Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Navartur is an international tourism fair held at Baluarte Jauregia in Pamplona, Spain, from February 19 to 21, 2027. This event brings together tourism professionals, including travel agencies and tour operators, to explore new opportunities and experiences in the region.
With over 50,000 visitors expected, Navartur highlights the rich cultural, gastronomic, and active tourism offerings of Navarre, making it a key event for industry stakeholders. Navartur takes place in Pamplona, Spain.
TL;DR
- 1Dates and Venue: Navartur 2027 takes place from February 19 to 21 at Baluarte Jauregia, Pamplona, Spain.
- 2Scale and Focus: This fair showcases the best of tourism in Navarre, featuring over 50,000 visitors and numerous exhibitors.
- 3Organiser: The event is organised by Events & Holidays, with more details available at navartur.es.
- 4Buyer Authority: Attendees include travel agencies, tour operators, and professionals seeking new tourism experiences.
- 5Entry / Access: General admission is available, with free entry for non-professionals and special rates for exhibitors.
Why visit
Attendees can network with industry leaders and discover innovative tourism products. The fair features a variety of exhibitors showcasing unique travel experiences, including gastronomic tours and cultural activities. Visitors will gain insights into the latest trends in tourism and have the opportunity to connect with potential partners.
Why exhibit
Exhibiting at Navartur provides access to a targeted audience of tourism professionals and decision-makers. It's an opportunity to showcase your offerings, generate leads, and establish valuable connections in the tourism sector. Exhibitors can engage directly with interested buyers and promote their unique travel experiences.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Outbound travel agency owners and managers sourcing Spain and Europe product for 2027
Inbound tour operators building Navarra and Camino de Santiago itineraries
DMCs and receptive agencies serving group, FIT and series bookings
Rural tourism and casa rural owners comparing distribution and booking channels
MICE and corporate event planners looking for Pamplona and Navarra venues
Gastronomy and wine tourism buyers sourcing Navarra DO and Rioja experiences
Active and adventure travel specialists covering hiking, cycling, kayaking and Pyrenees snowshoeing
Destination marketing staff from regional and local tourism boards
Camping, motorhome and caravan travel operators
Accessible, senior and family travel specialists
Travel journalists and content creators covering northern Spain
Hospitality and tourism students attending the professional programme
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Regional and local tourism boards promoting Navarra, the Pyrenees and Ribera destinations
Inbound tour operators and DMCs selling Pamplona and Camino de Santiago programmes
Hotels, boutique properties and rural casa rural owners
Wineries and wine route operators from Navarra DO and nearby Rioja
Gastronomy experiences, restaurants and local food producers
Active tourism and adventure companies offering hiking, cycling, kayaking and snowshoeing
Camino de Santiago service providers including albergues and luggage transfer operators
Museums, monasteries and cultural heritage sites
Campsites, motorhome parks and caravan route operators
Transport and mobility providers serving northern Spain
Travel technology and booking platforms for tours and accommodation
Spa, wellness and slow travel retreats
Product categories
Key solution areas showcased across the event.
