Dates

    2–4 Dec 2026

    City / country

    New York, USA

    Venue

    Jacob K. Javits Convention Center

    Time

    10:00 AM – 5:00 PM daily

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    Event overview

    Overview

    The New York Produce Show & Conference is a leading industry event that brings together buyers, suppliers, and professionals from across the produce supply chain.

    Held annually in New York City, the show offers a focused environment for building relationships, discovering new products, and engaging with the ideas shaping the future of produce.

    TL;DR

    1. 1Dates and Venue: The New York Produce Show and Conference runs from December 2-4, 2026, at the Jacob K. Javits Convention Center in New York City.
    2. 2Scale and Focus: This event attracts thousands of produce professionals, providing a platform for networking, education, and business opportunities.
    3. 3Organiser: The show is produced by Phoenix Media Network, Produce Business, and the Eastern Produce Council, known for their expertise in the industry.
    4. 4Buyer Authority: Key decision-makers from retail, wholesale, and foodservice sectors will be in attendance, making it essential for suppliers.
    5. 5Entry: Registration is required, with multiple pass options available to suit different attendee needs.

    Why visit

    Attendees will gain insights from industry leaders, network with key decision-makers, and discover innovative products and solutions in the produce sector. Dates and Venue: The New York Produce Show and Conference runs from December 2-4, 2026, at the Jacob K. Javits Convention Center in New York City. Scale and Focus: This event attracts thousands of produce professionals, providing a platform for networking, education, and business opportunities.

    Why exhibit

    Exhibitors will showcase their products to a targeted audience of buyers, enhancing visibility and creating valuable business connections. Buyer Authority: Key decision-makers from retail, wholesale, and foodservice sectors will be in attendance, making it essential for suppliers. Networking Opportunities: Engage in high-impact networking events, including the Opening Cocktail Reception and Buyer Connect Program. The New York Produce Show is crucial for industry.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from major grocery chains and specialty retailers
    Foodservice operators including restaurants and distributors
    Growers and shippers showcasing fresh produce
    Service providers supporting logistics and packaging
    Media and influencers covering industry trends
    Industry professionals seeking networking and educational opportunities

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Producers and suppliers of fresh fruits and vegetables
    Packaging and logistics service providers
    Retail technology and innovation companies
    Foodservice equipment manufacturers
    Marketing and branding agencies specializing in food products
    Sustainability-focused agricultural firms

    Product categories

    Key solution areas showcased across the event.

    Fresh fruits and vegetables from local and international growers
    Organic and specialty produce products
    Packaging solutions for fresh produce
    Foodservice products and ingredients
    Retail merchandising solutions for produce
    Technology solutions for supply chain management

    Location & Facilities

    Venue

    Open in Google Maps

    Jacob K. Javits Convention Center

    429 11th Avenue, New York, NY 10001, USA

    Parking: Parking availability and rates should be confirmed on the venue or organiser site before travel.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    :10:00 AM – 5:00 PM daily

    • All Access Pass

      Includes access to all events and sessions.

      $1,895.00

    • Show + Conference Pass

      Includes access to the trade show and conference sessions.

      $1,795.00

    • Show Only Pass

      Access to the trade show only.

      $1,495.00
    Register

    Ticket info

    Ticket notes

    Prices increase after October 15, 2026.

    Who runs the show

    Organisers

    Phoenix Media Network

    Website

    Produce Business

    Website

    Eastern Produce Council

    Website

    What's on

    Programme

    1

    Keynote

    1

    Networking

    2

    Event days

    02:00 PM–09:45 AM

    Typical time

    Wednesday, Dec 2, 2026

    07:30 AM – 03:00 PM

    Global Trade Symposium

    Panel
    Sheraton New York Times Square

    Thursday, Dec 3, 2026

    02:00 PM – 05:00 PM

    Buyer Connect Program

    Networking
    Jacob Javits Center
    08:00 AM – 09:45 AM

    Keynote Breakfast

    Keynote
    Special Events Hall 1DJacob Javits Center

    How the last edition performed

    Previous edition

    Last edition

    2025

    estimate

    Visitors: 5,000

    Exhibitors: 400

    Next edition

    Not announced yet

    New this edition

    • 1

      Foodservice Forum moves off-site

      For the 15th anniversary edition the full-day Foodservice Forum moved off the show floor to two Manhattan culinary venues, the De Gustibus Cooking School by Miele and the James Beard House.

