Join us for the New York Travel & Adventure Show on January 23-24, 2027, at the Javits Convention Center, featuring top travel brands and exclusive offers.
Dates
23–24 Jan 2027
City / country
New York, United States
Venue
Javits Convention Center
Time
10:00 AM – 5:00 PM
Event overview
The New York Travel & Adventure Show is set to take place from January 23-24, 2027, at the Javits Convention Center in New York.
This premier event connects travelers with over 1,000 top travel brands and offers a platform for industry stakeholders to engage directly with consumers.
Attendees can expect a diverse range of exhibitors, informative sessions, and exclusive travel deals.
TL;DR
Visitors will gain access to exclusive travel deals, meet top travel brands, and attend informative sessions that provide insights into the latest travel trends and destinations.
Exhibitors can showcase their offerings to a targeted audience of travel enthusiasts, gain valuable leads, and enhance brand visibility in a competitive market. The event provides a unique platform to engage directly with potential customers. Over 1,000 travel brands exhibiting. The Travel & Adventure Show series is vital for connecting consumers with travel opportunities, fostering direct engagement between travelers and brands. It plays a crucial role in the travel.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3655 W 34th St, New York, NY 10001, United States
Entrances & gates
Main Entrance
Floor plans & maps
Food options
Cafeteria
On-site diningAttend
Event days & opening times
General Admission
Tickets purchased online are discounted.
How the last edition performed
Current edition
2027 · 150,000 visitors · 1,000 exhibitors
Visitors
20,000
Exhibitors
200
Impact
The New York Travel & Adventure Show is set to take place from January 23-24, 2027, at the Javits Convention Center in New York. This premier event connects travelers with over 1,000 top travel brands and offers a platform for industry stakeholders to engage directly with consumers. Attendees can expect a diverse range of exhibitors, informative sessions, and exclusive travel deals. The Travel & Adventure Show series is vital for connecting consumers.
Audience quality
Visitors typically include Travel enthusiasts looking for vacation options, Travel advisors seeking the latest industry insights, Families planning trips and vacations, Adventure seekers interested in unique travel experiences. Event Dates: January 23-24, 2027. Location: Javits Convention Center, New York. Over 1,000 travel brands exhibiting. Exclusive travel deals available. New York Travel & Adventure Show attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors can showcase their offerings to a targeted audience of travel enthusiasts, gain valuable leads, and enhance brand visibility in a competitive market. The event provides a unique platform to engage directly with potential customers. Over 1,000 travel brands exhibiting. The Travel & Adventure Show series is vital for connecting consumers with travel opportunities, fostering direct engagement between travelers and brands. It plays a crucial role in the travel. Exhibitor categories include Tour operators.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The New York metro area is the largest and most internationally connected outbound travel market in the United States, with millions of high-intent leisure travellers, a dense travel-trade and travel-media community, and direct air links to virtually every major destination. For destination boards, cruise lines and tour operators, a presence at the January New York consumer travel show is a cost-effective way to convert plan-ahead consumers at the exact point they start booking spring and summer 2027 travel.
Key trends shaping this market and its wider industry.
Experiential and adventure travel demand
Sustainability and regenerative travel
Advisor-assisted booking is back
Shoulder-season and off-peak travel
AI-assisted trip research
The New York edition anchors the Travel & Adventure Show series, which runs a closely spaced January–March circuit across US cities with overlapping exhibitor, sponsor and speaker bases — useful for bundling stand bookings and for benchmarking attendee quality. European trade weeks (ITB Berlin in March, WTM London in November) serve the B2B side of the same sector.
January–February
US consumer circuit — New York, Chicago, Los Angeles and Bay Area editions with shared exhibitor rosters.
March
ITB Berlin — global B2B travel trade week; the main comparison point for trade-side budgets.
November
WTM London — the annual closing trade event for the European travel industry.
Peer events and seasonality assembled from listing context and the organiser's published show series; confirm individual 2027 dates on each organiser's site.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
AirTrain + LIRR or subway for Javits Center access.
to venue
45–75 min
by car
Gateway airport for New York.
to venue
by car
Gateway airport for New York.
to venue
by car
A range of accommodation options near the venue and across key areas.
USD 150–220 / night
Rate band is a labelled estimate for mid-winter January weekends in Manhattan; book as soon as the show dates are fixed — this is a peak leisure weekend.
sourceUSD 230–380 / night
Walking-distance Midtown West properties fill early for the last weekend of January; many offer convention-friendly rates.
sourceUSD 450–700 / night
Closest properties to the venue — a 5–15 min walk with no transfer needed in cold January weather.
sourceGet around the city with these convenient transport options.
taxi
AirTrain + LIRR or subway for Javits Center access.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Travellers who qualify for entry under the Visa Waiver Program do not need a visitor visa for temporary business.
