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    Dates

    18–20 Aug 2026

    City / country

    Denver, USA

    Venue

    Colorado Convention Center

    Time

    10:00 AM – 5:00 PM

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    Event overview

    Overview

    Newtopia Now is the conscious products event where breakthrough discoveries happen. It provides an exclusive showcase of emerging brands, products, and ideas before they reach the mainstream, connecting attendees with breakthrough innovations, investment opportunities, and strategic partnerships.

    The 2026 edition takes place August 18–20, 2026, at the Colorado Convention Center, 700 14th Street, Denver, CO 80202. Tuesday, August 18 hosts Community Experiences; Wednesday–Thursday, August 19–20 run the Show Floor, Education, and Exhibits

    TL;DR

    1. 1Newtopia Now 2026 runs August 18–20, 2026 at the Colorado Convention Center in Denver
    2. 2Positioned as the conscious products event where breakthrough discoveries happen, focused on emerging brands
    3. 3Three Neighborhoods—Thrive, Regenerate, and Glow—curate standout brands in natural, organic, and purpose-driven innovation. (
    4. 4The Market displays every exhibitor’s products in a grocery-style setting, with QR codes linking
    5. 5Conscious Connections uses AI-powered recommendations to schedule 1:1 meetings between buyers and exhibitors. (

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from mass market, specialty, natural, cooperative, and e-commerce retailers (
    Distributors, wholesalers, brokers, importers, and exporters of finished branded products (
    Food service buyers and health practitioners, including registered dietitians, nutritionists, and health coaches (https://www.newtopianow.com/attendee-categories/
    Investors seeking early access to innovative brands and growth opportunities (
    Service providers collaborating with brands through meaningful engagement and actionable insights (
    Emerging and established CPG brands and industry leaders co-creating the conscious products revolution (
    Hosted buyers accepted into the VIP retailer program (

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Emerging brands, products, and ideas only—no established players, just fresh innovation (
    CPG brands at all growth stages, with sponsorship packages tailored for brands at various stages (
    Brands in natural, organic, and purpose-driven categories including food, beverage, supplements, personal care, lifestyle, and beauty (https://www.newtopianow.com/experience/experience/
    Service providers and suppliers serving the conscious CPG ecosystem (
    Exhibitors aligned with mission-driven Neighborhoods: Thrive, Regenerate, and Glow (

    Product categories

    Key solution areas showcased across the event.

    Food
    Beverage
    Supplements
    Personal Care
    Lifestyle
    Beauty
    Functional Wellness
    Sustainability
    Clean Beauty

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Exhibit Hall E

    Colorado Convention Center

    700 14th Street, 80202 Denver, USA

    Entrances & gates

    West Stout St. Entrance

    Shuttle pickup and dropoff for Community Experiences

    Parking: There are a variety of parking garages and parking areas around the convention center. Visit the Colorado Convention Center website or utilize the parking map to find nearby parking. Note that due to the expansion of the Colorado Convention Center, garage capacity has been reduced and you may need to find alternative parking. The venue has more than 600 parking spaces attached, though they are a long walk from the exhibit hall and can fill quickly during large shows. Additional parking garages are available nearby

    Gate: Shuttle pickup and dropoff for Community Experiences is at the West Stout St. entrance. Rideshare pickup is on 14th St

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Wednesday, August 19, 2026:10:00 AM – 5:00 PM (Buyer Market Preview 9:00 AM – 10:00 AM)
    Thursday, August 20, 2026:10:00 AM – 4:00 PM
    Event daysTuesday, August 18, 2026 is dedicated to Community Experiences

    • Qualified Retailer Pass

      Complimentary access for verified grocery, natural specialty, supermarket, and pharmacy buyers

    • Non-Retailer Industry Pass

      Standard pass for manufacturers, brokers, consultants, and investors in the natural and organic CPG sector

      $895.00

    • Children's Badge (Under 16)

      Mandatory badge for minors accompanying registered guardians. Adult supervision required at all times

      $55.00

    Who runs the show

    Organisers

    Informa Markets

    Organiser / trade show division of Informa PLC

    Website

    New Hope Network

    Organiser / content and community partner

    Website

    Newtopia Now Customer Service

    Attendee registration and general questions

    EmailCallWebsite

    Newtopia Now Exhibitor Client Services

    Current exhibitor booth space and logistics support

    EmailCallWebsite

    Newtopia Now Audience Success Team

    Beacon Discovery support for exhibitors

    CallWebsite

    Newtopia Now Safety and Ethics Text Line

    Report unsafe actions, harassment, or unprofessional behavior

    CallWebsite

    What's on

    Programme

    3

    Keynote

    1

    Pitch Event

    TBA

    Event days

    10:15–11:30

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    GD

    Giada De Laurentiis

    Emmy Award-winning chef, cookbook author, restaurateur, entrepreneur, and founder of Giadzy @ Giadzy

    Entrepreneurship & the Business of Better Pasta

    GR

    Gabby Reece

    Former professional volleyball player, co-founder of Laird Superfood, host of The Gabby Reece Show @ Laird Superfood

    The Advantage of Authenticity

    DC

    Dee Charlemagne

    Senior Director of Emerging Brands @ Walmart

    Inside Emerging Brands at Walmart: Strategy, Support & Shelf Success

    JR

    Jessica Rubino

    VP of Content and Summits @ New Hope Network

    Entrepreneurship & the Business of Better Pasta (fireside chat moderator)

    BG

    Bill Giebler

    Director of Content and Insights @ New Hope Network

    Inside Emerging Brands at Walmart: Strategy, Support & Shelf Success

    LB

    Laura Beres

    Vice President of Wellness @ Ulta Beauty

    Ulta Beauty's new wellness department

    DS

    Daniel Scharff

    Founder and CEO @ Startup CPG

    A Conversation With Whole Foods Market: What's Next in Natural and Emerging Brands

    PB

    Parker Brody

    Category Merchant @ Whole Foods Market

    A Conversation With Whole Foods Market: What's Next in Natural and Emerging Brands

    GW

    Gabe Weldin

    Category Merchant, Refrigerated Plant-Based Proteins @ Whole Foods Market

    A Conversation With Whole Foods Market: What's Next in Natural and Emerging Brands

    LT

    Lisa Tosun

    Category Merchant @ Whole Foods Market

    A Conversation With Whole Foods Market: What's Next in Natural and Emerging Brands

    MH

    Mindy Hauge

    Category Merchant @ Whole Foods Market

    A Conversation With Whole Foods Market: What's Next in Natural and Emerging Brands

    Time TBA

    Entrepreneurship & the Business of Better Pasta

    Keynote
    Time TBA

    Inside Emerging Brands at Walmart: Strategy, Support & Shelf Success

    Keynote
    10:15 – 11:30

    The Beauty and Wellness Pitch

    Pitch Event
    11:15

    The Advantage of Authenticity

    Keynote
    Glow Neighborhood Stage

    Topic tracks

    ThriveRegenerateGlow

    Co-located events

    Colorado Rockies vs. Los Angeles Dodgers Baseball Game

    Separate ticket

    Women in CPG Brunch

    Separate ticket

    Denver Botanic Garden Tour

    Separate ticket

    Neighborhood Networking Night

    Separate ticket

    Newtopia Now Community Funding Workshop

    Separate ticket

    Conscious Beauty & Wellness Pitch Event

    Separate ticket

    Dine-Arounds

    Separate ticket

    Startup CPG Founder Dinner x New Hope

    Separate ticket

    Denver Pitch Slam with Advantage Solutions

    Separate ticket

    Denver Grocery Run

    Separate ticket

    Co-located seminars

    The Advantage of Authenticity

    Paid

    Entrepreneurship & the Business of Better Pasta

    Paid

    Inside Emerging Brands at Walmart: Strategy, Support & Shelf Success

    Paid

    A Conversation With Whole Foods Market: What's Next in Natural and Emerging Brands

    Paid

    Ulta Beauty Glow Stage Session

    Paid

    Regenerate Stage Panels

    Paid

    Awards

    Newtopia Now NEXTY Awards

    Annual (returning for 2026 Edition)

    Eight products spanning food, beverage, supplements, and personal care will be selected as Newtopia Now NEXTY finalists by a panel of internal natural products industry editors and experts on the show floor. The awards focus on early-stage brands, with no additional cost for exhibitors to participate. Finalists receive exposure across. New Hope platforms, and one winner will be announced at Natural Products Expo West 2027

