Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the North American Association of Uniform Manufacturers & Distributors for their annual convention from April 4-6, 2027, at the Sheraton Dallas Hotel, Dallas, TX. This event is essential for industry professionals in uniform and image apparel.
Dates
4–6 Apr 2027
City / country
Dallas, USA
Venue
Sheraton Dallas Hotel
Are you the organiser of this event?
Event overview
The North American Association of Uniform Manufacturers & Distributors (NAUMD) Convention is set for April 4-6, 2027, at the Sheraton Dallas Hotel in Dallas, Texas.
This event serves as a premier platform for professionals in the uniform and image apparel industry to connect, network, and explore the latest innovations.
Attendees will include key decision-makers from sectors such as public safety, healthcare, and hospitality, making it a vital opportunity for networking and collaboration.
TL;DR
Attending the NAUMD Convention offers valuable insights into the latest trends in uniform manufacturing and distribution. Network with industry leaders, explore innovative products, and gain knowledge on best practices in the sector. This is a must-attend event for anyone involved in the uniform and image apparel industry.
Exhibiting at the NAUMD Convention provides unparalleled access to decision-makers in the uniform and image apparel market. Organiser: The event is organized by the North American Association of Uniform Manufacturers & Distributors, a leading industry body. Buyer Authority: Attendees include decision-makers from various sectors, including public safety, healthcare, and hospitality.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
400 Olive St, Dallas, TX 75201
Sheraton Dallas Hotel in Dallas typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Sheraton Dallas Hotel in Dallas typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Sheraton Dallas Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
North American Association of Uniform Manufacturers & Distributors
How the last edition performed
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending North American Association of Uniform Manufacturers & Distributors - NAUMD on 2027-04-04 to 2027-04-06 in Dallas lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Dallas/Fort Worth International
Dallas/Fort Worth International (DFW) is the main commercial gateway serving Dallas; allow 45–60 min by road or rail to Sheraton Dallas Hotel.
to venue
by car
Dallas Love Field
Dallas Love Field (DAL) is the main commercial gateway serving Dallas; allow 45–60 min by road or rail to Sheraton Dallas Hotel.
to venue
by car
A range of accommodation options near the venue and across key areas.
Sheraton Dallas Hotel
Convention venue at 400 N Olive St with attached garage, multiple restaurants and direct access to the meeting floors; ask about a NAUMD room block when booking
Dallas Marriott Downtown
Guest rating 4.3; breakfast for a fee, Wi-Fi and parking for a fee, fitness center, bar and restaurant; about 230 m from Sheraton Dallas Hotel
Hampton Inn & Suites Dallas Downtown
Free breakfast, free Wi-Fi, parking for a fee, indoor pool, fitness center; eco-certified; about 570 m from Sheraton Dallas Hotel
Hilton Garden Inn Downtown Dallas
Breakfast for a fee, free Wi-Fi, parking for a fee, outdoor pool, fitness center, bar; about 500 m from Sheraton Dallas Hotel
Crowne Plaza Dallas Downtown by IHG
Guest rating 3.2; breakfast for a fee, free Wi-Fi, parking for a fee, outdoor pool, hot tub, fitness center; about 800 m from Sheraton Dallas Hotel
Magnolia Dallas Downtown
Historic downtown property on Commerce Street with evening social hour, rooftop pool and on-site dining; roughly 10 minutes on foot to the Sheraton
The Adolphus, Autograph Collection
Landmark 1912 hotel on Commerce Street with full-service dining and a short rideshare to the venue; the highest rate band in the downtown set
Get around the city with these convenient transport options.
rail
Runs roughly every 15-30 minutes through the day; allow 50-60 minutes plus a 10-minute walk to the Sheraton Dallas Hotel. Confirm current DART fares and last-train times before travel.
rideshare
Pick up at the terminal rideshare curb level; allow 30-45 minutes in normal traffic and more during the afternoon peak or storms.
taxi
Metered taxis wait at the terminal ranks; the flat-rate style options may be cheaper at peak surge, compare before boarding.
