Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Non/fiction 2026 book fair is a vibrant event for literature lovers and fans of quality writing. It merges fiction and non-fiction genres, showcasing novels, poetry, documentaries, and various other literary forms.
Attendees will find a rich selection of books from publishers, making it an essential gathering for anyone passionate about reading. Non/fiction 2026 takes place in Moscow, Russia.
TL;DR
- 1Dates and Venue: Non/fiction 2026 runs from December 3 to 6, 2026, at Moscow Gostiny Dvor.
- 2Scale and Focus: This international book fair showcases a wide range of literature, including fiction and non-fiction genres.
- 3Organiser: The event is organised by Expo-Park, with more details available on their website.
- 4Buyer Authority: Attendees include publishers, authors, and literary enthusiasts from various sectors.
- 5Entry: Registration is required for participation; details can be found on the official website.
Why visit
Four days at Gostiny Dvor put the current Russian and translated publishing output in one central hall: trade fiction and non-fiction, children's and YA lists, academic and reference works, art and illustrated editions, comics and audio formats. Attendees include publishers, authors, and literary enthusiasts from various sectors.
Why exhibit
Exhibitors can showcase their latest publications, connect with potential buyers, and enhance their visibility in the literary market. This international book fair showcases a wide range of literature, including fiction and non-fiction genres. Attendees include publishers, authors, and literary enthusiasts from various sectors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Rights and licensing managers from publishing houses negotiating translation, co-edition and serial rights
Book buyers and category managers from retail chains, online retailers and independent bookshops
Librarians and collection-development staff sourcing fiction, children's, reference and large-print titles
Literary agents and scouts assessing Russian-language titles for sale into other markets
Translators and commissioning editors reviewing titles for translation
Education buyers and school suppliers looking for textbooks, graded readers and supplementary material
Illustrators, graphic-novel creators and design studios presenting or pitching visual work
Audio, film and TV licensing executives reviewing book-to-screen and audiobook material
Print, paper and binding specialists serving book publishers
Distribution, wholesale and logistics partners covering Russia and neighbouring markets
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Trade publishers presenting frontlist fiction and non-fiction across hardback, paperback and digital editions
Children's and young-adult publishers with picture books, middle-grade series and illustrated non-fiction
Educational and academic publishers supplying textbooks, reference works and course material
Art, design and photography houses producing large-format illustrated books
Comics, graphic-novel and manga imprints
Audio and e-book publishers licensing digital editions and spoken-word catalogues
Literary agencies and rights sellers representing authors and estates
Printers, paper merchants, binders and cover-finishing suppliers serving book producers
Book distributors, wholesalers and online retail platforms
National and regional publishing collectives presenting a country or region's list
Product categories
Key solution areas showcased across the event.
Trade fiction: literary novels, crime, romance, historical and translated fiction
Non-fiction: biography, history, politics, business, science and current affairs
Children's and young-adult titles including picture books and series fiction
Educational publishing: textbooks, workbooks, graded readers and exam preparation
Academic and professional books: law, medicine, engineering and reference
Art, design, photography and architecture books
Comics, graphic novels and manga
Illustrated gift and coffee-table books
Audio editions, e-books and digital licensing
Translation rights, co-editions and subsidiary rights catalogues
Maps, atlases and travel guides
Dictionaries, language learning and encyclopaedias
Print, paper, binding and cover-finishing services
Stationery, book-adjacent gifts and bookshop supplies
Location & Facilities
Venue
Moscow Gostiny Dvor
4 Ilyinka St, Moscow, Russia
Facilities
Parking
Moscow Gostiny Dvor in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Moscow Gostiny Dvor in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Moscow Gostiny Dvor for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Moscow, Russia
Why it matters
On 2026-12-03 to 2026-12-06, Non/fiction 2026 in Moscow covering Fiction and non-fiction books across various genres, Children's literature and educational materials, Graphic novels and gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · RUB
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Sheremetyevo International Airport
Largest Moscow gateway for international carriers; Aeroexpress rail links the airport with central Moscow rail terminals, then metro or taxi to the venue
TBA
to venue
Approx. 40-70 min to Gostiny Dvor depending on traffic - confirm before travel
by car
Vnukovo International Airport
South-west of the city; often used by carriers serving Central Asia, the Caucasus and parts of Europe. Aeroexpress and bus connections run to central rail and metro points
TBA
to venue
Approx. 40-65 min to Gostiny Dvor depending on traffic - confirm before travel