    FoodBeverageSupplementsPersonal Care/Beauty
    source

    Conscious Beauty & Wellness Pitch Event

    Annual

    Fast-paced pitches from next-gen beauty, wellness, and supplement brands to an elite panel of industry leaders including investors, retailers, and CPG experts. The winner receives a $10,000 cash prize and a nomination for the 2027 NEXTY Awards. Returns for its third year on the Glow stage at Newtopia Now 2026

    BeautyWellnessSupplements
    source

    Sponsors

    GnuSante

    Zego Foods

    SPINS

    How the last edition performed

    Previous edition

    Current edition

    2026 · 5,100 visitors · 500 exhibitors

    Pre-event organiser press release forecast more than 500 emerging and established brands (https://markets.businessinsider.com/news/stocks/newtopia-now-returns-to-denver-august-18-20-with-first-international-pavilion-and-expanded-buyer-brand-and-community-experiences-1036236267). Post-show recap confirmed more than 435 brands actually connected with buyers, with more than 60% first-time exhibitors and 1,500 curated meetings (https://investor.wedbush.com/wedbush/article/gnwcq-2026-8-27-newtopia-now-connects-435-brands-with-leading-retailers-as-emerging-cpg-innovation-takes-center-stage). Vendelux predicted approximately 5,100 attendees (https://vendelux.com/intelligence/newtopia-now-2026)

    Forecast — not final

    Visitors

    7,000

    Exhibitors

    480

    Growth over time

    Edition recap

    Newtopia Now cemented its status as the premier destination for natural product innovation during its triumphant second edition, which concluded August 22, 2025. The event featured comprehensive education sessions and standout products across multiple categories including food, beverage, supplements, personal care, lifestyle, and beauty. The showcase united an impressive assembly of over 480 natural, organic and purpose-driven brands in a powerful convergence with key retailers, strategic investors and influential industry voices. This landmark three-day gathering firmly established itself as the indispensable launchpad where emerging visionaries and established pioneers in the conscious consumer packaged goods (CPG) landscape forge meaningful connections, discover breakthrough opportunities and collectively shape the future of sustainable commerce.

    The expo floor featured three distinct neighborhoods that allowed for authentic interactions and purposeful discovery: Thrive, exploring the future of human health; Regenerate, championing sustainability and environmental impact; and Glow, featuring conscious beauty and holistic wellness. Standout brands exhibiting at Newtopia Now included personal care giant Dr. Bronner's, menstrual care company Pixie, frozen Greek yogurt Chara and Colorado-based organic beverage maker Sati Soda.

    The Conscious Beauty and Wellness Pitch hosted 11 innovative beauty, wellness and supplement brands competing for the chance to win $10,000 and a free nomination for Natural Product Expo West's coveted 2026 NEXTY Awards. Collagen-infused frozen cottage cheese ice cream brand Smearcase claimed the top prize, revealing adaptive ways brands are responding to consumer demand for protein-rich options that preserve both taste and nutritional value.

    Carefully curated content sessions at Newtopia Now hosted industry leaders to address the future of natural products and conscious consumerism. Topics ranged from retail-perspectives on innovation and values-based merchandising to content creation and funding strategies. Keynote speaker Dr. Gabrielle Lyon, founder of Muscle-Centric Medicine, delivered insights on the future of women's health, protein and resilience, while GNC CEO Michael Costello's keynote provided emerging brands with crucial insights on succeeding in today's dynamic market landscape.

    Three community building events took place across Denver before the show floor opened: the Women in CPG Luncheon at Ophelia's Electric Soapbox, a guided tour with expert herbalists at the Denver Botanic Gardens in collaboration with the American Herbal Products Association (AHPA), and a community give-back experience with. We Don't Waste assembling grocery bags filled with non-perishable food and essential household items for families in need.

    New this edition

    • 1

      International Pavilion (APEX Brazil)

      The 2026 edition debuted Newtopia Now's first International Pavilion featuring APEX Brazil and a collection of innovative Brazilian brands. The new pavilion reflected the growing global influence of the conscious products movement and created opportunities for attendees to discover international products, ingredients, and cross-border business partnerships

      Source
    • 2

      Organic Farmstead Pavilion

      An industry-first pavilion in the Regenerate neighborhood that brought regenerative agriculture to life, connecting growing consumer demand for transparency with the farmers, ingredient suppliers, and brands delivering sustainable solutions from soil to shelf. Brands included Forecast Coffee, Send Bars, PCO Certified Organic, and hrbvor Herbal Tea

      Source
    • 3

      Glow Salon

      Hands-on experiences with clean beauty and wellness brands in the Glow neighborhood, allowing attendees to discover innovations in skincare, hair care, makeup, and fragrance while connecting with retailers and industry experts. Participating brands included Moo Elixir, Rowe Casa Organics, Revol Cares, Salt + Blue, and Sky & Sol

      Source
    • 4

      Community Funding Workshop

      An interactive funding workshop open to all exhibitors and attendees, providing practical insights into raising capital and scaling businesses. The session included investor Q&A, funding strategies, real-world case studies, and networking opportunities designed to help brands navigate growth at every stage

      Source
    • 5

      Women in CPG Brunch (Third Year)

      Returned for its third year at Ophelia's Electric Soapbox, bringing together female leaders, founders, and allies for conversation, mentorship, and connection

      Source
    • 6

      Conscious Connections AI-Powered Matchmaking

      Newtopia Now's AI-powered 1:1 meeting platform that curates and recommends targeted meetings between exhibitors and buyers based on profiles and preferences, facilitating 1,500 curated meetings in 2026

      Source
    • 7

      The Market Retail-Style Product Showcase

      A reimagined trade show product showcase with the inviting charm of an independent grocer. Every exhibitor's products are displayed, with QR codes linking to brand virtual booths and Beacon Discovery, allowing retailers to experience products as consumers would encounter them in-store

      Source

    Testimonials

    The energy at Newtopia Now was infectious and reveals how events centered around nurturing authentic relationships and building meaningful connections create a transformative and productive experience for all participants across the value chain. Through strategic planning and curated experiences, Newtopia Now is solidified as an environment where meaningful business can flourish alongside purposeful sector advancement

    Jeff D'Entremont · Senior Vice President of Health and Nutrition · Informa Markets · 2025

    Newtopia Now is returning more impactful and interactive than ever while maintaining the accessible, discovery-focused experience that attendees crave. This event represents our commitment to fostering meaningful connections that drive the conscious CPG industry forward

    Danica Cullins · Executive Vice President of Health and Nutrition, Informa Markets North America · Informa Markets · 2025

    Conscious Connections made it easier to meet with the buyers that wanted to meet with us, which made our meetings that much more intentional. Newtopia Now was everything we hoped for and more

    Jessica Harvey · Sales Operations Manager · Dr. Bronner's · 2024

    The opportunity to sample our pizza with this audience and the connections we made were invaluable. The show was a game changer for our brand

    Kristin Caman · Founder and Chief Executive Officer · Etalia · 2024

    Newtopia Now proved that the future of CPG is not just about products on shelves. It is about building ecosystems where purpose-driven brands can access the capital, retail partnerships, and strategic guidance they need to scale sustainably. With a dynamic mix of returning and first-time exhibitors, including established, emerging, and early-stage brands, we serve as a catalyst for the next generation of industry-defining brands

    Jeff D'Entremont · Senior Vice President of Health & Nutrition · Informa Markets · 2026

    Next edition outlook

    2027
    confirmed

    Newtopia Now will relocate to the Donald E. Stephens Convention Center in Rosemont, Illinois (Chicago area) from September 14, 2027. The move follows three successful years in Denver and is designed to further the event's mission and create new opportunities for connection and growth. The new location creates more opportunities for connection, easier access, and proximity to one of the country's largest CPG, retail, and food innovation ecosystems. The area is served by two major airports and surrounded by walkable hotels, restaurants, and entertainment. Chicago's natural and specialty retail market is also expanding, with Sprouts Farmers Market expected to enter the Chicago market in 2027 and Whole Foods Market signing a lease for a smaller-format Daily Shop concept in Wicker Park

    New location: Donald E. Stephens Convention Center, Rosemont, Illinois (Chicago area) instead of Denver New dates: September 14, 2027 Expanded global reach following the successful debut of the International Pavilion in 2026 Continued focus on emerging brands, retail connections, and conscious CPG innovation Proximity to a larger CPG and retail ecosystem, including major retailers, distributors, and investors

