Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Naturalexpo 2027, taking place on February 13-14 at Fiera di Forlì, is a premier event dedicated to natural products and wellness. This year's edition promises an immersive experience with workshops, exhibitions, and free shows, catering to a growing audience interested in ethical living and natural health solutions.
Attendees can explore innovative offerings in organic food, natural cosmetics, and alternative medicine. Naturalexpo takes place in Forlì, Italy.
TL;DR
- 1Dates and Venue: Naturalexpo 2027 takes place on February 13-14 at Fiera di Forlì, Italy.
- 2Scale and Focus: This event showcases a wide range of natural products, including organic food and wellness solutions.
- 3Organiser: Hosted by Romagna Fiere Srl, more details can be found at naturalexpo.it.
- 4Buyer Authority: Attendees include health-conscious consumers and industry professionals seeking innovative wellness solutions.
- 5Entry Cost: Tickets are priced at €10 for adults, €8 with a downloadable coupon, and free for children under 12.
Why visit
Naturalexpo is an essential destination for anyone interested in natural living and wellness. Visitors can engage with exhibitors showcasing the latest trends in organic products and alternative health solutions. The event also features workshops and demonstrations, providing valuable insights into healthy lifestyles and sustainable practices.
Why exhibit
Exhibiting at Naturalexpo offers unparalleled access to a targeted audience of health-conscious consumers and industry professionals. This event showcases a wide range of natural products, including organic food and wellness solutions. Attendees include health-conscious consumers and industry professionals seeking innovative wellness solutions.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Health-conscious consumers seeking natural products
Retail buyers looking for organic food suppliers
Wellness practitioners interested in alternative medicine
Eco-friendly lifestyle advocates
Nutritionists and dietitians exploring organic options
Fitness enthusiasts seeking holistic health solutions
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Producers of organic food and beverages
Manufacturers of natural cosmetics and skincare
Suppliers of alternative medicine products
Vendors of eco-friendly household goods
Providers of wellness services and workshops
Distributors of herbal and dietary supplements
Product categories
Key solution areas showcased across the event.
Organic food and beverages
Natural cosmetics and personal care products
Herbal remedies and supplements
Eco-friendly household items
Wellness services and workshops
Sustainable lifestyle products
Location & Facilities
Venue
Fiera di Forlì
Forlì, Italy
Facilities
Parking
Fiera di Forlì in Forlì typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fiera di Forlì in Forlì typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fiera di Forlì for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 8:00 PM daily
General admission
Full ticket
10General admission
Reduced ticket with downloadable coupon
8
Who runs the show
Organisers
Romagna Fiere Srl
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Forlì, Italy
Why it matters
On 2027-02-13 to 2027-02-14, Naturalexpo in Forlì covering Organic food and beverages, Natural cosmetics and personal care products, Herbal remedies and supplements, Eco-friendly gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Best Western Hotel Globus City
4-star
Forli, approx. 720 m from Fiera di Forli4.4
USD 150–190 / night
The closest listed option to the fairground, walkable for fit visitors; book early because Naturalexpo week compresses the local supply.
San Giorgio, Sure Hotel Collection by Best Western
4-star
Forli4.2
USD 150–190 / night
Full-service 4-star with bar and laundry, useful for exhibitors staying several nights; plan a short taxi or bus hop to the fairground.
Hotel Ala d'Oro
4-star
Forli4.6
USD 150–190 / night
Highest guest rating among the captured Forli hotels; amenities were not captured, so confirm breakfast and parking directly with the property.
Hotel Ficocle Free Breakfast Corner
3-star
Forli4.1
USD 95–122 / night
Budget-friendly base with free parking, a practical pick if you are driving into Forli for one or two show days.
Local transport
Get around the city with these convenient transport options.
Airport bus (Start Romagna Line 7)
Estimated costCost TBA
Best forForli Luigi Ridolfi Airport (FRL) to Forli city centre and railway station
Cheapest link from FRL into town; from the centre take a local bus or taxi onward to Fiera di Forli.
