Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Nolia Tradgard is Northern Sweden's own garden exhibition, offering visitors inspiration, knowledge, and the opportunity to purchase plants and gardening products. The event will feature over 80 exhibitors, a packed lecture program, and various inspiration areas.
Join us for a weekend filled with gardening shopping, lectures, and networking opportunities. Nolia Tradgard takes place in Umeå, Sweden.
TL;DR
- 1Dates and Venue: April 2027 at Noliaområdet, Signalvägen, Umeå, Sweden; confirm exact show days and opening hours on noliatradgard.se.
- 2Scale and Focus: Regional Swedish consumer garden fair for plants, tools, outdoor living, and practical growing advice.
- 3Organiser: Nolia AB.
- 4Entry: Tickets are sold online; check the organiser page for current prices and any early-booking offers.
- 5Who should go: home gardeners, allotment holders, balcony growers, landscapers, and garden retail buyers from northern Sweden.
Why visit
Visitors can explore a wide range of gardening products, attend informative lectures, and gain inspiration for their own gardens. Dates and Venue: Nolia Tradgard takes place from April 23 to 25, 2027, at Noliaområdet in Umeå, Sweden. Buyer Authority: Attendees include gardening enthusiasts, balcony gardeners, and professional landscapers.
Why exhibit
Exhibitors will have the chance to showcase their products to a targeted audience of gardening enthusiasts and professionals, enhancing visibility and creating valuable business connections. Scale and Focus: This is Northern Sweden's premier garden exhibition, featuring over 80 exhibitors. Buyer Authority: Attendees include gardening enthusiasts, balcony gardeners, and professional landscapers. Entry: Tickets are available for purchase online, with special offers for early.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Home gardeners from Umeå and Västerbotten planning the spring planting season
Allotment and community-garden growers looking for seeds, bulbs, and hardy perennials
Balcony and small-space gardeners seeking pots, planters, and compact growing solutions
Professional landscapers and garden designers sourcing plants, materials, and tools
Garden centre and nursery retail buyers scouting Swedish-grown stock
Families and beginner gardeners looking for practical demonstrations and children's activities
Local food growers interested in kitchen gardens, herbs, and pollination
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Swedish plant nurseries and perennial growers
Seed, bulb, and plug-plant suppliers
Garden tool and light machinery brands
Greenhouse, polytunnel, and raised-bed manufacturers
Outdoor furniture, parasol, and garden lighting retailers
Soil, compost, fertiliser, and organic plant-care suppliers
Irrigation, planter, and balcony-gardening specialists
Landscape designers, garden artisans, and local garden-food producers
Product categories
Key solution areas showcased across the event.
Perennials, shrubs, roses, and fruit trees for northern gardens
Seeds, bulbs, seedlings, and plug plants for spring planting
Hand tools, power tools, and light garden machinery
Greenhouses, polytunnels, raised beds, and cold frames
Outdoor furniture, parasols, and garden lighting
Soil, compost, fertilisers, and organic plant care
Irrigation, pots, planters, and balcony-gardening systems
Garden design services and landscaping materials
Location & Facilities
Venue
Noliaområdet
Signalvägen 3, Umeå
Facilities
Parking
Noliaområdet in Umeå typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Noliaområdet in Umeå typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Noliaområdet for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Nolia AB
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Umeå, Sweden
Why it matters
Attending Nolia Tradgard on 2027-04-23 to 2027-04-25 in Umeå lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotell Björken
3-star
UmeåBreakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, bar and restaurant. Google Travel listed an indicative rate of about INR 6,155 per night for 23-25 April 2027; confirm live prices.
Best Western Hotel Botnia
3-star
UmeåFree breakfast, free Wi-Fi, free parking, hot tub, pet-friendly, bar, restaurant and airport shuttle.
Clarion Hotel Umeå
upper midscale
UmeåFree breakfast, free Wi-Fi, pool, air conditioning, pet-friendly, fitness center, parking, bar and restaurant.
Comfort Hotel Umeå City
midscale
Umeå city centreFree breakfast, free Wi-Fi, parking, air conditioning, bar, restaurant, accessible and kid-friendly; smoke-free property.
Hotel Entrance North
midscale
UmeåBreakfast, free Wi-Fi, free parking, pool, hot tub, air conditioning, pet-friendly, bar and restaurant.
Scandic Umeå
midscale
UmeåScandic property shown in the same Google Travel hotel list for Umeå (28 results); confirm amenities and rates at booking.
Local transport
Get around the city with these convenient transport options.
Local bus
Estimated costApprox. SEK 27-40 per single adult ticket; confirm current zone fare
Best forUmeå city centre and hotels to Noliaområdet via Signalvägen
Umeå has no metro or tram; city buses are the standard public transport option to the Noliaområdet fairground. Use a contactless card or transit app where accepted.
Taxi
Estimated costApprox. SEK 250-350 for the airport transfer; confirm meter or fixed fare at pickup
Best forUmeå Airport (UME) to Noliaområdet
Book ahead at peak arrival times or use the official taxi rank; flight samples show UME as the local airport.
Parking
Estimated costApprox. SEK 50-120 per day; confirm event-day rate
Best forNoliaområdet event parking
On-site parking is indicated at Noliaområdet; arrive early on public days and follow steward directions.
Bicycle
Estimated costApprox. SEK 100-200 per day for a rental bike; own bike no fare
Best forCentral Umeå to Noliaområdet
Umeå is a compact bike city; check April weather and secure parking at the venue.
