Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The North American International Auto Show (NAIAS) 2027 is set to take place from January 12 to 24, 2027, at Huntington Place in Detroit.
This event is a key platform for automotive manufacturers and mobility innovators to showcase their latest technologies and vehicles.
Attendees can expect immersive experiences and hands-on activations that highlight the future of mobility.
TL;DR
- 1Dates and Venue: January 2027 at Huntington Place, Detroit; confirm exact public, industry and press days on naias.com.
- 2Sector Focus: North American auto show covering battery-electric and hybrid vehicles, autonomous driving, vehicle software, charging and mobility services.
- 3Audience: OEM product and engineering teams, dealers, Tier 1 suppliers, fleet buyers and media.
- 4Travel Note: Detroit Metropolitan (DTW) is the main gateway, with taxi, rideshare or shuttle to the downtown riverfront venue.
Why visit
The Detroit auto show is a launch venue for North American OEMs, so visitors can compare new battery-electric, hybrid and software-defined vehicles in one downtown convention center. com. Registration: Public, media and industry access are ticketed separately; check naias.com for badge categories and current dates.
Why exhibit
Gain visibility among key industry players and potential customers. This premier automotive event showcases cutting-edge innovations and attracts major industry players. Attendees include automotive professionals, industry leaders, and mobility innovators. The North American International Auto Show (NAIAS) 2027 is set to take place from January 12 to 24, 2027, at Huntington Place in Detroit. This event is a key platform for automotive.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Automotive industry professionals
Mobility innovators and startups
Automotive enthusiasts and collectors
Media representatives covering automotive news
Government officials and policymakers
Investors looking for automotive opportunities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automobile manufacturers showcasing new models
Suppliers of automotive parts and technologies
Mobility solution providers and startups
Automotive service providers and consultants
Technology companies focused on automotive innovations
Educational institutions with automotive programs
Product categories
Key solution areas showcased across the event.
Passenger cars, SUVs and performance vehicles
Battery-electric vehicles and plug-in hybrids
Autonomous driving and ADAS sensors
Vehicle software, connectivity and infotainment
Charging infrastructure and energy management
Powertrain, drivetrain and thermal systems
Lightweight materials and interior components
Dealer technology, fleet and mobility platforms
Aftermarket accessories and customization
Design, prototyping and engineering services
Location & Facilities
Venue
Huntington Place
One Washington Blvd, Detroit, MI 48226
Facilities
Parking
Huntington Place in Detroit typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Huntington Place in Detroit typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Huntington Place for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 6:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Detroit, USA
Why it matters
On 2027-01-12 to 2027-01-24, North American International Auto Show (NAIAS) 2027 in Detroit covering Passenger cars, SUVs and performance vehicles, Battery-electric vehicles and plug-in hybrids, Autonomous driving and ADA gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Detroit Metropolitan
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
AC Hotel Detroit at the Bonstelle
midscale
Detroit (Bonstelle district)4.7
3-star, pet-friendly, parking available. Approximate January 2027 rate band; confirm live availability and taxes before booking.
The Westin Book Cadillac Detroit
upscale
Downtown Detroit4.4
4-star, pool and pet-friendly. Approximate January 2027 rate band; confirm live availability and taxes before booking.
Element by Marriott Detroit at the Metropolitan
midscale
Detroit (Metropolitan)4.5
3-star, pet-friendly, parking available. Approximate January 2027 rate band; confirm live availability and taxes before booking.
Holiday Inn Express & Suites Dearborn SW - Detroit Area
budget
Dearborn (Detroit area)3.9
2-star, free cancellation, pool. Approximate January 2027 rate band; suburban location requires a car or rideshare to Huntington Place.
Holiday Inn Detroit Northwest - Livonia by IHG
midscale
Livonia (Detroit area)4.0
3-star, free cancellation, hot tub. Approximate January 2027 rate band; suburban location requires a car or rideshare to Huntington Place.
Local transport
Get around the city with these convenient transport options.
taxi / rideshare
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forDetroit Metropolitan (DTW) to Huntington Place
DTW is the primary commercial gateway for the venue district. Rideshare pickup is at the airport's designated zones; taxi ranks are also available.
streetcar
Estimated costApprox. USD 0-2 one way; QLINE has operated fare-free in recent years, confirm current policy.