      Source
    • 2

      Fresh Produce Industry Tours

      Registered attendees can choose guided bus tours to Philadelphia, Manhattan and the Hunts Point wholesale market, departing from the Sheraton New York Times Square hotel.

      Source

    Testimonials

    The New York Produce Show is truly one of the best in the industry, offering a perfect blend of intimacy and impact. The show delivers powerful insights and connections that are invaluable for anyone in the produce sector.

    Curt Epperson · Dir. of Produce · Publix · 2025

    The show provides a great platform for suppliers to connect with wholesalers, foodservice and retailers. I love the variety of events for networking besides the show floor. It's a great way to maximize exposure.

    Noelle Neary · Produce Category Mgr · Wakefern · 2025

    The New York Produce Show is a must-attend event for anyone in the industry. It offers a fantastic platform to connect with key players, explore the latest trends, and engage in meaningful discussions about the future of produce.

    Ricardo Echeverri · VP of Tropicals · Fyffes · 2025

    Impact

    A bigger and stronger platform

    The New York Produce Show & Conference is a leading industry event that brings together buyers, suppliers, and professionals from across the produce supply chain. Held annually in New York City, the show offers a focused environment for building relationships, discovering new products, and engaging with the ideas shaping the future of produce. The New York Produce Show is crucial for industry professionals to connect, learn, and explore the latest trends in.

    Audience quality

    High-value decision-makers

    Visitors typically include Retail buyers from major grocery chains and specialty retailers, Foodservice operators including restaurants and distributors, Growers and shippers showcasing fresh produce, Service providers supporting logistics and packaging. Dates and Venue: The New York Produce Show and Conference runs from December 2-4, 2026, at the Jacob K. Javits Convention Center in New York City. Scale and Focus: This event attracts thousands of produce professionals, providing a platform for networking,.

    Exhibitor outcomes

    Real business growth

    Exhibitors will showcase their products to a targeted audience of buyers, enhancing visibility and creating valuable business connections. Buyer Authority: Key decision-makers from retail, wholesale, and foodservice sectors will be in attendance, making it essential for suppliers. Networking Opportunities: Engage in high-impact networking events, including the Opening Cocktail Reception and Buyer Connect Program. The New York Produce Show is crucial for industry.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Northeast United States — New York metro import, distribution and retail gateway

    Why it matters

    Attending New York Produce Show and Conference on 2026-12-02 to 2026-12-04 in New York lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Digital buyer journeys describe how produce buyers research suppliers online, build a show agenda and expect meeting tools and product finders before they reach the stand.

    02

    Sustainability in procurement

    Sustainability in procurement is the practice of scoring suppliers on energy use, recyclable packaging and carbon reporting alongside price and quality.

    03

    Automation and labour efficiency

    Automation and labour efficiency covers the grading, palletising, cold-chain and software investments that reduce downtime, staffing pressure and total cost of ownership.

    04

    Regional supply-chain resilience

    Regional supply-chain resilience is the shift to diversified, closer-to-market sourcing so retailers and foodservice operators can absorb weather, freight and geopolitical disruption.

    05

    Hybrid engagement models

    Hybrid engagement models combine live show-floor demonstrations with digital follow-up such as webinars, catalogues and year-round supplier portals.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LGA

    LaGuardia Airport

    Closest gateway to the Javits Center. Taxi and rideshare to the venue run USD 40–70; the MTA Q70-SBS bus links the terminals to the 7/N/W subway at Jackson Heights for a USD 2.90 subway fare into Manhattan.

    ~8 miles (13 km)

    to venue

    20–35 min off-peak; 45–60 min in weekday peak

    by car

    JFK

    John F. Kennedy International Airport

    Main international gateway. AirTrain JFK (USD 8.50) connects to Jamaica for the LIRR into New York Penn Station, or to Howard Beach for the A train; yellow-cab fares to Manhattan use a flat rate plus tolls and tip, typically USD 70–95 total.

    ~15 miles (24 km)

    to venue

    35–50 min off-peak; 60–90 min in peak traffic

    by car

    EWR

    Newark Liberty International Airport

    Strong for United and Star Alliance routings. AirTrain Newark links to NJ Transit trains reaching New York Penn Station in about 25 minutes (USD 15–20 total); taxi and rideshare to Midtown run USD 70–100.

