Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Nordic Gardens is the premier garden fair in the Nordic region, taking place from March 18 to March 21, 2027, at Stockholmsmässan, Stockholm, Sweden.
Dates
18–21 Mar 2027
City / country
Stockholm, Sweden
Venue
Stockholmsmässan
Are you the organiser of this event?
Event overview
Nordic Gardens is the largest garden fair in the Nordic region, providing a unique platform for exhibitors to showcase their products and services to over 55,000 gardening enthusiasts. The event features a wide range of offerings related to gardening, design, and sustainable living.
Attendees can expect to engage with exhibitors, attend workshops, and discover the latest trends in gardening. Nordic Gardens takes place in Stockholm, Sweden.
TL;DR
Nordic Gardens is the largest garden fair in the Nordic region, providing a unique platform for exhibitors to showcase their products and services to over 55,000 gardening enthusiasts.
Exhibitors can sell directly to a highly interested audience, build relationships with new and returning customers, and increase their visibility in the gardening industry. The fair is also covered by media and influencers, providing additional marketing exposure. Meet qualified buyers and partners including Garden product manufacturers and suppliers., Landscape design firms showcasing their services., Retailers of gardening tools and equipment..
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Stockholm, Sweden
Stockholmsmässan in Stockholm typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Stockholmsmässan in Stockholm typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Stockholmsmässan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Villa- & Trädgårdsmässor i Sverige AB
Organiser
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-03-18 to 2027-03-21, Nordic Gardens in Stockholm covering Gardening tools and equipment for home and professional use., Plants, seeds, and gardening supplies., Outdoor furniture gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Main international gateway for Stockholm with the widest long-haul and European schedule. Rail and coach transfers both run from the terminals; allow extra time on the Monday morning of fair week
approx. 40 km north of Stockholmsmässan, Älvsjö
to venue
40-55 min by car outside peak traffic; 50-70 min by Arlanda Express plus SL commuter rail to Älvsjö
by car
Smaller city airport used mainly by domestic and some Nordic routes. Convenient if you arrive from another Swedish city, but it has no long-haul service. Approximate drive time, confirm before travel
approx. 13 km north of Stockholmsmässan, Älvsjö
to venue
20-30 min by taxi or car depending on traffic on the Essingeleden corridor
by car
A range of accommodation options near the venue and across key areas.
Scandic Talk
4.0
USD 150–195 / night
Closest full-service hotel to the halls; the practical pick for early build-up and late breakdown days. Approximate March weekday rate.
Breakfast (paid), free Wi-Fi, parking, air conditioning, pet-friendly, fitness center, bar, restaurant, full-service laundry
Best Western Royal Star Hotel
4.1
USD 140–185 / night
Breakfast and parking included, useful if you arrive by car with stand material. Approximate rate, confirm at booking.
4-star hotel, free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, bar, restaurant
Motel L Älvsjö - Stockholm
4.3
USD 90–125 / night
Compact rooms at the budget end of the Älvsjö cluster; best value within walking distance. Approximate rate.
Breakfast, free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant
Sure Hotel by Best Western
3.7
USD 88–122 / night
Simple, functional base with free parking; a workable fallback when the closest Älvsjö hotels sell out. Approximate rate.
Breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant, business center
Radisson Blu Waterfront Hotel, Stockholm
4.4
USD 170–235 / night
Useful if you want evenings in the city with a fast commuter rail run to the fairground in the morning. Approximate rate.
Pet-friendly, parking, restaurant, bar, fitness center, direct access to the Central station area
Downtown Camper by Scandic
4.2
USD 165–230 / night
Central lifestyle hotel with spa and pool, a reasonable choice for a longer stay that mixes the fair with city evenings. Approximate rate.
Spa, pool, restaurant, bar, fitness center, free Wi-Fi
Story Hotel Stockholm Stureplan - JDV by Hyatt
4.2
USD 160–225 / night
Boutique option in central Östermalm; convenient for evening meetings rather than early hall access. Approximate rate.
Pet-friendly, fitness center, restaurant, bar, free Wi-Fi
Generator Stockholm
4.4
USD 85–130 / night
Budget city base with easy airport rail access; book early in fair week. Approximate rate.
Breakfast (paid), free Wi-Fi, air conditioning, parking, bar, restaurant, kitchen in some rooms, full-service laundry; guest review notes proximity to Arlanda Express
Elite Palace Hotel, Stockholm
USD 145–190 / night
Quieter residential district with free parking, which is rare in central Stockholm. Approximate rate.
Breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, spa, bar, restaurant
Courtyard by Marriott Stockholm Kungsholmen
4.3
USD 155–215 / night
Waterside location with reliable business-hotel service; longer transfer makes it better for a mixed business and leisure trip. Approximate rate.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant, full-service laundry
Quality Hotel Strawberry Arena
4.2
USD 135–180 / night
Good value with breakfast included, but the cross-city journey is the trade-off during fair week. Approximate rate.