Best forQLINE along Woodward Avenue, downtown Detroit
Downtown streetcar loop useful for moving between Huntington Place, Woodward Avenue hotels and Midtown; not a direct airport connection.
people mover
Estimated costApprox. USD 0.75 one way; confirm current fare at station machines.
Best forDetroit People Mover downtown loop
Elevated downtown loop serving the central business district and convention area; best for short hops between downtown hotels.
local bus
Estimated costApprox. USD 2 one way; confirm route and fare with DDOT.
Best forDDOT bus services across metro Detroit
DDOT buses serve the wider metro; routes and frequencies are limited compared with larger US cities, so check schedules before relying on them for show-week transfers.
parking
Estimated costApprox. USD 15-30 per day at downtown garages; venue event rates may be higher.
Best forHuntington Place and downtown Detroit garages
On-site parking is available at Huntington Place and several downtown garages sit within walking distance; confirm current event rates and entry gates before driving.
Weather
Detroit in January is deep winter: typical days run from highs near 32 F (0 C) to lows near 20 F (-7 C), with snow, freezing rain and icy pavements possible during the show window. Pack insulated layers, a heavy coat, gloves and water-resistant footwear; allow extra time for weather-related transport delays, and check forecasts close to arrival.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks use GSM/LTE/5G; eSIM plans and prepaid SIM cards from major carriers are widely available, including at DTW. Wi-Fi is typically available at Huntington Place, but exhibitors needing dedicated bandwidth should confirm wired or high-density wireless orders with the venue in advance. Power is 120 V at 60 Hz with Type A/B plugs, so bring a suitable adapter for devices from other regions.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Detroit business attire for an auto show runs from smart-casual for floor visits to business formal for OEM and supplier meetings; winter outerwear is essential between venues and parking structures.
Tipping and payment
Prices in Detroit are quoted in US dollars; card payment is widespread, and tipping is customary for table service, bar staff and taxi or rideshare drivers.
Arrival and badges
Collect credentials early on the first day and keep photo ID with you, as US venue security checks are routine at large automotive events.
Language and greetings
English is the working language of the show. A firm handshake and a clear introduction are standard in dealer, OEM and supplier meetings; business cards are still useful for follow-up.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: DTW
DTW is the closest major airport, about 20 mi / 32 km from downtown. Book a flight that lands with enough buffer for badge pickup, and allow 45-60 min for the transfer. January snow can cause delays, so consider a day of slack before a fixed meeting.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Detroit Metropolitan (DTW). Allow road or rail time to Huntington Place; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Huntington Place: Detroit (Bonstelle district): AC Hotel Detroit at the Bonstelle; Downtown Detroit: The Westin Book Cadillac Detroit; Detroit (Metropolitan): Element by Marriott Detroit at the Metropolitan.
Ride-hail: Uber and Lyft operate across metro Detroit. At DTW, follow signs to the rideshare pickup area; at Huntington Place, use the designated drop-off zones on the riverfront side. Expect higher prices during show week and after major press events, and confirm the pickup point in the app before leaving the hall.
Public transit: Detroit's public transit is limited compared with other major US cities. The QLINE streetcar runs along Woodward Avenue through downtown, connecting the downtown core near Huntington Place with Midtown; it has operated fare-free in recent years, but confirm current policy. Local DDOT buses serve the wider metro, and the Detroit People Mover loops the downtown core. For DTW airport transfers, plan on a taxi, rideshare or shuttle rather than a direct rail link to Huntington Place.
Parking: Huntington Place has on-site parking, and several downtown garages and surface lots sit within a 10-15 minute walk. Show-week rates are usually higher than normal; confirm current pricing and entry gates with the venue or your hotel before driving.
Weather
Plan and pack for the event climate.
Month: January 2027 (show week)
Temperature: Typical January highs are near 32 F (0 C) and lows near 20 F (-7 C); cold snaps can push lows into single digits. Confirm the forecast before travel.
Seasonality: January is Detroit's snow season, and precipitation often falls as snow or mixed winter weather. Lake-effect snow can affect driving, and icy pavements are the main practical issue for the walk between downtown hotels and Huntington Place.