    ~16 miles (26 km)

    to venue

    30–45 min off-peak; 60–90 min in peak traffic

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Midtown West / Chelsea

    USD 150–260 / night

    Budget properties roughly 0.9–1.1 km from the venue, walkable to the Javits Center and the 7 train at 34 St-Hudson Yards. Confirm availability and rates before travel.

    Mid-range
    Hudson Yards / Javits Center district

    USD 220–350 / night

    Short walk to the Javits Center — the Midtown Convention Center Hotel sits about 270 m from the venue with free Wi-Fi, restaurant, business centre and paid parking. Confirm availability and rates before travel.

    Premium
    Times Square / Midtown Manhattan

    USD 350–600 / night

    Sheraton New York Times Square is the show hub hotel used for the Global Trade Symposium, registration and Industry Tour bus departures; reserve through official NYPS links or Connections Housing emails. December holiday demand pushes Midtown rates above USD 400 per night. Confirm availability and rates before travel.

    Local transport

    Get around the city with these convenient transport options.

    metro

    Estimated costUSD 2.90 per ride, with an OMNY weekly fare cap of USD 34
    Best for7 train to 34 St-Hudson Yards, then a 3–5 minute walk to the Javits Center entrance

    train

    Estimated costUSD 8.50 AirTrain + USD 8–14 LIRR + USD 2.90 subway
    Best forAirTrain JFK to Jamaica, LIRR to New York Penn Station, then the 7 train or a 15-minute walk

    train

    Estimated costUSD 15–20 total
    Best forAirTrain Newark to the airport rail station, then NJ Transit to New York Penn Station

    bus

    Estimated costUSD 2.90 per ride
    Best forMTA M34-SBS / M42 crosstown services along 8th and 12th Avenues to 12th Ave & West 34th St

    taxi

    Estimated costUSD 40–70 including tolls and tip
    Best forLaGuardia Airport (LGA) to Jacob K. Javits Convention Center

    20–35 min off-peak; 45–60 min in weekday peak; Closest gateway to the Javits Center. Taxi and rideshare to the venue run USD 40–70; the MTA Q70-SBS bus links the terminals to the 7/N/W subway at Jackson Heights for a USD 2.90 subway fare into Manhattan.

    taxi

    Estimated costUSD 70–95 including tolls and tip
    Best forJohn F. Kennedy International Airport (JFK) to Jacob K. Javits Convention Center

    35–50 min off-peak; 60–90 min in peak traffic; Main international gateway. AirTrain JFK (USD 8.50) connects to Jamaica for the LIRR into New York Penn Station, or to Howard Beach for the A train; yellow-cab fares to Manhattan use a flat rate plus tolls and tip, typically USD 70–9

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forNewark Liberty International Airport (EWR) to Jacob K. Javits Convention Center

    30–45 min off-peak; 60–90 min in peak traffic; Strong for United and Star Alliance routings. AirTrain Newark links to NJ Transit trains reaching New York Penn Station in about 25 minutes (USD 15–20 total); taxi and rideshare to Midtown run USD 70–100.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 Temporary Business Visitor visaCitizens of countries outside the Visa Waiver Program travelling to the United States to attend a convention or conference, hold business meetings or negotiate contracts.$185.00Allow 8–12 weeks: file the DS-160, pay the fee and schedule an embassy or consulate interview, which at some posts is booked weeks out.
    Visa Waiver Program entry (ESTA)Travellers from the designated Visa Waiver Program countries visiting the United States temporarily for business.$21.00Apply online before departure; most decisions are issued within 72 hours, so submit at least two weeks ahead.

    Travellers from Visa Waiver Program countries may enter the United States for temporary business without a B-1 visa when they qualify and hold a valid ESTA. All other nationalities apply for a B-1 business visitor visa through ustraveldocs.com.