Regional train (Trenitalia)
Estimated costCost TBA
Best forBologna Centrale to Forli station
Most reliable arrival route from Bologna Guglielmo Marconi Airport: Marconi Express to Bologna Centrale, then regionale to Forli, then local bus or taxi to the fairground.
Local bus (Start Romagna / TPER network)
Estimated costCost TBA
Best forForli railway station and city centre to Fiera di Forli
Moovit lists Fiera Forli (Fiera di Forli - Il Quartiere delle Idee) as a stop; check live departures because show-week timetables can differ.
Taxi
Estimated costCost TBA
Best forForli railway station or city centre to Fiera di Forli
Best option with samples or roll-up stands; taxis are limited in Forli, so book the return leg during the afternoon.
Taxi
Estimated costCost TBA
Best forBologna Guglielmo Marconi Airport (BLQ) to Fiera di Forli
Direct taxi is convenient for exhibitor freight-adjacent luggage but expensive; the rail combination via Bologna Centrale costs a fraction of it.
Car and on-site parking (Parcheggio Fiera di Forli)
Estimated costCost TBA
Best forFiera di Forli fairground car park, Via Punta di Ferro 2D
Driving works well from the A14 Forli exit; arrive before the morning opening to secure a space close to the halls.
Weather
February is deep winter in Forli and the Romagna plain: typical days bring highs around 9-12 C and nights around 1-4 C, with several wet days and occasional fog in the morning. These are climatological bands, not a forecast for the Naturalexpo dates - check a live forecast in the final week. The captured Open-Meteo air-quality outlook for Forli showed low particulate readings (US AQI near 27, PM2.5 about 1.8 micrograms per cubic metre, PM10 about 3.3 micrograms per cubic metre), so winter smog is not usually the limiting factor for a fair visit, though sensitive visitors should check local advisories.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Forli and the Fiera di Forli area sit inside normal Italian 4G and 5G coverage from the main national operators, and EU visitors can use roam-like-at-home on their domestic plans. Non-EU attendees should arrange an eSIM or a local prepaid SIM (sold in phone shops and some tabaccherie in the centre) before the show days. Venue Wi-Fi policy for Naturalexpo was not captured, so treat the halls as a mobile-data environment and download the exhibitor list, ticket QR code and Moovit offline before you arrive.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
A Romagna city, not a metropolis
Forli is a compact Romagna city where the railway station, the historic centre around Piazza Aurelio Saffi and the fairground are all a short ride apart. Shops typically close for a midday break and many smaller businesses shut on Sunday, so buy bus tickets, SIM cards and supplies during weekday opening hours.
Eating and meeting etiquette
Business conversations in Forli often continue over lunch or an evening aperitivo rather than in a meeting room. Romagna cooking means piadina, homemade pasta such as passatelli and cappelletti, and Sangiovese di Romagna wine. Tipping is not expected; a small round-up or a couple of euros is plenty, and service is normally included in the bill.
Local currency and payments
Italy uses the euro (EUR). Cards are widely accepted in Forli hotels, restaurants and supermarkets, but keep some cash for small bars, market stalls and older bus ticket machines. Contactless payment is standard for larger purchases, and ATMs in the centre are easy to find.
Sector culture around natural products
Naturalexpo sits inside a strong Italian herbalist and organic tradition: independent erboristerie, organic farms and natural cosmetics makers are part of everyday retail here. Expect exhibitors to talk about certifications, ingredient origin and formulation rather than pure price, and be ready to discuss regulatory labels for supplements in the EU market.