Free breakfast, free Wi-Fi, parking (paid), pet-friendly, fitness center, bar, restaurant, room service, golf
Get around the city with these convenient transport options.
airport coach
Vy flygbussarna lists a dedicated Arlanda - Stockholmsmässan event service for fair days; the coach drops at the fairground rather than in the city, which avoids a transfer with luggage.
airport express rail
The fastest rail run into central Stockholm, roughly 20 minutes, then the commuter train south to Älvsjö and a short walk to the halls.
commuter rail / metro
SL commuter rail reaches Älvsjö in roughly 10-15 minutes from the Central station; the same ticket covers metro, tram and bus within the validity window. Check the SL journey planner for the current timetable.
taxi
About 13 km and roughly 16-25 minutes by car depending on traffic per route data. Use a major licensed taxi company and confirm the fixed or metered price before departure.
taxi
Reasonable for a group with catalogues or plant purchases at the end of the day, but the commuter rail is faster in peak traffic on the approach to Älvsjö.
parking
On-site parking is available at the fairground for visitors and exhibitors arriving by car. Rates and hall-adjacent bay availability are set by the venue, so check Stockholmsmässan before relying on a day rate.
Weather
Mid-March in Stockholm is still late winter: daytime highs typically sit around 1-4 C, nights fall a few degrees below freezing, and snow or sleet is a real possibility rather than an exception. Daylight is returning but evenings stay dark, so the short walk between Älvsjö station and the halls needs a proper coat and waterproof footwear rather than a light jacket. Indoor halls are heated, so dress in layers you can shed; standing on a concrete hall floor for a full day is colder than the thermometer suggests. No live weather feed was returned for this run, so treat these as climatological expectations for Stockholm in March and re-check the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage across Stockholm and the Stockholmsmässan halls is strong on the main Swedish networks, with 4G and 5G available in the Älvsjö area. Visitors roaming on an EU/EEA SIM benefit from the EU roam-like-at-home rules, so your home plan should work at no extra cost within fair-use limits; visitors from outside the EU/EEA should check a travel eSIM or a local prepaid data package before landing. Venue Wi-Fi is normally available for visitors and exhibitors but shared hall networks get congested during peak hours, so bring a mobile hotspot or a data plan if you are running live demos or streaming. Sweden uses 230 V at 50 Hz with type C and type F sockets, so UK, US and Australian plugs need an adapter; bring a power strip if you are charging several devices from one socket at the stand.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Currency and cards
Sweden uses the Swedish krona (SEK) and runs as an effectively cashless society: cards and mobile wallets cover transit, cafes, plant sales and most hotel extras, and some venues no longer accept cash at all. Tipping is not expected in taxis or at counters, and prices you see include VAT.
Language and hall etiquette
Swedish is the local language but trade visitors and exhibitors generally work in English, and no one expects a visitor to open in Swedish. Keep to the organiser's badge and stand-access rules, ask before photographing a stand or a plant label, and confirm meeting slots in advance because Nordic show days start early and finish promptly.
Punctuality and personal space
Stockholm runs on time and locals value quiet, orderly queues on SL trains and buses. Keep phone calls brief in crowded carriages, let arriving passengers off before boarding, and stand to the right on escalators. A meeting that starts at 09:00 starts at 09:00.
Alcohol, lunch and seasonality
Business lunches are usually alcohol-free, and Systembolaget is the only retail outlet for anything stronger than supermarket-strength beer. Lunch service is early and brisk, roughly 11:30 to 13:00, so plan stand cover around it; March daylight is limited, which is why evening transfers back from Älvsjö feel darker than the clock suggests.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ARN
Stockholm Arlanda (ARN) is the main long-haul arrival point, with Stockholm Bromma (BMA) about 13 km from the fairground for domestic and limited Nordic routes. Fare checks for the 18-22 March 2027 window put London nonstop at roughly SEK 1,543 with British Airways over about 2 hr 35 min, New York JFK via Helsinki at roughly SEK 5,798 over about 11 hr 25 min with Finnair, Sydney with two stops at roughly SEK 11,812 over about 29 hr 40 min, and Tokyo via Bangkok at roughly SEK 13,408 over about 27 hr with THAI. Price insights rated the London and Sydney fares as typical and Singapore fares as high at the time of capture; fares include taxes and fees for one adult and hand-baggage rules vary by carrier, so check the fare class before booking. Arrive the day before the show opens so a rail or coach transfer to Älvsjö is not compressed against hall opening, and book the Arlanda Express or airport coach separately since it is not part of the flight ticket.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Stockholm Arlanda (ARN): 40-55 min by car outside peak traffic; 50-70 min by Arlanda Express plus SL commuter rail to Älvsjö; Stockholm Bromma (BMA): 20-30 min by taxi or car depending on traffic on the Essingeleden corridor. Allow road or rail time to Stockholmsmässan; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Stockholmsmässan: Älvsjö (Stockholmsmässan): Scandic Talk; Älvsjö (Stockholmsmässan): Best Western Royal Star Hotel; Älvsjö (Stockholmsmässan): Motel L Älvsjö - Stockholm.