by car
Domodedovo International Airport
Southern gateway with the longest transfer of the three; Aeroexpress runs to Paveletsky station, from where the metro continues to the Kitay-gorod area
TBA
to venue
Approx. 55-90 min to Gostiny Dvor depending on traffic - confirm before travel
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Nikolsky
3-star
520 m from Gostiny Dvor to venueUSD 95–122 / night
Breakfast (paid), free Wi-Fi, parking (paid), indoor pool, hot tub, fitness center, pet-friendly
Senator Hotel
4-star
580 m from Gostiny Dvor to venueUSD 150–190 / night
Free breakfast, free Wi-Fi, air conditioning, restaurant, kid-friendly
City Comfort Hotel
3-star
770 m from Gostiny Dvor to venueUSD 95–122 / night
Breakfast (paid), free Wi-Fi, air conditioning, pet-friendly, restaurant, airport shuttle, full-service laundry
A. Kosterev Hotel Moscow
2-star
1.1 km from Gostiny Dvor to venueUSD 150–202 / night
Free Wi-Fi, parking (paid), air conditioning, breakfast, airport shuttle, smoke-free property; guest rating 4.4
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costApprox. RUB 60-80 per single journey with a Troika or contactless card - confirm current fare
Best forMoscow Metro to the Kitay-gorod / Ploshchad Revolyutsii area, a short walk from Gostiny Dvor
Aeroexpress rail
Estimated costApprox. RUB 500-650 one way in standard class - confirm timetable and fare
Best forSheremetyevo (SVO) to Belorussky station, then metro to the venue district
Aeroexpress rail
Estimated costApprox. RUB 500-650 one way in standard class - confirm timetable and fare
Best forDomodedovo (DME) to Paveletsky station, then metro to Kitay-gorod
Taxi
Estimated costApprox. RUB 2,000-3,500 depending on traffic and vehicle class - confirm in the app
Best forSheremetyevo International Airport (SVO) to Moscow Gostiny Dvor
Approx. 40-70 min to Gostiny Dvor depending on traffic - confirm before travel; Largest Moscow gateway for international carriers; Aeroexpress rail links the airport with central Moscow rail terminals, then metro or taxi to the venue.
Taxi
Estimated costApprox. RUB 2,800-4,500 depending on traffic and vehicle class - confirm in the app
Best forDomodedovo International Airport (DME) to Moscow Gostiny Dvor
Approx. 55-90 min to Gostiny Dvor depending on traffic - confirm before travel; Southern gateway with the longest transfer of the three; Aeroexpress runs to Paveletsky station, from where the metro continues to the Kitay-gorod area.
Taxi
Estimated costApprox. RUB 1,800-2,800 depending on traffic and vehicle class - confirm in the app
Best forVnukovo International Airport (VKO) to Moscow Gostiny Dvor
Approx. 40-65 min to Gostiny Dvor depending on traffic - confirm before travel; South-west of the city; often used by carriers serving Central Asia, the Caucasus and parts of Europe. Aeroexpress and bus connections run to central rail and metro points.
Bus or tram
Estimated costApprox. RUB 60-80 per single journey - confirm current fare
Best forLocal surface routes across central Moscow to the Kitay-gorod area
Car parking
Estimated costApprox. RUB 250-450 per hour in the central zone - confirm with the parking operator
Best forPaid parking around Gostiny Dvor and the Kitay-gorod district
Weather
December is deep winter in Moscow. Climatological norms point to daytime temperatures of roughly -6 to -2 C and nights around -12 to -6 C, with cold snaps below -15 C possible; treat these as typical bands, not a forecast, and check a live forecast in the week before travel. Snow cover is usual and daylight is short, with sunset in the late afternoon. The captured air-quality reading for the city showed elevated wintertime PM2.5, so sensitive travellers should check local advisories. Indoor halls at Gostiny Dvor are heated, which makes layering the practical option for a day that moves between warm halls and freezing streets.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Roaming from non-Russian operators can be expensive and some operators restrict service inside Russia, so many business visitors buy a local SIM or eSIM on arrival; passport registration rules apply to foreign SIM purchases, so confirm requirements with your operator. Venue Wi-Fi is typically available in central exhibition halls but should not be relied on for rights negotiations or large file transfers - keep contracts and catalogues downloadable offline. Download the metro map and a translation app before travelling, and carry a printed copy of your hotel address in Russian for taxi drivers.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Money and cards
The rouble (RUB) is the local currency. Foreign-issued Visa and Mastercard generally do not work for payments inside Russia, so plan a cash or local-wallet fallback for metro, taxis and small purchases, and confirm your bank's position before travelling.
Language
Russian is the working language of most stands and meetings. Fair exhibitors usually have English-speaking rights staff, but a translation app and a printed list of your titles in Russian will make bookshop and distribution conversations much easier.
Metro etiquette
The Moscow Metro is fast, cheap and heavily used. Stand to the right on escalators, keep bags off the seats and allow time for security checks at station entrances during the pre-holiday period.
Tipping and taxis
Tipping is not obligatory but around 10 percent is appreciated in restaurants. Agree taxi fares in the app rather than at the kerb, and avoid unmarked cars outside airports and stations.