    Official visa page

    Weather

    December in New York City brings daytime highs of 42–49°F (6–9°C) and overnight lows of 31–38°F (0–3°C), with roughly 105–127 mm of precipitation spread across about 10–11 wet days and occasional light snow. Skies are often overcast and wind off the Hudson makes the Javits Center's West Side blocks feel colder than the thermometer suggests. December is peak holiday season in Manhattan, so allow extra time for Midtown traffic and crowds, and plan indoor walking routes via Penn Station and Hudson Yards between hotels and the venue.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Javits Center provides free Wi-Fi in common areas and on the show floor, and Midtown hotels, cafés and co-working lounges offer reliable paid or guest Wi-Fi. U.S. carriers Verizon, AT&T and T-Mobile sell prepaid tourist SIMs and activate eSIMs in store, while Airalo, Nomad and Holafly offer instant U.S. eSIM data bundles that activate on landing at LGA, JFK or EWR. T-Mobile and Verizon prepaid unlimited plans are the usual choice for short-stay business visitors, and visitors on home-country roaming should check data caps before using video calls on the show floor.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is expected rather than optional in New York: 18–20% on restaurant bills, USD 1–2 per drink at bars, USD 2–3 per bag for hotel and doorman assistance, and around 15–20% for taxi and rideshare drivers.

    Business Dress and Punctuality

    Business casual is standard at the Javits Center, with business attire for the Keynote Breakfast and Buyer Connect appointments; meetings start on time, so arrive a few minutes early.

    Transit Etiquette and Holiday Crowds

    Stand right and walk left on subway escalators, tap in with OMNY or an MTA card before boarding, and keep to the right on station platforms. Midtown is busiest in December around Times Square and Rockefeller Center, so leave extra time between hotel and venue.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LGA

    LaGuardia (LGA) is the closest gateway to the Javits Center at about 8 miles and 20–35 minutes off-peak, JFK handles most international arrivals, and Newark (EWR) suits United and Star Alliance routings into Manhattan. Book 8–12 weeks ahead for the 2–4 December 2026 dates: early-December seats and fares fill quickly with holiday traffic, and midweek departures are typically cheaper than weekend travel. Fly into LGA for domestic connections, JFK for transatlantic and Asia-Pacific services, and EWR when the fare or routing is stronger — all three connect to Midtown by rail and by taxi or rideshare.

    Visa

    Most international visitors need a U.S. visitor visa: B-1 for temporary business such as attending a convention or conference, business meetings or contract negotiations, or a combined B-1/B-2. Citizens of Visa Waiver Program countries may travel without a visa when they meet programme conditions and hold the required electronic travel authorization.

    Estimated cost: Set by the U.S. Department of State; confirm the current visa application fee and payment process at ustraveldocs.com before paying.

    Processing: Varies by embassy or consulate; interview appointments and administrative processing can take several weeks to several months, so start the application as soon as travel dates are fixed.

    Business travel under B-1 covers attending a convention or conference, consulting with business associates and negotiating contracts. Carry your New York Produce Show registration confirmation, hotel booking and employer letter to the interview and to U.S. Customs and Border Protection on arrival.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: LaGuardia Airport (LGA): 20–35 min off-peak; 45–60 min in weekday peak; John F. Kennedy International Airport (JFK): 35–50 min off-peak; 60–90 min in peak traffic; Newark Liberty International Airport (EWR): 30–45 min off-peak; 60–90 min in peak traffic. Allow road or rail time to Jacob K. Javits Convention Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Jacob K. Javits Convention Center: Midtown West / Chelsea: Midtown West / Chelsea; Hudson Yards / Javits Center district: Hudson Yards / Javits Center district; Times Square / Midtown Manhattan: Times Square / Midtown Manhattan.

    Ride-hail: Uber and Lyft both operate citywide, with designated pickup zones at LGA, JFK and EWR and set-down areas on the avenues flanking the Javits Center. Yellow cabs can be hailed in Midtown or booked through the Curb app. Expect USD 40–70 from LGA and USD 70–95 from JFK to the venue including tolls and tip; surge pricing is common on weekday mornings and rainy December evenings, so use the subway for peak-hour returns.

    Public transit: The MTA 7 train stops at 34 St-Hudson Yards, a 3–5 minute walk from the Javits Center, and connects Grand Central, Port Authority and Penn Station while intersecting 18 of the system's 24 lines. The A/C/E serve 34 St-Penn Station for a short walk or 7 train transfer. Fares are USD 2.90 per ride with contactless OMNY tap-and-go and a weekly cap of USD 34; AirTrain JFK costs USD 8.50 and AirTrain Newark links to NJ Transit for USD 15–20 into Penn Station.

    Parking: Parking is limited on the West Side. Garages along 11th and 12th Avenues and West 34th–40th Streets serve the Javits Center at typical convention-day rates of USD 40–75 per day, and pre-booking through parking apps is advisable during the December holiday period. Taxi and rideshare set-down is on the avenues flanking the venue, and the West 34th Street entrance is closest to the 7 train at 34 St-Hudson Yards.