    Impact

    A bigger and stronger platform

    Newtopia Now has established itself as the premier destination for natural product innovation. The inaugural 2024 edition drew over 7,000 registered attendees, including 4,000 buyers, and featured 560 exhibiting companies, with 180 first-time exhibitors. The second edition in 2025 united over 480 natural, organic, and purpose-driven brands across three neighborhoods—Thrive, Regenerate, and Glow—with nearly 45% of signed-on brands being first-time exhibitors at any trade show. The 2025 Conscious Beauty and Wellness Pitch awarded $10,000 and a NEXTY Awards nomination to Smearcase. The 2026 third edition connected more than 435 brands with leading retailers, featuring more than 60% first-time exhibitors and 1,500 curated meetings, and debuted the first International Pavilion with APEX Brazil and an Organic Farmstead Pavilion. (https://www.newhope.com/industry-news/first-ever-newtopia-now-reinvents-the-natural-products-tradeshow-experience) (https://www.newhope.com/newtopia-now/newtopia-now-unites-cpg-community-for-growth-conscious-connection-and-innovation) (https://investor.wedbush.com/wedbush/article/gnwcq-2026-8-27-newtopia-now-connects-435-brands-with-leading-retailers-as-emerging-cpg-innovation-takes-center-stage)

    Audience quality

    High-value decision-makers

    Newtopia Now attracts a curated audience of retail buyers, investors, service providers, and industry leaders. The 2024 inaugural edition drew over 7,000 registered attendees, including 4,000 registered buyers. The 2025 edition saw influential retailers signed on to attend, including Albertsons, Home Goods, Instacart, Kroger, Vitamin Shoppe, Walmart, and 7-Eleven. The 2026 edition connected brands with buyers and decision-makers from Walmart, Amazon, Target, Kroger, Whole Foods Market, The Coca-Cola Company, Instacart, Sprouts Farmers Market, HelloFresh, Grocery Outlet, and DoorDash. The event also runs a hosted-buyer program that subsidizes retailer travel. (https://www.newhope.com/industry-news/first-ever-newtopia-now-reinvents-the-natural-products-tradeshow-experience) (https://investor.wedbush.com/wedbush/article/gnwcq-2026-8-27-newtopia-now-connects-435-brands-with-leading-retailers-as-emerging-cpg-innovation-takes-center-stage) (https://investor.wedbush.com/wedbush/article/accwirecq-2025-6-17-industry-leaders-and-cutting-edge-health-and-wellness-education-take-center-stage-at-newtopia-now-2025)

    Exhibitor outcomes

    Real business growth

    Newtopia Now is designed to deliver measurable return on investment for emerging and growth-stage brands. The event facilitates curated 1:1 meetings through its Conscious Connections platform—1,500 meetings were held in 2026—and provides access to decision-makers from major retailers including Walmart, Amazon, Target, Kroger, Whole Foods Market, The Coca-Cola Company, Instacart, Sprouts Farmers Market, HelloFresh, Grocery Outlet, and DoorDash. Exhibitors receive a Beacon Discovery product listing included with booth costs, providing year-round visibility, and can identify one flagship product for display in The Market. The Conscious Beauty and Wellness Pitch awards $10,000 and a NEXTY Awards nomination to the winner. With more than 60% of 2026 exhibitors being first-timers, the event serves as a launchpad for emerging brands seeking retail partnerships and investment. (https://investor.wedbush.com/wedbush/article/gnwcq-2026-8-27-newtopia-now-connects-435-brands-with-leading-retailers-as-emerging-cpg-innovation-takes-center-stage) (https://www.newtopianow.com/experience/conscious-connections/) (https://www.newtopianow.com/general/faq-and-show-policies/)

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America — United States (natural, organic, and conscious CPG)

    Why it matters

    Newtopia Now occupies a unique position in the natural products trade show landscape as the destination for discovering what's next in natural and conscious CPG before brands reach the mainstream. The $342 billion natural products industry is growing at approximately 5% annually, with unit growth in natural and specialty products more than double that of conventional products. For emerging brands, the event provides curated access to decision-makers from Walmart, Amazon, Target, Kroger, Whole Foods Market, and other major retailers, with more than 60% of 2026 exhibitors being first-timers. For buyers and investors, it offers early access to breakthrough products, emerging trends, and the relationships that drive business forward. The event's three-neighborhood format (Thrive, Regenerate, Glow) curates discovery across functional wellness, sustainability, and clean beauty — the fastest-growing consumer segments. With the 2027 relocation to Chicago, Newtopia Now is positioning itself for broader national and international reach while maintaining its intimate, connection-focused atmosphere. The event's Conscious Connections platform facilitated 1,500 curated meetings in 2026, demonstrating the industry's demand for intentional, AI-powered matchmaking between brands and buyers. As GLP-1 medications reshape grocery demand and regenerative agriculture emerges as the next certification standard, Newtopia Now serves as the industry's early-warning system for what consumers will demand next

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Electrolytes expand beyond sports drinks into everyday wellness

    Electrolytes have evolved far beyond iridescent sports drinks into powders, cans, and bottles formulated for women's wellness, daily energy, immunity, and exercise. At Newtopia Now 2026, products like Preme combined probiotics, fiber, electrolytes, and hyaluronic acid for digestive wellness, while Iris and Sailwell targeted hormonal balance and collagen delivery in convenient formats. Brands also innovated with natural sweeteners like coconut water and fruit juice, and functional formulations featuring ginger and trace minerals

    Source
    02

    Clean protein from lentils, heritage dairy, and ancient grains

    Protein is going clean thanks to lentils, heritage dairy, and an ancient grain from Southeast Asia. At Expo West 2026, protein — particularly animal protein — returned to the center of the conversation, with regenerative agriculture claiming its place alongside organic certification. GLP-1 weight-loss medications are reshaping the supplement category from the outside in, driving demand for protein-rich, nutrient-dense products and companion solutions positioned for metabolic health and satiety

    Source
    03

    Circular economy and planet-friendly innovation

    Brands are creating products from 'problems' — invasive species, pine beetle kill, and discarded organ meat — demonstrating circular economy innovations. Planet-friendly innovations made a show floor debut at Newtopia Now 2026, reflecting growing consumer demand for transparency and environmental responsibility in product sourcing and packaging. This trend signals a shift from sustainability as marketing to sustainability as product design

    Source
    04

    Minimalist beauty and clean-label personal care

    Minimalist beauty was a standout trend at Newtopia Now 2026, with products formulated with minimal ingredients and ingredients more hydrating than water. The $22 billion natural personal care market continues to show strong growth by making clean beauty more inclusive, specifically catering to communities of color and the influential teen/tween demographic. The Glow Neighborhood featured makeup touchups, headshots, and an array of holistic beauty and personal care products

    Source
    05

    Hormonal health moves mainstream

    Hormonal health is moving mainstream, expanding beyond fertility to influence metabolic health, skincare, and longevity, with women's sexual health, menopause, and perimenopause products gaining shelf space. At Newtopia Now 2026, women's health products ranged from truly 100% organic cotton period care to products supporting menopause and cycle-specific needs. Expo West 2026 also saw a significant surge in women's health products and GLP-1-adjacent nutrition products

    Source
    06

    Regenerative agriculture rivals organic as next certification standard

    Regenerative agriculture momentum is beginning to rival organic as the industry's next major certification standard. Consumer understanding of regenerative agriculture has increased threefold in just three years. Newtopia Now 2026 debuted an Organic Farmstead Pavilion in the Regenerate neighborhood, bringing regenerative agriculture to life and connecting consumer demand for transparency with farmers, ingredient suppliers, and brands delivering sustainable solutions from soil to shelf

    Source
    07

    Functional beverages become multifunctional and occasion-agnostic

    Ready-to-drink functional beverages address multiple wellness concerns simultaneously — from hydration and gut health to energy and mood — all while prioritizing clean sourcing and sustainable packaging. The global functional drinks market was estimated at $164.79 billion in 2025 and is projected to reach $372.43 billion by 2034, with a 9.4% CAGR from 2026 to 2034. At Newtopia Now 2026, 'second wave' functional beverages included kava and Kanna, alongside sodas sweetened with honey and electrolyte-enriched drinks for everyday hydration

    Source

    Market news

    Latest updates from across the market.