rideshare
Short 15-25 minute hop from the Love Field rideshare area to 400 N Olive St; usually the cheapest airport transfer of the two.
taxi
Taxis queue outside the terminal; the ride is short enough that the airport minimum fare may apply, confirm with the driver.
bus and rail
Cheapest option but requires a bus-to-train transfer; check current DART route numbers and frequencies before relying on it with luggage.
parking
Hotel-attached garages and nearby commercial garages both serve the venue; early-bird and event rates vary, confirm the rate board before entering.
walking
Most downtown properties in the Marriott, Hampton, Hilton Garden Inn and Crowne Plaza set are a 5-15 minute walk; use the skyway and tree-lined blocks to avoid the afternoon heat.
Weather
Early April in Dallas is mid-spring: daytime highs typically 23-27 C (73-81 F), overnight lows 12-16 C (54-61 F). April is one of the wetter months, with roughly 80-100 mm (3-4 in) of rain and a real chance of thunderstorms, heavy downpours and hail across North Texas. Session rooms are heavily air-conditioned, so carry a light layer. These are climatological bands only, check the forecast in the final week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US networks (AT&T, T-Mobile, Verizon) cover Downtown Dallas and the Sheraton well, with 5G common in the core. Visitors from Europe, the UK or Asia should arrange roaming or buy a US eSIM or prepaid data plan on arrival; hotel Wi-Fi is standard and usually free in lobbies, but confirm in-room Wi-Fi is included in your rate. Power is 120 V at 60 Hz with Type A/B plugs, so bring an adapter for European, UK or Asian plugs and check that laptops and chargers are dual-voltage.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Dress code
The uniform industry runs business casual: collared shirts, chinos or dress trousers, jacket optional. Evening receptions lean slightly dressier, so one blazer covers both the session floor and the bar.
Tipping
Tipping is expected in the US: 18-20% at restaurants, USD 2-3 per bag for hotel porters and USD 2-5 per night for housekeeping. Rideshare tips are added in the app after the trip.
Meeting style
Meetings start on time and small talk stays short. Introduce your product category and MOQ early, exchange cards and confirm follow-up dates in writing before the end of the conversation.
Downtown Dallas layout
The Sheraton sits on the Main Street and Arts District edge of Downtown. The Sixth Floor Museum, Klyde Warren Park, the Dallas Arts District and the AT&T Discovery District are within a 5-20 minute walk or a short rideshare.
Spring weather etiquette
April is spring in North Texas, with warm afternoons, cool mornings and occasional severe thunderstorms. Locals check the forecast before evening plans, so carry a compact umbrella and keep an indoor backup for dinners.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: DFW
DFW is the long-haul gateway, with nonstop service from London LHR, Tokyo NRT and Sydney SYD and domestic nonstops from New York JFK in roughly 4 to 4.5 hours. Dallas Love Field (DAL) is closer to Downtown but is dominated by Southwest and mostly domestic point-to-point routes, which matters if you are connecting from Europe or Asia. Book 8-12 weeks ahead for an April 2027 arrival; at capture time Google Flights flagged JFK-DFW fares as high and LHR-DFW fares as typical, so re-check before purchase. Midweek departures and Tuesday or Wednesday returns are usually cheaper than Sunday returns, and an early-morning arrival on April 4 leaves time to register before the opening session.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Dallas/Fort Worth International (DFW): Dallas/Fort Worth International (DFW) is the main commercial gateway serving Dallas; allow 45–60 min by road or rail to Sheraton Dallas Hotel.; Dallas Love Field (DAL): Dallas Love Field (DAL) is the main commercial gateway serving Dallas; allow 45–60 min by road or rail to Sheraton Dallas Hotel.. Allow road or rail time to Sheraton Dallas Hotel; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Sheraton Dallas Hotel: Downtown Dallas (host venue): Sheraton Dallas Hotel; Downtown Dallas: Dallas Marriott Downtown; Downtown Dallas: Hampton Inn & Suites Dallas Downtown.