    Weather

    Plan and pack for the event climate.

    Month: December 2026

    Temperature: 42–49°F (6–9°C) daytime highs; 31–38°F (0–3°C) overnight lows

    Seasonality: About 10–11 wet days and 105–127 mm of precipitation across December; light snow is possible and holiday crowds peak across Midtown, Times Square and Hudson Yards.

    Packing: Pack warm layers, a waterproof coat with a hood, gloves, a scarf and a hat for show days at the Javits Center, plus comfortable walking shoes for the West Side, the High Line and Hudson Yards. Bring one business outfit for the Keynote Breakfast, Global Trade Symposium and Buyer Connect Program meetings, and carry a compact umbrella for the walk between Penn Station and the venue.

    Plan your trip

    Planning

    Best day to visit: December 3, 2026

    The trade show opens on this day, providing the most opportunities for networking.

    1

    Confirm passport validity and U.S. visa or Visa Waiver Program eligibility — Attending a convention falls under the B-1 business visa; check travel.state.gov and ustraveldocs.com before booking flights for the 2-4 December 2026 show.

    2

    Book flights to LGA, JFK or EWR and fix your arrival day — LaGuardia is closest at about 20 minutes to the Javits Center; JFK about 30 minutes and Newark about 35 minutes by taxi or rideshare.

    3

    Reserve hotel through official NYPS links or Connections Housing — The Sheraton New York Times Square is the show hub hotel; Midtown Convention Center Hotel is about 270 m from the venue.

    4

    Complete visitor registration and badge details at nyproduceshow.com — Register with your business credentials and keep the confirmation email for badge collection on arrival.

    5

    Plan hotel to venue travel for each show day — The 7 line to 34 St-Hudson Yards stops steps from the Javits Center; A, C, E lines and MTA buses also serve the West Side.

    6

    Review the conference programme and shortlist sessions — Prioritise the Global Trade Symposium, Keynote Breakfast and Industry Insights Stage sessions relevant to your category.

    7

    Request Buyer Connect Program meetings with target exhibitors — The structured program sets up one-on-one meetings between exhibitors and qualified retail and foodservice buyers.

    8

    Check December New York weather and pack accordingly — Expect 42-49F daytime highs, 31-38F overnight lows and about 10-11 wet days; layers and a waterproof coat are essential.

    9

    Sign up for Industry Tours or the Foodservice Forum if spaces allow — Industry Tour buses depart from the Sheraton New York Times Square in the morning; the Foodservice Forum is a limited-guest off-site event.

    10

    Prepare meeting materials and product specification sheets — Bring business cards, digital catalogues and your sourcing target list for short on-stand decision cycles.

    11

    Download the exhibitor map and show directory — Use the official exhibitor map to plan hall routes and pre-book meetings with growers, importers and suppliers.

    12

    Confirm Day 1 arrival, badge collection and evening networking — Land the day before the 2 December 2026 opening and attend the Opening Cocktail Reception to start meetings early.

    Sample visitor itinerary

    Route-optimised day
    Wed 2 Dec 2026, 7:30 AM–3:00 PM

    Attend the Global Trade Symposium for import/export logistics, food-safety and category-trend sessions, then collect your Javits Center badge on the way to the floor.

    Sheraton New York Times Square
    Wed 2 Dec 2026, 3:00–6:00 PM

    First walk of the New York Produce Show floor at the Javits Center, starting with regional grower, shipper and import pavilions to shortlist suppliers for follow-up meetings.

    Jacob K. Javits Convention Center
    Thu 3 Dec 2026, 8:00–9:45 AM

    Keynote Breakfast with industry leadership outlook, then head to the show floor for scheduled Buyer Connect and supplier appointments.

    Special Events Hall 1D, Javits Center
    Thu 3 Dec 2026, 2:00–5:00 PM

    Buyer Connect Program one-on-one meetings with growers, importers, packaging and cold-chain suppliers, then informal networking in the show-floor B2B lounges.

    Jacob K. Javits Convention Center

    Side trips

    2

    High Line & Chelsea Market

    Walkable Urban Sightseeing

    10–15 minutes on foot from the Javits Center via West 34th Street to the High Line's northern entrance

    Elevated park on a former rail viaduct leading straight to Chelsea Market's food halls and independent shops — an easy half-day break between conference sessions.