    Newtopia Now Connects 435+ Brands with Leading Retailers as Emerging CPG Innovation Takes Center Stage

    Newtopia Now 2026 concluded its three-day showcase on August 20, connecting more than 435 emerging and established brands with buyers from Walmart, Amazon, Target, Kroger, Whole Foods Market, and other major retailers. With more than 60% first-time exhibitors and 1,500 curated meetings, the event underscored growing demand for intentional brand-retailer connections in the natural products space. The event debuted its first International Pavilion featuring APEX Brazil and an Organic Farmstead Pavilion

    Read

    Newtopia Now moves natural trade show to Chicago in 2027

    Newtopia Now announced it will relocate to the Donald E. Stephens Convention Center in Rosemont, Illinois, from September 14, 2027. The move to the Chicago area follows three successful years in Denver and is designed to further the event's mission and create new opportunities for connection and growth. The new location creates more opportunities for connection, easier access, and proximity to one of the country's largest CPG, retail, and food innovation ecosystems

    Read

    Natural Products Expo West Marks 45 Years with 66,000 Attendees and 3,200 Brands

    Natural Products Expo West celebrated its 45th anniversary with over 66,000 registered attendees and more than 3,200 exhibiting brands across food, beverage, supplements, and lifestyle. The event debuted a CPG Innovation Summit for emerging brands and highlighted protein's comeback, regenerative agriculture's rise, women's health breakout, and GLP-1-adjacent nutrition products. The natural products industry is now valued at approximately $342 billion

    Read

    CPG funding in 2026: From growth to profitability

    Rising interest rates have changed the CPG investment landscape, moving focus away from growth at all costs and towards profitability, margin, velocity, and repeat purchase rate. Investors increasingly demand financial fundamentals rather than chasing short-term trends. Funding was up in the first quarter of 2026, but the bar for brand investment has risen significantly

    Read

    INFRA CEO Sheridan analyzes natural products market changes

    The natural products industry faces new competition as consumers balance wellness priorities with affordability in 2026. Independent natural retailers must differentiate as Walmart, Kroger, and Target expand natural product assortments. GLP-1 medications are reshaping grocery demand, driving shifts toward protein-rich and nutrient-dense products. The natural products industry has more than tripled in size since 2007, with sales growth consistently outpacing conventional products across every channel

    Read

    5 must-know trends that caught our editor's eye at Newtopia Now

    New Hope Network editors identified standout trends from the 2026 Newtopia Now show floor, including electrolytes expanding into women's health and immunity, plant-based protein from lentils and heritage dairy, minimalist beauty products, and planet-friendly innovations using invasive lionfish and pine beetle-infected trees. The event also saw ancient grains resurging in bars, pastas, and porridges, with Adlai pearls positioned as 'the next quinoa.'

    Read

    Natural Products and CPG Trade Show Circuit (2026–2027)

    12–18 months. Exhibitors should apply 6–9 months before each event; buyers should register 3–6 months in advance for early-bird pricing and hotel blocks

    The natural products and CPG trade show circuit spans North America, Europe, and the Middle East, with Newtopia Now positioned as the discovery-focused, emerging-brand event that precedes the industry's flagship events. Expo West in Anaheim is the largest gathering at 66,000+ attendees and 3,200+ brands, while Expo East (now Newtopia Now) serves the discovery and emerging-brand segment. SupplySide Global covers the ingredient and supplement supply chain, and the Fancy Food Shows serve the specialty food retail channel. Internationally, BIOFACH in Nuremberg is the world's leading organic food fair, SIAL Paris is the global food innovation showcase, and Gulfood serves the Middle East, Africa, and Asia. For brands and buyers planning a full-year circuit, Newtopia Now (August) provides early access to pre-mainstream brands, followed by Expo West (March) for broad market validation, SupplySide Global (October) for ingredient sourcing, and Winter FancyFaire (January) for specialty food retail. The 2027 Newtopia Now relocation to Chicago (September 14, 2027) creates a new Midwest hub for the conscious CPG community

    Q4 2026

    SupplySide Global 2026SIAL Paris 2026

    SupplySide Global (Oct 26–30, Las Vegas) focuses on ingredients and supplements; SIAL Paris (Oct 17–21) covers global food innovation. Both are key events for ingredient sourcing and international product discovery

    Q1 2027

    Winter FancyFaire 2027BIOFACH 2027Natural Products Expo West 2027Gulfood 2027

    A dense winter/spring circuit: Winter FancyFaire (Jan 17–19, San Francisco) for specialty food, BIOFACH (Feb 16–19, Nuremberg) for organic, Expo West (March 2–5, Anaheim) as the flagship natural products event, and Gulfood (March 15–19, Dubai) for Middle East/Africa/Asia markets

    Q3 2027

    Summer Fancy Food Show 2027Newtopia Now 2027

    Summer Fancy Food Show (July 25–27, New York) covers specialty food retail; Newtopia Now 2027 (Sept 14–16, Rosemont/Chicago) debuts in the Midwest as the discovery-focused emerging brand event

    Event dates are sourced from official event websites and organiser announcements. Where schedules are subject to change, this is noted in content_confidence.uncertain. The circuit narrative synthesizes information from. New Hope Network, Informa Markets, Specialty Food Association, NürnbergMesse, and other official event organisers

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DEN

    Denver International Airport

    The RTD A Line commuter rail connects DEN to Denver Union Station in downtown for $10.50 one way, with trains every 15 minutes during peak hours. Taxis cost approximately $50–75; rideshare services are also available. (https://www.rome2rio.com/s/Denver-International-Airport/Colorado-Convention-Center) (https://www.rtd-denver.com/services/a-line) (

    Approximately 25 miles (40 km)

    to venue

    30–45 minutes by car; approximately 37 minutes by RTD A Line train to Union Station

    by car

    BJC

    Rocky Mountain Metropolitan Airport

    General aviation airport serving the Denver area, located in Broomfield. Limited commercial service; primarily used for private and charter flights. (

    Approximately 18 miles (29 km) northwest of downtown Denver

    to venue

    25–35 minutes by car

    by car

    COS

    Colorado Springs Airport

    Alternative airport for attendees flying into the Colorado Springs area. Limited direct flights compared to DEN; ground transportation to Denver is available via shuttle or rental car. (

    Approximately 70 miles (113 km) south of downtown Denver

    to venue

    1 hour 15 minutes to 1 hour 30 minutes by car

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Downtown Denver / Central Business District

    USD 150–239 / night

    Budget-friendly options within walking distance or a short rideshare from the Colorado Convention Center. Tru by Hilton Denver Downtown Convention Center (0.2 miles, rates from $199 for group blocks), Home2 Suites by Hilton Denver Downtown Convention Center (0.25 km, rates from $209–$252), Hampton Inn & Suites Denver Downtown-Convention Center (one block, rates from $165–$239), and Sonesta Denver Downtown (5-minute walk, rates from $150). Prices are estimates based on published group block rates and seasonal averages for late August 2026. (https://conferences.sigcomm.org/sigcomm/2026/accommodations/) (https://www.trip.com/hotels/denver-hotel-detail-2379418/home2-suites-by-hilton-denver-downtown-convention-center/) (https://www.priceline.com/hotel/denver-co/hampton-inn-suites-denver-downtown-convention-center) (

    Mid-Range
    Downtown Denver / Convention Center District

    USD 210–310 / night

    Mid-range hotels directly adjacent to or within one block of the Colorado Convention Center. Embassy Suites by Hilton Denver Downtown Convention Center (directly opposite, 4-star, rates from $210–$280), Hyatt Regency Denver at Colorado Convention Center (adjacent, 4-star, rates from $203–$279 for group blocks, $184–$237 standard), Aloft Denver Downtown (0.3 miles, rates from $189–$291), and The Curtis Denver (0.3 miles, 8-minute walk). Prices are estimates based on published group block rates and seasonal averages for late August 2026. (https://conferences.sigcomm.org/sigcomm/2026/accommodations/) (https://www.trip.com/hotels/denver-hotel-detail-2379419/embassy-suites-by-hilton-denver-downtown-convention-center/) (https://www.trip.com/hotels/denver-hotel-detail-2379417/hyatt-regency-denver-at-colorado-convention-center/) (https://www.tiket.com/hotel/united-states/aloft-by-marriott-denver-downtown-108001534349381992) (

    Premium
    Downtown Denver / LoDo / Cherry Creek

    USD 280–450 / night

    Premium and luxury hotels in downtown Denver and surrounding upscale neighborhoods. Grand Hyatt Denver (0.2 miles, rates from $249 for group blocks), The Slate Denver (directly across from convention center, Tapestry by Hilton), Le Meridien Denver Downtown (0.3 miles, rates from $269), The Crawford Hotel (Union Station, rates from $350+), and Four Seasons Hotel Denver (0.5 miles). Prices are estimates based on published group block rates, seasonal averages, and premium hotel pricing for late August 2026. (https://www.amtamassage.org/events/national-convention/hotel-travel) (https://www.trip.com/hotels/denver-hotel-detail-2379418/home2-suites-by-hilton-denver-downtown-convention-center/) (

    Local transport

    Get around the city with these convenient transport options.