Ride-hail: Uber operates in Stockholm and is the usual app-based option for visitors, with apps showing a fixed price before you confirm; availability around Älvsjö is generally good but surging is common at hall closing time and during the morning peak. Licensed taxis are plentiful at the ranks outside Stockholmsmässan and at both airports, and major companies use meters. Confirm the price or meter before setting off, avoid unmarked cars soliciting at the entrance, and remember that the commuter rail from Älvsjö station is usually faster than road transport towards central Stockholm in rush hour.
Public transit: Stockholmsmässan sits at Mässvägen 1 in Älvsjö, and the standard arrival is the SL commuter rail to Älvsjö station followed by a 5-8 minute walk to the halls. Stockholm Central to Älvsjö takes roughly 10-15 minutes, and a 75-minute SL single ticket (approx. SEK 43-45) covers commuter rail, metro, tram and bus within the validity window, with contactless bank card or the SL app working on readers. Local buses serve the Älvsjö area and connect the station with surrounding districts, and Vy flygbussarna runs an event-day coach from Arlanda direct to the fairground. Use the SL journey planner to time the last leg from your hotel and allow extra minutes on the first morning of the fair.
Parking: On-site parking is available at Stockholmsmässan for visitors and exhibitors arriving by car, with bays close to the halls and separate exhibitor access during build-up. Expect roughly SEK 120-200 per day as an approximate venue rate and confirm the current price, height restrictions and pre-booking options with Stockholmsmässan before you rely on a day rate. The approach from central Stockholm via the Essingeleden corridor is busy in the morning peak, so add 15-20 minutes if you drive in for a 09:00 opening, and keep the commuter rail to Älvsjö as a fallback on heavy snow days.
Plan and pack for the event climate.
Month: March 2027, Stockholm, Sweden
Temperature: Late-winter Stockholm: daytime highs typically around 1-4 C, night temperatures usually between -5 C and 0 C, with colder spells possible. Treat these as climatological bands for planning rather than a forecast for the show days.
Seasonality: March is a transition month in Stockholm, mixing dry cold spells with snow, sleet and rain, and the ground can stay icy in the morning. Daylight is expanding quickly but sunset is still early in mid-March, so plan the walk from Älvsjö station and any evening return before it gets dark.
Packing: Pack a warm insulated coat, gloves, a hat and waterproof footwear with grip for the walk between Älvsjö station and the halls, plus indoor layers you can remove in the heated exhibition halls. A compact umbrella helps with mixed sleet and rain, a small bag keeps catalogues dry, and a European type C or F adapter plus a power strip covers charging at the stand. If you buy plants, bring a few plastic bags and something rigid for the trip home.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Nordic Gardens usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: Book Stockholm accommodation now if you want to stay in Älvsjö within walking distance of the halls; the near-venue cluster is small and fills around fair week.
Day -12: Set your buying agenda by category (plants, tools, substrates, outdoor living) so you walk the halls with a list rather than browsing at random.
Day -10: Book flights into Stockholm Arlanda (ARN) as the main gateway, or Bromma (BMA) if a domestic connection suits; leave a buffer before hall opening on day one.
Day -10: Check passport validity and, if you need a Schengen visa, confirm your application status before any non-refundable bookings.
Day -7: Buy or top up an SL travel card or set up contactless payment for commuter rail, metro, tram and bus around Stockholm.
Day -7: Pre-book any meetings with exhibitors, since the productive slots go first and many stands run appointment diaries during the show.; Day -5: Check the weather forecast and pack an insulated coat, gloves, hat and waterproof footwear for the walk between Älvsjö station and the halls.
Day -3: Download the venue map and mark the stands you must visit; group them by hall to avoid crossing the fairground repeatedly.
Day -2: Confirm your hotel-to-venue route and note the last reasonable commuter rail departure back in the evening.
Day -1: Pack a card or mobile wallet (Sweden is effectively cashless), a European power adapter, a notebook and a bag for catalogues and plant purchases.
Arrive at Älvsjö early, collect your badge before the first rush, and start with the category where your buying decision is hardest.
Day -14: Confirm the published dates, daily opening hours and hall plan on nordiskatradgardar.se, and check whether pre-registration or a trade badge is required for your visitor type.
Registration and hall orientation at Stockholmsmässan
Supplier meetings and product demos
Final negotiations and follow-up
Nordic Gardens registration concourse
Stockholmsmässan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Stockholmsmässan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Nordic Gardens fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Nordic Gardens, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Gardening tools and equipment for home and professional use. solutions and benchmarking suppliers at Nordic Gardens in Stockholm.
Min. budget
$620.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Gardening tools and equipment for home and professional use. products who need qualified meetings with the event's trade audience.
Min. budget
$2,790.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Stockholm show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.