    Brooklyn Bridge & DUMBO waterfront

    Landmark and Neighbourhood

    25–35 minutes by subway (A/C/E to Fulton St, then 4/5 to Borough Hall)

    Bridge walk with Manhattan skyline views, plus Brooklyn's restaurant, bakery and roastery scene for an evening away from Midtown.

    Networking spots

    3

    Buyer Connect Program zone

    On-site B2B meetings

    Dedicated meeting area inside the Javits Center used for the Buyer Connect Program on 3 December, 2:00–5:00 PM, with pre-booked slots for retailers, wholesalers and foodservice buyers.

    Sheraton New York Times Square conference area

    Hotel and conference venue

    Host venue for the Global Trade Symposium on 2 December and a delegate networking hub; also the departure point for Industry Tour buses.

    Javits Center show-floor lounges and Hudson Yards

    Show floor and nearby district

    Hall-side lounges plus the Hudson Yards and Chelsea Market restaurant cluster a short walk west of the venue are the practical spots for informal meetings after show hours.

    First-timer guide

    Follow-up playbook

    1. Connect with new contacts via email after the event.

    Follow up with leads and connections made during the show.

    Budget

    Costs & budget

    Shell scheme

    USD 200–400 / m²

    Raw space

    USD 150–300 / m²

    Standard booth

    10 m²

    Exhibitor space for the 2026 show follows the official NYPS booth application: the remaining balance is due May 1, 2026; applications submitted after May 1, 2026 must be accompanied by payment in full; cancellations before May 1, 2026 incur a fee equal to 50 percent of the value of exhibit space contracted, and no refunds apply after May 1, 2026.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 10 m² × $300.00/m²$3,000.00
    • Hotel × 3 nights$750.00
    • Per diem × 3$225.00
    • Visa$160.00
    • Insurance$100.00
    • Flight — From Los Angeles$300.00
    Estimated total$4,535.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth Space

    exhibitor · Standard

    USD 1500–3000 / per booth

    confirmedAs of 2026-10-01

    visitor_ticket

    visitor · All Access Pass

    USD 1895 / per person

    organiser_published

    visitor_ticket

    visitor · Show + Conference Pass

    USD 1795 / per person

    organiser_published

    visitor_ticket

    visitor · Show Only Pass

    USD 1495 / per person

    organiser_published

    booth_space

    exhibitor · raw space

    USD 150–300 / per sqm

    organiser_published

    booth_space

    exhibitor · shell scheme

    USD 200–400 / per sqm

    organiser_published

    exhibitor_stand

    exhibitor · Standard Booth

    USD 1500 / per stand

    organiser_published

    exhibitor_insurance

    exhibitor · Mandatory liability

    USD 100 / per exhibitor

    estimate

    visa_fee

    visitor · B-1 Temporary Business Visitor visa

    USD 185 / per application

    organiser_published

    visa_fee

    visitor · Visa Waiver Program entry

    USD 21 / per application

    organiser_published

    visa_fee

    visitor · Visa Waiver Program entry (ESTA)

    USD 21 / per application

    organiser_published

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Find out if you should attend, exhibit, or skip the event.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You buy or specify fresh produce and want a concentrated look at the supply chain in one Manhattan venue.

    Best for

    Retail and foodservice buyers, wholesalers, importers and produce procurement managers who need to source growers and suppliers, benchmark packaging and category trends, and use the Buyer Connect Program for scheduled one-on-one meetings.

    Min. budget

    $2,800.00

    Timeline

    4-6 weeks for flights, visa and Midtown hotel rooms before the 2 December 2026 opening

    Risks

    December is peak holiday season in Manhattan, so hotel rates and availability tighten early

    International visitors need a B-1 business visa or Visa Waiver Program approval well before travel

    exhibit

    You want booth presence plus Buyer Connect meetings and visibility in show news coverage reaching the produce trade press.

    Best for

    Growers, shippers, importers and suppliers of fresh produce, packaging, cold chain and produce technology targeting Northeast U.S. retail and foodservice buyers.

    Min. budget

    $12,000.00

    Timeline

    Booth balance due by May 1, 2026 for the December 2026 show; book stand build, freight and staff travel 3-4 months ahead

    Risks

    Applications after May 1, 2026 require payment in full and cancellations incur a 50 percent fee on contracted space

    Perishable demo product needs refrigerated freight and customs planning

    skip

    Your products or services are not sold to growers, retailers, wholesalers or foodservice operators.