Getting around on foot and by bus
Central Forli is walkable, with arcaded streets that help in the rain, while the fairground on Via Punta di Ferro is better reached by bus or taxi. Start Romagna and TPER buses cover the city, Moovit lists the Fiera Forli stop, and the fairground has its own car park for drivers arriving from the A14.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
A captured New York JFK to Forli (FRL) search for 2027-02-13 returned no direct results, only alternative routings, which is typical: FRL handles limited scheduled traffic. Plan the trip through a larger Italian gateway instead - Bologna (BLQ) is the natural choice for Forli, with Rome (FCO), Milan (LIN/MXP) or Venice (VCE) as fallbacks if the fare or schedule is better - and add a Trenitalia regionale leg to Forli on the same day where connections allow. Book the rail segment together with the flight when possible, allow at least 2-3 hours between landing and the train, and treat all fares as unconfirmed until you check the airline and Trenitalia directly.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Forlì; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Fiera di Forlì: Forli, approx. 720 m from Fiera di Forli: Best Western Hotel Globus City; Forli: San Giorgio, Sure Hotel Collection by Best Western; Forli: Hotel Ala d'Oro.
Ride-hail: Ride-hailing coverage in Forli is thin compared with Milan or Rome, and app availability can change without notice, so do not build your Naturalexpo schedule around it. The dependable option is the local taxi cooperatives: ask your hotel to book a car the evening before, and arrange the return from Fiera di Forli in the late afternoon rather than at hall-closing time when demand spikes. For airport runs, a pre-booked transfer is safer than hailing on arrival, especially for early departures from FRL.
Public transit: Public transport in Forli is run by Start Romagna with TPER connections across Emilia-Romagna. Moovit lists Fiera Forli (Fiera di Forli - Il Quartiere delle Idee) as a served stop, which makes a bus-and-walk visit realistic from the city centre. Forli railway station is the regional hub: Trenitalia regionali link it to Bologna, Rimini and the wider Romagna coast, and the Start Romagna Line 7 airport bus connects Forli Luigi Ridolfi airport with the city. Buy city tickets at a tabaccheria or through the operator app before boarding, and check show-week timetables because frequency can differ from the standard schedule.
Parking: Fiera di Forli has its own fairground parking area off Via Punta di Ferro, which is the practical choice if you drive in from the A14 or stay at a hotel outside the centre. On-site day rates were not captured, so budget an approximate 5-10 EUR per day and confirm the current tariff at the gate. Arrive before the morning opening to park close to the halls, and note that exhibitors with large vehicles or deliveries should coordinate access directly with the Fiera di Forli operations team rather than using visitor parking.
Weather
Plan and pack for the event climate.
Month: February 2027 (Naturalexpo edition month in Forli)
Temperature: Expect mid-winter conditions during the Naturalexpo days: daytime highs typically around 9-12 C and night-time lows around 1-4 C on the Romagna plain, with colder mornings when fog settles. These are climatological ranges for February in Forli rather than a forecast for the edition dates, so re-check a live forecast about a week before departure and pack for a 10 C swing between the queue outside the halls and the heated exhibition spaces.
Seasonality: February is one of the wetter months in this part of Emilia-Romagna, with rain arriving in spells rather than all-day downpours, and foggy starts that usually clear by late morning. The captured Open-Meteo air-quality run for Forli showed low particulate levels, so the practical seasonal risk is wet, chilly weather and slippery pavements between the car park and the entrance, not poor air quality. Keep one indoor-friendly backup plan in Forli's museum circuit if a show afternoon is cut short.
Packing: Pack warm layers you can shed inside the halls: a thermal base, a light knit, a waterproof hooded jacket and shoes with grip for wet pavements around Fiera di Forli. Add an umbrella, a compact bag for catalogues and samples, a refillable bottle, and a Type L/F plug adapter plus a power bank for the Italian 230 V supply. For evening meetings in Forli's centre, smart-casual with a warm coat covers most restaurants and hotel bars.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Naturalexpo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Buy the Naturalexpo entry ticket online: full ticket 10 EUR, reduced ticket 8 EUR when a downloadable coupon is used. — Save the ticket QR code offline on your phone in case venue Wi-Fi is congested.
Day 2
Build a target exhibitor list by sector track (herbal supplements, organic food, natural cosmetics, wellness services) and note booth numbers in the Fiera di Forli halls. — Prioritise suppliers whose certifications and EU labelling you can actually review on the stand.