Navarra regional destinations including Ribera, Pirineo and Bardenas
Camino de Santiago itineraries and pilgrim services
Rural tourism, casas rurales and agrotourism stays
Wine tourism and Navarra DO winery visits
Gastronomy and pintxos experiences
Active tourism: hiking, cycling, kayaking and snowshoeing
Cultural heritage: Romanesque churches, monasteries and museums
MICE and corporate event venues in Pamplona
Family travel and accessible tourism
Campsites, motorhome parks and caravan routes
Travel agencies, tour operators and DMCs
Spa, wellness and slow travel breaks
Location & Facilities
Venue
Baluarte Jauregia
Plaza del Baluarte s/n, 31002 Pamplona
Facilities
Parking
Baluarte Jauregia in Pamplona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Baluarte Jauregia in Pamplona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Baluarte Jauregia for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
February 19:11:00 AM – 2:00 PM, 4:00 PM – 8:30 PM
February 20:11:00 AM – 2:00 PM, 4:00 PM – 8:30 PM
February 21:11:00 AM – 2:00 PM, 4:00 PM – 8:00 PM
General admission
General access to B2B meetings
90
Who runs the show
Organisers
Events
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Pamplona, Spain
Why it matters
On 2027-02-19 to 2027-02-21, Navartur in Pamplona covering Culinary tourism experiences, Cultural heritage tours, Adventure and active tourism, Local accommodations and hospitalit gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
The city's own airport, referenced by Aena's Pamplona access page. Routes are limited and can be seasonal, so check connections via Madrid before booking
Approx. 6 km from Baluarte Jauregia
to venue
Approx. 10-15 min by taxi
by car
Bilbao Airport
A larger northern gateway with more European connections. Continue by rental car, coach or rail connection to Pamplona; confirm timetables for your arrival day
Approx. 160 km from Pamplona
to venue
Approx. 1 h 40 min - 2 h by road
by car
Adolfo Suarez Madrid-Barajas Airport
Spain's main international hub. Many buyers take a Renfe train or a domestic connection to PNA rather than driving. Allow a buffer for transfers
Approx. 390 km from Pamplona
to venue
Approx. 3 h 30 min - 4 h by road; Renfe rail from Madrid to Pamplona is an alternative
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Tres Reyes Pamplona
4-star
Pamplona city centreUSD 150–190 / night
Outdoor pool, fitness centre, bar, free Wi-Fi, breakfast and parking listed in Google Hotels capture for 19-21 Feb 2027.
Eurostars Pamplona
4-star
PamplonaUSD 150–190 / night
Spa and pool amenities listed in the Google Hotels capture.
Hotel NH Pamplona Iruña Park
4-star
PamplonaUSD 150–190 / night
Pet-friendly with parking; 4.3 guest rating in the capture.
Hotel Zenit Pamplona
4-star
PamplonaUSD 150–190 / night
Pet-friendly with free parking.
Holiday Inn Express Pamplona
3-star
PamplonaUSD 95–122 / night
Free parking and parking amenities listed.
ibis Styles Pamplona Noain
3-star
Noain (Pamplona metro)USD 95–122 / night
Pet-friendly with parking.
Hotel junto a Pamplona Hotel Iriguibel
3-star
Pamplona outskirtsUSD 95–122 / night
Pet-friendly with free parking; 4.2 guest rating.
Hotel Restaurante Landaben
2-star
Pamplona (Landaben)USD 150–202 / night
Free parking; budget-tier option listed near Baluarte Jauregia.
Local transport
Get around the city with these convenient transport options.
Local bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forPamplona city bus line L04 toward Baluarte area
Google Maps transit result lists an L04 journey of about 17 minutes from the city to Baluarte Jauregia.
Taxi / car
Estimated costApprox. EUR 8-12 for a 3.4-4.2 km city trip - confirm meter fares
Best forCentral Pamplona to Baluarte Jauregia via Av. de Barañain and Av. del Ejercito
Google Maps driving estimate is 10 minutes for 3.4-4.2 km depending on traffic.
taxi
Estimated costApprox. EUR taxi/rideshare from PNA to venue (estimate; confirm before travel)
Best forPamplona Airport (PNA) to Baluarte Jauregia
The city's own airport, referenced by Aena's official Pamplona arrival page and Rome2rio connections for Pamplona Airport (PNA). Verify seasonal routes.
Weather
Pamplona in February is cool and changeable, with Atlantic weather bringing rain on roughly 8-11 days of the month. Expect daytime temperatures around 9-14 C and nights around 1-5 C. Snow is uncommon in the city but possible in the Pyrenees. Baluarte is an indoor venue, but pack a waterproof jacket and comfortable shoes for walking between hotels, restaurants and the hall. These are climatological averages, not a forecast; check the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Spain.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Pintxos in the old town
Pamplona's old town is built around small pintxo bars, especially around Calle Estafeta and Plaza del Castillo. For buyer dinners, book a table or move between bars early; many venues are compact and busy after 20:30.
Camino de Santiago on the doorstep
Pamplona sits on the Camino Frances, and the pilgrim route is part of the city's tourism identity. February is a quiet walking month, so check which albergues and luggage-transfer services are operating outside the peak season.