    RTD Light Rail / Bus

    Estimated cost$2.75 for a 3-hour pass; $5.50 for a day pass
    Best forTheatre District/Convention Center Station (serves D, F, H lines); various bus routes including 10, 15L, 16, 43, 52

    RTD light rail directly serves the Colorado Convention Center via the Theatre District–Convention Center station. As of June 7, 2026, the D, H, and L light rail lines are suspended for the Downtown Rail Reconstruction Project through Q1 2027; the C Line between Union Station and Mineral Station has been reinstated and a temporary T Line operates between Lincoln Station and I-25•Broadway Station. Use the RTD Next Ride app for updated schedules. (https://denverconvention.com/index.php/attend-an-event/getting-to-the-center) (

    RTD A Line Commuter Rail (Airport Train)

    Estimated cost$10.50 one way; $10 Airport Day Pass
    Best forDenver International Airport (DEN) to Union Station

    Runs every 15 minutes from 6 a.m. to 8 p.m. and every 30 minutes during early morning and evening hours. The 23-mile journey takes approximately 37 minutes. The Airport Day Pass provides all-day access to the entire RTD system, allowing seamless connections to buses and light rail upon arrival at Union Station. (https://www.rtd-denver.com/ru/community/news/2026/10-things-you-didn-t-know-about-the-a-line-as-it-reaches-a-decade-of-service) (

    16th Street FreeRide Shuttle

    Estimated costFree
    Best forUnion Station to 16th Street Mall and Civic Center

    Free hop-on, hop-off shuttle connecting Union Station, the 16th Street Mall, and major downtown hotels and attractions. The 16th Street Mall is a mile-long pedestrian promenade. The shuttle is one of RTD's most popular routes. (https://www.rtd-denver.com/fr/community/news/2026/rtd-detours-routes-for-denver-pride-5k-at-cheesman-park-and-pridefest-event-on-16th-street) (

    Taxi

    Estimated cost$55–$75
    Best forDenver International Airport to downtown Denver / Colorado Convention Center

    Metered fare with a $2.50 initial drop, $2.50–$2.80 per mile, and a $3.50 airport surcharge. Travel time is 30–45 minutes depending on traffic. Luggage that fits in the trunk is not charged. (https://www.airporttransferportal.com/denver-airport-transfer) (

    Rideshare (Uber / Lyft)

    Estimated cost$32–$50 (UberX); $29–$45 (Lyft Standard)
    Best forDenver International Airport to downtown Denver / Colorado Convention Center

    Rideshare pickups at DEN are on Level 5 of the Parking Structure, accessible via a pedestrian bridge from Level 6 of the Jeppesen Terminal. A $4.20 airport TNC surcharge applies to all rides. Surge pricing can increase fares significantly during peak times. For downtown trips, rideshare pickup and dropoff for the convention center is on 14th Street. (https://getridewise.com/blog/cheapest-uber-lyft-den) (

    Shared Bikes & Scooters (Veo)

    Estimated costPay-per-ride or membership; rates vary
    Best forCitywide, with stations throughout downtown Denver

    Veo became Denver's sole shared micromobility operator on May 1, 2026, replacing Lime and Bird under a three-year contract. Denver has over 850 miles of bike paths and lanes. The city's designated bike routes are signed, and bikes are treated legally like traffic. Riders must follow traffic laws, including stopping at red lights and stop signs. (https://micromobility.io/micromobility-pro?f4254343_page=2) (

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1 Temporary Business Visitor VisaInternational attendees and exhibitors who are not citizens of Visa Waiver Program countries and are traveling to the U.S. to attend trade shows, conferences, or business meetings. The B-1 visa permits attendance at trade shows and conferences, but does not permit employment or productive labor in the U.S. (https://www.uscis.gov/es/trabajar-en-estados-unidos/visitantes-temporales-por-motivos-de-negocio/b-1-visitante-temporal-por-motivos-de-negocio) ($435.00Varies significantly by consulate. Global median is approximately 30 days. At high-demand posts such as Mumbai and Hyderabad, B-1/B-2 interview wait times reached approximately 9.5 months as of mid; New Delhi approximately 7.5 months; Chennai approximately 5.5 months. Applicants should apply at least 3–6 months before travel. (https://www.hindustantimes.com/world-news/planning-a-us-trip-tourist-visa-wait-times-in-hyderabad-mumbai-jump-to-9-5-months.html) (
    Visa Waiver Program (ESTA) — Business (WB) StatusCitizens or nationals of the 42 Visa Waiver Program countries traveling to the U.S. for business purposes for stays of 90 days or less. Eligible travelers must have an approved ESTA before travel. (https://travel.state.gov/content/travel/en/us-visas/tourism-visit/visa-waiver-program.html) ($40.00ESTA applications are generally processed within 72 hours, but travelers are advised to apply at least 72 hours before departure. Approval is usually granted almost immediately online. (https://esta.cbp.dhs.gov) (

    Citizens of the 42 Visa Waiver Program (VWP) countries can travel to the U.S. for business for stays of 90 days or less without obtaining a visa, provided they have an approved ESTA and an e-passport. VWP countries include most of Western Europe, the United Kingdom, Japan, South Korea, Australia, New Zealand, Singapore, Chile, Israel, Taiwan, Qatar, and others. Citizens of all other countries must obtain a B-1 business visitor visa before traveling. The complete list of VWP countries is maintained by the U.S. Department of State and is subject to change. (https://travel.state.gov/content/travel/en/us-visas/tourism-visit/visa-waiver-program.html) (

    ATA Carnets are accepted in the United States for the temporary importation of commercial samples, professional equipment, and goods intended for use at trade shows and exhibitions. The ATA Carnet allows duty-free and tax-free temporary imports for up to one year. USCIB (U.S. Council for International Business) is the sole National Guaranteeing Association and Issuing Association for ATA Carnets in the U.S. Consumable or disposable goods that are intended to be given away or consumed at a trade show are not allowed under an ATA Carnet; only goods intended to be re-exported are covered. Exhibitors should apply through USCIB or its appointed service providers (Boomerang Freight Solutions or Roanoke Trade Services) at least 2 weeks before shipping. (https://www.trade.gov/ata-carnet) (https://uscib.org/ata-carnet-export-service/) (https://www.help.cbp.gov) (

    Official visa page

    Weather

    Denver in late August features average daily highs of 84–88°F (29–31°C) and average lows of 58–62°F (14–17°C). Afternoon thunderstorms are possible, with the chance of a wet day decreasing from 29% at the start of August to 22% by month's end. Denver sits at 5,280 feet (1,609 m) above sea level, so attendees should stay hydrated and allow time to acclimate. Pack layers, comfortable walking shoes, sunscreen, and a light rain jacket. (https://deploy.weatherspark.com/m/3709/8/Average-Weather-in-August-in-Denver-Colorado-United-States) (https://visitdenver.com/meetings/denver-info/weather/)

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Colorado Convention Center is well-connected to Denver's transportation network. The RTD A Line commuter rail connects Denver International Airport (DEN) to Union Station in downtown Denver, approximately 37 minutes away, with trains running every 15 minutes during peak hours. Union Station is a major transit hub with connections to the free 16th Street Mall shuttle, RTD light rail, and local and regional bus services. The venue is also served by the Theatre District/Convention Center light rail station on the D, F, and H lines. The free 16th Street Free Ride electric shuttle connects Union Station to the 16th Street Mall and nearby hotels. Rideshare pickup and dropoff is available on 14th Street. Denver's grid layout and walkable downtown make it easy to reach nearby hotels, restaurants, and attractions on foot. (https://www.rtd-denver.com/services/a-line) (https://visitdenver.com/plan-your-trip/getting-around/denver-airport-rail) (https://www.denverconvention.com/attend-an-event/parking/)