December timing
Early December is not a public holiday period, but the city is already moving into New Year preparations. Book hotels and airport transfers early, and expect heavier evening traffic in the centre as the month progresses.
Venue conduct
Gostiny Dvor is a historic exhibition hall in the Kitay-gorod district. Follow the organiser's rules on photography, food and drink in the halls, and keep stand meetings to the agreed time when the aisles are busy.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SVO
Direct flights from Western Europe to Moscow are limited, so expect one or two connections; captured itineraries routed through Belgrade, Doha, Abu Dhabi and Casablanca. Compare Sheremetyevo (SVO) and Vnukovo (VKO) arrivals, since fare and connection quality differ by carrier and both connect to the centre by rail or taxi. Book the inbound leg to land at least a day before your first meeting to absorb delays, and check the minimum connection time carefully on multi-airline itineraries. December weather can cause de-icing delays, so avoid a same-day arrival on the opening morning. Recheck schedules and prices close to departure; no fare is guaranteed until ticketed.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Sheremetyevo International Airport (SVO): Approx. 40-70 min to Gostiny Dvor depending on traffic - confirm before travel; Vnukovo International Airport (VKO): Approx. 40-65 min to Gostiny Dvor depending on traffic - confirm before travel; Domodedovo International Airport (DME): Approx. 55-90 min to Gostiny Dvor depending on traffic - confirm before travel. Allow road or rail time to Moscow Gostiny Dvor; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Moscow Gostiny Dvor: Hotel Nikolsky; Senator Hotel; City Comfort Hotel.
Ride-hail: Yandex Go is the dominant ride-hailing app in Moscow, with several smaller operators also active; download and set it up before you arrive so you can compare a fixed app price with the taxi rank. Foreign bank cards often fail in the app, so link a local wallet or be ready to pay cash and confirm the driver accepts it. Use the app rather than unmarked cars outside airports or stations, and give the driver the venue address in Russian - Gostiny Dvor, Kitay-gorod district.
Public transit: The metro is the backbone of the journey: the Kitay-gorod and Ploshchad Revolyutsii stations sit in the district around Gostiny Dvor, putting the hall within a short walk of the network. Fares are paid with a Troika card or contactless bank card at around RUB 60-80 for a single journey on typical published tariffs - confirm the current fare. Surface buses and trams cover the same central district but are slower in December traffic. Allow 10-15 minutes extra for security screening and for walking on cleared but icy pavements between the station exit and the venue.
Parking: Parking near Gostiny Dvor is limited and priced by central Moscow zone, with typical charges in the order of RUB 250-450 per hour for paid street or garage parking - confirm the current rate and enforcement hours with the operator before leaving the car. For most visitors the metro or a short walk from a nearby hotel is the better option during the fair, especially in the evening peak. If you drive, check with the organiser in advance whether exhibitor or visitor parking is allocated at the venue and whether a pass is needed for the Kitay-gorod access streets.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: Typical early-December band for Moscow is about -6 to -2 C by day and -12 to -6 C at night, with colder spells below -15 C possible. These are climatological norms rather than a forecast - check a live forecast in the week before travel and plan for wind chill on the walk between hotel and venue.
Seasonality: December means snow rather than rain: persistent snow cover, short daylight with sunset in the late afternoon, and occasional freezing drizzle. Snow-cleared pavements can still be icy early in the morning, and the captured air-quality reading showed elevated wintertime PM2.5, so sensitive visitors should check local advisories. Build indoor time into the schedule and keep meetings inside the heated halls rather than in the courtyard.
Packing: Pack a heavy winter coat rated for below -10 C, insulated waterproof boots with grip, thermal base layers, gloves, a hat and a scarf. Bring a compact umbrella for wet snow and a bag that keeps catalogues dry. Gostiny Dvor is heated indoors, so layering lets you move between warm halls and freezing streets without carrying a coat all day. Add a power bank, a universal adaptor for Russian sockets and a printed copy of your hotel address in Russian.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Non/fiction 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the 2026 opening days and public versus trade access on moscowbookfair.ru, then check whether your badge needs pre-registration.
T-2
Start the Russian visa process: identify whether your nationality is eligible for an e-visa and what invitation or hotel confirmation the consulate requires.
T-3
Build a target list of 15-25 exhibitors from the fair's exhibitor directory, split into rights meetings, book-buying and supplier appointments.
T-4
Request meetings with rights managers and agents by email, stating the titles or genres you handle and the languages you acquire.
T-5
Book a hotel within walking distance of Gostiny Dvor or confirm the metro route from a cheaper district; December demand rises closer to the New Year season.
T-6
Compare flights into Sheremetyevo, Domodedovo and Vnukovo, and check realistic connection times - most itineraries from Western Europe involve one or two stops.
