywhere; a small amount of cash is useful for tips.
Business dress & greetings
Business casual is standard on the show floor, with business attire for buyer or licensing meetings. Handshakes are the norm, first names are used quickly, and punctuality for scheduled appointments is expected.
Trade-show etiquette
Toy Fair is a trade-only event — bring business cards and proof of industry affiliation for badge pickup. Stand meetings are usually booked in 20–30 minute slots; confirm appointments before the show opens each day.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: JFK
Book flights to JFK when possible for the shortest transfer to the venue; compare LGA only if fares are materially lower.
Most visitors to the United States must obtain a visa unless eligible for the Visa Waiver Program (VWP). The VWP allows citizens of designated countries to travel for business or tourism for stays of up to 90 days without a visa, but travellers must have a valid ESTA approval before departure; otherwise a B-1 (business) or B-1/B-2 visitor visa is required.
Processing: Varies by nationality; apply several weeks before travel.
OfficialFind a stay near the venue with options for every budget.
Areas to stay
Hell's Kitchen / Times Square South — 10–20 min walk or 5–10 min taxi to the Javits Center · Hudson Yards / Manhattan West — adjacent to the Javits Center · Hudson Yards / Penn District — 5–15 min walk to the Javits Center
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John F. Kennedy International (JFK): 45–75 min; LaGuardia (LGA): Gateway airport for New York.; Newark Liberty (EWR): Gateway airport for New York.. Allow road or rail time to Jacob K. Javits Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Jacob K. Javits Convention Center: Hell's Kitchen / Times Square South — 10–20 min walk or 5–10 min taxi to the Javits Center: Holiday Inn Express Manhattan Midtown West, YOTEL New York Times Square, Fairfield Inn & Suites New York Manhattan/Times Square South; Hudson Yards / Penn District — 5–15 min walk to the Javits Center: Courtyard by Marriott New York Manhattan/Times Square West, Hyatt Place New York City / Times Square, Hilton Garden Inn New York/Manhattan-Chelsea; Hu
Ride-hail: Ride-hailing apps are commonly used in New York; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Jacob K. Javits Convention Center.
Parking: On-site parking is available at Jacob K. Javits Convention Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Typically −3 to 5 °C average daily (27–41 °F), with extremes from about −6 °C (low 20s °F) overnight to 6 °C (low 40s °F) in the afternoon.
Seasonality: February is New York's snowiest month — around 20–23 cm (8–9 in) of snow and roughly 8–10 days of rain or snow; cold fronts and occasional nor'easters can disrupt flights, so build a buffer day into arrival plans and pack a warm, waterproof coat.
Packing: February is New York's snowiest month — around 20–23 cm (8–9 in) of snow and roughly 8–10 days of rain or snow; cold fronts and occasional nor'easters can disrupt flights, so build a buffer day into arrival plans and pack a warm, waterproof coat.
Plan your trip
Best day to visit: Day 2 — Sunday, 21 February 2027
Opening day (Saturday) is partly consumed by badge pickup and orientation, while the final day typically sees exhibitors packing down early. Day 2 has the full exhibitor list set up, the densest appointment and session schedule, and the best chance of catching senior buyer and licensing staff on the floor before travel fatigue sets in.
Badge pickup and orientation floor sweep
Javits Center, Level 1 registration then the main exhibit hallsCategory deep-dive on priority brands and new-product showcases
Main exhibit halls, Javits CenterPre-booked buyer/supplier meetings and stand appointments
Exhibit halls and stand meeting rooms, Javits CenterConference sessions, licensing briefings and off-floor follow-ups
Javits Center session rooms, then Hudson Yards (5 min walk)Hudson Yards & the High Line
Lower Manhattan & Brooklyn Bridge / DUMBO
Show-floor buyer and licensing zones
Highest concentration of retail buyers, licensors and press in one place — best for stand-to-stand introductions during floor hours.
Javits concourse and Hudson River-facing seating
Central break area between halls where badge-holders meet between appointments; useful for short coffee meetings without leaving the venue.
Hudson Yards restaurants and bars
Standard venue-adjacent option for evening follow-ups and team debriefs once the floor closes.
Budget
Official cost items and estimated ranges for exhibitors.
visa_fee
visitor · B-1/B-2 visitor visa
USD 185 / per application
visa_fee
visitor · ESTA authorisation
USD 21–40 / per authorisation (valid 2 years)
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visa_fee | visitor | B-1/B-2 visitor visa | USD 185 / per application | official | |
| visa_fee | visitor | ESTA authorisation | USD 21–40 / per authorisation (valid 2 years) | estimate |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need to source products, meet suppliers and rights holders, or gather competitive and trend intelligence for the coming season.
Best for
Retail buyers, distributors, licensors and trade media scouting new products and suppliers for the 2027 season
Min. budget
$900.00
Timeline
2–6 weeks ahead (badge registration plus flight and hotel booking); add 6–12 weeks if a US visa is required
Risks
Budget estimate from listing cost signals — confirm live rates.
February snow and flight disruption in New York can cost a day — buffer arrival.
Trade-only event: badge approval may require proof of industry affiliation.
exhibit
Your target buyers (mass, specialty, e-commerce) attend and you can commit a staffed stand plus structured follow-up after the show.
Best for
Toy, game, plush and licensed-product manufacturers and distributors selling into North American retail
Min. budget
$4,500.00
Timeline
4–9 months (space selection, booth build, freight and staffing; longer if international visas and customs are involved)
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand, drayage, freight and venue labour costs typically exceed the initial space quote.
Value depends on pre-booked buyer meetings — a stand without appointments under-delivers.
skip
Your product categories do not fit the show's trade audience, or your 2027 marketing budget is already committed to higher-return channels.
Best for
Companies outside the toy, game, plush or licensed youth-entertainment supply chain, or with no North American sales target
Timeline
Not applicable
Risks
No major risks listed.
Book with
Recommended providers
Trust footer
1
References
1
Publishers
0
Date checked
The Toy Association, Inc.
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