Official visa pageWeather
January in New York is the coldest month of the show calendar: typical highs of 38–42°F (3–6°C) and overnight lows of 25–30°F (−4 to −1°C), with roughly 3.5–4 in of snow-equivalent precipitation and occasional snow or freezing-rain events. Pack a warm coat, layers, gloves and waterproof footwear for walking between Midtown hotels and the Javits Center.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected in New York: 18–20% on restaurant bills, USD 1–2 per drink at bars, USD 2–5 per night for hotel housekeeping, and 15–20% for taxi or rideshare is appreciated.
Business dress
Business casual is the norm at consumer travel shows; for January bring a warm overcoat and layers, as queues and halls at the Javits Center can be chilly and the walk from Midtown hotels is exposed.
Business etiquette
Meetings start on time and move to first names quickly; bring cards. If you want a substantive conversation with an exhibitor or tour operator, visit before 11:00 or after 15:00 on opening day when the floor is quieter than the midday peak.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: JFK
Book flights to JFK when possible for the shortest transfer to the venue; compare LGA only if fares are materially lower.
Foreign nationals travelling to the United States for temporary business, including attending a business convention or conference, generally require a U.S. visitor visa (B) unless they qualify for entry under the Visa Waiver Program.
Processing: Varies by nationality; apply several weeks before travel.
Travellers who qualify for entry under the Visa Waiver Program do not need a visitor visa for temporary business.
OfficialFind a stay near the venue with options for every budget.
Areas to stay
Hudson Yards / 11th Ave, adjacent to the Javits Center · Midtown West / Times Square (10–20 min walk or short taxi to the Javits Center, 11th Ave & 34–40th St) · Midtown West / Times Square (15–25 min walk or ~10 min taxi to the Javits Center)
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John F. Kennedy International (JFK): 45–75 min; LaGuardia (LGA): Gateway airport for New York.; Newark Liberty (EWR): Gateway airport for New York.. Allow road or rail time to Javits Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Javits Convention Center: Midtown West / Times Square (10–20 min walk or short taxi to the Javits Center, 11th Ave & 34–40th St): Comfort Inn Manhattan Midtown West, Holiday Inn Express New York City Times Square, Pod Times Square; Midtown West / Times Square (15–25 min walk or ~10 min taxi to the Javits Center): Courtyard New York Manhattan/Times Square West, Hampton Inn Manhattan-Times Square North, Riu Plaza New York Times Square; Hudson Yards / 11th Ave, adjacent to the
Ride-hail: Ride-hailing apps are commonly used in New York; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Javits Convention Center.
Parking: On-site parking is available at Javits Convention Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January
Temperature: 26–42°F (-3 to 6°C)
Seasonality: Low chance of rain
Packing: January in New York is the coldest month of the show calendar: typical highs of 38–42°F (3–6°C) and overnight lows of 25–30°F (−4 to −1°C), with roughly 3.5–4 in of snow-equivalent precipitation and occasional snow or freezing-rain events. Pack a warm coat, layers, gloves and waterproof footwear for
Plan your trip
Best day for qualified buyer meetings: Saturday, 23 January 2027 (opening day)
The New York Travel & Adventure Show is a two-day weekend event (Sat 23 – Sun 24 January 2027) and the programme has no published weekday sessions, so opening day is the default best visit: the fullest speaker and stage schedule runs on Saturday and every exhibitor is staffed. If your goal is unhurried conversations with specific tour operators rather than catching the seminars, plan the Sunday morning slot, when the floor is noticeably quieter.
Cold Spring, Hudson Valley, NY
Princeton, NJ
Javits Center main concourse and Crystal Palace
Destination and Global Beats stages
Hudson Yards / 11th Avenue restaurants
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
USD 20 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | USD 20 / per person | official |
Decision
Use this quick check to decide whether New York Travel & Adventure Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your 2027 travel calendar or client programme overlaps with the destinations and operators exhibiting at the Javits Center.
Best for
Buyers, researchers and travel planners evaluating destination, cruise and tour-operator options and the on-floor seminar programme.
Min. budget
$850.00
Timeline
4–8 weeks before opening day to secure discounted online tickets and January Midtown hotel rates.
Risks
Budget estimate from listing cost signals — confirm live rates.
January is a peak weekend in Midtown Manhattan; hotel rates and availability move quickly once show dates are fixed.
Limited session times published — confirm the stage agenda before booking travel.
exhibit
You have a clear lead-generation or 2027 season-launch goal in the US Northeast market.
Best for
Destination boards, cruise lines, tour operators, gear brands and travel-tech suppliers seeking qualified consumer and trade leads.
Min. budget
$3,500.00
Timeline
3–6 months for stand booking, freight, staffing and pre-show marketing.
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand and sponsorship pricing is not published in captured sources — request the organiser's current rate card.
Consumer shows reward on-floor selling: stands without a booking incentive convert poorly.
skip
Your programme, audience or commercial goals do not match a January consumer travel show in New York.
Best for
Teams whose category, region or 2027 calendar does not align with a US consumer travel audience.
Timeline
N/A
Risks
No major risks listed.
Book with
Recommended providers
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References
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Publishers
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Date checked
Travel Shows
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