Day 3
Book any meeting slots with exhibitors or practitioners by email, and ask for Italian-language product documentation in advance. — Requests sent before the show week get faster answers than hallway conversations.
Day 4
Check visa or entry requirements for Italy (Schengen short stay) and confirm your passport validity and travel insurance for the February dates. — Carry the hotel booking and a registration confirmation for the border.
Day 5
Download Moovit, the Start Romagna and Trenitalia apps, and save the Fiera Forli stop plus the Forli railway station to fairground route.; Plan the airport leg in detail: Start Romagna Line 7 from FRL, or Marconi Express plus regionale from BLQ, with a taxi buffer of approx. 12-18 EUR for the last hop. — Allow 2-3 hours between landing at BLQ and the train to Forli.
Day 6
Check the live weather forecast for Forli and pack warm layers, a waterproof jacket and shoes with grip for wet pavements around the fairground.; Set up mobile data for Italy - eSIM or a prepaid SIM - and download the exhibitor list, floor plan and ticket offline. — Venue Wi-Fi policy for Naturalexpo was not published in the captured sources.
Day 7
Arrange the return taxi or transfer from Fiera di Forli in advance and confirm the departure train from Forli to Bologna. — Taxi supply in Forli is limited at hall-closing time.
Day 8
Pack business cards, a notebook for supplier contacts, a power bank and a Type L/F plug adapter for Italian sockets. — Italy uses 230 V with Type L and Type F plugs.
Day 9
Re-check the organiser site for last-minute hall changes, seminar times or entry rules before travelling to Forli. — Naturalexpo programme details were not captured at planning time.
Day 10
Confirm the Naturalexpo 2027 dates and opening hours on naturalexpo.it, then book the flight into Bologna (BLQ) or Forli (FRL) and add a Trenitalia regionale to Forli on the same day.; Travel to Forli, validate the ticket, and start with the halls that match your top three sourcing priorities while queues are short. — Arrive at opening time; the fairground car park fills quickly on peak days.
Day 11
Reserve a hotel room for the show nights; shortlist Best Western Hotel Globus City (approx. 720 m from Fiera di Forli) first if walking distance matters. — San Giorgio, Hotel Ala d'Oro and Hotel Ficocle are the other captured Forli options; all list parking.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fiera di Forlì
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Naturalexpo registration concourse
Fiera di Forlì
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fiera di Forlì
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 10 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 10 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Naturalexpo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Naturalexpo, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Organic food and beverages and Natural cosmetics and personal care products solutions and benchmarking suppliers at Naturalexpo in Forlì.
Min. budget
$501.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Organic food and beverages and Natural cosmetics and personal care products products who need qualified meetings with the event's trade audience.
Min. budget
$2,254.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Forlì show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
How do I get to Fiera di Forlì from the airport?
Forlì-Luigi Ridolfi International Airport (FRL) is the closest gateway; Start Romagna operates Line 7 between Forlì railway station and the airport, and publishes a combined train + bus guide. Travellers arriving via Bologna (BLQ) can take a Trenitalia train to Forlì and continue by local bus or taxi.
Where should I stay near Fiera di Forlì?
Google Hotels results for the fairground list Best Western Hotel Globus City about 720 m away, plus San Giorgio Sure Hotel Collection by Best Western, Hotel Ala d'Oro and Hotel Ficocle, all in or near Forlì. Nearby Romagna towns such as Cesena and Faenza also appear if you prefer a short regional commute.
Is there parking at Fiera di Forlì?
Yes, a dedicated Parcheggio Fiera di Forlì appears in parking listings for the venue (Forlì, 47122), and VitaRomagna and Parkopedia list further free and paid lots across the city. Confirm rates and opening times on site before the show.
What public transport serves the venue?
Moovit lists Fiera Forlì (Fiera di Forlì - Il Quartiere delle Idee) as a bus stop served by the local Start Romagna and TPER network, with Forlì railway station as the main arrival hub for regional Trenitalia trains.