T-7
Prepare a one-page buyer profile and a wish list of genres or imprints so exhibitors can match you to the right editor quickly.
T-8
Arrange travel insurance and check whether your bank cards work in Russia; plan a cash or local-wallet fallback for metro, taxis and small purchases.
T-9
Download the Moscow metro map, note the Kitay-gorod area exits, and save the venue address in Russian for taxi drivers.
T-10
Print or save digital copies of your invitation, hotel booking and visa documents; keep a second copy offline on your phone.
T-11
Arrive at Gostiny Dvor before the doors open to clear security, collect your badge and walk the halls once before your first appointment.
T-12
Log every meeting with the publisher, imprint, contact name and follow-up action the same evening; catalogues and business cards pile up fast.
T-13
Send follow-up emails within 48 hours, request reading copies or PDFs where promised, and record quoted terms before they go stale.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Moscow Gostiny Dvor
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Non/fiction 2026 registration concourse
Moscow Gostiny Dvor
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Moscow Gostiny Dvor
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsRUB 190.00
- Per diem × 2RUB 150.00
Estimated totalRUB 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Non/fiction 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Non/fiction 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fiction and non-fiction books across various genres solutions and benchmarking suppliers at Non/fiction 2026 in Moscow.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fiction and non-fiction books across various genres products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Moscow show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Where is the Moscow book fair held?
The venue evidenced in captures is Moscow Gostiny Dvor, the historic merchant court on Ilyinka Street in central Moscow, close to Red Square and Revolution Square.
Which airport should I fly into for the Moscow book fair?
Sheremetyevo (SVO) is the primary gateway shown in the flight captures; Vnukovo (VKO) and Domodedovo (DME) also serve Moscow, with transfer routes to Gostiny Dvor listed by Rome2rio and private transfer operators.
Can I walk to Gostiny Dvor from my hotel?
Hotels captured in the Google Hotels search sit between 520 m and 1.1 km from Gostiny Dvor, so several central properties in the Ilyinka Street district are walkable on show days.
How do I get around Moscow during the fair?
The Moscow Metro with a Troika card is the standard option; airport rail and pre-booked private transfers cover longer journeys between airports and central hotels. Confirm current fares on the Moscow transport portal.
Glossary
- Rights catalogue
- A publisher's seasonal list of titles offered for translation, co-edition or other subsidiary licensing, usually with synopsis, word count, illustrations, sales history and asking terms.
- Frontlist
- Titles published or about to be published in the current season, as opposed to the older backlist. Buyers at a book fair usually spend the first meetings on frontlist.
- Backlist
- A publisher's older titles that continue to sell. Backlist performance is the usual evidence a rights buyer asks for before committing to a translation.
- Imprint
- A publishing brand within a larger house, with its own editorial identity and list. One group stand at a book fair may show several imprints side by side.
- Subsidiary rights
- Licences derived from a book beyond the primary print edition: translation, audiobook, paperback reprint, book club, serial extract, film and TV.
- Translation rights
- The licence to publish a title in another language, normally granted territory by territory with an agreed advance against royalties.
- Co-edition
- An arrangement where two or more publishers share the production of one illustrated title, each printing its own language edition from the same film or files to lower unit cost.
- Advance against royalties
- A payment made on signing a rights deal, recoverable against future royalties. The size of the advance and the royalty rate are the two headline terms in a negotiation.
- ISBN
- The international standard book number that uniquely identifies an edition. Rights and distribution staff use ISBNs to match offers and orders to the correct edition.
- Print run
- The number of copies produced in one printing. It drives unit cost and is a standard question when a buyer evaluates a co-edition or export order.
- Advance reading copy (ARC)
- An early bound or unbound proof circulated before publication for buyer, reviewer and scout reading. ARCs are often handed out at fairs for frontlist titles.
- Folded and gathered (F&G)
- Unbound printed sheets folded in reading order, used to show illustration and layout before binding. Common in children's and illustrated co-edition deals.
- Literary scout
- An independent professional who tracks titles on behalf of foreign publishers or agents and reports on what is selling in a given market.
- Remainder
- Copies sold off at a discount after trade demand falls. Remainder buyers at fairs look for overstock and returns rather than new licences.
- Collection development
- The librarian's process of selecting titles against a budget and an audience profile. Fair visits are used to see new lists and place orders early.
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Also known as
Alternate names and search phrases for this event.
- Non/fiction 2026 Moscow
- Non 2026
- Non Moscow 2026
- Moscow Russia
- Book Fair Moscow 2026
- Fiction and non-fiction books across various genres
- Children's literature and educational materials
- Graphic novels and comics
- Art books and illustrated publications
- Book Fair B2B Trade Expo Moscow
Trust footer
Sources
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References
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Publishers
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Date checked
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Moscow Book Fair
- event_website
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.