San Fermin is a July event
The running of the bulls and San Fermin festival take place in July, not during the February fair. Visitors should not expect bull runs or festival crowds, but winter is a calmer time to see the old town and river.
Navarra wine and food
Navarra DO wines, rosado, vegetables and local cheeses are strong regional products. Bodega visits usually require a reservation, and many wineries are outside Pamplona, so plan transport if you add a post-fair visit.
Late meal times
Lunch is typically around 14:00 and dinner from 21:00 onward. Some kitchens close in the late afternoon, so schedule B2B meetings and airport transfers around local restaurant hours rather than assuming all-day service.
Languages in Navarra
Spanish is the main language, with Basque co-official in parts of Navarra and bilingual signage in some areas. The fair and major hotels work in English, but a few Spanish phrases help in smaller bars and rural accommodation.
Baluarte and the Arga river
Baluarte Jauregia is a modern conference centre on Avenida del Ejercito, close to the Arga river park and a short walk from the historic centre. The area is walkable, but allow more time in rain.
February dress
Locals dress in layers for changeable February weather. Bring a waterproof jacket, closed shoes and a warm layer for evenings; the venue is indoor, but the walk from hotels and restaurants is not.
Payments and tipping
Cards are widely accepted in Pamplona hotels, restaurants and taxis, though small bars may prefer cash for low-value bills. Tipping is not obligatory; leaving small change or rounding up is common for good service.
Sunday rhythm
Many shops close on Sunday, and some restaurants have reduced hours. Check opening times if you arrive before the fair opens, and confirm whether your hotel restaurant serves dinner on Sunday evening.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Flight-search captures for the 19-21 February 2027 dates were run against Pamplona PNA from Tokyo NRT, London LHR, New York JFK and Sydney SYD, but Google Flights returned no usable PNA fares for those long-haul origins. Expect to connect through a larger Spanish hub; the Pamplona municipal and Aena pages describe onward road and rail access into the city.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Pamplona Airport: Approx. 10-15 min by taxi; Bilbao Airport: Approx. 1 h 40 min - 2 h by road; Adolfo Suarez Madrid-Barajas Airport: Approx. 3 h 30 min - 4 h by road; Renfe rail from Madrid to Pamplona is an alternative. Allow road or rail time to Baluarte Jauregia; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Baluarte Jauregia: Pamplona city centre: Hotel Tres Reyes Pamplona; Pamplona: Eurostars Pamplona; Pamplona: Hotel NH Pamplona Iruña Park.
Ride-hail: Ride-hailing apps are commonly used in Pamplona; confirm local availability before travel.
Public transit: Pamplona city buses (operated under the local TCC network) connect the centre with the Baluarte Jauregia area; the Google Maps route capture shows line L04 covering the trip in about 17 minutes. Timetables and live maps are published on busti.me and the Pamplona municipal transport pages.
Parking: On-site parking is available at Baluarte Jauregia; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Daytime approx. 9-14 C; nights approx. 1-5 C (February climatological averages for Pamplona; confirm the forecast before travel).
Seasonality: February is one of the wetter months in Pamplona, with roughly 8-11 rain days and changeable Atlantic weather. Pack a waterproof jacket and shoes. Snow is uncommon in the city but possible in the Pyrenees.
Packing: Daytime approx. 9-14 C; nights approx. 1-5 C (February climatological averages for Pamplona; confirm the forecast before travel). February is one of the wetter months in Pamplona, with roughly 8-11 rain days and changeable Atlantic weather. Pack a waterproof jacket and shoes. Snow is uncommon in the
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Navartur usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm Navartur 2027 trade access and check whether the B2B meeting scheduler is open on navartur.es.
T-2
Book a refundable hotel near Baluarte or in Pamplona old town; fair dates can tighten 4-star availability.
T-3
Compare arrival via Pamplona Airport (PNA), Madrid-Barajas (MAD) plus Renfe, or Bilbao (BIO) plus road transfer.
T-4
Build a target list covering Navarra destination stands, Camino operators, Navarra DO wineries and active tourism suppliers.
T-5
Request rate sheets and FIT or group conditions from at least three DMCs or inbound operators.