Weather
April in Umeå is early spring: expect cold mornings, snowmelt, rain or wet snow showers, and rapidly lengthening daylight. Temperatures can swing from below freezing to around 8 C, so check the forecast close to travel and dress in layers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swedish mobile networks cover Umeå and the Noliaområdet fairground; buy a local prepaid SIM or check EU roaming terms for your carrier before travel. Confirm venue Wi-Fi availability with Nolia AB ahead of the show.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Fika and hall pacing
Swedish garden fairs move at a relaxed pace; expect coffee and fika breaks to be part of the day, especially in the afternoon.
Cashless and card-first
Most Swedish venues and transport accept cards or mobile payments; carry a bank card rather than relying on cash.
April footwear
Spring in Umeå can mean snowmelt and wet paths around Noliaområdet; waterproof shoes and a warm layer make hall-to-outdoor transitions easier.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Umeå; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Umeå; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Noliaområdet: Umeå: Hotell Björken; Umeå: Best Western Hotel Botnia; Umeå: Clarion Hotel Umeå.
Ride-hail: Ride-hailing apps are commonly used in Umeå; confirm local availability before travel.
Public transit: Umeå uses city buses rather than tram or metro. For Noliaområdet, head toward Signalvägen and confirm the event-day route and stop with the local transit operator. Buy a single ticket or use a contactless card or transit app, and allow extra time in April weather.
Parking: On-site parking is available at Noliaområdet; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: Approx. -2 C to 8 C in April; overnight frost is possible and daytime highs vary by year.
Seasonality: April is a transition month with snowmelt and mixed precipitation rather than a dry season; carry rain protection and waterproof footwear.
Packing: Waterproof shoes or boots, warm mid-layers, gloves, a packable rain jacket, and a reusable bag for plants or bulbs. Swedish venues are largely cashless, so bring a bank card and a charged phone.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Nolia Tradgard usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14: Re-check the 2027 dates, opening hours, and ticket type on noliatradgard.se before booking travel.
T-2
T-14: Book accommodation in central Umeå or near Noliaområdet and confirm cancellation terms.
T-3
T-10: Buy your ticket online if advance entry is offered; keep the confirmation on your phone.
T-4
T-10: Plan the bus route to Noliaområdet via Signalvägen; Umeå has no tram or metro to the fairground.
T-5
T-7: Check the April forecast for Umeå and pack waterproof shoes, warm layers, and an umbrella.
T-6
T-7: Make a short list of plants or tools to compare, and check whether Swedish plant sellers accept card only.
T-7
T-5: Confirm which days are open to the public and whether any trade preview requires separate registration.
T-8
T-3: Download any transit or parking app you plan to use and confirm event-day service levels.
T-9
T-1: Charge your phone, pack a reusable bag for plant purchases, and keep your ticket QR code ready.
T-10
Day of: Arrive early for hall orientation and allow extra time for bag checks and crowded plant aisles.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Noliaområdet
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Nolia Tradgard registration concourse
Noliaområdet
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Noliaområdet
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Nolia Tradgard fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is Nolia Trädgård held?
The show runs at Noliaområdet, the Nolia AB exhibition and trade centre at Signalvägen 3 in Umeå, Sweden.
Which airport serves Umeå for the show?
Umeå Airport (UME) is the airport used for all flight searches to this edition. Plan on a connection through a Swedish or Finnish hub, and note that Best Western Hotel Botnia offers an airport shuttle.
Where should I stay near Noliaområdet?
Google Travel lists 28 Umeå hotels for the April 2027 show window, including 3-star options such as Hotell Björken and Best Western Hotel Botnia plus Comfort Hotel Umeå City, Scandic Umeå and Clarion Hotel Umeå. Check-in on 23 April and check-out on 25 April fits a two-night visit.
How do I get from my hotel to the fairground?
Umeå has no metro, so plan on local buses or a taxi toward Signalvägen and the Noliaområdet site. Approximate single bus fares are SEK 30-40; confirm live fares with the local operator.
What currency is used in Umeå?
Sweden uses the Swedish krona (SEK). Budget hotel, transport and on-site costs in SEK and check card acceptance with individual exhibitors.
Glossary
- Perennial
- A garden plant that lives for more than two years, often returning each spring; a core category for northern Swedish gardens and a common purchase at Nolia Trädgård.
- Hardiness zone
- A climate rating that indicates whether a plant is likely to survive winter in a given region; Umeå sits in a cold northern zone, so exhibitors often label plants by hardiness.
- Plug plant
- A young plant raised in a small cell tray, ready for potting on or planting out; practical for visitors who want a head start in a short growing season.
- Bare-root plant
- A dormant plant sold without soil around its roots, usually in spring; lighter to carry home and often used for roses, fruit trees, and hedging.
- Cold frame
- A low, unheated structure with a transparent lid that protects seedlings and young plants from cold nights and wind in early spring.
- Polytunnel
- A tunnel covered with plastic sheeting that extends the growing season and protects vegetables, herbs, and tender plants in a northern climate.
- Raised bed
- A contained growing bed filled with soil, useful for warming the root zone faster in spring and for managing poor or heavy ground.
- Mulch
- A layer of bark, compost, or other material spread on the soil surface to suppress weeds, retain moisture, and protect plant roots from temperature swings.
- Companion planting
- Growing certain plants together to support pollination, deter pests, or use space efficiently; a frequent topic in small-garden and kitchen-garden demonstrations.
- Allotment plot
- A rented community garden plot used for growing vegetables, fruit, and flowers; relevant to Umeå visitors who want tools, seeds, and advice for allotment-scale growing.
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Also known as
Alternate names and search phrases for this event.
- Nolia Trädgård 2027
- Nolia Trädgård Umeå
- Umeå garden fair
- Sweden garden show
- Västerbotten garden fair
- plants and bulbs Umeå
- garden tools Sweden expo
- Noliaområdet garden event
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.