How do I reach Forlì from New York or another long-haul origin?
The captured Google Flights search for JFK to FRL returned no direct results, only alternative suggestions, so plan a connection through a larger Italian gateway and a Trenitalia rail leg to Forlì. Compare fares on Google Flights or the airline and allow time for the airport-to-station transfer.
Glossary
- Erboristeria
- An Italian herbalist shop selling loose herbs, teas, tinctures and natural remedies. Erboristeria buyers and owners are a core independent retail channel at Naturalexpo, so exhibitors often present shelf-ready formats and Italian-language labels.
- Fitoterapia
- Phytotherapy: the use of plant extracts and standardised herbal preparations for health support. At the fair it covers dried herbs, hydroalcoholic extracts, tintures and herbal blends, with discussion of plant origin, extraction method and dosage.
- Integratori alimentari
- Food supplements sold in capsules, tablets, liquids or sachets. Italian and EU rules restrict permitted health claims, so formulators at Naturalexpo usually bring claim-compliant dossiers and label mock-ups alongside samples.
- Biologico / BIO
- Organic production certified under EU organic rules. The BIO label on food, cosmetics and fibres signals inspected supply chains, and buyers at the show typically ask for certificate numbers and the name of the certifying body.
- Naturopatia
- Naturopathy: a complementary approach built around lifestyle, nutrition and natural remedies rather than pharmaceutical treatment. Naturalexpo's seminar and practitioner side reflects this audience, which buys education and protocols as well as products.
- Floriterapia
- Flower remedy practice, best known through the Bach flower system. Products appear at the fair as drops and blends, and the category appeals to herbal shops and wellness practitioners adding emotional wellbeing lines.
- Oli essenziali e aromaterapia
- Essential oils and aromatherapy. Buyers check botanical name, chemotype, extraction and purity, and the category spans diffusers, massage blends and cosmetic ingredients with clear origin documentation.
- Cosmesi naturale / eco-bio
- Natural and organic cosmetics, often certified to schemes such as COSMOS or ICEA. At the show this covers skincare, hair care and soap, with formulators discussing INCI lists, preservative-free formats and packaging reduction.
- Macrobiotica
- Macrobiotic eating based on whole grains, vegetables and fermented foods. It remains a recognisable shelf category in Italian health food retail and appears at Naturalexpo through miso, seaweed, grain and seasoning ranges.
- Superfood e alimenti funzionali
- Nutrient-dense ingredients and functional foods such as spirulina, matcha, turmeric blends and adaptogenic powders. Buyers compare origin, testing for contaminants and whether the product carries a permitted claim.
- Prodotti sfusi
- Bulk, unpackaged goods sold by weight, from grains and pulses to detergents refills. The zero-waste retail channel is a visible buyer segment at Naturalexpo, interested in dispensers, refill systems and packaging-free logistics.
- Filiera corta / KM zero
- Short supply chain and zero-kilometre sourcing, used in Italy to signal local production and traceability. Exhibitors use it to position regional organic food, honey, oil and preserves to specialist retailers and HoReCa buyers.
- Medicine complementari (CAM)
- Complementary and alternative medicine approaches such as Ayurveda, traditional Chinese medicine and homeopathy. At the fair these appear through practitioner networks, training providers and product ranges rather than conventional pharmaceutical channels.
- Benessere olistico
- Holistic wellbeing: the umbrella positioning that links nutrition, movement, spa and mind-body practice. It is the language used across Naturalexpo's wellness halls, connecting supplement makers with spa operators, yoga studios and retreat businesses.
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Also known as
Alternate names and search phrases for this event.
- Naturalexpo 2027
- Naturalexpo Forli
- natural products fair Italy
- Fiera di Forli natural expo
- herbal supplements expo Italy
- natural cosmetics fair Italy
- wellness expo Forli
- naturopathy fair Italy
- bio products expo Romagna
- Naturalexpo tickets February 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.