Ride-hail: Uber and Lyft both operate across Dallas and are the easiest option for airport transfers and cross-district dinners. Typical bands: DFW to Downtown approx. USD 45-65, Love Field to Downtown approx. USD 18-28, and Downtown hops approx. USD 8-15. Pickup at DFW is from the terminal rideshare curb level and at Love Field from the marked rideshare area. Surge pricing hits during storms and convention peak hours, so compare with a metered taxi at the rank before accepting.
Public transit: DART light rail is the backbone of Dallas transit. The Orange Line runs from DFW Airport Station through Downtown toward Plano, while the Red, Blue and Green lines serve Pearl/Arts District and St. Paul stations, each roughly a 10-minute walk from the Sheraton Dallas Hotel at 400 N Olive St. Local single rides are around USD 2.50 with a day pass near USD 6, confirm current DART fares and service hours before relying on a late-night train. The Dallas Streetcar connects Union Station with Bishop Arts, and DART buses fill gaps to Uptown, Deep Ellum and the Design District.
Parking: The Sheraton Dallas Hotel has an attached garage with self-park and valet, expect roughly USD 25-35 for self-park and USD 40-50 for valet per night, confirm the rate with the hotel when booking. Surrounding Downtown garages typically charge USD 15-30 per day with cheaper early-bird entries, and street meters in the core are usually limited to two hours. If you drive in from DFW, allow extra time for the Downtown interchange and pre-book a garage within walking distance of 400 N Olive St.
Plan and pack for the event climate.
Month: April (mid-spring) in Dallas, Texas
Temperature: Daytime highs typically 23-27 C (73-81 F) and overnight lows 12-16 C (54-61 F) in early April. These are approximate climatological bands, check the forecast in the final week before travel.
Seasonality: April is one of Dallas's wetter months, averaging roughly 80-100 mm (3-4 in) over about 8 rain days. Spring thunderstorms can be intense, with heavy downpours and hail, and North Texas sees occasional severe weather watches in April, so keep an indoor backup for evening transport and outdoor plans.
Packing: Pack business casual with a blazer for receptions, a compact umbrella or light rain shell, comfortable walking shoes for hotel meeting floors, and a warm layer for heavily air-conditioned session rooms. US power is 120 V Type A/B, so bring an adapter for European, UK or Asian plugs, and carry a refillable water bottle for warm afternoons between sessions.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at North American Association of Uniform Manufacturers & Distributors - NAUMD usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out: confirm your registration category with NAUMD and check whether badges are collected on site at the Sheraton Dallas Hotel or pre-printed.
14 days out: book the flight into DFW for long-haul or DAL for a quicker downtown transfer, and check arrival times against the April 4 opening day.
12 days out: reserve a downtown hotel within walking distance of 400 N Olive St; April corporate demand pushes rates up closer to the dates.
10 days out: map your DART route, Orange Line from DFW Airport Station to Pearl/Arts District, or line up rideshare, and note the approximate fare band.
10 days out: ask NAUMD for the attendee list or member directory so you can pre-book meetings instead of hunting contacts on the floor.
7 days out: build a target list of mills, trim suppliers, decoration houses and uniform software vendors you want to see in the supplier showcase.
7 days out: check the Dallas forecast; early April swings between warm afternoons and cool evenings with a real chance of thunderstorms.
5 days out: load a rideshare app, confirm your payment cards work in the US and note that power outlets are 120 V Type A/B.
3 days out: save the schedule and venue floor plan, and note session start times published on naumd.com.
2 days out: pack business casual plus a blazer for receptions, comfortable shoes for hotel meeting floors and a compact umbrella.
1 day out: confirm check-in time and ask the hotel about self-park or valet rates if you are driving in.
Each day: keep a lead sheet recording supplier contacts, MOQs and price breaks so follow-up is possible in the week after the convention.
arrive 30-45 minutes before the first session for badge pickup, coffee and the opening member meeting.
Registration and hall orientation at Sheraton Dallas Hotel
Supplier meetings and product demos
Final negotiations and follow-up
North American Association of Uniform Manufacturers & Distributors - NAUMD registration concourse
Sheraton Dallas Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Sheraton Dallas Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether North American Association of Uniform Manufacturers & Distributors - NAUMD fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.