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Denver Business Etiquette

    Denver's business culture reflects broader American norms with a relaxed, approachable style. A firm handshake and direct eye contact are standard in professional settings. First-name introductions are common, and punctuality is valued. Business casual attire is generally appropriate for trade show settings. Denver's laid-back mountain-city vibe means conversations often begin with light topics before moving to business. Tipping is expected in restaurants (typically 18–20%) and for service industry professionals. (https://www.lufthansa.com/pl/en/articles/explore-the-world/know-before-you-go-denver) (

    Tipping and Payments

    Tipping is an integral part of U.S. service culture. In restaurants, about 20% of the bill is common; bars typically charge $1–2 per drink. Denver is known for its generous tipping culture, with average tips of around 21%. Colorado's tipped minimum wage is $11.79/hour. Credit cards are widely accepted; carrying small amounts of cash is useful for tips and small vendors. (https://www.lufthansa.com/pl/en/articles/explore-the-world/know-before-you-go-denver) (https://tiptaxcalc.com/tipping-in-denver/) (

    Altitude and Weather Awareness

    Denver's high altitude (5,280 feet) can affect visitors, particularly those arriving from lower elevations. Stay hydrated, limit alcohol consumption on the first day, and allow time to acclimate. Late August weather features warm days and cool evenings, with afternoon thunderstorms possible. Layering is recommended. Denver averages more than 300 days of sunshine per year, so sunscreen is advisable even on cloudy days. (https://deploy.weatherspark.com/m/3709/8/Average-Weather-in-August-in-Denver-Colorado-United-States) (

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Denver International Airport (DEN)

    The RTD A Line commuter rail connects DEN to Denver Union Station in downtown for $10.50 one way, with trains every 15 minutes during peak hours. Taxis cost approximately $50–75; rideshare services are also available. (https://www.rome2rio.com/s/Denver-International-Airport/Colorado-Convention-Center) (https://www.rtd-denver.com/services/a-line) (

    Visa

    Most international attendees and exhibitors require a visa to enter the United States. Citizens of the 42 Visa Waiver Program countries may travel for business for up to 90 days without a visa with an approved ESTA. All other nationalities must obtain a B-1 business visitor visa before traveling. The B-1 visa permits attendance at trade shows and conferences but does not permit employment or productive labor in the U.S. (https://travel.state.gov/content/travel/en/us-visas/business/b-1-visa-business-visitor.html) (

    Estimated cost: Not yet confirmed

    Processing: Varies by consulate. Global median approximately 30 days for an interview appointment. High-demand posts in India (Mumbai, Hyderabad) reached approximately 9.5 months as of mid. Apply at least 3–6 months before travel. ESTA is typically processed within 72 hours. (https://travel.state.gov/content/travel/en/us-visas/tourism-visit/visa-waiver-program.html) (

    The B-1 visa application fee is $185 (MRV fee). A new $250 Visa Integrity Fee applies to most nonimmigrant visa applicants starting in fiscal year 2026, bringing the total to approximately $435. The ESTA fee is $40.27 for VWP travelers. A formal invitation letter from the event organiser may support the visa application. Newtopia Now is a trade show and is not open to the general public; attendees must demonstrate professional affiliation to the industry. Contact the Newtopia Now client services team at csnewtopia@informa.com for visa letter requests or exhibitor support. (https://www.usimmigrationadvisor.com/ds-160-guide) (https://www.newtopianow.com/general/faq-and-show-policies/) (

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Downtown Denver / Convention Center District (walking distance to venue) · Central Business District (5–10 minute walk to venue) · LoDo / Lower Downtown (10–15 minute walk or short rideshare) · Capitol Hill (10–15 minute rideshare) · Cherry Creek (15–20 minute rideshare)

    Budget

    $150–$239 per night

    Mid-Range

    $210–$310 per night

    Premium

    $280–$450 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From Denver International Airport (DEN), take the RTD A Line commuter train to Union Station ($10.50 one way, 37 minutes, trains every 15 minutes during peak hours). From Union Station, the free 16th Street Free Ride shuttle connects to the 16th Street Mall, or take a short rideshare to the convention center. Taxis cost approximately $50–75; rideshare services begin around $35–55. (https://www.rtd-denver.com/services/a-line) (

    Hotel → venue: Most downtown hotels are within walking distance (5–15 minutes) of the Colorado Convention Center. The free 16th Street Free Ride shuttle runs approximately every five minutes along the 16th Street Mall. Rideshare pickup and dropoff is available on 14th Street. For hotels along the 16th Street Mall corridor, the shuttle provides easy access to the venue. (https://www.denverconvention.com/attend-an-event/parking/) (

    Ride-hail: Rideshare services (Uber, Lyft) are widely available throughout Denver. Pickup and dropoff for the Colorado Convention Center is on 14th Street. From downtown hotels, rides typically cost $8–$15. From Denver International Airport, rideshare services begin around $35–55 depending on demand and time of day. (

    Public transit: RTD operates light rail and bus services throughout Denver. The Theatre District/Convention Center light rail station (D, F, and H lines) is near the venue. The RTD A Line connects Denver International Airport to Union Station in 37 minutes for $10.50 one way, with trains every 15 minutes during peak hours. The free 16th Street Free Ride shuttle connects Union Station to the 16th Street Mall. (https://www.rtd-denver.com/services/a-line) (

    Parking: The Colorado Convention Center operates a 772-space covered parking garage with rates of $12 for up to 8 hours, $15 for up to 12 hours, $17 for up to 18 hours, and $25 for up to 24 hours. Garage capacity has been reduced, so arrive early or consider alternative parking. Designated handicapped parking is available on all three levels. Additional parking garages are available nearby, including the Home2 Suites/TRU by Hilton Garage in the Central Business District. (https://www.denverconvention.com/attend-an-event/parking/) (

    Weather

    Plan and pack for the event climate.

    Seasonality: Denver in late August: average high temperatures 86°F (30°C), average low 54°F (12°C). Afternoon thunderstorms are possible. Denver's elevation is 5,280 feet, so attendees should stay hydrated and allow time to acclimate. Bring layers and a light rain jacket. Denver averages more than 300 days of sunshine per year

    Packing: Denver in late August features average daily highs of 84–88°F (29–31°C) and average lows of 58–62°F (14–17°C). Afternoon thunderstorms are possible, with the chance of a wet day decreasing from 29% at the start of August to 22% by month's end. Denver sits at 5,280 feet (1,609 m) above sea level, so attendees should stay hydrated and allow time to acclimate. Pack layers, comfortable walking shoes, sunscreen, and a light rain jacket. (https://deploy.weatherspark.com/m/3709/8/Average-Weather-in-August-in-Denver-Colorado-United-States) (https://visitdenver.com/meetings/denver-info/weather/)

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 7:00 AMBreakfast at hotel or nearby cafe
    2. 8:30 AMArrive at Colorado Convention Center, badge pickup if needed
    3. 9:00 AMBuyer Market Preview (eligible attendees) or networking
    4. 10:00 AMShow floor opens; explore Thrive, Regenerate, and Glow neighborhoods; visit. The Market
    5. 12:00 PMLunch at a nearby eatery or on-site options
    6. 1:00 PMEducation sessions and keynotes
    7. 3:00 PMConscious Connections 1:1 meetings with exhibitors
    8. 5:00 PMShow floor closes; evening networking reception or explore 16th Street Mall

    Plan your trip

    Planning

    Best day to visit: Wednesday, August 19, 2026

    Wednesday is the first full show floor day and features the Buyer Market Preview (9:00–10:00 AM) for eligible retail buyers, distributors, food service buyers, health practitioners, and hosted buyers, followed by the full show floor opening at 10:00 AM. Keynotes and education sessions run throughout the day, and the show floor stays open until 5:00 PM — an hour longer than Thursday. Wednesday also coincides with the First Timers Breakfast (8:30–9:30 AM) and offers the fullest schedule of exhibitor meetings and programming. Thursday, August 20, is also a full show day but closes at 4:00 PM. (https://www.newtopianow.com/general/general-information/) (

    T

    Register for Newtopia Now 2026 and confirm your attendee category — Newtopia Now is trade-only; registration requires a unique email address and proof of professional affiliation to the natural products industry. Early Bird pricing was available through May 26, 2026. (