Packing: Pack a heavy insulated coat, gloves, hat, scarf and water-resistant boots with grip for icy pavements. Bring layers for heated indoor halls and a small umbrella for wet snow. Allow extra time for weather-related transport delays.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at North American International Auto Show (NAIAS) 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm official 2027 public, industry and press day dates plus badge registration on naias.com; NAIAS uses separate media and industry accreditation.
T-2
Book flights to Detroit Metropolitan (DTW) and a downtown Detroit hotel; January is cold and show-week inventory near Huntington Place tightens early.
T-3
Check US ESTA or B-1/B-2 visa requirements for your passport and apply before the 14-day window.
T-4
Build a hall plan around the vehicle launches and supplier exhibits you need to see; Huntington Place is a large riverfront convention center, so group meetings by hall.
T-5
Reserve airport transfer from DTW by taxi, rideshare or shuttle; there is no direct rail link from DTW to Huntington Place.
T-6
Pack insulated winter layers, a heavy coat, gloves and water-resistant boots for the walk between downtown hotels and the venue.
T-7
Download the show app or floor plan and request exhibitor meetings before travel; many OEM and Tier 1 teams book briefing slots in advance.
T-8
Check Huntington Place parking rates and entry gates if driving; downtown Detroit parking fills around major show days.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Huntington Place
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2North American International Auto Show (NAIAS) 2027 registration concourse
Huntington Place
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Huntington Place
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether North American International Auto Show (NAIAS) 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For North American International Auto Show (NAIAS) 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Electric vehicles and hybrids and Autonomous driving technologies solutions and benchmarking suppliers at North American International Auto Show (NAIAS) 2027 in Detroit.
Min. budget
$500.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Electric vehicles and hybrids and Autonomous driving technologies products who need qualified meetings with the event's trade audience.
Min. budget
$2,250.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Detroit show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where does the auto show take place in Detroit?
The show runs at Huntington Place in downtown Detroit, Michigan, USA. Confirm the exact public and industry day schedule and opening hours on the official show site before booking travel.
How do I get from Detroit Metropolitan Airport to Huntington Place?
DTW is the main commercial airport for the show. There is no direct rail link to the venue, so plan on a taxi or rideshare from the airport, or use a rental car. Downtown moves are best handled by the QLINE streetcar or the Detroit People Mover.
What should I pack for Detroit in January?
January is deep winter in Detroit. Bring a heavy coat, gloves, insulated layers and water-resistant footwear, and allow extra time for snow or ice on travel days.
Do I need a visa to attend as an international visitor?
International attendees should check US business visitor requirements for their passport, including B-1 visa or ESTA eligibility, and apply well before the show. Contact the show organiser for an invitation letter if your visa process requires it.
Where should I stay for the auto show?
Downtown Detroit hotels near Huntington Place are the most convenient for badge pickup and daily access. Suburban options in Livonia and Dearborn offer lower rates but need a car or rideshare to reach the venue.
Glossary
- NAIAS
- North American International Auto Show, the Detroit auto show brand used for the vehicle and mobility event held at Huntington Place.
- OEM
- Original equipment manufacturer, meaning the vehicle makers that display production models and concept cars on the show floor.
- Huntington Place
- Detroit's downtown convention center on the riverfront, home to the show's exhibition halls and vehicle displays.
- Press day
- Dedicated days ahead of public opening when manufacturers hold vehicle reveals and media briefings for accredited journalists.
- QLINE
- Detroit's Woodward Avenue streetcar line that links downtown near the venue with Midtown.
- People Mover
- Detroit's elevated downtown loop transit system, useful for short trips between downtown hotels and the convention district.
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Also known as
Alternate names and search phrases for this event.
- NAIAS 2027
- Detroit Auto Show 2027
- auto shows in Detroit
- North American International Auto Show (NAIAS) 2027 Detroit 2027
- North American International Auto 2027
- North American International Auto Detroit 2027
- NAIAS Detroit 2027
- Detroit USA
- Automotive Show Detroit 2027
Trust footer
Sources
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References
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Publishers
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Date checked
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North American International Auto Show
- event_website
- event_faq
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.