    Best for

    Companies outside the fresh produce, grocery retail and foodservice supply chain, and general-public visitors looking for a consumer event.

    Timeline

    None

    Risks

    The show is trade-only with a Show Only pass level listed at $1,495, so casual attendance is costly without procurement benefit

    Book with

    Partners

    Produce Business

    Media Partner

    Leading publication in the produce industry.

    Visit partner

    Recommended providers

    Visa

    US Department of State

    Hotels

    Connection Travel

    Official housing partner.

    Flights

    Travel Partner

    Gallery

    Photos

    Official imagery from New York Produce Show and Conference
    Official imagery from New York Produce Show and Conference

    FAQs & glossary

    Answers

    Frequently asked

    What are the dates of the New York Produce Show?
    The New York Produce Show and Conference runs 2-4 December 2026 at the Jacob K. Javits Convention Center in New York City.
    Where is the event held?
    The event is held at the Jacob K. Javits Convention Center on Manhattan's West Side, with the Sheraton New York Times Square serving as the show hub hotel for registration and Industry Tour departures.
    How can I register for the event?
    Visitor registration is handled through the official website at https://nyproduceshow.com; exhibitors apply via the official booth application form.
    What is the cost of attending?
    Ticket prices vary by pass type, with the Show Only pass listed at $1,495; confirm current registration tiers on the official site before booking travel.
    What networking opportunities are available?
    The show includes an Opening Cocktail Reception, Keynote Breakfast, Buyer Connect Program meetings between exhibitors and qualified retail and foodservice buyers, and Fresh Produce Industry Tours departing from the Sheraton New York Times Square.
    Where should I book my hotel for the show?
    Book only through official New York Produce Show links or emails sent from NYPS registration. Connections Housing is the show's only official housing partner, and the Sheraton New York Times Square is the hub hotel used for registration and tour departures.
    What are the exhibitor booth application deadlines?
    The remaining balance for 2026 exhibit space is due May 1, 2026; applications submitted after that date must be paid in full, and cancellations before May 1, 2026 carry a fee equal to 50 percent of contracted space value.
    What are the Industry Tours and where do they depart?
    Fresh Produce Industry Tours give registered attendees off-site visits to wholesale markets, retailers and distribution facilities in Philadelphia, Manhattan and Hunts Point; buses depart from the Sheraton New York Times Square hotel and require advance selection at registration.

    Glossary

    1
    Buyer Connect Program
    A structured program that facilitates one-on-one meetings between exhibitors and qualified retail and foodservice buyers during the show.
    2
    Foundational Excellence Program
    An educational program designed for emerging professionals in the produce industry.
    3
    Global Trade Symposium
    A pre-show event focusing on international markets and trade dynamics in the produce industry.
    4
    Industry Insights Stage
    A show-floor platform hosting educational sessions and product demonstrations during the trade show.
    5
    Keynote Breakfast
    A special event featuring insights from industry leaders during the show.
    6
    Opening Cocktail Reception
    A networking event to kick off the show, allowing attendees to connect in a relaxed setting.
    7
    Foodservice Forum
    A limited-guest, full-day programme for foodservice buyers and suppliers; for the 15th anniversary edition it moved off-site to the De Gustibus Cooking School and the James Beard House.
    8
    Industry Tours
    Guided bus visits to wholesale markets, retail and distribution facilities; New York Produce Show routes cover Philadelphia, Manhattan and Hunts Point, departing from the Sheraton New York Times Square.
    9
    Hunts Point Market
    The Hunts Point wholesale produce market in the Bronx, a scheduled stop on New York Produce Show Industry Tours.
    10
    Connections Housing
    The show's only official housing partner; hotel rooms for the New York Produce Show should be reserved through official show links or Connections Housing emails.

    Also known as

    Alternate names and search phrases for this event.

    • New York Produce Show and Conference
    • New York Produce Show
    • NY Produce Show 2026
    • New York Produce Show 2026
    • NYPS 2026
    • New York Produce Show New York
    • produce industry conference New York
    • fresh produce expo New York 2026
    • fresh fruits and vegetables trade show New York
    • organic produce products expo

    8 more alternate names hidden

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    New York Produce Show

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