    T

    Apply to the Hosted Buyer Program if you are a qualifying retailer — Approved hosted buyers receive up to four nights complimentary hotel stay, round-trip airfare up to $550, and VIP onsite perks. Applications received after July 17 are placed on a waiting list. (

    T

    Book flights into Denver International Airport (DEN) and reserve a downtown hotel — Downtown Denver hotels within walking distance of the Colorado Convention Center book out early in late August. The RTD A Line train connects DEN to Union Station for $10.50 one way. (

    T

    Review the agenda and build your show-floor plan around Thrive, Regenerate, and Glow — Education sessions and keynotes are included with the Exhibit Hall pass. Wednesday, August 19, 2026 runs 10:00 AM–5:00 pm. with a Buyer Market Preview 9:00–10:00 AM; Thursday, August 20, 2026 runs 10:00 AM–4:00 PM. (

    T

    Set up your Beacon Discovery account and begin shortlisting products — Beacon Discovery allows buyers to search exhibitor products with 100+ filters and favorite items for navigation via the event app. (

    T

    Download the Newtopia Now event app and book 1:1 meetings through Conscious Connections — Conscious Connections uses AI-powered matching to recommend and schedule targeted meetings between buyers and exhibitors. (

    T

    Check Denver weather and pack layers, comfortable shoes, sunscreen, and a light rain jacket — Late August in Denver averages highs of 84–88°F and lows of 58–62°F with possible afternoon thunderstorms. Denver sits at 5,280 feet, so stay hydrated. (

    Sample visitor itinerary

    Route-optimised day
    7:00 AM

    Breakfast at hotel or nearby cafe

    Downtown Denver
    8:30 AM

    Arrive at Colorado Convention Center; badge pickup if needed

    Colorado Convention Center, 700 14th Street
    9:00 AM

    Buyer Market Preview (eligible buyers) or networking in the lobby

    Exhibit Hall E
    10:00 AM

    Show floor opens; explore Thrive, Regenerate, and Glow neighborhoods; visit. The Market

    Exhibit Hall E
    12:00 PM

    Lunch at Stout Street Social or a nearby downtown eatery

    1400 Stout Street
    1:00 PM

    Education sessions and keynotes

    Meeting rooms, Colorado Convention Center
    3:00 PM

    Conscious Connections 1:1 meetings with exhibitors

    Meetings Lounge, Exhibit Hall E
    5:00 PM

    Show floor closes; evening networking reception or explore 16th Street Mall

    Downtown Denver

    Side trips

    8

    16th Street Mall

    Pedestrian Promenade

    Mile-long car-free pedestrian street lined with outdoor cafes, restaurants, retail shops, and entertainment venues, connected by the free 16th Street FreeRide shuttle. Recommendation: a convenient post-show walk for informal networking. (

    Two blocks from the Colorado Convention Center

    Big Blue Bear (I See What You Mean)

    Public Art Sculpture

    40-foot-tall blue bear sculpture by Lawrence Argent peering into the convention center glass — a must-see Denver photo landmark steps from the show floor

    At the Colorado Convention Center entrance

    Larimer Square

    Historic District

    Denver's oldest block, featuring Victorian buildings with boutiques, galleries, and notable restaurants. Recommendation: good for evening networking dinners

    Short walk from the convention center

    Coors Field

    Baseball Stadium

    Home of the Colorado Rockies MLB team, offering stadium tours and games with mountain views. Newtopia Now hosted a Community Experiences baseball outing here on August 18, 2026. (

    Approximately 1.1 miles (6-minute drive) from downtown

    Denver Botanic Gardens

    Botanical Garden

    World-class botanic gardens with diverse plant collections and themed gardens. Newtopia Now hosted a guided herbal garden tour here on August 18, 2026 in partnership with AHPA. (

    Approximately 3–7 miles from downtown Denver, 10–15 minutes by car

    Red Rocks Park and Amphitheatre

    Park and Concert Venue

    Famous natural amphitheater with red sandstone formations and panoramic views. Recommendation: a popular half-day side trip for attendees extending their stay

    Approximately 17–23 miles (28–30 minute drive) west of downtown Denver

    Union Station

    Historic Transit Hub and Dining Destination

    Restored historic train station with the Terminal Bar, restaurants, and retail. Recommendation: a central gathering spot for downtown Denver. (

    Approximately 1 mile from the convention center; RTD A Line terminus

    Denver Art Museum

    Art Museum

    One of the largest art museums between Chicago and the West Coast, known for its Indigenous arts of the Americas collection and striking titanium-clad building. Recommendation: a short cultural break near the venue

    Approximately 0.5 miles from the convention center

    Networking spots

    6

    Stout Street Social

    Restaurant and Bar

    Recommendation: centrally situated at 1400 Stout Street, just off the Convention Center, and easily accessible via public transit. Popular for lunch meetings and informal networking. (

     

    The Velvet Cellar

    Restaurant and Wine Bar

    Recommendation: located at 1500 Wynkoop St. #101 in LoDo, within walking distance of Union Station and the convention center. Suitable for dinner networking. (

     

    Union Station

    Historic Transit Hub and Dining Destination

    Recommendation: the RTD A Line terminus with the Terminal Bar, restaurants, and retail. A central gathering spot for downtown Denver and a convenient meet-up point for attendees arriving by train. (

     

    16th Street Mall

    Pedestrian Promenade

    Recommendation: mile-long car-free street with outdoor cafes, restaurants, and bars connected by the free 16th Street FreeRide shuttle. Ideal for informal meetings and post-show networking. (

     

    Larimer Square

    Historic District

    Recommendation: Denver's oldest block with Victorian buildings, boutiques, galleries, and notable restaurants. Good for evening networking dinners

     

    LoDo (Lower Downtown)

    Entertainment District

    Recommendation: LoDo and the Union Station area host meetups at venues along Wazee and Wynkoop streets, with various restaurant event spaces. Walking distance from Union Station and the convention center. (

     

    Budget

    Costs & budget

    Newtopia Now does not publish per-square-meter booth or stand rates on its public site; booth space pricing is handled directly by account managers and is gated behind the login-only Exhibitor Console. Publicly visible official pricing appears for sponsorship and marketing packages that bundle a booth inclusion (10' x 10', 10' x 20', or tabletop). Booth space at Newtopia Now is estimated at approximately $3,000–$15,000 depending on size, location, and package

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9.29 m² × $969.00/m²$9,002.01
    • Hotel × 3 nights$510.00
    • Per diem × 3$225.00
    • Visa$185.00
    • Insurance$50.00
    • Flight — Round-trip economy (domestic)$350.00
    Estimated total$10,322.01

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth space — Tabletop (2x6) in partner pavilion

    exhibitor · Early Stage / Tabletop

    USD 3240–3600 / per booth

    estimate

    Booth space — Inline 5x10 in partner pavilion

    exhibitor · Emerging / Inline

    USD 4275–4750 / per booth

    estimate

    Booth space — Corner 5x10 in partner pavilion

    exhibitor · Emerging / Corner

    USD 5175 / per booth

    estimate

    Booth space — standard 10x10 (general estimate)

    exhibitor · Standard

    USD 3000–15000 / per booth

    estimate

    Sponsorship package with booth inclusion — Charging Bike Branding (tabletop)

    exhibitor · Early Stage sponsorship

    USD 3600 / per package

    official

    Sponsorship package with booth inclusion — Digital Billboard Ad (10x10)

    exhibitor · Growing sponsorship

    USD 14900 / per package

    official

    Sponsorship package with booth inclusion — Digital Billboard Video (10x10)

    exhibitor · Bronze sponsorship

    USD 20140 / per package

    official

    Sponsorship package with booth inclusion — First Timers Breakfast (10x10)

    exhibitor · Silver sponsorship

    USD 23320 / per package

    official

    Sponsorship package with booth inclusion — 1:1 Meetings Lounge (10x20)

    exhibitor · Gold sponsorship

    USD 29680 / per package

    official

    Hotel — budget downtown

    visitor · Budget

    USD 150–239 / per night

    estimate

    Hotel — mid-range downtown

    visitor · Mid-Range

    USD 210–310 / per night

    estimate

    Hotel — premium downtown

    visitor · Premium

    USD 280–450 / per night

    estimate

    Per diem (meals and incidentals)

    both · Standard

    USD 60–100 / per day

    estimate

    Visa — B-1 Temporary Business Visitor (MRV fee + Visa Integrity Fee)

    visitor · International

    USD 435 / per application

    official

    Visa — ESTA (Visa Waiver Program travelers)

    visitor · International (VWP)