T-6
Check the Baluarte floor plan and mark must-visit stands by hall and stand number.
T-7
Book train or flight tickets and allow a buffer if connecting through Madrid.
T-8
Prepare a short buyer profile with your source markets and past-season volumes to share in meetings.
T-9
Download or print the B2B pass, carry photo ID and check whether meetings need separate sign-up.
T-10
Reserve dinner in the old town for pintxos; many bars are small and fill quickly in the evening.
T-11
Confirm meetings by email and note stand numbers and contact names.
T-12
Check the Pamplona forecast and pack a waterproof jacket, layers and comfortable shoes.
T-13
Save bus line L04 or taxi options between the city centre and Baluarte.
T-14
Travel to Pamplona and collect your badge if the registration desk is open.
T-15
Arrive at Baluarte at least 30 minutes before your first meeting and pick up a printed floor plan.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Baluarte Jauregia
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Navartur registration concourse
Baluarte Jauregia
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Baluarte Jauregia
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 90 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 90 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Navartur fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Navartur, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Culinary tourism experiences and Cultural heritage tours solutions and benchmarking suppliers at Navartur in Pamplona.
Min. budget
$603.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Culinary tourism experiences and Cultural heritage tours products who need qualified meetings with the event's trade audience.
Min. budget
$2,713.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Pamplona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is Navartur and when is the 2027 edition?
Navartur is the tourism fair held in Pamplona at Baluarte Jauregia. The 2027 edition runs from 19 to 21 February 2027 and brings together destinations, tour operators, travel agencies, rural accommodation, wineries and active tourism suppliers.
Who should attend Navartur?
The fair suits travel agency owners, inbound tour operators, DMCs, MICE planners, rural accommodation owners, wine tourism providers, destination marketers and activity suppliers. It is a regional fair with a strong Navarra and northern Spain focus rather than a global general travel exhibition.
Is Navartur open to the public or is it trade only?
Navartur combines a destination exhibition with a professional B2B programme. Check navartur.es for which areas and days require a trade pass. The current listing shows a EUR 90 B2B meeting pass, so confirm access rules and prices before booking travel.
Where exactly is the venue in Pamplona?
The venue is Baluarte Jauregia, also known as the Baluarte Conference Centre, on Avenida del Ejercito in central Pamplona. It is walkable from the old town and close to the Arga river park.
How do I fly to Pamplona for the fair?
Pamplona Airport (PNA) is the city's own airport but has limited and sometimes seasonal routes. Many buyers fly to Madrid-Barajas (MAD) and take a Renfe train to Pamplona, or fly to Bilbao (BIO) and continue by road. Confirm connections before booking.
How do I get from Pamplona Airport to Baluarte?
PNA is about 6 km from the venue, so a taxi is the simplest option, typically around 10-15 minutes depending on traffic. City buses connect central Pamplona with the Baluarte area. Treat fares and journey times as approximate and confirm on arrival.
Is there parking at Baluarte Jauregia?
The venue has on-site parking, and exhibitors should confirm loading bay access and daily rates with the organiser before build-up. Central Pamplona is compact, so many visitors leave the car at the hotel and walk or use the bus.
What tourism products can buyers source at Navartur?
Expect Navarra regional destinations, Camino de Santiago services, rural houses, Navarra DO wine tourism, gastronomy experiences, active tourism in the Pyrenees and Bardenas, cultural heritage, MICE venues, campsites and travel agency or DMC services.
What is the weather like in Pamplona in February?
February is cool and changeable, with daytime temperatures around 9-14 C and nights around 1-5 C. Rain is possible on roughly 8-11 days of the month. Pack a waterproof jacket and comfortable shoes for walking between hotels and the venue.
Do I need a visa to attend Navartur?
Spain is in the Schengen Area. EU, EEA and Swiss citizens can enter with a national ID card or passport, while many other nationalities can make short business visits visa-free for up to 90 days in any 180-day period. Check the current rules for your nationality with the Spanish consulate before booking.
Can I reach Pamplona by train?