    USD 40 / per application

    official

    Airport transfer — RTD A Line train

    both · Standard

    USD 10–11 / per trip

    official

    Airport transfer — taxi or rideshare

    both · Standard

    USD 35–75 / per trip

    estimate

    Parking — Colorado Convention Center garage

    both · Standard

    USD 12–25 / per day

    official

    Exhibitor liability insurance (estimate)

    exhibitor · Standard

    USD 75–200 / per event

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these 7 questions to determine whether you should visit, exhibit at, or skip Newtopia Now 2026. Your answers will be scored across three possible outcomes: Visit, Exhibit, or Skip. Higher scores indicate stronger alignment with that decision

    QUESTION 1 OF 7

    How would you describe your primary professional relationship to the natural products industry?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are an active buyer, investor, or service provider in the natural products space and can attend Wednesday–Thursday show floor days. Hosted Buyer Program applicants (approved retailers) receive up to 4 nights complimentary hotel and up to $550 travel support

    Best for

    Retail buyers, distributors, food service buyers, health practitioners, investors, and service providers seeking early access to emerging natural, organic, and conscious CPG brands, pre-mainstream product discovery, and curated 1:1 meetings with brand founders and industry leaders

    Min. budget

    $500.00

    Timeline

    Register by May 26, 2026 for Early Bird pricing; book travel and hotel 2–3 months in advance for best rates

    Risks

    Event is trade-only and not open to the general public — must demonstrate professional affiliation

    Denver in late August has afternoon thunderstorms and high altitude (5,280 ft) requiring acclimation

    Show floor is only open Wednesday–Thursday; Tuesday is Community Experiences only

    Limited on-site parking (772 spaces) — consider RTD transit or rideshare

    exhibit

    You are a CPG brand at any growth stage with budget for a booth ($3,000–$15,000 estimated) and can commit to pre-show product onboarding, Standards Review, and on-site staffing for Wednesday–Thursday. More than 60% of 2026 exhibitors were first-timers, indicating strong acceptance of new brands

    Best for

    Emerging and growth-stage CPG brands in food, beverage, supplements, clean beauty, personal care, and sustainability seeking retail partnerships, investor exposure, NEXTY Awards consideration, and industry credibility through curated buyer meetings

    Min. budget

    $3,000.00

    Timeline

    Apply 6–9 months in advance; complete. New Exhibitor Application (~35 minutes), pass Standards Review, book booth through account manager, onboard products to Beacon Discovery by July 11, 2026

    Risks

    Booth space pricing is not published publicly — must contact account manager directly

    All exhibitors must pass pre-show Standards Review for ingredients, labeling, and marketing claims

    Competition for buyer attention is high with 435+ brands exhibiting

    2027 edition moves to Chicago — 2026 is the final Denver edition

    Booth space is assigned first-come, first-served

    skip

    You are not actively sourcing or selling natural, organic, or conscious CPG products; you cannot commit to travel to Denver in August 2026; or your budget does not allow for exhibiting or attending. You can still explore products year-round on Beacon Discovery

    Best for

    Professionals outside the natural, organic, and conscious CPG industry; those unable to travel to Denver in August 2026; companies with no budget for exhibiting or attending; and those focused exclusively on established, conventional brands rather than emerging products

    Min. budget

    Not yet confirmed

    Timeline

    Re-evaluate for 2027 Chicago edition (September 14–16, 2027 at Donald E. Stephens Convention Center, Rosemont, IL)

    Risks

    Missing early access to pre-mainstream brands that may become category leaders

    Forgoing 1:1 curated meetings with major retailers and investors

    2027 edition moves to Chicago — waiting may increase travel costs depending on location

    Book with

    Partners

    Naturally Network Pavilion

    Community / association partner

    Naturally Network brings emerging brands, partners, and community together within a dedicated Pavilion at Newtopia Now to create visibility, spark connection, and support long-term growth. A Pavilion Impact Partner opportunity is available for high-impact, low-lift visibility. To be in a Pavilion, brands must be VEGPRENEUR or Naturally Network members

    Visit partner Confidence: high

    Naturally Network's official event page for Newtopia Now 2026

    American Herbal Products Association (AHPA) Denver Botanic Garden Tour

    Association partner

    AHPA partners with Newtopia Now for a guided herbal garden tour at the Denver Botanic Gardens on August 18, 2026, featuring expert herbalists, self-guided tours, and a private reception

    Visit partner Confidence: high

    Official Newtopia Now Special Events page confirms AHPA partnership

    Startup CPG Section and Off-Site Events

    Community partner

    Startup CPG hosts a dedicated section at Newtopia Now plus off-site events including the Denver Pitch Slam and Denver Grocery Run. Startup CPG is a community of CPG founders and industry professionals

    Visit partner Confidence: high

    Startup CPG official announcement of its Newtopia Now 2026 section and events

    Call Emmy Childcare

    Service partner

    On-site childcare is available for $35 per day through Newtopia Now's partner Call Emmy. All childcare and child badges must be handled at Child Registration

    Visit partner Confidence: high

    Official Newtopia Now Child Policy page confirms Call Emmy as childcare partner

    GES Official Service Contractor

    Official service contractor

    GES is the official exhibit service contractor for Newtopia Now, providing online ordering, material handling, and on-site services through the Expresso platform and Exhibitor Success Central. Any Exhibitor Appointed Contractor must submit a valid certificate of insurance 30 days prior to show start

    Visit partner Confidence: high

    GES Expresso ordering portal for Newtopia Now

    SPINS

    Sponsor / data partner

    SPINS sponsors Newtopia Now webinars and provides expert tips on maximizing the show experience. SPINS helps emerging CPG brands show up and convert across physical, digital, and agentic shelves

    Visit partner Confidence: medium

    Newtopia Now LinkedIn posts identifying SPINS as a sponsor

    HowGood

    Sustainability data partner

    HowGood provides environmental impact estimates on Beacon Discovery product pages, offering transparency in sustainability claims for every onboarded product

    Visit partner Confidence: high

    Official Newtopia Now FAQ references HowGood environmental impact estimates on Beacon Discovery

    Beacon Discovery

    Platform partner

    Beacon Discovery is the official product discovery and meeting platform powering Conscious Connections at Newtopia Now. It allows buyers to search 16,000+ products using 100+ filters and SPINS categories, and is included with exhibitor booth costs

    Visit partner Confidence: high

    Official Newtopia Now FAQ and Exhibitor pages detail Beacon Discovery

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Conscious CPG
    Consumer packaged goods that are purpose-led, with values around health, sustainability, and conscious consumerism, as reflected in Newtopia Now’s positioning as the conscious products event. (
    2
    Neighborhoods
    The three mission-aligned zones at Newtopia Now—Thrive, Regenerate, and Glow—each curating a collection of standout brands and products driving natural, organic, and purpose-driven innovation. (
    3
    The Market
    A reimagined trade show product showcase enhanced with the inviting charm of an independent grocer; every exhibitor’s products are displayed, with QR codes that link to brand virtual booths and Beacon Discovery. (
    4
    Beacon Discovery
    Newtopia Now’s anytime-anywhere product discovery and engagement platform for natural products brands and retailers, powering Conscious Connections and allowing attendees to search and shortlist products. (https://www.newtopianow.com/exhibit/current-exhibitors/
    5
    Conscious Connections
    Newtopia Now’s AI-powered 1:1 meeting platform that curates and recommends targeted meetings between exhibitors and buyers based on profiles and preferences. (
    6
    Buyer Market Preview
    A Wednesday-only preview hour (9:00–10:00 AM) before the show floor opens to eligible attendees, including retail buyers, distributors, food service buyers, health practitioners, and hosted buyers. (
    7
    Hosted Buyer Program
    A program for retailers offering VIP perks such as complimentary hotel stay and travel support, with participation commitments including Verticalxchange meetings and Beacon Discovery product favoriting. (
    8
    Standards Review
    A required pre-show review for all exhibitors to ensure products meet standards for ingredients, labeling, and marketing claims, promoting transparency and integrity at Newtopia Now. (

    Trust footer

    Sources

    70

    References

    38

    Publishers

    0

    Date checked

    1

    Newtopia Now

    2

    Colorado Convention Center

    3

    Rome2rio

    4

    VISIT DENVER

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