Yes. Renfe services connect Pamplona with Madrid and other Spanish cities, and the station is in the city centre. Rail is a practical alternative to a domestic flight if you arrive through Madrid-Barajas. Check Renfe timetables and allow a buffer for connections.
Can I combine Navartur with planning a Camino de Santiago trip?
Yes. Pamplona sits on the Camino Frances, and exhibitors at the fair cover albergues, luggage transfer, guided stages and shoulder-season walking packages. February is a quiet walking month, so confirm which pilgrim services are open outside the peak season.
How many days should I allow for the fair?
Two full days are usually enough to cover the halls and hold a focused set of B2B meetings. Book appointments in advance, because many exhibitors are regional tourism boards or small operators with limited staff on the stand.
Is Pamplona walkable during the fair?
Yes. The old town, hotel district and Baluarte are compact enough to walk, although February weather can be wet. Wear comfortable shoes and keep a taxi or bus option for the airport and evening restaurant bookings.
Glossary
- B2B meeting pass
- A trade access credential for scheduled appointments between buyers and exhibitors at Navartur. The current listing shows a EUR 90 trade meeting pass; confirm the 2027 price and booking conditions on navartur.es.
- DMC (Destination Management Company)
- A local ground operator that builds transport, guides, hotels and experiences in Navarra for overseas agencies and corporate clients. DMCs use Navartur to contract rural stays, wineries and Camino services.
- Inbound tour operator
- An operator that assembles Spain or Navarra packages and sells them through foreign travel agencies. At this fair they source local hotels, guides, wine visits and activity suppliers.
- Outbound travel agency
- A retail or corporate agency selling foreign destinations to Spanish clients. These buyers attend Navartur to compare international stands and add new destinations to their 2027 brochure.
- FIT (free independent traveller)
- A traveller booking separately rather than as part of a group. Navarra suppliers pitch FIT-ready products such as boutique hotels, self-guided Camino stages and wine-tasting add-ons.
- Camino de Santiago
- The pilgrimage route network that crosses Navarra, with Pamplona on the Camino Frances. Suppliers at the fair cover albergues, luggage transfer, guided stages and shoulder-season walking packages.
- Rural tourism
- Accommodation and experiences in villages and valleys outside Pamplona, including casas rurales and agrotourism. It is a core Navarra product category at a regional tourism fair.
- Navarra DO
- The Denominacion de Origen wine region covering Navarra, known for rosado and red wines. Wineries use the fair to sell wine-tourism routes, tastings and bodega visits.
- Active tourism
- Hiking, cycling, kayaking, climbing and snowshoeing products in the Pyrenees, Bardenas and river valleys. Operators present guided and self-guided options for spring and autumn.
- MICE
- Meetings, incentives, conferences and exhibitions. Pamplona hotels, Baluarte and local DMCs sell corporate event space and incentive itineraries in this segment.
- Fam trip
- A familiarisation trip for travel agents, tour operators or journalists. Exhibitors may offer post-fair visits to Navarra; terms and dates must be confirmed with the individual stand.
- Albergue
- A pilgrim hostel on the Camino de Santiago, usually with bunk beds and shared facilities rather than hotel service. Agents need to check opening dates outside the peak walking season.
- Pintxos
- Small bar snacks served in Pamplona's old town, central to the city's gastronomy tourism offer. Buyer itineraries often pair pintxos bars with Navarra wine tastings.
- Shoulder season
- The quieter travel windows in spring and autumn around the peak summer months. Navarra suppliers use the fair to promote shoulder-season walking, wine and rural stays.
- Receptive agency
- A Spanish agency that handles incoming clients and ground services for foreign operators. Receptive agencies are key buyers for Navarra hotels, guides and transport.
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Also known as
Alternate names and search phrases for this event.
- Navartur 2027
- tourism fair in Pamplona
- Navarre tourism
- gastronomic tourism
- Baluarte Jauregia
- Navartur Pamplona 2027
- Pamplona Spain
- Tourism Fair Pamplona 2027
- Culinary tourism experiences
- Cultural heritage tours
2 more alternate names hidden
Trust footer
Sources
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References
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Publishers
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Date checked
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Navartur
- official_website
- event_social
- event_social
- event_social
- event_social
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